Learn how to win more love from Google

Win more customers and conversions with the ultimate SEO eCourse

Do you wish your site ranked higher in search engine results?

Are you confused by Google tech speak and jargon?

Have you been burned by dodgy SEO companies?

YES? Well you need the Recipe for SEO Success eCourse

The most comprehensive course on Search Engine Optimisation ever.









Course starts SEPT 2018

Dedicated personal support


7 modules + 1 bonus course


Limited spots


We’d all love to believe the ‘if we build it they will come’ myth, but I’m sorry to tell you, it just ain’t true! If you really want humans to find your awesome business, you’ve got to push it right to the top in the organic search results.
And to do this you need SEO.

But SEO is impossible to learn. Not only is it stuffed full of technical gobbledygook, it changes every five minutes. And the so-called SEO experts never seem to agree.

Don’t worry. I believe ANYONE can learn the basics of Search Engine Optimisation, which is why I created The Recipe for SEO Success eCourse.

This 7-week SEO Coaching Course shows you my tried and tested SEO tactics that can deliver higher rankings, more traffic and more conversions.

It’s a practical, easy to understand SEO eCourse that gives you the confidence to manage your own SEO.

SEO ecourse

You could pay around $2000 a month for quality SEO services,

or you could learn to DIY.

Friendly SEO coaching calls


Unlike lots of other SEO courses I am NOT going to leave you to go it alone. I’m with you every step of the way, to answer questions, explain topics in more detail and give you one on one advice.

I actually limit the number of students on the course so that I can help you individually.

The course includes access to 10 group coaching calls – at no additional charge – and it’s that personal attention that all of my students say, makes this course truly special. 

Course last updated May 2018



Understand how it all works


Fix those nasty bugs


Drive targeted, relevant traffic


Please humans and the Google gods


Build authority online


Spread the word about your brand


Track your SEO traffic and sales

And choose between two bonus courses


Optimise your shop for more sales


Get your business on the map


I know you’re probably thinking, “I’d love to do this course, but how will I find the time?”

Well, although The Recipe for SEO Success eCourse is guided over seven weeks, it doesn’t stop there. You get ongoing access, which means if you fall behind, have a busy week or life gets in the way, don’t worry. 

You can access the content anytime to review modules, re-watch videos, check the glossary and access links.

SEO Course results


The Ultimate Search Engine Optimisation eCourse for bloggers, small business owners and entrepreneurs.

The most comprehensive eCourse on SEO ever includes:

Group coaching calls

Worksheets and checklists

Training videos

  • 7 Week Recipe for SEO Success eCourse to help you learn how to manage your SEO yourself
  • Ongoing updates and access – the course is updated each year
  • Recipe certification and badge upon course completion
  • One bonus SEO course – choose ecommerce or local SEO
  • Access to the member’s only Facebook Study Group page
  • 10 supportive group coaching calls
  • Technical audit of your website
  • Backlink audit of your website
  • Complete SEO glossary covering every term and acronym
  • 2 weeks Guru level access to SEMRush


Although this is a Do It Yourself SEO course, the truth is I’ve done a lot of the hard work for you.  The course comes with a huge library of worksheets, resources, tools and spreadsheets to help make the SEO process easier.

The tools will help breakdown complex tasks into bite sized chunks and walk you through the fixes in an easy to understand, step by step, super speedy way. 

Measure Up Worksheet

Find out where you currently stand with Google.

Target Audience Worksheet

Target Audience Worksheet

Understand your audience better.

Branding Worksheet

Discover what makes your brand special.

SEO Checklist Advanced

SEO Checklist Advanced

The most comprehensive site review checklist ever.

Site Migration Checklist

Moving your site is kind of a big deal, be sure you get it right.

SEO Checklist Advanced

Keyword Brainstorm Worksheet –

 Fully understand your keyword universe.

Keyword Cheat Sheet

My top tips on finding amazing conversion keywords.

Keyword Rank Tracker Worksheet

See the hard truth of where you currently rank.

Keyword Planning List

Map out your keywords to pages and posts, write title tags and meta descriptions.

SEO-Friendly Copydeck

 The ultimate copywriting tool. Used by the world’s top SEO copywriters.

Title and Meta Description Worksheet

Craft perfectly formed titles and metas that demand to be clicked.

Disavow Template

Banish dodgy links from your website.

Link Opportunities Spreadsheet

Discover great link building opportunities.

SEO Checklist Advanced

Link Audit

Understand the quantity and the quality of your links.

Blog Template

Write SEO-friendly blogs that humans and Google will love.

Blog Idea Checklist

 Generate 100s of blog posts for your site.

