Kate Toon

Win more customers and conversions from Google

Learn how with the Ultimate DIY SEO Course for small businesses, ecomm stores and marketers

Wish your site ranked higher in search engine results?

Confused by Google tech speak and jargon?

Been burned by dodgy SEO companies?

YES? Well, you need the Recipe for SEO Success Course

The most comprehensive DIY Search Engine Optimisation course ever.

With 1461 Graduates so far – This is the most popular SEO course worldwide









Course opens Feb 6 2024





But it doesn’t have to be

We’d all love to believe the ‘if we build it they will come’ myth, but I’m sorry to tell you, it just ain’t true!

If you really want humans to find your awesome business, you’ve got to push it right to the top in the organic search results.

And to do this you need SEO.

But SEO is impossible to learn. Right? Not only is it stuffed full of technical gobbledygook, it changes every five minutes. And the so-called SEO experts never seem to agree.

Don’t worry. I believe ANYONE can learn the basics of Search Engine Optimisation, which is why I created The Recipe for SEO Success Course.

This 7-module SEO Group Coaching Course shows you my tried and tested SEO tactics that can deliver higher rankings, more traffic and more conversions.

It’s a practical, easy to understand SEO Course that gives you the confidence to manage your own SEO. Without the need for expensive experts.

Kate Toon

You could pay around $3000 a month for quality SEO services,

or you could learn to DIY.


Unlike lots of other SEO courses I am NOT going to leave you to go it alone.

I’m with you every step of the way, to answer questions, explain topics in more detail and give you one-on-one advice.

I actually limit the number of students on the course so that I can help you individually.

The course includes access to 10 group Q&A calls and it’s that personal attention that all of my students say, makes this course truly special.




SEO Fundamentals

Understand how it all works


Let’s Get Technical

Fix up your speed and crawlability issues


Easy Peasy Keyword Research

Drive targeted, relevant traffic for more sales


Writing Google-Friendly Copy

Conversion-focused words to please humans and the Google gods


Building Links the Safe Way

Build authority and SEO juice


Clever Content Marketing

Spread the word about your brand


Measuring Your Success

Track you SEO traffic and sales

And choose between two bonus courses


Ecommerce SEO

Optimise your shop for more sales


 Local SEO

Get your business on the map


I know you’re probably thinking, “I’d love to do this course, but how will I find the time?”

Well, although The Recipe for SEO Success Course is guided over 12 weeks it doesn’t stop there.

You get ongoing access, which means if you fall behind, have a busy week or life gets in the way, don’t worry.

You can access the content anytime to review modules, re-watch videos, check the glossary and access links.


Group Q&A calls

Worksheets, checklists and downloads

Training videos

  • 7 module Recipe for SEO Success Course to help you learn how to manage your SEO yourself
  • Ongoing updates and access – the course is updated each year
  • Recipe certification and badge upon course completion
  • One bonus SEO course – choose ecommerce or  local SEO
  • Access to the member’s only Facebook Study Group page
  • 10 supportive group Q&A calls
  • Technical audit of your website
  • Backlink audit of your website
  • Complete SEO glossary covering every term and acronym
  • 2 weeks Guru level access to SEMRush

Meet the experts

Johanna Kohler


Tony Cosentino

WordPress SEO

Kerry Bennett

Shopify SEO

Ray Pastoors

Google Analytics


learn seo online

Hey look, I’m a big fat furry WordPress fan, but I’ve built this course to help everyone, Squarespace? Yep. Shopify, I got you boo! Wix, Weebly, Neto – I don’t judge.

We’ve had oodles of people with all types of websites take the course including:

  • WordPress
  • Shopify
  • Squarespace
  • Wix
  • Weebly
  • Neto
  • Joomla
  • Drupal

And lots of other ones you’ve probably never heard of.


Although this is a Do It Yourself SEO course, the truth is I’ve done a lot of the hard work for you.  The course comes with a huge library of worksheets, resources, tools and spreadsheets to help make the SEO process easier.

The tools will help breakdown complex tasks into bite sized chunks and walk you through the fixes in an easy to understand, step by step, super speedy way. 

Measure Up Worksheet

Measure Up Worksheet

Find out where you currently stand with Google.

Target Audience worksheet

Target Audience Worksheet

Understand your audience better.

