Win more customers and
conversions from Google

To put it simply, I’ve proven my success at SEO, and I’ve done it the hard way.

Like you, I’ve been at the bottom of the SEO mountain, and I made it to the top.

And now I want to tell you how I did it. Here are some other reasons why my SEO course is different:

1. More than 1,552 people have graduated from this course.
2. I have more testimonials than any other SEO course on the market.
3. My students have proven ranking and conversion results.
4. I’m an experienced trainer who regularly runs workshops for big-name brands and small businesses – this includes eHarmony, Amex, and the like.
5. I’m an in-demand SEO speaker at global events, respected by my peers.
6. I have a highly successful SEO podcast where I get the latest news from SEO experts around the world.
7. I go the extra mile and provide resources and tools for you to enjoy.
8. I offer not only the appetiser style front-end SEO advice, but also the meat and potatoes of the technical side.
9. I’m crazy enthusiastic about SEO, and that enthusiasm will rub off on YOU.

By the end of my course, you’ll love SEO as much as I do.

The course is not some short, five or six hour thing, it’s a fully comprehensive resource that you can refer to for many years to come.

The Recipe for SEO Success Course is a seven-module online self-guided course that demystifies Search Engine Optimisation (SEO) and gives you the skills to successfully optimise your small business website.

The Course is aimed at entrepreneurs, small businesses, developers, designers, copywriters, bloggers and anyone else who wants to get to grips with Google.

On average you’ll get two worksheets a week to complete. But don’t worry, I won’t be marking them. They’re a practical, fun and easy way to help you fully understand each module. Of course, the more you put into the course, the more you’ll get out of it. But the level of effort involved is entirely up to you

Yes. The course is structured across 12 weeks and you’ll receive email prompts that guide you through this.

However, these are just prompts and there’s no pressure to stick to this format. If you want to take it at your own pace, that’s fine too. I give you one year’s access to all the materials because I know that life sometimes gets in the way!

The course was last updated in Jan 2025 and has been updated 14 times since it launched in 2014.

And don’t forget, you get one year’s access to any new updated materials.

This is a foundation-level course, with a sprinkling of advanced content. If you’re already an SEO expert, the course probably isn’t right for you.

The Recipe for SEO Success Course runs for 12 weeks, with a content module published each week. You access the content by logging into the password-protected member area.
Each module contains:

• • A number of training videos
  • Several worksheets, checklists, roadmaps and downloadable DIY templates
  • Optional material you can complete, if you have the time

You also get access to 100s of useful links and tools.

No. This is a self-guided course. There are FAQs within it, however, and you can head to the I LOVE SEO group for extra support.
We’re afraid we cannot answer individual questions via email.

If you’ve worked through the first module of the course and haven’t gained any value from it (or just don’t think the course is for you), I’ll happily refund your payment.

Refunds must be requested within 14 days of purchase.

No refunds are provided after the first 14 days, and we do not provide pro-rata refunds for cancelled accounts. After the initial refund period expires, we will continue to process any remaining payments (if you have selected a payment plan option).

Nope, I’m afraid not. This course isn’t about magical fixes or false promises. It’s about helping you truly understand how Search Engines, such as Google, tick and how you can improve your chances of ranking in a safe, non-cheaty way.

This is a white (chef’s) hat SEO course – no black hat trickery allowed.

We’ve had students from all kinds of industries take The Recipe for SEO Success Course.
Here’s just a selection:

Yes, many people who take The Recipe for SEO Success eCourse don’t yet have a website.

However, I would highly recommend buying the How to build an SEO-friendly website course first.

It should be noted that some areas of the course will only be applicable once you have a website, such as setting up Google Analytics and auditing your site

So, you can come back and complete these tasks when your site is ready.

The Recipe for SEO Success eCourse was created by me, Kate Toon. I’m an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.

I have worked with big brands such as eHarmony, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their copywriting and SEO. I’m also the founder of The Clever Copywriting School and the Digital Marketing Collective.

I know you probably don’t have a whole heap of time to spare for SEO, which is why I’ve broken the course into bite-sized chunks. Ideally, you should allow 2-3 hours a week to digest the course materials, which includes:

• Watching the training videos
• Reading and completing your SEO worksheets
• Enjoying the bonus materials, such as expert interviews

This is all the learning side of the course.

The implementation side – putting what you’ve learned into practice – will of course depend on how much work needs to be done. But the whole point of this course is for you to learn at your own pace, and at a time that suits you.

And with 12 months access to the materials, you  can revisit them until you feel confident

Yes, absolutely.

This course is for beginners, and I explain everything in a non-jargony way to make it easy for non-technical types to get their heads around. 

However, it helps if you have a basic understanding of the Internet and the platform your website uses (WordPress, Shopify, Squarespace, Wix, Joomla, etc).

Some of the more technical tasks explained on the course (Module 2A and 2B) may require the help of a developer, depending on your level of skill. I have a great, affordable one that I can recommend.

No. This is a self-guided course and does not include one-on-one or group support, and often SEO questions don’t really have a yes/no answer.
If you would like to book in an extended SEO consult with me, you can head here. This gives me a chance to dig deeper, ask more questions and do on-screen demos.

But while a few of the tips and plugins on the course are WordPress-specific, the overall course teaching can be applied to ANY website or platform.

While I may update the course materials from time to time to ensure they are current, I do not, at this stage, have plans to offer any advanced modules. If you want to continue your learning, join the Digital Marketing Collective.

As soon as you’ve paid the course registration fee, via PayPal or stripe, you’ll be asked to register.

When your registration is complete, you can log into our membership portal.

The material will be available weekly from the published start date.

Yes, the course is fully responsive and accessible on all devices.

Yes, we’ve had students from all over the world take the course and it’s suitable for any English-speaking person (even if English is not your first language).

I use examples mainly from Australia in the course, but the teachings and methods work for all locations.

I’ve done a rough breakdown in the pie chart below.

I’ll be honest, it’s much EASIER to do SEO on WordPress sites, but there’s oodles you can achieve on other platforms too.

You have one year’s access to all course materials.

If you would like to know the terms and conditions that apply to your purchase, especially regarding your rights and responsibilities, you are welcome to review those here.