Blog Headline Worksheet

Craft killer headlines to intrigue and entice your readers.

Amplifier Worksheet

 Find influencers to share your content.

Testimonial, broken links and outreach email examples

Why write those tricky emails when I’ve written them for you?

Kate’s Google Analytics Guide –

A complete guide to using your fave analytics tool.

Moving to HTTPS Checklist

A step by step guide to safely moving your site from HTTP to HTTPS.

SEO Roadmap

A clear path for the next six months of your SEO effort.

Reporting Template

 Generate your own easy to understand SEO progress reports.

SEO Course results


The Recipe for SEO Success eCourse is perfect for you if you:

  • Find SEO confusing, overwhelming and a little bit boring
  • Want to learn DIY SEO
  • Already have a business online or are about to start one
  • Want to learn how to improve ranking results and conversions
  • Don’t want to pay an expensive SEO consultant to manage your site
  • Are happy to pay for an SEO consultant but want to understand what you’re getting for your money
  • Want to offer SEO as a service to your clients

Please note: This course is not aimed at anyone looking for SEO shortcuts or ways to cheat the search engine algorithms. (Chefs wear white hats, not black.)


My tried and tested SEO methodology delivers real results for small businesses and corporates. I could throw some stats at you, but instead let me give you a real example.

Try Googling ‘SEO Copywriter” – be sure you search in incognito mode. If you’re not in Sydney try Googling ‘SEO Copywriter Sydney’.

You’ll see that my copywriting website occupies the top local spot and the top two organics.

After that you’ll see:

  • Local pack 2: Casey Elmer Copywriting – my SEO student.
  • Position 3: Sarah Morton – my SEO student.
  • Position 4: Casey Elmer Copywriting – my SEO student.
  • Position 7: Melinda Leyshon – my SEO student.
  • Position 8: Libby Hakim – my SEO student.
  • Position 10: Rebecca Christensen – my SEO student.

So, out of 12 possible organic spots, me and my peeps got 9.

Proof that the course works – even if I am building my students up to steal my top spot!


While other SEO trainers talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with nearly two decades of experience in all things advertising and digital.

I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).

And let me tell you, that ain’t easy!

I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’brien Glass, Pedigree Chum and more improve their ranking, traffic and conversions.

I don’t talk about lofty principles or waffle on about strategy.

I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.

learn seo online
SEO Course results


Although I call The Recipe for SEO Success a course, that term doesn’t really describe it fully because it’s a whole lot more.

It’s an online learning hub – a resource centre that you can access and use on an ongoing basis.

Many of my graduates return on a monthly or weekly basis to re-watch videos, grab resources or use the link library.

And as the course is regularly updated, to ensure it recommends the very latest best practice, it becomes a trusted single source for all of your SEO information.

You get ongoing access to all materials at NO EXTRA CHARGE.


I’ve worked in advertising for nearly two decades in some of the biggest ad agencies (think Ogilvy and the like). About six years ago, when I happily found myself ‘with child’, I realised I could either stay in the agency world and never see my son, or give it all up.

As a contractor I suddenly found myself five months pregnant, out of a job, and with no maternity leave pay. Eeeep!

But then I had an idea. Why not set myself up as a copywriter?

My husband had just set up his own business with my help, so I thought “Hey, why not me?”

I built myself a little WordPress website and waited for the work to flood in. There was just one problem, or rather about 20,000 of them. When I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.

How could I:

  • Make my website appear at the top of the rankings?
  • Blast my competitors out of the Google ocean?
  • Get willing customers to visit my site and buy my services?

The only way to boost my business was to get my head around the dark art of Search Engine Optimisation. So I did.

I now rank on the first page for more than 160 different keywords. (But hey, who’s counting?) I’m in the top three for 114 terms, and recently ranked number one for the term ‘Copywriter’ on Google.com.au. (If you’re not impressed then you should be. It’s bloody hard to rank well for a single term.)

And I did it all:

  • With little (or no) budget and no outside help.
  • While being the primary breadwinner in our family and having to spend most of my time earning money.
  • As a sleep-deprived mum with a toddler to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at.

(I even found a little ‘me’ time along the way to run a marathon and publish a book, or two. If I can do it, so can you.)

Since then I’ve helped big corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, damaging reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and more.

Which means I’m perfectly placed to tell you all my SEO secrets. So let’s get started.

learn seo online


The average SEO company charges around $2,000 per month to manage a small business SEO campaign.

  • Over a year that’s $24,000
  • Over five years that’s $120,000

It’s a big chunk of your profits. So why spend all that when you can become an SEO expert yourself for a fraction of the price?