Branding and USP Worksheet

Branding and USP Worksheet

Discover what makes your brand special.

Keyword Rank Tracker Worksheet

Keyword Rank Tracker Worksheet

See the hard truth of where you currently rank.

Speedy Website Review Checklist

Speedy Website Review Checklist

Ensure your site’s usability is in tip top condition.

SEO Checklist Basic

SEO Checklist Basic

A straight-forward checklist to get you started..

Moving to HTTPS Checklist

Moving to HTTPS Checklist

A step by step guide to safely moving your site from HTTP to HTTPS.

Image Optimisation Checklist

Image Optimisation Checklist

Learn how to give chubby images a makeover.

Fix list

Fix List

A simple spreadsheet to track and prioritise site fixes.

Keyword Brainstorm Worksheet

Keyword Brainstorm Worksheet

 Fully understand your keyword universe.

Keyword Shopping list

Keyword Shopping List

Let’s start shopping for those dream traffic and conversion keywords.

keyword planning

Keyword Planner

Map out your keywords to pages and posts, write title tags and meta descriptions.

Keyword Cheatsheet

Keyword Cheat Sheet

My top tips on finding amazing conversion keywords.

Keyword Research Process

Keyword Research Process

A printable map of my exact keyword process.

Keyword Modifiers

Keyword Modifiers

Learn how simple adjectives and phrases can transform your keyword choices.

Word Swap Worksheet

Word Swap Worksheet

Swap those confusing words for clean, plain English.

Title Tag and Meta Description Worksheet

Title and Meta Description Worksheet

Craft perfectly formed titles and metas that demand to be clicked.

SEO-Friendly Copy deck template

SEO-Friendly Copy Deck Template

 The ultimate copywriting tool. Used by the world’s top SEO copywriters.


Finding Content Amplifiers Worksheet

 Find influencers to share your content.

Link Opportunities Spreadsheet

Link Opportunities Spreadsheet

Discover great link building opportunities.

Testimonial, Broken Links and Outreach Email Templates

Testimonial, Broken Links and Outreach Email Templates

Why write those tricky emails when I’ve written them for you?

Link Audit Spreadsheet

Link Audit Spreadsheet

Understand the quantity and the quality of your links.

Disavow Template

Disavow Template

Banish dodgy links from your website.

Blog Idea Checklist

Blog Idea Checklist

 Generate 100s of blog posts for your site.

SEO-Friendly Blog Post Template

SEO-Friendly Blog Template

Write SEO-friendly blogs that humans and Google will love.

Headline Worksheet

Blog Headline Worksheet

Craft killer headlines to intrigue and entice your readers.

Content Audit Spreadsheet

Content Audit Spreadsheet

Review your existing content and decide whether to update, combine or delete.


Reporting Template

 Generate your own easy to understand SEO progress reports.

SEO Roadmap

SEO Roadmap

A clear path for the next six months of your SEO effort.

Example SEO Report

Example SEO report

See how other SEO consultants present their reports.

Google Analytics Destination URL Guide

Google Analytics Destination URL Guide

See how your destination URLs measure up in Google Analytics.

Blog Compass

Blog Compass

Build a blog strategy for content and stay on track.

SEO Roadmap

Keyword Calculation Chart

See the ingredients that go into keyword research.


The Recipe for SEO Success course is perfect for you if you:

  • Find SEO confusing, overwhelming and a little bit boring
  • Want to learn DIY SEO
  • Already have a business online or are about to start one
  • Want to learn how to improve ranking results and conversions
  • Don’t want to pay an expensive SEO consultant to manage your site
  • Are happy to pay for an SEO consultant but want to understand what you’re getting for your money
  • Want to offer SEO as a service to your clients

Please note: This course is not aimed at anyone looking for SEO shortcuts or ways to cheat the search engine algorithms. (Chefs wear white hats, not black.)

SEO Course results


My tried and tested SEO methodology delivers real results for small businesses and corporates. I could throw some stats at you, but instead let me give you a real example.

Try Googling ‘SEO Copywriter” – be sure you search in incognito mode. If you’re not in Sydney try Googling ‘SEO Copywriter Sydney’.

You’ll see that my copywriting website occupies the top local spot and the top two organics.

