A free mini course to boost your confidence and get you started with SEO.

You know that getting to grips with Google is essential to your business.

But for most, the thought of dipping your toe in the Search Engine Optimisation pond fills you with dread.

I’m guessing you’ve been avoiding tackling SEO for one of four main reasons:

1. You feel it’s too technical for you to grasp.

2. You worry that SEO changes all the time and you’ll never be able to keep up.

3. You’re confused by all the conflicting information you’ve found online.

4. You fear you don’t have time to do it yourself or the money to pay an expert.

That’s where this mini course can help.

I created this mini tasting platter-style course so you can try out a few elements of SEO without ordering the full degustation menu. Think of it as a little Googley amuse-bouche – and hey who doesn’t like to keep their bouche amused?


Small business owners


E-commerce store owners

Marketing managers

Why is SEO so important?

SEO helps get your website found by potential customers when they’re in buying mode.

Did you know that around 71% of business transactions start with a Google search and 81%* of shoppers research online before they buy?

You simply can’t afford to miss your piece of the organic search pie.

* Source

How does this course help?

By completing this 100% free mini course you’ll get:

  • A sound understanding of how SEO works
  • The confidence you need to embark on your SEO journey
  • The first steps towards boosting your traffic and conversions
  • An understanding of whether you should pay for SEO or aim for DIY
  • A source of truth that you can trust with your questions and concerns

You’ll receive an email each day with an educational tutorial and a practical exercise to complete.


What is SEO?

Why is SEO important to your business?

How Search Engines work

The three core elements of SEO

Does ranking really matter?

Where do you really rank?

Is it better to DIY or outsource your SEO?

How to find a trustworthy SEO consultant

How to find sources of SEO truth

I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. 

“I’ve done many online courses over the years and Kate’s SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results.  Thanks so much, Kate.”

Regis Gapaillard


Kate combines the technical know-how with the ability to explain everything in layman’s terms.

“There are many dubious claims about SEO around, so it’s hard to know who to trust. Enter Kate Toon.  She keeps up with the latest SEO trends and gives honest doable advice on all things Google and SEO. She’s genuinely dedicated to helping small businesses compete with good ranking results. She’s ace.

Kate Merryweather

Dot Com Words

I found Kate’s style very approachable, down-to-earth and trustworthy.

“Kate is not only a vast source of knowledge about everything SEO-related, but also gives sound advice about digital marketing in general.  I now feel confident that I have the knowledge to help my company improve its SEO rankings, something that seemed so out of reach only a few months ago!”

Crystal Wong

Mint Kitchens

Kate is lovely and generous and every dollar I’ve spent on her courses has been worthwhile.

“I’ve been following Kate online for a long time and this lady knows her stuff about SEO and copywriting, all delivered with a sense of humour. Every piece of content she creates delivers huge value and my business has benefited massively.

Rashida Tayabali


Thanks for your SEO Nibbles Course, Kate. I appreciate the opportunity to learn/absorb the basics.

“SEO/Website knowledge often overwhelms me, it’s so important but there’s so much information on the topic etc. So it’s a relief to find someone who understands that and from whom I can learn the key principles.”

Richard Andrews


Full of useful information that I am applying to my website which is in turn been improving my overall content.

Was 50/50 when I started…understood some stuff but my knowledge has and continues to grow. Next step is the karma course and listening to you on podcasts. Thanks so much Kate!

Jo McKenzie

Call On Jo

Learn from the best

The course is run by me, Kate Toon. I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked with big brands such as Westpac, the RTA, Curash and Kmart, and helped countless small businesses to produce great content and improve their SEO.

My websites (all six of them) consistently rank in the top spots for my chosen keywords and I’ve built a successful business using SEO – without ever paying big bucks for advertising.

Plus I make it my goal to break down SEO into tiny delicious digestible chunks to ensure it’s understandable and enjoyable.


Do I need to be technical to do the course?
Nope, the course is aimed at absolute beginners.
Do I need to have a website to do the course?
Nope, in fact it’s a good idea to do the course before you build your website.
How is the course delivered?
The course is delivered via email, simply click through to the content to follow the learnings and watch the videos.
Is this course supported?
No. This is a self guided course. There are FAQs within it however and you can head to the I LOVE SEO group for extra support.
I’m afraid we cannot answer individual questions via email.
Can I do the course at my own pace?
Yes. The course is structured across 3 days, and you’ll receive email prompts that guide you through this.
However, these are just prompts and there’s no pressure to stick to this format. If you want to take it at your own pace that’s fine too. I give you lifetime access to all the materials because I know that life sometimes gets in the way!