With the Recipe course you get:

  • Access to 10 Group Coaching Calls (valued at $1800)
  • Private Facebook Study Group page membership for three months (valued at $500)
  • 100+ Training videos (valued at $1300)
  • 30+ templates and worksheets (valued at $1050)
  • Blog Compass Content planner (valued at $200)
  • Technical SEO Audit of your site (valued at $300)
  • Backlink Audit of your site (valued at $300)
  • Ecommerce or Local SEO bonus courses (valued at $200 each)
  • Ongoing access to content – updated each year (Priceless)

That’s a total value of: $5650 (But don’t worry the course costs a lot less than that!)


Just a sample of the 250 businesses who’ve taken the Recipe course so far.


Over 460 students from all over the world have completed The Recipe for SEO Success eCourse – on top of 4700 who’ve taken my shorter SEO courses.


You might think that since this 7-week course includes 10 support calls, 100+ videos, 30+ videos and 3 months of group support, that it couldn’t get much better?
But it can. Woohoo! You also get:


This amazing tool helps you technically audit your website, track your ranking position, review competitor websites, review backlinks and discover ideas for more organic traffic.
With guru level access you can use ALL the features and work out if this is the best SEO tool for you.



Learn how to get your business into the local pack, use Google My Business, write localised content and include the right signals on your site to encourage rankings for location keywords. 


Learn how to structure your ecommerce website, write engaging category and product pages, correct label images and drive your online shop to the top of the rankings.



If you don’t have a site yet you might want to upgrade and buy the 7-week Recipe for SEO Success course WITH the ‘How to build an SEO friendly WordPress site course’. It’s an An easy peasy, step-by-step guide to setting up your own website from scratch.
Made for complete non techie absolute noobs – I guide you through every step.

Oh, and you’ll you’ll save $50 on the regular price!

Learn more about the course here:


Okay this is the bit where I share oodles of testimonials from members of the course. Here’s just a small selection, there are so many I had to build an entire page to fit them on. Read all the testimonials.

From totally obscurity on Google, to position 2 on page 1. Hellloooo SEO.

Natalie Foxon

Foxed PR

I can now confidently run the SEO on my sites, which is going to save me around $4k per annum.

Gavin Hodgins | Float pac

I’d recommend this course to any Marketing Manager or Small Business Owner or anyone with a website designed to generate business for that matter!

Lauren Gerrand | Act Today

As a teacher of SEO fundamentals she is way ahead of her game.


Richard Lucas | Lucas Guitar

I’ve already seen huge improvements to my site.

Kelly O'Donnell | Copywriter

By far the best money I have ever spent on developing my practice.

Daryl Ansell | Chiropractor

Since completing the course, our Google ranking continues to increase steadily. We have landed several large contracts with small and large corporates.

Fiona Holmes | Miss Bold Design

The Recipe for SEO Success was one of the best courses that I have done.

Kelly Holcroft | Pearsons Florist

I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients.

Regis Gapaillard | Investum

I can’t rate this course highly enough. It’s such a fantastic course that’s truly worth its weight in gold.

Louise Richmond | Enrich Business Consulting

If you want to justify just one spend based on ROI this year make it The Recipe for SEO Success! 

Darren Pearce | Marketing ER

This course has the potential to save you a lot of money.

Katherine Pranic | Copywriter

Kate HONESTLY wants you to succeed and she goes out of her way to help.

Bharath Madhiraju | Samtana Eco Clothing

The Recipe for SEO Success eCourse was the best thing I’ve done for my business.


Andrea Rowe | Your Coastal Connection

Today, the business enquiries are pouring in. All thanks to what I learnt from Kate.

Andrew Lau | Copywriter

I now have a new skill, a new confidence and greater profit margins.

Amanda Nickells | TLC Latex Pillows

I wish I had done this course when I started my business.


Nick Howard |Pick Pals

Kate is someone you can trust, she provides honest advice and is supremely helpful.

Maree Livy | Celebrant Maree

An amazing comprehensive and well thought out course.

Natasha Beer | Northern Inland Credit Union Ltd

I was blown away by how much we covered in the hour session, and I have never felt clearer about the path to SEO success for my business.

Nicole Cordony | 4 Elements Plumbing

learn seo online
learn seo online




GST will be added for Australian Residents only.

Want to know the cost in your currency? Use Google's currency converter.