After that you’ll see:

  • Local pack 2: Casey Elmer Copywriting – my SEO student.
  • Position 3: Sarah Morton – my SEO student.
  • Position 4: Casey Elmer Copywriting – my SEO student.
  • Position 7: Melinda Leyshon – my SEO student.
  • Position 8: Libby Hakim – my SEO student.
  • Position 10: Rebecca Christensen – my SEO student.

So, out of 12 possible organic spots, me and my peeps got 9.

Proof that the course works – even if I am building my students up to steal my top spot!


Elyssia Clark | The Research Toolkit

Andrew Simpson | Bubblebubs

Marko Wittich | Campfire Treats

Thomas Brown | Backdrops Fantastic Australia


While other SEO trainers talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).

And let me tell you, that ain’t easy!

I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.

I don’t talk about lofty principles or waffle on about strategy.

I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.

learn seo online

As Featured In

As Featured In


Kate is an in-demand speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia), Digital Marketing Australia, The Digital Marketing Conference, Creative North and a string of other high-profile conferences.

Her podcast The Recipe of SEO Success is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month. And she’s guested on over 60 podcasts talking all things SEO.

Kate is lucky enough to speak to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.

Kate Toon and Rand Fishkin


SEO Course results

Although I call The Recipe for SEO Success a course, that term doesn’t really describe it fully because it’s a whole lot more.

It’s an online learning hub – a resource centre that you can access and use on an ongoing basis.

Many of my graduates return on a monthly or weekly basis to re-watch videos, grab resources or use the link library.

And, as the course is regularly updated, to ensure it recommends the very latest best practice, it becomes a trusted single source for all of your SEO information.

You get ongoing access to all materials at NO EXTRA CHARGE.


Awards November 2022


I worked in advertising for nearly two decades in some of the biggest ad agencies. (Think Ogilvy and the like.)

When I happily found myself ‘with child’ more than eight years ago, I realised I could either stay in the agency world and never see my son, or give it all up.

As a contractor I suddenly found myself five months pregnant, out of a job, and with no maternity leave pay. Eeeep!

But then I had an idea.

Why not set myself up as a copywriter?

My husband had just set up his own business with my help, and so I thought, “Hey, why not me?”

I built myself a little WordPress website, and waited for the work to flood in. There was just one problem, or rather about 20,000 of them. When I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.

How could I:

  • Make my website appear at the top of the rankings?
  • Blast my competitors out of the Google ocean?
  • Get willing customers to visit my site and buy my services?

The only way to boost my business was to get my head around the dark art of Search Engine Optimisation. So I did.

I now rank on the first page for more than 160 different keywords. (But hey, who’s counting?)

I’m in the top three for 114 terms, and recently ranked number one for the term ‘Copywriter’ on Google.com.au. (If you’re not impressed then you should be. It’s bloody hard to rank well for a single term.)

And I did it all:

  • With little (or no) budget and no outside help
  • While being the primary breadwinner in our family and having to spend most of my time earning money
  • As a sleep-deprived mum with a toddler to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at

(I even found a little ‘me’ time along the way to run a marathon and publish a book or two.)

And I realised that if I can do it, so can anyone else.

Since then I’ve helped big corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, damaging reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and more.

Which means I’m perfectly placed to tell you all my SEO secrets. So let’s get started.


​The average (GOOD) SEO company would charge an ecommerce store or serviced-based business around $3,000 per month to manage their SEO campaign.
(Although 20k plus a month is not unheard of).

learn seo online

So $3000 a month is:

  • $36,000 a year
  • Over five years that’s a whopping $180,000!

Why spend all that hard-earned money on external humans, when you can invest in becoming an SEO expert yourself for a fraction of the price?

This course gives you

  • Access to 10 group Q&A calls (valued at $3000)
  • 2 bonus calls with guest experts (valued at $1000)
  • A private Facebook Study Group page membership for 12 weeks (valued at $2400)
  • 132+ training videos (valued at $5600)
  • 41+ templates and worksheets (valued at $1650)
  • The ability to technically SEO Audit your site (valued at $500)
  • The ability to create your own keyword research reports (valued at $500)
  • The ability to backlink audit your site (valued at $500)
  • Ecommerce or Local SEO bonus courses (valued at $1000 each)
  • Ongoing access to content (PRICELESS)
  • Ongoing access to all future updates (BLOOMIN’ AMAZING!)

