Get ready to boost your business on Google

The perfect mini DIY SEO course for small business, eCommerce stores, marketing humans, copywriters, designers and YOU!


I want you to love SEO as much as I do

That’s why I’ve created this 10-Day SEO Challenge to boost your confidence and help you take the first steps toward SEO Success.

Put simply, it’s 10 days to a more confident SEO you!

You’ll get:

  • An email each day for 10 days with a simple, achievable SEO task
  • Access to a Facebook group where you can get extra tips
  • SEO explained in a non-jargony, easy-peasy way
  • Clever expert tactics that can boost your confidence (and hopefully your ranking)
  • Regular videos answering questions from the community
  • Links to useful FREE SEO tools
  • One year’s access to course materials









Day 1:

Choosing the right
SEO tools

Day 2:

Making good keyword choices

Day 3:

SEO copywriting

Day 4:

How to write
killer title tags

Day 5:

How to optimise
images for SEO

Day 6:

Setting up
Google Search Console

Day 7:

Backlink basics

Day 8:

Dealing with
duplicate content

Day 9:

Writing better
blog posts

Day 10:

Repurposing old


Amazing, useful DIY expert templates to
help you on your SEO Journey.

Blog Post Template

SEO-Friendly Blog Template

Write SEO-friendly blogs that humans and Google will love.

SEO Checklist

The Ultimate SEO Checklist

A straightforward checklist to get you started.

Keyword Spreadsheet

Keyword Spreadsheet

Plan out, track and optimise keywords for every page of your site.

Keyword Rank Tracker

Keyword Rank Tracker Worksheet

See the hard truth of where you currently rank.

Image Optimisation Checklist

Image Optimisation Checklist

Learn how to give chubby images a makeover.


Small Business

Small business owners

Small Business

WordPress developers

Small Business


Small Business

eCommerce Store owners

Can't complete in 10 days?



I know you’re probably thinking, “I’d love to do this course, but how will I find the time?”

Well, although the 10-Day SEO Challenge is guided over ten days, it doesn’t stop there.

You get one year’s access, which means if you fall behind, have a busy week or life gets in the way, don’t worry.

You can access the content for a full 12 months to review modules, re-watch videos, check the glossary and access links.

Work at your own pace


While other SEO trainers talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).

And let me tell you, that ain’t easy!

I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.

I don’t talk about lofty principles or waffle on about strategy.

I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.

At last count 10,032 students have taken this course


Kate is an in-demand speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia), Digital Marketing Australia, The Digital Marketing Conference, Creative North and a string of other high-profile conferences.

Her podcast The Recipe of SEO Success is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month. And she’s guested on over 60 podcasts talking all things SEO.

Kate’s is lucky enough to speak to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.

Kate Toon and Rand Fishkin



“I just completed Kate’s 10 Day SEO Challenge. I can’t recommend it and Kate highly enough for anyone wanting to get a clear, but fun understanding of how SEO works. Her obvious knowledge of, and passion for, SEO made learning truly enjoyable, despite the technical nature of the subject.”

Andrea Davies

“I can vouch for Kate’s 10 Day SEO Challenge – I jumped from spot 9 to spot 3 on some of my keywords and Number 1 for others! As a result i am getting more website traffic and more work. If you are on the fence about taking the challenge, as Nike says: “Just do it”! You won’t regret it!”

Tiffany Gouge

Brand Identity Design Specialist

“I recently completed Kate’s 10 day SEO challenge and loved it so much that I’ve signed up for her full 8-week eCourse. Before starting the challenge, I felt overwhelmed by SEO and didn’t know where to start. It just seemed too hard and scary, so I put it on my “think about that later” list. But through the challenge, Kate breaks down SEO into easy to understand – and more importantly, easy to implement – chunks. The 10 day challenge is an excellent intro for complete beginners and I’m looking forward to the 8-week course. SEO no longer scares me, and that is thanks to Kate!”

Angela Denly


“I would just like to say a massive thank you for creating such an easy to follow and informative e-course. Our website was non existent before and I just did a random keyword check and a few of our pages have popped up on page 5 and page 2. So THANK YOU!”

Clementine Holman

Total Integrated Security

“I knew that SEO would be THE thing to help my new site stand out in a crowded niche. But knowing where to start was overwhelming – I just wanted someone trustworthy to tell me what to do, and in what order.

