PROOF AND TESTIMONIALS

Kind words from happy SEOers

The Recipe for SEO Success is a tried and tested formula that genuinely transforms your organic search results.

I’ve offered SEO training for many years and helped heaps of small businesses, bloggers, solopreneurs and big corporates, understand the world of Search Engine Optimisation and achieve their goals. Here are a few kind words from previous SEOers and some fab SEO success stories:

I’ve purchased several SEO courses before Kate’s, but hers is hands down my favourite.

The course is wonderfully detailed (don’t be fooled if she ever mentions the words, “beginner-level” – the stuff in here is powerful enough to blow Darth Vader into Star Trek) and Kate, with her distinctively Aussie accent, is a ball of fun. (Which sure helps when you’ve got so many hours of videos to watch.) Plus, she continues dropping sweet SEO news in her Facebook group – saving me the trouble of keeping up-to-date myself. Thanks for the great work Kate, and please continue not sleeping so you can keep serving us 24/7. 

Kev Lim

From totally obscurity on Google, to position 2 on page 1. Hellloooo SEO.

The Recipe for SEO Success is like no other online course you’ve taken. It’s highly educational, interactive and valuable. I run a Public Relations consultancy – Foxed PR – and the limited time I spent implementing Kate’s SEO recommendations resulted in my site shooting up from totally obscurity on Google, to position 2 on page 1. Hellloooo SEO.

 

Natalie Foxon

I’ve already seen huge improvements to my site

Amazing jam-packed online SEO course. Kate puts in so much effort to ensure all materials relevant and are up to date. The coaching calls are a huge benefit to ask your questions each week and get a detailed response. Highly recommended course that’ll get results for your business.
Kelly O'Donnell

Copywriter

I know what a google slap feels like and am sleeping much better at night now that I feel like I have a handle on what is happening.

I’ve negative experiences through several SEO agencies and wanted to educate myself on the process.

The course has helped me identify what I can do myself and when I need an expert.

I loved the weekly coaching calls and the ongoing support is helping me implement what I’ve learned.  I’ve now left the agency model and taking more control of the website. I want to thank you for the help and interest that you have taken in our website and business.

I know what a google slap feels like and am sleeping much better at night now that I feel like I have a handle on what is happening.  The course is awesome. Cheers and thanks again.

Mathew Cocciardi

Snipers Den Melbourne

Frankly, I don’t believe any other SEO course could even come close.

It’s like Jamie Oliver and Nigella Lawson had a love child who served up the best all-you-can-eat SEO buffet ever. Frankly, I don’t believe any other SEO course could even come close.

Lisa Cropman

Relevant, personalised coaching that gives you immediate results

I’ve learnt so much in my short seven months of Secret Blooms and have few regrets …not none …just few. One of those few is vividly recalling stumbling across Kate’s website in the very early days and thinking ‘file note for later’. Seven months later I’ve done the 10 day SEO challenge and the 8 week mastermind course.

. I’ve seen my web traffic rocket, quality leads and conversions come through daily and – most importantly – I have a confident grasp of one of my most valuable assets – my website. Kate is an interweb white hat for small business – a real enabler for business owners who want to get it done and get it right.

Sarah Bernhardi

Owner, Secret Blooms

Today, the business enquiries are pouring in. All thanks to what I learnt from Kate.

The Recipe for SEO Success is hands down, the best online course I’ve ever done. Not just for SEO, but anything and everything. Kate’s course goes into incredible depth and makes the more technical aspects of SEO easy to understand.
You get videos. You get literature. You even get tutoring in the form of conference calls from Kate.

Her warm personality makes learning a pleasure and her integrity as a mentor will see you succeed. When I launched my site 6 months ago, I was in search engine limbo, getting zero website traffic and no business enquiries.

Today, the business enquiries are pouring in. All thanks to what I learnt from Kate. Do the course, you won’t regret it!

 

Andrew Lau

This is far and away the best online course I’ve ever taken – and I’ve taken a few.

“I’ve learned a lot about SEO but also it really helped me to structure my business better and get my head round the different things I need to be doing on a day-to-day basis – it is so much more than just the technicalities of SEO. It was a great combination of teaching – so I now understand SEO so much more – and actionable steps – so I can actually put that learning into practice. It’s widely applicable – I’m currently applying what I learned to my food blog, an ecommerce store I run with a friend and a friend’s business that sells industrial components! And the live element means there are lots of opportunities to ask questions about your specific situation.

I love a good list and a plan so I thought all the templates, checklists, etc, were great. And then it was all finished off perfectly with a roadmap of how to apply everything you have learned one piece at a time. I think I’ll be studying and applying this course for many years to come!”

Lucy Davies

Owner, Cheese and Chickpeas

The best money I have spent on my business since I started

“Kate Toon’s SEO Course “SEO Recipe for Success” is the best money I have spent on my business since I started. At the 2 week mark I already saw significant improvements on my goals for the website, and her easy to understand, no nonsense style that breaks what feels like a huge monolithic subject down into easy to digest chunks was a godsend. Can’t rate highly enough!”

Natasha David

Copywriter, Clever Type

Kate HONESTLY wants you to succeed and she goes out of her way to help

“The recipe for SEO success” course by Kate Toon is probably one of the best SEO courses I have ever done! The course is very well structured and the amazing course material is easy to absorb. Everything is explained in simple words and she is always available to answer questions.
I personally loved the training videos, interviews, worksheets and coaching calls. She has an unbelievable energy that really leads you believe that anything is possible. I now have ongoing access to the course and it’s my go to place in case I get stuck with anything. I have everything I need to be successful. If you’re new to SEO, then this is a must do course.
It will improve your knowledge of SEO and if you follow the course material closely you can be confident of taking your site to the next level. Thanks for all your hard work and help Kate!
Bharath Madhiraju

Owner, Samtana Eco Clothing

I would highly recommend it. It is easy to understand even for a non tech savvy person like myself

“I have just finished Kate ECourse and I would highly recommend it. It is easy to understand even for a non tech savvy person like myself. Kate makes it fun too. Life time access, you couldn’t ask for anything more ”

Belinda Clark

Owner, Chic Maxi Dresses

What sold me on Kate’s course is the Life Time Membership!

