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Turning those well-earned clicks into cash Okay so you’ve listened to all the episodes of the Recipe for SEO Success podcast, you’ve done my fabulous courses, and put in the hard SEO hours. The Google beast finally understands who you are and the traffic...
Appealing to the humanity of the masses Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand? We want to buy from brands that we feel have values that are aligned with our...
Peeling the fiction away from fact to help Google find you Keywords, we’ve covered them before and we’ll cover them again. Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found,...
Niching, knowing your audience & personal branding In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. I get all sorts passing through my slippery funnel of courses and resources:...
Creating more profitable conversations with your customers We all know that robots are taking over the world. If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future. And while I’d like to feel bleak about that, I won’t....
Drawing your audience in with well-crafted content Everyone wants to go viral. (I’m doing air fingers, I know you can’t see them, but believe me.) Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully...
Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who’ve changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes...
Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over...
What will change, what will stay the same, and how this will affect ranking Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo...
Encouraging loyalty over quick sales In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my...