That’s a total value of: $16,150

(But don’t worry, the course costs a lot less than that!)


Just a sample of the 1318 stores, soloists and businesses who’ve taken the Recipe course so far.


Over 1461 students from all over the world have completed The Recipe for SEO Success Course – on top of 12,548 who’ve taken my shorter SEO courses.


You might think that since this 7-module course includes 10 Q&A calls,
132+ videos, 41+ templates and 12 weeks of group support, that it couldn’t get
much better? But it can. Woohoo! You also get:


Additional Courses

Continue your SEO learning with extra courses, choose between

Local SEO

Learn how to get your business into the local pack, use Google My Business, write localised content and include the right signals on your site to encourage rankings for location keywords.

Ecommerce SEO

Learn how to structure your ecommerce website, write engaging category and product pages, correct label images and drive your online shop to the top of the rankings.

Expert Q&A Calls

WordPress SEO Q&A Call

A call with certified WordPress guru Tony Cosentino to ask all those embarrassing questions about your website.

Shopify SEO Q&A Call

An expert call with Shopify pro Kerri Bennett to troubleshoot all your niggly eCommerce website issues.


How to set up an seo friendly wordpress site


If you don’t have a site yet you might want to buy the 
How to build an SEO friendly WordPress site course before you start the big course.

It’s an easy-peasy, step-by-step guide to setting up your own website from scratch.
Made for complete non techie absolute noobs – I guide you through every step.

And I’ll even give you a free review of your site when you’re done!


Yep there are cheaper SEO courses out there.
But the truth is I’ve proven my success at SEO, and I’ve done it the hard way.

Here’s some other reasons why you might wanna invest in my course.

  1. More than 12,548 people have taken my SEO courses.
  2. I have more testimonials than any other SEO course on the market.
  3. My students have proven ranking and and conversion results.
  4. I’m an experienced trainer who regularly runs workshops for big name brands and small businesses.
  5. I’m an in-demand SEO speaker at global events, respected by my peers.
  6. I have a highly-successful SEO podcast where I get the latest news from SEO experts around the world.
  7. I go the extra mile and provide resources and tools for you to enjoy.
  8. I offer not only the appetiser style front-end SEO advice, but also the meat and potatoes of the technical side.
  9. I’m crazy enthusiastic about SEO, and that enthusiasm will rub off on YOU.

Like you, I’ve been at the bottom of the SEO Mountain, and I made it to the top. And I’m going to tell you all my secrets

SEO Course results


Okay this is the bit where I share oodles of testimonials from members of the course. Here’s just a small selection, there are so many I had to build an entire page to fit them on.

Glory Puljak – Hamper My Style

Lyndsay Bibb – SEO Consultant

Andrew Wood – Wood Property

Matt Smith – Allure Limosines

Claire Gamble – We Are Unhooked

Glenda Bishop – A Less Irritable Life

Lee Hopkins – My Video History
Belinda Irvine – Reelax ‘n

Amy Annetts – Amy Annetts Marketing

Gavin Hodgins – FloatPac 
Andrew Lau – Andrew Lau Copywriter
Mathew Cocciardi – Snipers Den
Lucy Davies – Websites by Lucy
Rob Sanders – Socially Found
Danielle Atkins – De Clutter Life
Nell Casey – Nell Casey Creative
Belinda Austin – 6ft6wine
Dr Jamie Barnier – Dr Jamie
Anu Sawhney – Bidiliia
Nerissa Bentley – The Melbourne Health Writer
Dr Elizabeth Celi – Roof Top View Society

Bianca Maurice – Blank Space Collective

From totally obscurity on Google, to position 2 on page 1. Hellloooo SEO.

Natalie Foxon

Foxed PR

If you want to justify just one spend based on ROI this year make it The Recipe for SEO Success!

Darren Pearce

Marketing ER

I can now confidently run the SEO on my sites, which is going to save me around $4k per annum.

Gavin Hodgins

Float pac

This course has the potential to save you a lot of money.

Katherine Pranic


Today, the business enquiries are pouring in. All thanks to what I learnt from Kate.