“What sold me on Kate’s course is the Life Time Membership! With a full time job, 2 teenagers, and a new marriage, I was concerned that I would not be able to keep up with the class as I had very limited time to spare. The life time membership meant that if I was not able to keep up with the class, it didn’t matter as I was able to catch up at a later date. This was essential for me as although keeping up with the class is best practice, it is not detrimental if you fall behind! The second best thing is Kate herself. Her awesome sense of humour, professionalism, wealth of knowledge, ability to stay up on all things new and her willingness to share whatever she can to help her students, made this class not only educational but also a lot of fun! I recommend this course to everyone.”

Nicole Lester

Austral Cloud

I wish I had done this course when I started my business

“SEO had been neglected in my business, not having a good grasp on what SEO was and where to start. The term SEO gets thrown around, with ‘experts’ always ready to take your money. Owning a business SEO is not something you want to overlook.

The course gave me a great understanding of, what SEO is, where to start, how to analyse my business and my where I sit among my competitors. It’s easy to spend large amounts of money on advertising for your business when SEO is the foundation every business owner should be laying. Whether you have an established business or are just starting out,

Kate will guide you through the key principles you NEED to be apply.

This course is an absolute investment you can not function without.

The recipe for success course gives you the knowledge to act on your SEO whether you do this yourself or outsource to another company. I was finding improvements for my business from week one and now have a set of principles to adhere to going forward. With the ever changing landscape of Google and SEO, the continued support and access to Kate’s brain is a priceless investment. I wish I had done this course when I started my business.”

Kate’s passion for SEO, business and helping others comes through in the time and attention she pays to every question about your business. Kate will give you direction and focus for your business by providing real world solutions. I look forward to working with Kate in the future to keep my business on track.”

Nick Howard

Owner, Pick Pals

Always delivered in an easy-to-digest way and with plenty of humour.

SEO can be a minefield of confusion and myths. Kate’s SEO courses break each element into tangible tactics that anyone can do. My own business has benefitted greatly from Kate’s knowledge, which is always delivered in an easy-to-digest way and with plenty of humour. Kate also provides helpful updates and podcasts, so you stay at the forefront of the SEO-world. Great value and highly recommended!

Shae Lalor

Kate’s Recipe for SEO success course absolutely blew my socks off.

“Kate’s Recipe for SEO success course absolutely blew my socks off. Simply brilliant. Not only was the course thoroughly enjoyable, with easy to understand content, is it the best investment I’ve EVER made in my business (and believe I will ever make). The value for your money is amazing, the course content is invaluable, and I received so much more than expected. I cannot recommend Kate Toon, her copywriting services, and courses highly enough.”

Kate Hall

Hall Occasions

If you want to justify just one spend based on ROI this year make it The Recipe for SEO Success!

“The Recipe for SEO Success hosted by Kate Toon has been a great investment in my business. Kate says what she does and does what she says. Kate is genuinely passionate about SEO and it shows. She provides a comprehensive review of all things SEO while keeping the emphasis on practical and pragmatic. There is no hype, no overblown promises. You get all the knowledge you need in a straight forward and self-paced structure. She willingly shares her expert knowledge, extensive tips and tricks along with time-saving templates and processes you can apply straight away. There is loads of support available throughout the course, and you never feel like your questions go unanswered. Her response time is Usain Bolt like!”

Darren Pearce

Marketing ER

I would highly recommend The Recipe For Success to businesses wanting to build their brand exposure, it is great value for money.

“I completed Kate Toon’s The Recipe For Success course in 2016.  I chose The Recipe For Success as Kate uses easy to follow language and comprehensive content from basic through to advanced.  Kate’s hands on approach allowed me to ask questions along the way and get individualised support.

On completing the course I have the tools to create great content that in enticing to readers and Google. Since finishing the course I have started to see an upward trend in my Google Analytics and I have a structured plan to continue to grow.

Tanya Burgess

Kate puts the whole boring subject of SEO across in a fun and interesting way.

“I’ve been in the training industry for over 20 years and I can honestly say that Kate’s Recipe for SEO Success Course is awesome.

It’s clear, concise, well thought through and the content is valuable. Kate puts the whole boring subject of SEO across in a fun and interesting way, always keeping her audience engaged with her sparkly persona and wit. I’m putting all of my new found knowledge to work and enjoying how responsive Kate is at answering questions and offering advice. A very knowledgeable lady. Love it, thanks.”

Anita Lund

Owner, Trainers Direct

By far the best money I have ever spent on developing my practice.

“Kate Toon understands what actually works in SEO, copywriting and how the whole Google world comes together to get results. No BS promises of rewards without effort, honest ethical advice and service that helps you achieve brilliant long lasting results. By far the best money I have ever spent on developing my practice.”

Daryl Ansell

Ansell Chiropractic

Since completing the course, our Google ranking continues to increase steadily we have landed several large contracts with small and large corporates 

“Since completed the Recipe for SEO course last year, I have seen a huge leap in sales for my personalised chopping board business. When I followed and applied the weekly lessons from the recipe SEO course, my page ranking improved, sales and customer interactions increased.

Each step to ensure your website is plugged in for SEO loving can be found readily available in the Recipe for SEO course.The courses easy to follow videos/ worksheets/ notes ensure that every learning style is satisfied. Kate’s cheerful + helpful deposition through her videos and Facebook group interactions take the dread out of tackling your SEO.

Investing in the Recipe for SEO course is a no brainer for any business trying to gain traction in the online word. The course is regularly updated to reflect the ever-changing SEO internet world.

With a work at your pace option, it will be a course you are consistently checking back on when you are updating your online presence. We owe a big part of our success over the last six months to Kate Toon + the Recipe for SEO course.”

Fiona Holmes

Owner, Miss Bold Design

While it’s always scary outlaying a lump sum for something new, I can honestly say that the value of this course far outweighed the cost.

