Learn how to win more love from Google
Win more customers and conversions with the ultimate SEO eCourse
Do you wish your site ranked higher in search engine results?
Are you confused by Google tech speak and jargon?
Have you been burned by dodgy SEO companies?
YES? Well you need the Recipe for SEO Success eCourse
The most comprehensive course on Search Engine Optimisation ever.
NEXT COURSE OPENS APRIL 2020
Course starts April 2020
DEDICATED PERSONAL SUPPORT
7 MODULES + 1 BONUS COURSE
SEO IS A GIANT PAIN IN THE BUM, RIGHT?
We’d all love to believe the ‘if we build it they will come’ myth, but I’m sorry to tell you, it just ain’t true! If you really want humans to find your awesome business, you’ve got to push it right to the top in the organic search results.
And to do this you need SEO.
But SEO is impossible to learn. Not only is it stuffed full of technical gobbledygook, it changes every five minutes. And the so-called SEO experts never seem to agree.
Don’t worry. I believe ANYONE can learn the basics of Search Engine Optimisation, which is why I created The Recipe for SEO Success eCourse.
This 8-week SEO Coaching Course shows you my tried and tested SEO tactics that can deliver higher rankings, more traffic and more conversions.
It’s a practical, easy to understand SEO eCourse that gives you the confidence to manage your own SEO.
You could pay around $2000 a month for quality SEO services,
or you could learn to DIY.
COURSE LAST UPDATED MAY 2019
THE COURSE INGREDIENTS
Understand how it all works
Let’s Get Technical
Fix those nasty bugs
Easy Peasy Keyword Research
Drive targeted, Relevant Traffic
Writing Google-Friendly Copy
Please humans and the Google gods
Building Links the Safe Way
Build authority online
Clever Content Marketing
Spread the word about your brand
Measuring Your Success
Track you SEO traffic and sales
WORK AT YOUR OWN PACE
I know you’re probably thinking, “I’d love to do this course, but how will I find the time?”
Well, although The Recipe for SEO Success eCourse is guided over seven weeks, it doesn’t stop there. You get ongoing access, which means if you fall behind, have a busy week or life gets in the way, don’t worry.
You can access the content anytime to review modules, re-watch videos, check the glossary and access links.
Group coaching calls
Worksheets, checklists and downloads
DONE FOR YOU SEO
Although this is a Do It Yourself SEO course, the truth is I’ve done a lot of the hard work for you. The course comes with a huge library of worksheets, resources, tools and spreadsheets to help make the SEO process easier.
The tools will help breakdown complex tasks into bite sized chunks and walk you through the fixes in an easy to understand, step by step, super speedy way.
Measure Up Worksheet
Find out where you currently stand with Google.
Target Audience Worksheet
Understand your audience better.
Discover what makes your brand special.
SEO Checklist Advanced
The most comprehensive site review checklist ever.
Site Migration Checklist
Moving your site is kind of a big deal, be sure you get it right.
Keyword Brainstorm Worksheet
Fully understand your keyword universe.
Keyword Cheat Sheet
My top tips on finding amazing conversion keywords.
Keyword Rank Tracker Worksheet
See the hard truth of where you currently rank.
Keyword Planning List
Map out your keywords to pages and posts, write title tags and meta descriptions.
The ultimate copywriting tool. Used by the world’s top SEO copywriters.
Title and Meta Description Worksheet
Craft perfectly formed titles and metas that demand to be clicked.
Banish dodgy links from your website.
Link Opportunities Spreadsheet
Discover great link building opportunities.
Understand the quantity and the quality of your links.
Write SEO-friendly blogs that humans and Google will love.
Blog Idea Checklist
Generate 100s of blog posts for your site.
Blog Headline Worksheet
Craft killer headlines to intrigue and entice your readers.
Find influencers to share your content.
Testimonial, broken links and outreach email examples
Why write those tricky emails when I’ve written them for you?
Kate’s Google Analytics Guide
A complete guide to using your fave analytics tool.
Moving to HTTPS Checklist
A step by step guide to safely moving your site from HTTP to HTTPS.
A clear path for the next six months of your SEO effort.
Generate your own easy to understand SEO progress reports.
WHO SHOULD TAKE THIS COURSE?
The Recipe for SEO Success eCourse is perfect for you if you:
- Find SEO confusing, overwhelming and a little bit boring
- Want to learn DIY SEO
- Already have a business online or are about to start one
- Want to learn how to improve ranking results and conversions
- Don’t want to pay an expensive SEO consultant to manage your site
- Are happy to pay for an SEO consultant but want to understand what you’re getting for your money
- Want to offer SEO as a service to your clients
Please note: This course is not aimed at anyone looking for SEO shortcuts or ways to cheat the search engine algorithms. (Chefs wear white hats, not black.)
My tried and tested SEO methodology delivers real results for small businesses and corporates. I could throw some stats at you, but instead let me give you a real example.
Try Googling ‘SEO Copywriter” – be sure you search in incognito mode. If you’re not in Sydney try Googling ‘SEO Copywriter Sydney’.
You’ll see that my copywriting website occupies the top local spot and the top two organics.
After that you’ll see:
- Local pack 2: Casey Elmer Copywriting – my SEO student.
- Position 3: Sarah Morton – my SEO student.