Andrew Lau


Kate HONESTLY wants you to succeed and she goes out of her way to help.

Bharath Madhiraju

Samtana Eco Clothing

I’ve already seen huge improvements to my site.

Kelly O'Donnell


By far the best money I have ever spent on developing my practice.

Daryl Ansell


As a teacher of SEO fundamentals she is way ahead of her game.

Richard Lucas

Lucas Guitar

I now have a new skill, a new confidence and greater profit margins.

Amanda Nickells

TLC Latex Pillows

I’d recommend this course to any Marketing Manager or Small Business Owner or anyone with a website designed to generate business for that matter!

Lauren Gerrand

Act Today

The Recipe for SEO Success Course was the best thing I’ve done for my business.

Andrea Rowe

Your Coastal Connection

What types of people take The Recipe for SEO Success Course?

learn seo online



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How is your SEO Course different to other SEO Courses?

To put it simply, I’ve proven my success at SEO, and I’ve done it the hard way.

Like you, I’ve been at the bottom of the SEO mountain, and I made it to the top.

And now I want to tell you how I did it. Here are some other reasons why my SEO course is different:

  1. More than 1461 people have graduated from this course.
  2. I have more testimonials than any other SEO course on the market.
  3. My students have proven ranking and conversion results.
  4. I’m an experienced trainer who regularly runs workshops for big-name brands and small businesses – this includes eHarmony, Amex, and the like.
  5. I’m an in-demand SEO speaker at global events, respected by my peers.
  6. I have a highly successful SEO podcast where I get the latest news from SEO experts around the world.
  7. I go the extra mile and provide resources and tools for you to enjoy.
  8. I offer not only the appetiser style front-end SEO advice, but also the meat and potatoes of the technical side.
  9. I’m crazy enthusiastic about SEO, and that enthusiasm will rub off on YOU.

By the end of my course, you’ll love SEO as much as I do.


The course is not some short, five or six hour thing, it’s a fully comprehensive resource that you can refer to for many years to come.

And unlike many other online courses, I won’t leave you to ‘go it alone’.

You’ll get weekly support via the Q&A calls, as well as 12 weeks access to the Facebook study group. So you can ask all your questions and get tailored advice.

What is The Recipe for SEO Success Course?

The Recipe for SEO Success Course is a seven-module online coaching course that demystifies Search Engine Optimisation (SEO) and gives you the skills to successfully optimise your small business website.

The Course is aimed at entrepreneurs, small businesses, developers, designers, copywriters, bloggers and anyone else who wants to get to grips with Google.

Is there homework?

On average you’ll get two worksheets a week to complete. But don’t worry, I won’t be marking them. They’re a practical, fun and easy way to help you fully understand each module. Of course, the more you put into the course, the more you’ll get out of it. But the level of effort involved is entirely up to you

When was the course last updated?

I update the course regularly, as the world of SEO is constantly changing. The course was last updated in Jan 2023 and has been updated 12 times since it launched in 2014.

And don’t forget, you get ongoing access to all updated materials.

Can I do the course at my own pace?

Yes. The course is structured across 12 weeks and you’ll receive email prompts that guide you through this.

However, these are just prompts and there’s no pressure to stick to this format. If you want to take it at your own pace, that’s fine too. I give you lifetime access to all the materials because I know that life sometimes gets in the way!

What is the course start date for the February 2024 launch?

The first module will open on 19th February 2024. But there’s plenty to be getting on with before then.

Who shouldn’t sign up?

This is a foundation-level course, with a sprinkling of advanced content. If you’re already an SEO expert, the course probably isn’t right for you.

How does the Course run?

The Recipe for SEO Success Course runs for seven weeks, with a content module published each week. You access the content by logging into the password-protected member area. Each module contains:

    • A number of training videos
    • Several worksheets, checklists, roadmaps and downloadable DIY templates
    • Optional material you can complete, if you have the time

You also get access to:

  • Access to 100s of useful links and tools
  • Access to the private Facebook Study Group
  • 10 one-hour group Q&A calls
  • 2 bonus calls

The optional Facebook Study group and weekly Q&A calls are not 100% necessary for the course, but do provide extra support and an opportunity to ask questions.

How long can I access the Course?

You have ongoing access to all course materials.