Despite having high expectations for The Recipe For SEO Success Course, Kate managed to exceed them (typical overachiever!).
From the highly detailed course notes to the easy-to-follow videos, this is the kind of course that anyone will learn from – no matter what your learning style.
And that’s without mentioning the weekly Q&A coaching calls which provide highly personalised advice that would normally cost a fortune.
I’ve gone from having zero confidence in my SEO ability to being able to research, strategise and implement SEO techniques across my own websites as well as my clients. Couldn’t recommend this course more highly!
Kat Rodrigues

Revenge Creative

It’s easy to get my head around, but that’s because Kate’s done the hard work of making it simple.

“SEO’s such a huge area – there are so many rabbit holes you could disappear down. I’d even bought a book or two but couldn’t really find my way in. For a long time, I put SEO in the too-hard basket. I was a copywriter, but not that kind of copywriter. Finally, I got tired of being bamboozled by SEO legends in their lunchbox. Too many web developers and marketers dropping factoids and commandments. I decided to take a course so I could figure it out for myself. Kate’s course was the obvious choice for me. I’d got to know Kate through her podcast and her blog, and loved her combination of friendly vibe and deep knowledge of the terrain. I signed up for the course, and even one week in, I knew it was worth it. The course breaks all the components of SEO down into a coherent structure. Now I’ve got the SEO facts straight, but way more importantly for me, I see how the components fit together, so I know what’s most important – and I can share that knowledge with my clients. Just after completing the course, I bid on a huge project, which had a big SEO research component. With Kate’s course behind me, I had the confidence to even explain to the client more of what they needed – clarifying what they’d put in the brief. I won the project. So Kate, that probably means I owe you a beer.”

Matt Fenwick

Owner, Lead Writing & Content Strategist, True North Writing

The course itself was amazing, clear, interesting and supported. I could rave about it all day!

I enrolled into Kate’s Recipe for SEO Success course as I felt that I could really learn and wrap my head around SEO through her. Not only did she communicate clearly, but the fact that she pretty much always resides at the top of google results means she knows her stuff so it was enough to sell me on the course.

The best thing about learning from Kate? She is unique, she makes the course enjoyable AND she does not talk down to you unlike many SEO types who throw never ending bull$hit techy speak your way to make you believe you’ll never “get” the world of SEO. With Kate you will “get” it and walk away well armed & versed in SEO.

Susan Popovski

SP Communications

There is an incredible amount of material covered and the conference calls that we had once a week were so much fun

“I spent a long time searching the internet for a company that could provide me with excellent SEO training. Most of which never returned my calls or emailed me back. Then I found Kate Toon! Kate’s course is absolutely amazing. She has so much experience and knowledge to share. There is an incredible amount of material covered and the conference calls that we had once a week were so much fun. Thank you Kate. I couldn’t ask for a better teacher.”

Julie Thompson

Owner, Web Design by the Bay

As a teacher of SEO fundamentals she is way ahead of her game.

“Kate Toon is a force to be reckoned with. I was fortunate enough to take her Recipe for SEO Success course in late-2015 and found Kate to be knowledgeable, committed, customer-focused and a truly engaging and warm person to deal with. Her engaging course is consistently lively, informative and packed with punch and as a teacher of SEO fundamentals she is way ahead of her game.”

Richard Lucas

Lucas Guitar

Kate’s SEO Recipe For Success eCourse is entertaining, easy to follow and inspiring

“Kate’s SEO Recipe For Success eCourse is entertaining, easy to follow and inspiring. I’m now officially an SEO copywriter – couldn’t think of a better investment. Thanks Kate.”

Gemma Hawdon

Copywriter, The Write Time

It’s great value for money, the content is excellent, and Kate’s delivery is engaging and funny

“The eCourse is fantastic. It’s great value for money, the content is excellent, and Kate’s delivery is engaging and funny – I really looked forward to each week’s content. I highly recommend the course to anyone wanting to learn more about SEO.”

Krystala Charalambous

Owner, Modella Clothing

Kate Toon’s Recipe for SEO Success course gave me everything I needed to build my freelance copywriting website on a rock-solid SEO foundation.

“Forget all that hunting around the web, hoping to stumble across various tips and tricks, wondering if the information was out of date, useless, or even harmful to my business.

The course explains everything in simple, everyday speak. There’s no frustrating techno-babble or over-engineering. You’ll quickly grasp what you need to do and the easiest way to do it.

All the lessons and additional content are well organised and easy to find. There’s videos, worksheets, FAQs, expert interviews and more.

The group coaching calls are a great place to get answers and advice. I was blown-away that Kate had taken the time to look into every student’s website and offer practical suggestions and help that personalised the experience and gave real business benefits. Talk about over-delivering.

You also get access to a very active Facebook group where all current and past students (as well as Kate) are there to help each other. It’s a great community that means you’ll always have somewhere to turn if you get stuck.

I’ve never seen anyone more passionate about SEO that Kate and that passion is infectious. She oozes professionalism and trust and puts so much effort into delivering an outstanding course.

Let’s face it, SEO can be a bit of a hard slog, but Kate makes it easy to follow, easy to implement, and dare I say it – fun! Even if you don’t have a site yet or your current one is a complete disaster – don’t panic. Kate will help you sort it out.

Don’t waste time reading countless SEO blogs or looking for get-it-done-cheap options. You’ll find everything you need in this one course. Go sign-up now and get SEO ticked-off your business to-do list, you won’t regret it for a second. ”

Derek Etherton

Freelance copywriter, Copy Tricks

Wow. What a game-changer Kate’s Recipe for SEO Success has been to my business. I can’t speak highly enough of Kate and The Recipe for SEO Success.

“Wow. What a game-changer Kate’s Recipe for SEO Success has been to my business. I was hesitant to take the plunge at first, but I’m so glad, and so very grateful, I invested my money and time into this course. Kate has a way of explaining complex SEO jargon simply, succinctly and always with a good dose of humour. This course is says it’s for beginners but it goes so much further into SEO strategy than just the basics. You come out the other side feeling confident you actually know WHAT to do, HOW to do it- and when things get super complex, you feel confident understanding WHY and explaining the issues to a developer. My small business went from page 3 on Google, to page 1, just within the 8 week course, and that was predominantly tweeking and making small but crucial changes to content, images and copy that already existed on my site. Yes, it can be a scary amount of money to invest in an Ecourse, but the value comes back to you in spades. I can’t speak highly enough of Kate and The Recipe for SEO Success. Thank you very much!!”

