Does your site feel like a desert island with no visitors?
Are you drowning in tech jargon?
Adrift in a sea of confusing SEO acronyms and misinformation?

The SEO SOS Challenge can help.

I’m guessing know SEO is important but finding a good SEO person feels like fishing in a pool of piranhas – all these SEO pirates ready to take your money and potentially ruin your website.

That’s why I’ve created the SEO SOS challenge.
It’s a 5-day challenge to help you build your confidence with SEO,
even if you think it’s totally not for you.

What’s included:

A free VIP Group

A free VIP Group

Daily simple SEO challenges

Daily simple SEO challenges

Helpful videos and demos

Helpful videos and demos

The chance to ask your SEO questions

The chance to ask your SEO questions



Go into the draw to have your site reviewed by Australia’s best known SEO expert, Kate Toon.

There are five spots to be won!

Who’s it for:

The SEO SOS challenge is here to help you get to grips with Google either for your own site or someone else’s. You’ll gain the confidence to start managing your own SEO or offering it as a service to your clients.

Small Business Owners

Small business owners

Solopreneurs and freelancers

Solopreneurs and freelancers

Ecommerce store owners

Ecommerce store owners

Marketing managers

Marketing managers

What we’ll cover over the 5 days

Day 1

SEO – the first step: Being found for your brand

Day 1

Essential tech SEO: The three big fixes

Day 3

Keyword research made simple

Day 1

Good Karma SEO – building backlinks with love

Day 1

Measuring your success – the SEO metrics that matter

Meet Kate

While other SEO trainers talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).

And let me tell you, that ain’t easy!

I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.

I don’t talk about lofty principles or waffle on about strategy.

I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.


The perfect way to dip your toe in the SEO pond.

Kate with red top

Tried and tested

Okay, weird shift into third person here. It’s awkward for both of us, but it has to be done.


Let’s go. Kate is an in-demand SEO speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia), Digital Marketing Australia, The Digital Marketing Conference, Creative North and a string of other high-profile conferences.

Her podcast ‘The Recipe of SEO Success’ is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month. And she’s guested on over 110 podcasts talking all things SEO.

Kate’s lucky enough to speak directly to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.

Your FAQs answered:

Do I need to be technical to do the challenge?

Nope, the challenge is aimed at absolute beginners.

Do I need to have a website to do the challenge?

Ideally yes, even if it’s not that great, as you’ll go into the draw to win a review with Kate. There are five to be won.

How is the challenge delivered?

Once you’ve completed the form to join the challenge at the bottom of this page, you’ll receive an email with the Challenge Facebook group.

We’ll collect your name, email address and website address (and pop you in the draw).

During the challenge receive a daily email prompt. You can then click through to watch the videos and read the content for that day in the Facebook group.

The group will be open from 19th August 2024 to 13 September 2024.

We’ll also add you to the waitlist for the big course launch

Is there support during the challenge?

Kate will be live in the group for each day of the challenge and will provide support while she’s there. We cannot guarantee to answer all the questions, and we cannot answer individual questions via email.

How does the draw for a live audit work?

Kate will pick five sites to review, one each day during the challenge.

The sites will be reviewed live in the group (at different times), the video will then be available to watch until the group closes.

Kate’s choice of website is final. By entering the challenge you give Kate permission to review your site in the Facebook group. Do not enter if you do not want to be reviewed.

How long do I have access?

You’ll have access to the content in the Facebook group from 19th August 2024 to 13th September 2024.



Kate Toon is a copywriting genius and a generous source of invaluable information. Her free resources like SEO Nibbles and The SEO SOS Challenge have transformed my approach to SEO. Kate’s emails are a treasure trove of tips, product recommendations, and website insights. Her vibrant personality, genuine support, and the fantastic Facebook groups create a community where you feel connected. Kate makes learning SEO fun and engaging. I am excited to dive into her Click Click Boom Challenge and beyond that The Recipe for Success course. I am so grateful for the guidance on this incredible journey and cannot wait to dive in deeper. Thank you so much and keep being you!
Emma-Louise Jones
Reggie and Friends


I have absolutely loved Kate’s SEO challenge. Kate breaks things down and makes the seemingly techy stuff feel simple. She is so generous with her knowledge and really cares about her communities. Kate is the only person who could make me laugh out loud about dead bunnies, IYKYK
Jess Ralph
Sunrise & Socials


Join Kate Toon’s SEO Challenge for an easy and enjoyable way to learn about SEO. Kate breaks down the techy stuff, generously shares her knowledge, and adds humor to make it fun. If you want a friendly and effective way to understand SEO, Kate Toon’s Challenge is the way to go!
Christine Welsh


I’ve been passively following Kate Toon for a while now, knowing SEO is something I need to learn but feeling a bit apprehensive and not understanding how. So I joined the SEO challenge and I learned a lot already. I’m keen to learn much more. I really like it that Kate has an easygoing friendly way of making you feel like you can achieve it for sure, if you just try. So I’m gonna go for it and do my best. Thanks for giving us you time and attention Kate and team. Much appreciated! Keryn
Keryn Bardwell
A New Leash on Life Dog Training


I was incredibly impressed with the SEO SOS challenge created by Kate Toon. Kate makes SEO easy to understand through easy to follow steps and detailed examples. I look forward to implementing these strategies and suggestions she has made for the challenge and for others and seeing how it raises my website’s rankings and overall appeal to customers. If you want to see more customers find your small business online but SEO seems too complex, I cannot recommend Kate’s challenges and courses enough! Thank you Kate for the investment of your time and sharing your knowledge with this challenge.
Amanda Tudosa

Ready to finally grapple Google in 2024