Sign-up price also includes:

  • 12 weeks access to the Facebook Study group, after which you can choose to join my subscription-based Digital Marketing Collective group for extra support
  • Access to 10 Q&A calls and Q&A call archives.

Note: If for any reason we have to terminate the course offering, you’ll be given 12-months’ notice of the site closure.

What if I don’t like the course?

If you’ve worked through the first module of the course and haven’t gained any value from it (or just don’t think the course is for you), I’ll happily refund your payment minus a $100 admin fee.

Refunds must be requested within 14 days of the course starting.

No refunds are provided after the first 14 days, and we do not provide pro-rata refunds for cancelled accounts. After the initial refund period expires, we will continue to process any remaining payments (if you have selected a payment plan option).

What kinds of people sign up to the Recipe for SEO Success Course?
The course is suitable for anyone who wants to get to grips with Search Engine Optimisation or manage their own SEO.


What kind of business industries does this course suit?

We’ve had students from all kinds of industries take The Recipe for SEO Success Course.
Here’s just a selection:

Can you guarantee I’ll get to the number one spot in Google by doing your Course?

Nope, I’m afraid not. This course isn’t about magical fixes or false promises. It’s about helping you truly understand how Search Engines, such as Google, tick and how you can improve your chances of ranking in a safe, non-cheaty way.

This is a white (chef’s) hat SEO course – no black hat trickery allowed.

I can’t make this round. When will the course run again?

After this round (June 2023), the course will likely launch again in February 2024.

I don't have a website, can I still do the course?

Yes, many people who take The Recipe for SEO Success eCourse don’t yet have a website.

However, I would highly recommend buying the How to build an SEO-friendly website course first.

It should be noted that some areas of the course will only be applicable once you have a website, such as setting up Google Analytics and auditing your site

So, you can come back and complete these tasks when your site is ready.

Who runs the Course?

The Recipe for SEO Success eCourse is run by me, Kate Toon. I’m an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.

I have worked with big brands such as eHarmony, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their copywriting and SEO. I’m also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse.




I’m not very techy. Can I still do the Course?

Yes, absolutely.


This course is for beginners, and I explain everything in a non-jargony way to make it easy for non-technical types to get their heads around. You can also ask questions in the Q&A calls and in the Facebook study group page.

However, it helps if you have a basic understanding of the Internet and the platform your website uses (WordPress, Shopify, Squarespace, Wix, Joomla, etc).

Some of the more technical tasks explained on the course (Module 2A and 2B) may require the help of a developer depending on your level of skill. I have a great, affordable one that I can recommend.

How are the group Q&A calls run?


How many: There are ten official Q&A calls during the course and two bonus calls.

Generally these are at

1pm and 6pm Sydney time.
On Tuesdays, Wednesdays and Thursdays.

All calls are scheduled according to SYDNEY AEST/AEDT time. Please use this time converter tool if you’re in another time zone.

  • How long: Calls run for 60 minutes
  • Software: We use Zoom to manage the Q&A calls, and you’ll find instructions on how to install it yourself on the Q&A call page.


  • Kate will answer up to 20 Questions on each call, pre-submitted via the site.
  • Kate will answer max two questions per person on each call.
  • Kate will not answer questions that are already covered in the FAQs.
  • Kate will not answer detailed site-specific questions.


  • All Q&A calls are recorded and uploaded to this page 24-48 hours after the recording.
  • All questions are recorded and time-stamped in a transcript below the recording, so if you can’t make the call, you can watch the replay and jump back to where your question was answered.

You’ll receive a schedule of calls in the introduction to the course.


How many hours per week should I set aside for the Course?

I know you probably don’t have a whole heap of time to spare for SEO, which is why I’ve broken the course into bite-sized chunks. Ideally, you should allow 2-3 hours a week to digest the course materials, which includes:

  • Watching the training videos
  • Reading and completing your SEO worksheets
  • Enjoying the bonus materials, such as expert interviews
  • Taking part in the group Q&A calls
  • Asking questions in the Facebook Study Group (as well as networking with others)

This is all the learning side of the course.

The implementation side – putting what you’ve learned into practice – will of course depend on how much work needs to be done. But the whole point of this course is for you to learn at your own pace, and at a time that suits you.