Casey Elmer

Copywriter & Content Marketer

Kate gives you all the tools you need to manage your own SEO. And she keeps updating her resources and materials when new things come out.

“I used to pay a company to do my SEO for me because I didn’t really understand it. But then I discovered Kate’s The Recipe for SEO Success course. The course was cheaper than one month with the SEO company so I thought it would be worth a go. Not only do I now understand SEO but I also learnt what the SEO company was NOT doing for me. Bascially they were charging me nearly $2000 per month to send me a report on how my keywords were tracking. I can do that myself now for FREE. They did NOT do anything with my keywords and they did NOT give me help with SEO in any other way. In fact, when I asked questions they always said, “Leave that to us.” But really they pretended they were creating magic in the background that I had no way of understanding. A bit like the Emperor’s New Clothes! Kate has demystified SEO, breaking it down into simple terms and has showed me what I can do on my own to have positive effects on my SEO. The last report I received from the SEO company I was using had the search term that brings most people to my site on Page 9 of Google. Two months after starting the course and making the simple changes myself, I was already on Page 2!! Kate gives you all the tools you need to manage your own SEO. And she keeps updating her resources and materials when new things come out. With ongoing access to the course, you can be sure you will be kept up to date. You can also go back over things if you want to refresh your learning or if you need to catch up along the way. So if you’ve thought about doing your own SEO, do this course. If you are thinking of hiring someone to do your SEO, do this course so you know if you are getting value for money or not. This course will save you so much money in the long run, you can’t afford not to do it.”

Claire Steinke

Owner, Soul Mothers

You talk us through HOW to fix our problems and achieve our goals

“We did the sums and put you against the best SEO software sites. Using you every few months is cheaper, easier and gives better, more targeted results. Not only that; you then talk us through HOW to fix our problems and achieve our goals.”

Andre Pech

Owner, Superheroes Inc.

If you are a small business owner or a marketing manager for a small-medium business then you NEED to do Kate’s The Recipe for SEO Success e-course

The course blew me away. It is well structured and Kate is extremely generous with sharing her SEO expertise and tools. But she does much more than just teach you about what is SEO; she shows you HOW to implement SEO as part of your marketing strategy to grow your business. This course will seriously change the direction of your business – it’s that good. Kate – you are a gift to the business owners from the SEO gods. Keep up the awesome work.”

Nicole Thomson-Pride

Pride Copywriting

5 Stars are just not enough to give Kate Toon for all the amazing advice and support she’s given throughout her Recipe for SEO Success course.

“Not only is her knowledge incredible, she presents it in a way that is easy to follow and given in her one-of-a-kind warm, funny style. I’m constantly going back over her resources and can’t thank her enough for giving me the tools to grow my own copywriting business.”

Denise Beecroft

Copywriter & Marketing Communications, Marketing Buzz

The course has given me an invaluable insight into SEO and the knowledge and confidence to tackle this myself

“Instead of paying someone to do our company’s SEO, we decided to invest the money into me enrolling in Kate’s 8 week Recipe for SEO Success course and it was an excellent investment! The course has given me an invaluable insight into SEO and the knowledge and confidence to tackle this myself! Knowing I have lifetime access to all of the course material and videos to go back to when I need to make some changes or ‘refresh’ my memory is fantastic. Thanks Kate.”

Debbie Morrison

ELR Executive

The certainly goes beyond expectation

“Kate Toon is the undisputed Queen of SEO. As a graduate of The Recipe for SEO Success I can say with certainty that Kate knows her stuff, and teaches it with style, humour and a refreshing absence of BS. I came out of this course with my MIND BLOWN and I’m now equipped with everything I need to take my own business to the next level and to deliver superior quality services to my clients. One of the best things about Kate’s SEO training is her masterful knowledge of what to leave out – SEO is such a huge beast that her guidance around what I can safely ignore and what is truly crucial for me to know was so valuable. I came out of this course with not only accelerated SEO knowledge, but an entire business content strategy and a clear plan. The course certainly goes beyond expectation. I will be forever dipping back into Kate’s teachings and I will recommend her as a content, copywriting and SEO mentor to everyone I meet. Thank you Kate, love your work!”

Gemma King

The Wellness Editor

Absolutely the best program for learning SEO

“Absolutely the best program for learning SEO in bite sized chunks that can be applied as you go or later because you have lifetime access to the comprehensive materials. Loved all the live support and the mastermind group too. Support when you need it was such a bonus”

Jenny De Lacy

Writing Works Victoria

I’d recommend this course to any Marketing Manager or Small Business Owner or anyone with a website designed to generate business for that matter!

“Really loved Kate’s Beginner SEO Course and the videos and materials are accessible for life! She has an honest, authentic, fun approach and has the ability to break down complex topics into digestible interesting pieces that make sense. We as a business can now confidently navigate our way with external agencies and not feel like we are hoodwinked by SEO jargon anymore. Thanks Kate for your ongoing support and guidance throughout the past 4 months. I’d recommend this course to any Marketing Manager or Small Business Owner or anyone with a website designed to generate business for that matter!”

Lauren Gerrand

Act Today

Thanks Kate for creating this course and being awesome

“Just finished the Recipe of SEO Success Course – would recommend it to any small businesses with a website (which we all should have!!). SEO is an ongoing process and with lifetime access you even get updates as things change (which they do A LOT on the internet!). Thanks Kate for creating this course and being awesome”

Josie Brown

Josie Brown Web Design

Kate’s clearly highly experienced, professional, but delivers in a witty, down to earth, easy to understand way. You won’t be disappointed!

“Kate’s SEO course is outstanding. I received invaluable information and loads of support. Kate has a rare gift for tI just completed Kate’s 10 Day SEO Challenge. I can’t recommend it and Kate highly enough for anyone wanting to get a clear, but fun understanding of how SEO works. Her obvious knowledge of, and passion for, SEO made learning truly enjoyable, despite the technical nature of the subject. That was the “10 DayChallenge” – just completed Kate’s full 8 wk SEO course. If you want to build your following and understand the importance of effective copywriting and find the best tools and people around to help you do that – Kate’s your gal. Kate’s clearly highly experienced, professional, but delivers in a witty, down to earth, easy to understand way. You won’t be disappointed!”