What is The Recipe for SEO Success eCourse?
The Recipe for SEO Success eCourse is a 7-week online coaching course that demystifies Search Engine Optimisation (SEO) and gives you the skills to successfully optimise your small business website. The eCourse is aimed at Small Businesses, Mumpreneurs, Designers, Copywriters, Bloggers and anyone else who wants to get to grips with Google.
When was the course last updated?
I update the course regularly, as the world of SEO is constantly changing. The eCourse was last updated in May 2018 and has been updated 6 times since it launched in 2014. And don’t forget, you get ongoing access to all updated materials.
Can I do the course at my own pace?
Yes. The course is structured across 7 weeks, and you’ll receive email prompts that guide you through this.
However, these are just prompts and there’s no pressure to stick to this format. If you want to take it at your own pace that’s fine too. I give you lifetime access to all the materials because I know that life sometimes gets in the way!
How is your eCourse different to other SEO eCourses?
To put it simply, I’ve proven my success at SEO, and I’ve done it the hard way. Like you, I’ve been at the bottom of the SEO Mountain, and I made it to the top. And now I want to tell you how I did it. Here are some other reasons why my SEO eCourse is different:


  1. I’m an experienced trainer who regularly runs workshops for big name brands and small businesses.
  2. I go the extra mile and provide resources and tools for you to enjoy.
  3. I offer not only the appetiser style front-end SEO advice, but also the meat and potatoes of the technical side.
  4. I’m crazy enthusiastic about SEO, and that enthusiasm will rub off on YOU. By the end of my eCourse you’ll love SEO as much as I do.

The course is not some short, 5 or 6 hour thing, it’s a fully comprehensive resource that you can refer to for many years to come. And unlike many other online courses I won’t leave you to ‘go it alone’. You’ll get weekly support via the coaching calls, as well as 3 months access to the Facebook study group. So you can ask all your questions and get tailored advice.

What kinds of people sign up to the Recipe for SEO Success eCourse?
The course is suitable for anyone who wants to get to grips with Search Engine Optimisation or manage their own SEO.

industry examples that have taken this SEO eCourse

What kind of business industries does this course suit?
We’ve had students from all kinds of industries take The Recipe for SEO Success eCourse. Here’s just a selection:


who should take this SEO ecourse

Who shouldn’t sign up?
This is a foundation level course, with a sprinkling of advanced content. If you’re already an SEO expert, the course probably isn’t right for you.
Can you guarantee I’ll get to the number one spot in Google by doing your eCourse?
Nope, I’m afraid not. This course isn’t about magical fixes or false promises. It’s about helping you truly understand how Search Engines, such as Google, tick and how you can improve your chances of ranking in a safe, non-cheaty way. This is a white (chef’s) hat SEO course – no black hat trickery allowed.
I can’t make this round. When will the eCourse run again?

The course will run again in February 2019.

I don't have a website, can I still do the course?
Yes, many people who take The Recipe for SEO Success eCourse don’t yet have a website. However I would highly recommend buying the  The How to be build an SEO friendly website course first. It should be noted that some areas of the course will only be applicable once you have a website, such as setting up Google Analytics and auditing your site. So, you can come back and complete these tasks when your site is ready.
Who runs the eCourse?
The Recipe for SEO Success eCourse is run by me, Kate Toon. I’m an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. I have worked with big brands such as eHarmony, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their copywriting and SEO. I’m also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. I presented the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.
I’m not very techy. Can I still do the eCourse?
Yes, absolutely. This course is for beginners, and I explain everything in a non-jargony way to make it easy for non-technical types to get their heads around. You can also ask questions in the coaching calls and in the Facebook study group page. However, it helps if you have a basic understanding of the Internet and the platform your website uses (WordPress, Wix, Joomla, etc.). Some of the more technical tasks explained on the course (Week 2) may require the help of a developer depending on your level of skill. I have a great, affordable one that I can recommend.
How does the eCourse run?

The Recipe for SEO Success eCourse runs for seven weeks, with a content module published each week. You access the content by logging into the password-protected member area. Each module contains:


  • A number of training videos
  • Several worksheets, checklists, roadmaps and downloadable DIY templates
  • Optional material you can complete, if you have the time
  • Access to 100s of useful links and tools
  • Access to the private Facebook Study Group
  • 10 one-hour group coaching calls

The optional Facebook Study group and weekly coaching calls are not 100% necessary to the course, but do provide extra support and an opportunity to ask questions.

How are the group Q and A calls run?

The Q &A  calls are a great way to get your questions about your specific situations answered, something that a lot of other courses do not offer! We have 10 one-hour group coaching calls each week. They run on Tuesday 11am Sydney time and Wednesday 5pm. If you can’t make a call you can presubmit your questions to be answered and watch the time stamped video calls. Group Q&A calls are run using software called Zoom – there is a call each week, lasting 1 hour. You’ll need to install it on your Mac or PC or use the Zoom app on your phone. You’ll need a mic (and a webcam) if you want to participate, but you can just listen in if you prefer. You’ll receive a schedule of calls in the introduction to the course.

