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Finding the right words to help your customers find you Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content? It’s all in the words, my friend. You might even say that words are the KEY. And that’s why...
Drawing in customers with keyword research and colourful prints Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing. Of course, I love to help all kinds of business...
Getting cosy with data to make better content Do you love tracking trends, dissecting data, or rolling in results? Then I’ve got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you...
Putting away the prescription pills and picking up SEO stats In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers...
How to maintain and optimise your GMB profile When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people. Much like planting a bushy hedge, your GMB listing needs love and attention. Sometimes you...
Using science to align your brand with your business goals and boost your bank balance. What do you think about when you think about brand? A sexy colour palette, logo, a particularly snazzy font? Obviously, branding is way more than that. But it's...
Get found across the board Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those...
Boost your marketing strategy with the right SEO data Grappling the Google SEO beast takes time and effort, I know. Once we’ve started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data...
WordPress websites and SEO mistakes that sap your Google juice. Do you have a website? Congratulations. Give yourself a little pat on the bottom. You could already be on Google’s radar. Maybe. Because building a website is one thing, but building an...
Common mistakes that will drag down your conversions So perhaps you’re a new business considering taking the plunge into the Shopify pool. Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site...