Andrea Davies

Owner, Best Investment Gurus

I have already noticed my website climbing the ranks in Google and our traffic increasing. 

“I recently completed the SEO course with Kate Toon and loved it. She was a fantastic teacher and planned out the weeks really thoughtfully. I have already noticed my website climbing the ranks in Google and our traffic increasing. I found her tips invaluable and I will use them for a lifetime.”

Linda V

Owner, Lydra Group P/L

Kate is someone you can trust, she provides honest advice and is supremely helpful.

“Kate Toon is one knowledgeable and inspiring person. It goes without saying that I have learnt infinitely more in Kate’s course than any other SEO courses combined. Prior to beginning her course I knew that I needed to understand more and become empowered in all things SEO to advance my business, but I didn’t really know where to start. And that’s where the genius of Kate is revealed. Her course content was logically presented in easily digestible chunks. In her fun and enthusiastic manner she delivered relevant SEO information which was easy to understand. I loved the mix of theory and practical tasks which I could apply immediately to my business. Kate promptly answered any questions I had. Her encouragement, motivation and positivity shines through in all her communication. There wasn’t a question or a problem that Kate couldn’t solve. It was like I had my own personal SEO guru for 8 weeks! Kate has given me an abundance of useful hints and tips to improve and grow my business. Kate is someone you can trust, she provides honest advice and is supremely helpful. I love that as a post graduate I have full access to the course information to refer back to when I need it. Thank-you Kate, your course has been one of my best investments for my business I have ever made. I just wish I had found you sooner!”

Maree Livy

Owner, Celebrant Maree

The course is great and easy to understand. 

“The course is great and easy to understand. I took another SEO copywriting course previously and it was awful and outdated – this is much, much better! And ‘forever’ is a great timeframe for working mothers.”

Raegen Perkins

Copywriter, Word Copywriting

Highly recommended and definitely up there as one of the top 3 investments I have made in my business to date.

“I recently completed Kate’s 10 day SEO challenge and loved it so much that I’ve signed up for her full 8-week eCourse. Before starting the challenge, I felt overwhelmed by SEO and didn’t know where to start. It just seemed too hard and scary, so I put it on my “think about that later” list. But through the challenge, Kate breaks down SEO into easy to understand – and more importantly, easy to implement – chunks. The 10 day challenge is an excellent intro for complete beginners and I’m looking forward to the 8-week course. SEO no longer scares me, and that is thanks to Kate! Updated 2 December 2015 – I’ve just come to the end of the 8-week Recipe for SEO Success eCourse run by Kate Toon. It has both completely shattered my confidence about SEO – revealing the full extent of how much I didn’t know – and then elevated my confidence at the same time by providing a detailed and achievable road map of what needs to be done. Highly recommended and definitely up there as one of the top 3 investments I have made in my business to date.”

Angela Denly

Angela Denly Copywriter

Kate’s SEO course is outstanding. I received invaluable information and loads of support.

“Kate’s SEO course is outstanding. I received invaluable information and loads of support. Kate has a rare gift for translating complex information into simple terms that non-tech types can easily understand. Her generosity is beyond belief. She readily (and happily) shares information and supplies work sheets and instructional guides that are both engaging and informative. Loved this course and loved Kate’s approachable and friendly style. ”

Tonia Zemek

Tonia with an eye

I really felt like I got value for money and got my SEO questions answered and many myths debunked.

“Kate’s SEO course was a great investment for my business. I really felt like I got value for money and got my SEO questions answered and many myths debunked. Kate’s support via the Facebook group meant that questions could be answered at whatever stage you were up to. I found the course easy to follow, the videos meant that it was interactive and you could be actioning her tips as you went. She also has a great sense for everything else website related and has given me a lot to do to take my business to the next level. Most importantly, Kate’s sense of humour meant that the course was enjoyable. She is my go-to SEO guru. Thanks Kate :-)”

Debbie Hatswell

Owner, Story Mama

I can’t rate this course highly enough. It’s such a fantastic course that’s truly worth its weight in gold.

“I can’t rate this course highly enough. It’s such a fantastic course that’s truly worth its weight in gold (or saffron for a cooking term which I believe is more expensive by the gram than gold!). A secondary is that every time a new round starts, I think of where I was at the end of the last round and make sure I have progressed further along my own and my client’s SEO path.”

Louise Richmond

Owner, Enrich Business Consulting

The Recipe for SEO Success was the best investment I made this year.

The course materials are more comprehensive and organised than I could have imagined, and the Facebook community of newbies and graduates is a fabulous place to ask questions and help others. I return to both resources on a weekly basis. Not only have I learnt plenty about SEO but Kate also shared valuable small business advice to help me run my marketing consultancy in a more professional, profitable manner. Thanks Kate – I’ll happily recommend you, any day!ay.”

Lizzy Pepper

Lizzy Pepper Marketing

The course is great and easy to understand.

“I’ve recently graduated from Kate Toon’s Recipe for SEO Success. I definitely now feel that I’ve got a firm handle on the previously daunting subject of SEO! I’m amazed at how much Kate was able to intelligently pack into 8 weeks, but still have the modules easy to understand and most importantly, implement. Even though I was one of many in the course, I was super impressed at Kate’s attentiveness and genuine interest in our progress and our business. I feel the course offered great value for money and I am now confident I can tackle the SEO needs of both of my businesses! Thank you Kate for identifying the need for this course… and for the Gosling Gallery 🙂 ”

Taryn Thomas

Hivizco

The knowledge that I gained from this course was invaluable.

“Thanks Kate – the info and knowledge that I gained from this course was invaluable. I would definitely recommend. Thanks”

Lil Stephens

Owner, Lils Gift & Greeting Cards

I now have a new skill, a new confidence and greater profit margins.

