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What Google’s latest update really means Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in a twist. SEO agencies sending emails to copywriters telling them to stop using keywords. Business brands...
Finding the right keywords to rise above the competition By now you’ve gobbled up a lot of SEO advice. But is it really all doable? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to...
Enriching web dev and copy services with SEO Hearing great SEO advice is one thing but is it actually doable? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Like...
Expanding your audience reach with the right voice Influencer marketing. Even the mention of it gives me the heebeejeebees. Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind. Your product lying next to them on said rock....
Staying strong during the ebb and flow of SEO Bonjour mon petite SEO beasts. Today we’re talking about longevity in SEO. These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like. But the truth is that a solid SEO...
Making informed keyword choices for my shopfront business Hearing great SEO advice is one thing but is it actually doable? I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses. You can...
Get creative in your marketing strategy Are you content with your content? I’d say that most of us aren’t. And yet we know that great content is the key to building a brand, creating trust, and becoming well known for what we do. But there are so many...
Filling the appointment books by showing up in local searches From feedback, I find the Reality Episodes are a crowd favourite. Yes, it’s great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing...
Stopping your site from slipping through the cracks You’ve built a beautiful site. Your mum loves it. You’ve even paid your developer for a super SEO package. So everything should be right, right? But for some reason when you Google yourself nothing’s...
Turning those well-earned clicks into cash Okay so you’ve listened to all the episodes of the Recipe for SEO Success podcast, you’ve done my fabulous courses, and put in the hard SEO hours. The Google beast finally understands who you are and the traffic...