- Position 4: Casey Elmer Copywriting – my SEO student.
- Position 7: Melinda Leyshon – my SEO student.
- Position 8: Libby Hakim – my SEO student.
- Position 10: Rebecca Christensen – my SEO student.
So, out of 12 possible organic spots, me and my peeps got 9.
Proof that the course works – even if I am building my students up to steal my top spot!
MEET KATE TOON
While other SEO trainers talk the talk, I’ve walked the walk.
I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.
I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).
And let me tell you, that ain’t easy!
I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.
I don’t talk about lofty principles or waffle on about strategy.
I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.
TRIED AND TESTED
Kate is an indemand speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia) and a string of other high profile conferences.
Her podcast The Recipe of SEO Success is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month.
Kate’s is lucky enough to speak to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.
WE’RE HERE FOR THE LONG TERM
Although I call The Recipe for SEO Success a course, that term doesn’t really describe it fully because it’s a whole lot more.
It’s an online learning hub – a resource centre that you can access and use on an ongoing basis.
Many of my graduates return on a monthly or weekly basis to re-watch videos, grab resources or use the link library.
And, as the course is regularly updated, to ensure it recommends the very latest best practice, it becomes a trusted single source for all of your SEO information.
You get ongoing access to all materials at NO EXTRA CHARGE.
MY SEO SUCCESS STORY
When I happily found myself ‘with child’ more than eight years ago, I realised I could either stay in the agency world and never see my son, or give it all up.
As a contractor I suddenly found myself five months pregnant, out of a job, and with no maternity leave pay. Eeeep!
But then I had an idea.
Why not set myself up as a copywriter?
My husband had just set up his own business with my help, and so I thought, “Hey, why not me?”
I built myself a little WordPress website, and waited for the work to flood in. There was just one problem, or rather about 20,000 of them. When I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.
How could I:
- Make my website appear at the top of the rankings?
- Blast my competitors out of the Google ocean?
- Get willing customers to visit my site and buy my services?
The only way to boost my business was to get my head around the dark art of Search Engine Optimisation. So I did.
I’m in the top three for 114 terms, and recently ranked number one for the term ‘Copywriter’ on Google.com.au. (If you’re not impressed then you should be. It’s bloody hard to rank well for a single term.)
And I did it all:
- With little (or no) budget and no outside help
- While being the primary breadwinner in our family and having to spend most of my time earning money
- As a sleep-deprived mum with a toddler to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at
(I even found a little ‘me’ time along the way to run a marathon and publish a book or two.)
And I realised that if I can do it, so can anyone else.
Since then I’ve helped big corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, damaging reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and more.
Which means I’m perfectly placed to tell you all my SEO secrets. So let’s get started.
FOR BIG BRANDS AND SMALL BUSINESSES
Just a sample of the 550 businesses who’ve taken the Recipe course so far.
A WORLDWIDE SUCCESS
Over 560 students from all over the world have completed The Recipe for SEO Success eCourse – on top of 8000+ who’ve taken my shorter SEO courses.
Okay this is the bit where I share oodles of testimonials from members of the course. Here’s just a small selection, there are so many I had to build an entire page to fit them on.
Glenda Bishop – A Less Irritable Life
Amy Annetts – Amy Annetts Marketing
Libby Hakim – Libby Hakim Copywriter
Rob Sanders – Socially Found
Nerissa Bentley – The Melbourne Health Writer
Lee Hopkins – My Video History
Gavin Hodgins – FloatPac
Mathew Cocciardi – Snipers Den
Danielle Atkins – De Clutter Life
Dr Jamie Barnier – Dr Jamie
Belinda Austin – 6ft6wine
What types of people take The Recipe for SEO Success eCourse?
If you’re wondering if now’s the right time for you to take a step toward SEO success, I’m going to ask you a question.
If not now when?
The sooner you bite the Google bullet, the sooner you’ll be soaring to SEO success.
STUDENT SUCCESS STORIES
"You know what? From the first week I had a moment of, "Oh my god, I'm so glad I did this course," because it wasn't just the SEO, it was the way you set up the course to make me think of my business as a whole." As part of SEO Love In week, I am talking to some of my...
"I'd kind of gone, "Look, I need to get a handle on this myself. I need to understand what's going on with it. I need to know enough so that I can, even if I do end up engaging someone to do it, I can know if they're not pulling the wool over my eyes." As part of the...
"I think the really interesting thing is, it's far more personable now because we're communicating all that stuff ourselves. There's a personality to it there that just wasn't there before, and the entire message of the entire business was very messy." This is...
"We got busy very quickly because our SEO started working" Today I'm talking to Sarah Bernhardi from Secret Blooms. A boutique artificial flower studio based in Sydney. We going to talk about her SEO challenges, what she's learned along the way, and how getting to...
"I thought SEO was a dark art... but there’s $9000 I can directly attribute to having done this course." Today I’m talking to Angela Denly in my ongoing series of case studies from students from the Recipe for SEO Success eCourse. Angela is a copywriter based in the...
"I have definitely increased organic traffic and I'm getting as much if not more than my page SEO provider was." Today I'm going to be talking to one of the students from my Recipe for SEO Success eCourse, Debbie Hatswell from www.storymama.com.au. We're going to chat...