“As the owner of an e-commerce site, I had plenty on my plate and paid for SEO externally. It bit hard into our profits. After a year I took a deep breath and signed up to ‘The Recipe for SEO Success’ with Kate Toon. I was so SEO green it was embarrassing. How thrilling it is now – some 9 weeks later – to feel SEO empowered. SEO was once the thorn in my professional side. I now have a new skill, a new confidence and greater profit margins! An awesome course, it comes with my highest recommendation.”

Amanda Nickells

Owner, TLC Latex Pillows

I have no regrets at all. I highly recommend Kate and her eCourse 

“I don’t know what I’m going to do without ‘Toon Thursday’. After initially being scared to sign up for the SEO Recipe for Success eCourse (spending my hard earned money, being super un-techy…), I decided to put myself in Kate’s hands. And I have no regrets at all. Kate certainly knows SEO and explains it in easy to understand terms. She has inspired me to re-do my own website to practice my new found skills before I add it to my own services. As a copywriter, I admire this awesome lady and can only hope to one day be as great as she is. Kate is certainly one of the best in the industry – I’ve now seen this first hand. I highly recommend Kate and her eCourse. Thanks for everything Kate, you rock!”

Monique Bruggeman

Copywriter, A Virtual Copywriting Monstar

The Recipe for SEO Success is what you need for success! 

“Within days of completing the course, I was able to implement the skills I’d learned for my clients and have had great results so far. The course runs at a great pace, is fun and interesting and, best yet, you have access to the content once its finished! I would highly recommend this to small businesses, copywriters or anyone keen to know more about SEO.”

Sarah Spence

Copywriter

It wasn’t until doing the Recipe for SEO Success that all those little pieces of information started to come together and I could sift the bad advice from the good.

“As a website copywriter, I’ve been consistently working on improving my understanding and implementation of SEO for a few years. This has included reading all the recommended resources and doing some courses on Udemy etc.  This is a very comprehensive course with excellent support and delivery from Kate Toon, who is completely hands on in her teaching. If you have your own business and need to take control of your SEO, or provide any kind of online marketing service to other businesses, this course is an investment that will definitely pay off. I already feel much more confident in my skills and understanding of SEO which will pay off for my customers and business. I highly recommend The Recipe for SEO Success.”

Sarah Gazia

Copywriter, Hook & Loop

The Recipe for SEO Success is seriously best value for money I have spent on my online store since I started it back in 2009.

“Before I signed up to the course I had a few major concerns… One I have an ecommerce store and would the course suit me. Two I also had previously paid more a month to SEO companies that this entire Course was going to cost so I wondered whether it would be worth the investment. Thirdly I had read and read so much about SEO so I wondered if I was even going to learn anything new. Lastly I was about to migrate my online store to a new CMS and didn’t know if should I wait. And here’s what I know having done the course. Concern #1. If you have an online store this course is vital some of the weeks are so important for ecommerce sites I keep going back to them. Again and again. Concern #2. The Recipe for SEO Success is seriously best value for money I have spent on my online store since I started it back in 2009. Concern #3. Yeh, I should never have thought I was not going to learn anything…..I feel like a complete twit now for thinking that. Concern #4. My biggest mistake was not doing the course before I decided to start the migration. If I had I would have had the knowledge to see that my developers really didn’t have a clue nor care about that through their stuff ups, which caused me to lose all the SEO I’d worked hard on over the last 6 years. Before I started Kate’s Course I stalked her on Social Media for quite a while, I can assure you she is even more friendly/hilarious/quirky on the course. So my point is you would be crazy not to sign up for Kate’s course. The sooner the better if you ask me.”

Deanna Rowland

Provide of Pawesomeness, D4DOGZ

I took Kate Toon’s Recipe for SEO Success course in early 2017 and it was such a great experience.

“As a copywriter and content creator, I already had a basic understanding of SEO and keywords and wasn’t sure how much more I could learn. But the depth and breadth of the course blew me away. I got a really solid understanding of the WHY as well of the WHAT, and I was able to level up my technical SEO knowledge and skills so that I’m now comfortable working on my own site, and analysing my client’s sites. Kate was also really generous in sharing her processes, which is going to help me as I expand my SEO copywriting services in my business. Highly recommend whether you’re a beginner or come with a moderate level of SEO knowledge. You won’t be disappointed.”

Nell Casey

Copywriter & Content Strategist, Nell Casey Creative

Kate is the SEO Queen, and The Recipe for SEO Success proves why.

“She’s put everything (including Ryan Gosling) into ensuring the course arms you with a very clear, very detailed, easy-to-follow roadmap that will make you feel supremely confident in what you’re doing – for the rest of your life. I’ve gone from fearing SEO to – ahem – loving it. Kate, you’re amazing. Thank you!”

Meghan Thomson

Copywriter, Hello You

Invest in the Best
The Recipe for SEO Success course – absolutely THE best investment I’ve made for my business. 

“As a copywriter I knew that I’d have to get my head around SEO but was worried about the technical jargon involved. I researched courses and it didn’t take me long to settle on Kate Toon’s e-course. Kate explains SEO in layman’s terms and whilst the course is certainly comprehensive – it is structured into easy manageable modules which even a non-techy person like myself can understand.
I love Kate’s fresh friendly delivery style – it is obvious that she is passionate about SEO and you can’t help but get excited along with her. I had the pleasure of meeting Kate in person recently and she is exactly as I had imagined – warm, friendly and absolutely hilarious!
I cannot recommend this course highly enough – Kate’s SEO tips, tricks and insights are now both an integral and invaluable part of my business.”

Jacqui John

Copywriter

In the 8 weeks of this course we have noticed amazing improvements where our site is ranking and that is priceless.

“Kate has an amazing way of explaining everything everyone needs to know about SEO. Whether you are running a business and doing your own website or not, the knowledge you will gain is well worth it.

If you are employing an SEO company, the course will give you full insight of what needs to be done to your website. If you understand SEO, you can work closely with your SEO company, instead of hoping that they will do the right thing by your business.

We are doing our own SEO and in the 8 weeks of this course we have noticed amazing improvements where our site is ranking and that is priceless.”

