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How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You’re not doing anything with the data. In this week’s episode,...
Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It’s not happening here. And also the...
Simple changes to deliver more customer engagement By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more....
Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does...
Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue? Boots or joggers? Do I feel like strawberry ice-cream or chocolate? When you’re trying to pick between two different headlines for...
Keeping Customers On The Line After You’ve Reeled Them In So there are an awful lot of us doing the do. Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way. But how do you keep...
Making your content more accessible One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of...
It's not just business, it's personal In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and...
How to set up the right online campaign for your business Ads - they’re inescapable. I read once that the average person sees 5000 ads every single day. What started out on billboards and in newspapers has turned into social media posts and fifteen-second video...
Wheeling customers all the way to checkout Selling online is tough. With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store. But even if you do win the ranking game, and are getting traffic, how on earth do you get...
