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SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can’t see the future, how are you going to predict the future of your...
What shows up in the results, and why Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we’re going to take you through it. Step...
How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it’s...
Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. “One-time application, the results will shock you!”...
Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web...
Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying...
How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You’re not doing anything with the data. In this week’s episode,...
Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It’s not happening here. And also the...
Simple changes to deliver more customer engagement By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more....
Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does...