Tereza Mansinger

Director, Bentley De Lisle

Kate Toon’s SEO course is the most thorough and immersive course I’ve seen on SEO.

“Like Mary Poppins’ bag, she just kept pulling out more and more strategies and tactics.
She makes a dry subject interesting – and achievable.
It goes beyond keywords, to address all the many technical elements of best practice SEO.
I now feel well equipped to advise my own clients on what they need for a search engine optimised site. What’s more, I feel equipped to argue with those so-called “SEO experts” who try to convince my clients to engage in dodgy practices.”

Kylie Singh

SEO copywriter & conversion copywriter, Magnetism Copywriting & Content Marketing

The course is perfect for small businesses with no clue of SEO

“This course has not only given me the skills I need to improve my rankings in google and other search engines.

It has also given me some skills into writing blogs and how to get external links to improve my overall authority. The course is perfect for small businesses with no clue of SEO. I have also made contacts with some copywriters for further backlinking and sponsored posting.

Kate was extremely approachable and helpful throughout the course. She was there to help us day in day out and really took an interest in us and our businesses.”

Brea Walker

Mamma Bee

Kate is so knowledgeable, helpful and down to earth, with a great sense of humour.

“I recently participated in ‘The Recipe for SEO Success’ eCourse. When I started the course I had a basic understanding of SEO. Little did I realise how much more there was to learn. I couldn’t have had a better teacher than Kate. She is so knowledgeable, helpful and down to earth, with a great sense of humour. The course is split up into weeks with a different area of SEO studied each week. As it is an eCourse it is extremely flexible and can be studied whenever it suits you. I wanted my website to rank higher than my major competitor and be able to offer SEO to my clients. Kate has taught me what I need to know to do this. The half hour skype with Kate is the icing on the cake. This can take place at any time during the course. I had mine at the end of the course to ask questions resulting from my final reports. Before I started ‘The Recipe for SEO Success’ eCourse, I found SEO confusing and difficult to understand. I now know what I need to do to improve my ranking and can offer SEO to my clients. Thanks Kate!”

Helen Brewer

Owner, KJR Web Designs

The Recipe for SEO Success eCourse was the best thing I’ve done for my business

“As a freelancing copywriter I was pretty confident about the writing and researching services I offered my clients, but I was less confident about my SEO knowledge. Signing up to the Recipe for SEO Success eCourse for a recalibration was the best thing I’ve done for my business. I certainly got an excellent bang for my buck, and can now confidently offer SEO knowledge and guidance to all my clients. Kate is an exceptionally generous professional, loading her SEO students up with tips, tricks and templates and regularly checking in to see how we’re all travelling via Facebook, Google hangouts and a one on one chat. Quite simply, The Recipe for SEO Success eCourse will transform your digital life.”

Andrea Rowe

Owner, Your Coastal Connection

Easy to understand and put into practice

“I Highly recommend The Recipe for SEO eCourse. Kate’s course materials are fantastic – easy to understand and put into practice. Anyone wanting to get the best out of a website will love this course.”

Sandy Leen

Owner, Katipo Copywriters

Good structure and excellent content

“Great course for anyone looking to get their heads around SEO. Good structure and excellent content.”

Deborah Quinn

Clarity Marketing & Communication

It’s exceeded all my expectations and was an excellent investment in my business.

“The structure, content delivery, social media interactions, worksheets and roadmaps made the ecourse enjoyable, understandable and most importantly relevant to my business. It’s exceeded all my expectations and was an excellent investment in my business.”

Ludmilla Fedorovitch

Owner, Pure Flowers

If you want a quality SEO course with amazing support from your course provider, a supportive community, and none of that techie mumbo jumbo crap, then this is the perfect course for you

“I did this course and have been able to help my copywriting clients get great traction in search rankings. Kate has a knack for making the complex simple with great humour and warmth. And it’s sooo much fun! Now I love SEO too 🙂 ”

Sandra Muller

SEO Copywriter | Content Strategist | Writing Coach

The most well structured, professional, great value, awesome online courses I have ever come across

“The Recipe for SEO success is one of the most well structured, professional, great value, awesome online courses I have ever come across. Kate Toon is an inspiring, meticulous and fun head chef. Worth every dollar and highly recommended!”

Charu Ahuja

Bowen Therapist

The Recipe for SEO Success was one of the best courses that I have done

“The Recipe for SEO Success was one of the best courses that I have done — online or offline! I loved the structure, the delivery AND the content! Kate was supportive, enthusiastic and super responsive. I’ve walked away feeling more confident and with a swag of SEO tricks that I’m itching to implement. ”

Kelly Holcroft

Marketing Manager, Pearsons Florist

Kate Toon’s Recipe for SEO Success has been the best thing I’ve done for my business. Kate is so generous with her time and so passionate about helping people. She breaks down the information for non-techy people like me and makes it easier to learn. 

“ In a highly competitive market that is online retail, I feel more confident and better equipped to tackle the Google monster. A couple of years ago I spend around the same amount of money on a SEO audit and then more money on things that needed to be fixed on my website. After that time, I was none the wises. I have constantly worried and stressed about SEO and have wondered if I need to spend more money.

After doing Kate’s course, I can now do my own audit using free tools and valuable information obtained in the course. When things change, as they often do in SEO world, I will be able to access updated information from the course. I feel so much more in control of my online business, I understand more when people are speaking ‘tech’ language, AND I can do that 1-2$K audit by-my-self. If there is something I don’t understand, I have access to a FB community (others on the course) from various backgrounds including copy writing, social media, service industries and other SEO business who are all so kind with their help. From here on, I will only need to spend money on super technical stuff and on things I don’t understand…yet.  Thanks so much Kate!  ”

Maree

Owner, A Whole Lot of Love

An amazing comprehensive and well thought out course

“What an amazing comprehensive and well thought out course. Kate has a wealth of knowledge to share and the format of videos and worksheets to complete in your own time is a huge drawcard. I love that I have lifetime access to all the material so I can plan our next moves and refer back to all the tips in detail. I also loved hearing from other industry experts in Kate’s interviews. Highly recommended to anyone managing a website, even those who think they know SEO. There is always more to learn and things are changing every day.”