As a total SEO newbie, I loved that Kate Toon’s 10-day SEO Challenge simplified complex SEO concepts without dumbing them down. Kate offered plenty of actionable advice to set my site up right from the beginning and avoid costly rookie mistakes.

At under $200 this a course everyone can afford, even if you’re just starting out. It will save you hours of wasted time searching for free but possibly dubious advice from random internet sources. I feel like I “get” SEO now – I’m still learning but it’s not the scary beast I’d previously thought! “


Find Early Childcare

“I recently completed Kate’s 10 day SEO Challenge. I’ve been blogging for nearly 5 years and thought I knew a fair bit about SEO but even in her free course, Kate was able to share information that I genuinely learned and benefited from. I would definitely recommend this challenge for bloggers and business owners overwhelmed by the very thought of SEO and will be looking to take on her full SEO course in 2016.”

Kirsty Russell

“I’ve recently been on Kate’s “10 Day SEO Challenge” and couldn’t recommend her highly enough. There’s a saying often attributed to Einstein; “If you can’t explain it simply, you don’t understand it well enough” and it could not be more apt here. SEO might be regarded as something tremendously complicated, scary and even a dark art, but Kate Toon’s mastery of her craft is evident in the way she makes it all sound so straightforward that you forget what all that big scary fuss was about as you’re drawn in by her lighthearted lessons, delivered in congenial style and with minimal jargon. Look no further and get straight into making your website Bezzies with Google!”

Chris Ellison

GKR Karate

“What Kate doesn’t know about SEO and copywriting isn’t worth knowing. She is generous and innovative. I just completed her 10 Day SEO course and I feel confident that my site will rise above Google’s 2nd page graveyard.”

Sandra Muller

Silk Interiors

“I cannot recommend this course enough! Kate explains everything you need to know in laymen’s terms. She gives lots of practical tips to improve your SEO, and also answers your questions in the private Facebook group.”

Layla Roberts

Founder and CEO, Sydney Concierge

“Just a heartfelt thank you Kate Toon for providing such genuine advice in your 10 day SEO challenge. There are very few courses and people who deliver like you do.

From me being a novice to being confident about doing a complete overhaul of my website (my geeky friend is doing a major chunk of it of course but I am helping/ making informed decisions, doing the homework;-)) Couldn’t have done it if not for that course. Still taking baby steps, but glad I am doing it, and boy am I seeing a difference in the inquiries coming through already, and all this when I’ve not even completed redoing the home page yet.
Thank you, thank you, & thank you.”
Fatema Kathiria

Alfa Embroidery

“Hi Kate, thanks so much for the great course! I just completed your 10 Day SEO challenge. I learned A LOT! So much useful tips and awesome resources. Took me bit longer to finish it, because 2 kids, but I managed 🙂 So thanks again, for the epic challenge.”

Basia Gucwa

Fence Makeovers


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Do I need to be technical to do the course?

Nope, the course is aimed at absolute beginners.

Is the course just for WordPress websites?

No. The course is not focused on any particular platform, we’ve had previous students who have Squarespace, Big Commerce, Wix, Weebly, Shopify, Magento, Drupal and Joomla websites.

How is the course delivered?

You’ll log into your course membership email to enjoy the content and also be sent daily email prompts for the 10 days.

Do I need to have a website to do the course?

Nope, in fact, it’s a good idea to do the course before you build your website.

Does the course come with support?

No. This is a self-guided course. There are FAQs within it however and you can head to the I LOVE SEO group for extra support.
I’m afraid we cannot answer individual questions via email.

Can I do the course at my own pace?

Yes. The course is structured across 10 days, and you’ll receive email prompts that guide you through this. However, these are just prompts and there’s no pressure to stick to this format. If you want to take it at your own pace that’s fine too.

How long do I have access?

You’ll be granted one year’s access from the purchase date to all course materials. Plenty of time to work through the content as I know that life sometimes gets in the way.

What are the terms and conditions?

If you would like to know the terms and conditions that apply to your purchase, especially regarding your rights and responsibilities, you are welcome to review those here.


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Got a question - get in touch

Free SEO Course

Other Kate Toon sites

visit Kate Toon website

Kate Toon Copywriter

visit Clever Copywriting School website

visit Hotcopy podcast

visit Vouez Vouloz website