SEO Nibbles is a free Search Engine Optimisation
taster course for beginners

This easy mini-course will boost your confidence and get you started on your Googley journey.

You know that getting to grips with Google is essential to your business.

But the thought of dipping your toe in the Search Engine Optimisation pond fills you with dread.


You’ve probably been avoiding SEO for one of four main reasons:

You feel it’s too technical for you to grasp.

You’re worried that SEO changes all the time and you’ll never keep up.

You’re confused by all the conflicting information you’ve found online.

You fear you don’t have time to do it yourself or the money to pay an expert.

SEO Nibbles is the answer

This mini tasting-platter style course lets you try out some core elements of SEO, without ordering the full degustation menu.
Think of it as a little Googley amuse-bouche!
Because, honestly, who doesn’t like to keep their bouche amused?

Who’s the course for?

Really, the course is for anyone who’s keen to get to grips with the Google beast – no matter what your occupation,
but we tend to get a lot of:

Small business owners

Ecommerce store owners


Marketing managers

Why is SEO so important?

SEO helps get your website found by potential customers when they’re in buying mode.

Did you know that around 71% of business transactions start with a Google search and 81% of shoppers research online before they buy?

It’s more powerful than social media or email marketing. SEO catches people when they are absolutely ready to make a purchase.

You simply can’t afford to miss your piece of the organic search pie.

* Source

How does this free SEO course help?

After completing this 100% free mini-course you’ll have:

  • A sound understanding of how SEO works
  • The confidence you need to embark on your SEO journey
  • The first steps towards boosting your traffic and conversions
  • An understanding of whether you should pay for SEO or aim for DIY
  • Sources of truth that you can trust with your questions and concerns

You’ll receive an email each day (for three days) with an entertaining, educational tutorial and a practical exercise to complete – and can access videos and resources to bolster your understanding.

Psst: If you want to complete the course all in one day that’s fine too!

What’s included?

What is SEO?

Why is SEO important?

How Search Engines work

The three core elements of SEO

Does ranking really matter?

Where do you really rank?

DIY versus outsourcing SEO

Finding a trustworthy SEO consultant

Finding sources of SEO truth

And these great SEO templates

Free Ultimate SEO Checklist

Free SEO Consultant Checklist

Free Rank Tracker Worksheet

Meet Kate Toon

While other SEO trainers talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).

And let me tell you, that ain’t easy!

I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.

I don’t talk about lofty principles or waffle on about strategy.

I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.

learn seo online

Tried and tested

Okay, weird shift into third person here. It’s awkward for both of us, but it has to be done.


Let’s go. Kate is an in-demand SEO speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia), Digital Marketing Australia, The Digital Marketing Conference, Creative North and a string of other high-profile conferences.

Her podcast ‘The Recipe of SEO Success’ is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month. And she’s guested on over 110 podcasts talking all things SEO.

Kate’s lucky enough to speak directly to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.

Kate Toon and Rand Fishkin

Approximately 10,876 students have taken this course.

Real testimonials from previous SEO Course students

The Google Nibbles training was totally mind-blowing!!!

“I got so much out of this and I wanted to thank you so much for being so generous and so helpful. I’ve also got so much out of the outstanding resources that I received via your emails and on your websites. They have helped me immensely even after only a tiny space of time. You are such a beacon of light in the internet darkness. Thanks again for adding such a limitless amount of value and being so generous.”

Annemaree Jensen

I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. 

“I’ve done many online courses over the years and Kate’s SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results.  Thanks so much, Kate.”

Regis Gapaillard


Kate combines the technical know-how with the ability to explain everything in layman’s terms.

“There are many dubious claims about SEO around, so it’s hard to know who to trust. Enter Kate Toon.  She keeps up with the latest SEO trends and gives honest doable advice on all things Google and SEO. She’s genuinely dedicated to helping small businesses compete with good ranking results. She’s ace.

Kate Merryweather

Dot Com Words

I found Kate’s style very approachable, down-to-earth and trustworthy.

“Kate is not only a vast source of knowledge about everything SEO-related, but also gives sound advice about digital marketing in general.  I now feel confident that I have the knowledge to help my company improve its SEO rankings, something that seemed so out of reach only a few months ago!”

Crystal Wong

Mint Kitchens

Kate is lovely and generous and every dollar I’ve spent on her courses has been worthwhile.

“I’ve been following Kate online for a long time and this lady knows her stuff about SEO and copywriting, all delivered with a sense of humour. Every piece of content she creates delivers huge value and my business has benefited massively.

Rashida Tayabali


Thanks for your SEO Nibbles Course, Kate. I appreciate the opportunity to learn/absorb the basics.

“SEO/website knowledge often overwhelms me, it’s so important but there’s so much information on the topic etc. So it’s a relief to find someone who understands that and from whom I can learn the key principles.”

Richard Andrews


Full of useful information that I am applying to my website which is in turn been improving my overall content.

Was 50/50 when I started…understood some stuff but my knowledge has and continues to grow. Next step is the karma course and listening to you on podcasts. Thanks so much Kate!

Jo McKenzie

Call On Jo

Firstly, thank you so much for your freebie SEO nibbles program.

“I am a newbie to all this…I run a real estate agency over in Perth and sweet be-jeeeesus I have so much to learn in this space…I had no clue about all this important SEO business. I just wanted to reach out to say….THANK YOU SO MUCH….I binged both days 1 and 2 on day 3 of our 3-day lockdown over here in Perth and holy moly it was so insightful.

I am going to digest everything that I have learnt thus far (I will pull myself away from the keyword rank checker as my non-existent score can only get better from here). Thank you for making a frightfully intimidating topic really interesting and engaging. I have so much to learn about this space and so looking forward to day 3!”

Nadija Begovich

The Perth Property Co

Just a quick email to say thank you for providing the Free SEO Nibbles as an introduction to the 10 Day SEO Challenge that I purchased yesterday.

“I’m halfway through Part 3. To me, trust is believing in someone, or something, because I know them, or it, to be true. It’s taken several years, and many misadventures, to get me to this point, but I can honestly say that the wait has been worthwhile. I’m soooooo looking forward to starting my 10 day challenge with you”

Nikki Nunnari

The North Pole Shoppe

Your FAQs answered:

Do I need to be technical to do the course?
Nope, the course is aimed at absolute beginners.
Do I need to have a website to do the course?
Nope, in fact it’s a good idea to do the course before you build your website.
How is the course delivered?

You’ll receive a daily email prompt. You can then click through to watch the videos and read the content for that day. There are also downloadable resources to enjoy. 

Is there support during the course?

No. This is a self-guided course. There are FAQs within it however, and you can head to the Facebook I LOVE SEO group for extra support.
I’m afraid we cannot answer individual questions via email.

Can I do the course at my own pace?
Yes. The course is structured across three days, and you’ll receive email prompts that guide you through this.
However, these are just prompts and there’s no pressure to stick to this format. If you want to take it at your own pace that’s fine too.
You’ll get lifetime access to all the materials because I know that life sometimes gets in the way!
How long do I have access?
You have lifetime access to this course and all future updates.

Get started on your SEO journey today

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