Natasha Beer

Marketing & Communication Manager , Northern Inland Credit Union Ltd

Anyone who wants to see their name on the first page of Google to enrol in The Recipe for SEO Success

The Recipe for SEO Success was far more comprehensive than I expected Kate not only covered technical considerations that impact SEO, but also offered amazing hints and tips for maximising content marketing and copywriting. What is so impressive is that Kate caters for everyone and demystifies SEO in simple, approachable and easy-to-implement learnings and actions. Kate’s generosity is second to none – she offers weekly coaching calls, life time access to regularly updated course materials and a private Facebook group. I have no hesitation in recommending anyone who wants to see their name on the first page of Google to enrol in The Recipe for SEO Success.”

Lindy Alexander

Freelance writer | content creator | researcher

Makes the techy elements understandable for non tech heads!

“Fantastic course! Makes the techy elements understandable for non tech heads!”

Vanessa Clark

Owner, Mondo Search

I’ve done a few e-courses and this one rates well above the others in terms of value.

“It’s also really well organised and there’s so much more there to explore after the 8 weeks are up. Kate is a very knowledgeable, engaged and fun tutor. Her enthusiasm for all things SEO is obvious and infectious. I love that SEO touches so many other topics AND Kate gives a great intro to all those other topics too (marketing, social media, writing and just general business stuff). This is the perfect course for anyone who runs a business website, website copywriters and anyone else interested in learning the ins and outs of SEO.”

Libby Hakim

Copywriter

This course has not only given me the skills I need to improve my rankings in Google and other search engines.

It has also given me some skills into writing blogs and how to get external links to improve my overall authority. The course is perfect for small businesses with no clue of SEO. I have also made contacts with some copywriters for further backlinking and sponsored posting.

Kate was extremely approachable and helpful throughout the course. She was there to help us day in day out and really took an interest in us and our businesses.”

Brea Walker

Mamma-Bee

This course has the potential to save you a lot of money

“The Recipe for SEO Success is an awesome, content rich and value packed course – whether you have an already established website or starting one from scratch. Not only do you get easy access to all the content online (in fact it’s one of the simplest online forums I’ve ever accessed) but the material is presented in a logical sequence. And when you look at how much some consultants charge to build and manage an SEO responsive site this course has the potential to save you a lot of money. Highly recommended.”

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Katherine Pranic

Copywriter

Ticks off every single ingredient for brilliant online learning

“As a veteran eLearning designer I’m hard to impress but I love it when a course vaults clean over my excellence bar and ticks off every single ingredient for brilliant online learning.”

Mary Cameron

Copywriter, 4Words

Kate makes SEO interesting, fun and easy for everyone to understand.

Kate makes SEO interesting, fun and easy for everyone to understand – even SEO novices! She is great to work with and her passion for, and knowledge of, SEO is obvious.”

Lexie Galton

Digital Marketing Specialist, ADCU

Understandable and achievable

“Kate was so good at running through the material in a way that makes it understandable and achievable when you have hundreds of other things to focus on as a small business.”

Vickie Charlesworth

Owner, Food for Kids

Kate’s course was nothing short of fantastic

“A self-confessed novice when it comes to SEO, Kate’s course was nothing short of fantastic. Kate was dynamic, to the point, very open and most (and best) of all – real.”

Steff Jelic

Marketing Manager, Superheroes Inc.

All concepts were explained in a way that was easy to understand

“All concepts were explained in a way that was easy to understand.  Kate herself is amazing! A fun, vibrant, easygoing professional who makes you feel she is on your team. She has so much knowledge and experience that she generously shares willingly. Thank you for making this potentially stiff-content-heavy course a real success.”

Vickie Thomsen

Marketing Manager, Brown Brothers Engineers Australia Pty Ltd

Easy to understand, practical and entertaining.

“The SEO course was an incredibly valuable – full of content that was easy to understand, practical and entertaining.”

Melinda Samson

Google Adwords Expert, Click Winning Content

Full of valuable insights and information for business owners

“Kate’s exuberance and significant SEO knowledge combined to create an incredible course – full of valuable insights and information for business owners, marketers and copywriters.”

Bec Christensen

The Wordsmith Copywriter

Don’t spend another second crying into your backlink tissue – book the course

“Prior to meeting Kate, SEO was as foreign to me as actually navigating a minefield. Conceptually I was overwhelmed, couldn’t see the beginning from the end and had no comprehension of anything in between. Kate’s workshop, in a completely safe and digestible way, simplified SEO to the point that even a complete IT numpty like me could understand. The delivery, resources and practical activities gave me renewed hope and enthusiasm for competing in the current environment. I find that I am now even moderately conversant with those in the know. Kate’s SEO workshop is a must have in the toolkit of any start up, entrepreneur, web newbie or anyone with a hope of surviving the current marketplace. She puts SEO on a plate, makes it colourful and textured, lures you to success with the scent of it and then feeds it to you in bite size pieces (it’s a huge portion mind you so expect to be very full by the end of it!). I loved the course and I am delighted to have taken away all the information, direction and resources. Highly recommended. Don’t spend another second crying into your backlink tissue or burying your head in the key-word sand – book the course, seriously.”

Shannon Maxwell

Owner, Evolve Essentials

The ultimate SEO copywriting guru!

“Kate is amazing – the ultimate SEO copywriting guru! I can’t speak highly enough of not only her talents and knowledge, but also her willingness to readily share information and teach others. Absolutely tops SEO chick.”

Melinda Leyshon

Copywriter, Write Copy

Honed my SEO skills whilst filling in the SEO gaps for an employee.

Kate’s course was an opportunity to update and hone my SEO skills whilst filling in the gaps in SEO for an employee I’ve been up-skilling… The course has done this and more – I look forward to applying my new found knowledge and delivering great results for my clients! Thanks Kate – you rock!
Joan Martin

Owner, Wingz Marketing

Are you ready to start cooking up some SEO goodness?

My delicious and nutritious SEO eCourse is open to a limited number of keen beans.

I’m keeping the numbers low so I can give each member of the course my time and attention.

So are you in or are you in?