Get ready to boost your business on Google!

Over 2500 people have taken the 10-Day SEO challenge, now you can too.


“I would just like to say a massive thank you for creating such an easy to follow and informative e-course. Our website was non existent before and I just did a random keyword check and a few of our pages have popped up on page 5 and page 2. So THANK YOU!”

Clementine Holman

Total Integrated Security

Start the challenge

$27.95 + GST

I want you to love SEO as much as I do

And that’s why I’ve created this 10-Day SEO Challenge to boost your confidence and help you take the first steps towards SEO Success.

Put simply, it’s 10 days to a more confident SEO you!

You’ll get:

  • An email each day for 10 days with a simple, achievable SEO task
  • Access to a private Facebook group where you can get extra tips
  • SEO explained in a non-jargony, easy peasy way
  • Clever expert tactics that can boost your confidence (and hopefully your ranking)
  • Regular videos answering questions from the community
  • Links to useful FREE SEO tools
  • Password access to the challenges on the website.

You’ll also get a copy of the 10-Day Challenge ebook

Which includes:

  • 5 extra WordPress plugin recommendations
  • Pro tips for more advanced SEO lovers
  • More useful SEO tips and advice for each challenge

“I can vouch for Kate’s 10 Day SEO Challenge – I jumped from spot 9 to spot 3 on some of my keywords and Number 1 for others! As a result i am getting more website traffic and more work. If you are on the fence about taking the challenge, as Nike says: “Just do it”! You won’t regret it!”

Tiffany Gouge

Brand Identity Design Specialist

Kate Toon

The challenge is run by me, Kate Toon

 I’m an award-winning SEO copywriter and SEO consultant with nearly two decades of experience in all things advertising and digital.

I’ve worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content and improve their SEO.

I’m also the founder of The Clever Copywriting School, the co host on Hot Copy Podcast, presenter on the Write for Business TV show and run regular SEO and copywriting workshops across Australia.


Why SEO matters

Technical tips

Choosing great keywords

Image optimisation

Writing killer Title tags

The best SEO plugins

SEO Copywriting

Repurposing old content

I just completed Kate’s 10 Day SEO Challenge. I can’t recommend it and Kate highly enough for anyone wanting to get a clear, but fun understanding of how SEO works. Her obvious knowledge of, and passion for, SEO made learning truly enjoyable, despite the technical nature of the subject.

Andrea Davies




Start the challenge

$27.95 + GST

“I recently completed Kate’s 10 day SEO challenge and loved it so much that I’ve signed up for her full 8-week eCourse. Before starting the challenge, I felt overwhelmed by SEO and didn’t know where to start. It just seemed too hard and scary, so I put it on my “think about that later” list. But through the challenge, Kate breaks down SEO into easy to understand – and more importantly, easy to implement – chunks. The 10 day challenge is an excellent intro for complete beginners and I’m looking forward to the 8-week course. SEO no longer scares me, and that is thanks to Kate!”

Angela Denly

Copywriter, Angela Denly Writing and Communications

“I recently completed Kate’s 10 day SEO Challenge. I’ve been blogging for nearly 5 years and thought I knew a fair bit about SEO but even in her free course, Kate was able to share information that I genuinely learned and benefited from. I would definitely recommend this challenge for bloggers and business owners overwhelmed by the very thought of SEO and will be looking to take on her full SEO course in 2016.”

Kirsty Russell

“I’ve recently been on Kate’s “10 Day SEO Challenge” and couldn’t recommend her highly enough. There’s a saying often attributed to Einstein; “If you can’t explain it simply, you don’t understand it well enough” and it could not be more apt here. SEO might be regarded as something tremendously complicated, scary and even a dark art, but Kate Toon’s mastery of her craft is evident in the way she makes it all sound so straightforward that you forget what all that big scary fuss was about as you’re drawn in by her lighthearted lessons, delivered in congenial style and with minimal jargon. Look no further and get straight into making your website Bezzies with Google!”

Chris Ellison

GKR Karate

“I joined Kate’s 10 day SEO challenge to reinforce what I already knew- I wasn’t expecting to learn much as I wasn’t a complete SEO beginner BUT I was pleasantly surprised to learn A LOT. It was a great 10 day challenge- not too difficult at all but not too easy to be boring. I enjoyed receiving the email every day and completing the tasks, and the scopes on Periscope were great. The challenge can also be purchased as an e-book to refer back to in the future. Thanks Kate for creating this challenge and for answering my SEO questions!”

Natalie Alleblas

“What Kate doesn’t know about SEO and copywriting isn’t worth knowing. She is generous and innovative. I just completed her 10 Day SEO course and I feel confident that my site will rise above Google’s 2nd page graveyard.”

Sandra Muller

Silk Interiors

Start the challenge

$27.95 + GST