How many hours per week should I set aside for the eCourse?
I know you probably don’t have a whole heap of time to spare for SEO, which is why I’ve broken the eCourse into bite-sized chunks. Ideally you should allow 2-3 hours a week to digest the course materials, which includes:


  • Watching the training videos
  • Reading and completing your SEO worksheets
  • Enjoying the bonus materials, such as expert interviews
  • Taking part in the group coaching calls
  • Asking questions in the Facebook Study Group  (as well as networking with others)

This is all the learning side of the course. The implementation side – putting what you’ve learned into practice – will of course depend on how much work needs to be done. But the whole point of this eCourse is for you to learn at your own pace, and at a time that suits you. And with lifetime access to the materials, you can come back to them at any point in the future.

Is there homework?
On average you’ll get two worksheets a week to complete. But don’t worry, I won’t be marking them. They’re a practical, fun and easy way to help you fully understand each module. Of course, the more you put into the eCourse the more you’ll get out of it. But the level of effort involved is entirely up to you.
Can I email / call / message you with my questions during the course?
No. All questions relating to the course must be submitted via the question page within the site and they will be answered in the group Q &A calls. I also do not commit to answer questions via the Facebook group. Why? Well SEO questions  usually don’t have yes/no answers – the group calls give me a chance to dig deeper, ask more questions and do on screen demos. I’m afraid I cannot enter into private email correspondence, or take phone calls regarding your individual site issues.
I hate Facebook can I still do the course?
The SEO study group is run using Facebook groups. I’d highly recommend you joining the Facebook Study group, but the choice is entirely up to you.
Does my site need to be on WordPress to take the course?
While I highly recommend using WordPress as your website platform, I understand you may have opted for another platform. But while a few of the tips and plugins on the course are WordPress-specific, the overall course teaching can be applied to ANY website or platform. . platform-wordcloud-v1
Does the course grow as my SEO knowledge expands?
While I may update the course materials from time to time to ensure they are current, I do not, at this stage, have plans to offer any advanced modules. If you wish to learn more advanced SEO you can book one on one sessions with me.
How long can I access the Course?
You have ongoing access to all course materials. Sign up price also includes: > 3 months access to the Facebook Study group, after which you can choose to join my subscription based Stay Tooned group for extra support > Access to 12 coaching calls and coaching call archives. If for any reason we have to terminate the course offering, you’ll be given 6 months notice of the site closure.
How do I access the eCourse?
As soon as you’ve paid the eCourse registration fee, via PayPal, you’ll be asked to register. When your registration is complete, you can log into our membership portal. The material will be available weekly from the published start date.
How long is the payment plan?
The payment plan is broken up into three chunks over 6 weeks.

  • First payment is payable on registration
  • Second payment three weeks later
  • Third payment three weeks after that.

If you fail to make your second or third payment, your access to course materials will be revoked and the karma guinea pigs will be on your tail FOREVER!

What if I don’t like the course?
If you’ve worked through the first module of the eCourse and haven’t gained any value from it (or just don’t think the eCourse is for you), I’ll happily refund your payment minus a $100 admin fee. Refunds must be requested within 14 days of the course starting. No refunds are provided after the first 14 days, and we do not provide pro-rata refunds for cancelled accounts. After the initial refund period expires, we will continue to process any remaining payments (if you have selected a payment plan option).
Is the course mobile and tablet friendly?
Yes the course is fully responsive and accessible on all devices.
What types of platforms do Recipe students use?
I’m often asked if the big course is just for WordPress folk No, it’s not, we’ve had people on all platforms take the course. I’ve done a rough breakdown in the pie chart below. I’ll be honest, it’s much EASIER to do SEO on WordPress sites, but there’s oodles you can achieve on other platforms too.




GST will be added for Australian Residents only.

Want to know the cost in your currency? Use Google's currency converter.


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"We got busy very quickly because our SEO started working!" Today I'm talking to Sarah Bernhardi from Secret Blooms. A boutique artificial flower studio based in Sydney. We going to talk about her SEO challenges, what she's learned along the way, and how getting to...

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"I thought SEO was a dark art... but there’s $9000 I can directly attribute to having done this course." Today I’m talking to Angela Denly in my ongoing series of case studies from students from the Recipe for SEO Success eCourse. Angela is a copywriter based in the...

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"I have definitely increased organic traffic and I'm getting as much if not more than my page SEO provider was." Today I'm going to be talking to one of the students from my Recipe for SEO Success eCourse, Debbie Hatswell from www.storymama.com.au. We're going to chat...

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