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How to maintain and optimise your GMB profile When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people. Much like planting a bushy hedge, your GMB listing needs love and attention. Sometimes you...
Using science to align your brand with your business goals and boost your bank balance. What do you think about when you think about brand? A sexy colour palette, logo, a particularly snazzy font? Obviously, branding is way more than that. But it's...
Get found across the board Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those...
Boost your marketing strategy with the right SEO data Grappling the Google SEO beast takes time and effort, I know. Once we’ve started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data...
WordPress websites and SEO mistakes that sap your Google juice. Do you have a website? Congratulations. Give yourself a little pat on the bottom. You could already be on Google’s radar. Maybe. Because building a website is one thing, but building an...
Common mistakes that will drag down your conversions So perhaps you’re a new business considering taking the plunge into the Shopify pool. Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site...
Using short, snappy videos to your advantage TikTok. It’s the widely talked about short-form video sharing platform. Most think it’s for bright young things, who can dance about and skateboard off high things. While it’s mostly known for dance-trends and...
SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can’t see the future, how are you going to predict the future of your...
What shows up in the results, and why Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we’re going to take you through it. Step...
How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it’s...