And with lifetime access to the materials, you can come back to them at any point in the future.

Can I email / call / message you with my questions during the course?

No. All questions relating to the course must be submitted via the question page within the site and they will be answered in the group Q &A calls. I also do not commit to answering questions via the Facebook group.

Why? Well, SEO questions usually don’t have yes/no answers – the group calls give me a chance to dig deeper, ask more questions and do on-screen demos. I’m afraid I cannot enter into private email correspondence, or take phone calls regarding your individual site issues.

I hate Facebook can I still do the course?

The SEO study group is run using Facebook groups. I’d highly recommend you joining the Facebook Study group, but the choice is entirely up to you.

Does my site need to be on WordPress to take the course?
While I highly recommend using WordPress as your website platform, I understand you may have opted for another platform.

But while a few of the tips and plugins on the course are WordPress-specific, the overall course teaching can be applied to ANY website or platform.

Does the course grow as my SEO knowledge expands?

While I may update the course materials from time to time to ensure they are current, I do not, at this stage, have plans to offer any advanced modules. If you want to continue your learning, join the Digital Marketing Collective.

How do I access the Course?

As soon as you’ve paid the course registration fee, via PayPal or stripe, you’ll be asked to register.

When your registration is complete, you can log into our membership portal.

The material will be available weekly from the published start date.

How long is the payment plan?

The payment plan is broken up into three chunks over six weeks.

  • First payment is payable on registration
  • Second payment three weeks later
  • Third payment three weeks after that.

If you fail to make your second or third payment, your access to course materials will be revoked and the karma guinea pigs will be on your tail FOREVER!

Is the course mobile and tablet friendly?

Yes, the course is fully responsive and accessible on all devices.

What types of platforms do Recipe students use?
I’m often asked if the big course is just for WordPress folk. No, it’s not; we’ve had people on all platforms take the course.

I’ve done a rough breakdown in the pie chart below.

I’ll be honest, it’s much EASIER to do SEO on WordPress sites, but there’s oodles you can achieve on other platforms too.


I don’t live in Australia, can I still do the course?

Yes, we’ve had students from all over the world take the course and it’s suitable for any English-speaking person (even if English is not your first language).

I use examples mainly from Australia in the course, but the teachings and methods work for all locations.

We also schedule at least half of the Q&A calls so that they suit students in Europe and America.




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If you’re wondering if now’s the right time for you to take a step toward SEO success,
I’m going to ask you a question. If not now when?
The sooner you bite the Google bullet, the sooner you’ll be soaring to SEO success.


SEO Success Story: Caitlin Wright

"You know what? From the first week I had a moment of, "Oh my god, I'm so glad I did this course," because it wasn't just the SEO, it was the way you set up the course to make me think of my business as a whole." As part of SEO Love In week, I am talking to some of my...

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SEO Success Story: Norelle Hentschel

"I'd kind of gone, "Look, I need to get a handle on this myself. I need to understand what's going on with it. I need to know enough so that I can, even if I do end up engaging someone to do it, I can know if they're not pulling the wool over my eyes." As part of the...

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SEO Success Story: Gavin Hodgins

"I think the really interesting thing is, it's far more personable now because we're communicating all that stuff ourselves. There's a personality to it there that just wasn't there before, and the entire message of the entire business was very messy." This is...

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SEO Success Story: Secret Blooms Ecommerce store owner

"We got busy very quickly because our SEO started working" Today I'm talking to Sarah Bernhardi from Secret Blooms. A boutique artificial flower studio based in Sydney. We going to talk about her SEO challenges, what she's learned along the way, and how getting to...

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SEO Success Story: Angela Denly SEO Copywriter

"I thought SEO was a dark art... but there’s $9000 I can directly attribute to having done this course." Today I’m talking to Angela Denly in my ongoing series of case studies from students from the Recipe for SEO Success eCourse. Angela is a copywriter based in the...

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SEO Success Story: Story Mama Ecommerce store owner

"I have definitely increased organic traffic and I'm getting as much if not more than my page SEO provider was." Today I'm going to be talking to one of the students from my Recipe for SEO Success eCourse, Debbie Hatswell from www.storymama.com.au. We're going to chat...

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Lisa Coulson
Susan Moynihan
Alec Castillo

Real Students: Real Success



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