Win more customers and conversions from Google
Learn how with the Ultimate DIY SEO Course for small businesses, ecomm stores and marketers
Wish your site ranked higher in search engine results?
Confused by Google tech speak and jargon?
Been burned by dodgy SEO companies?
YES? Well, you need the Recipe for SEO Success Course
The most comprehensive DIY Search Engine Optimisation course ever.
With 1264 Graduates so far – This is THE SEO course
COURSE OPENS 21ST JUNE 2022
Course opens June 2022
DEDICATED GROUP SUPPORT
7 MODULES + 1 BONUS COURSE
SEO IS A GIANT PAIN IN THE BUM, RIGHT?
But it doesn’t have to be
We’d all love to believe the ‘if we build it they will come’ myth, but I’m sorry to tell you, it just ain’t true!
If you really want humans to find your awesome business, you’ve got to push it right to the top in the organic search results.
And to do this you need SEO.
But SEO is impossible to learn. Right? Not only is it stuffed full of technical gobbledygook, it changes every five minutes. And the so-called SEO experts never seem to agree.
Don’t worry. I believe ANYONE can learn the basics of Search Engine Optimisation, which is why I created The Recipe for SEO Success Course.
This 7-module SEO Group Coaching Course shows you my tried and tested SEO tactics that can deliver higher rankings, more traffic and more conversions.
It’s a practical, easy to understand SEO Course that gives you the confidence to manage your own SEO. Without the need for expensive experts.
You could pay around $2000 a month for quality SEO services,
or you could learn to DIY.
COURSE LAST UPDATED MARCH 2020
THE COURSE INGREDIENTS
Understand how it all works
Let’s Get Technical
Fix up your speed and crawlability issues
Easy Peasy Keyword Research
Drive targeted, relevant traffic for more sales
Writing Google-Friendly Copy
Conversion-focused words to please humans and the Google gods
Building Links the Safe Way
Build authority and SEO juice
Clever Content Marketing
Spread the word about your brand
Measuring Your Success
Track you SEO traffic and sales
And choose between two bonus courses
Optimise your shop for more sales
Get your business on the map
WORK AT YOUR OWN PACE
I know you’re probably thinking, “I’d love to do this course, but how will I find the time?”
Well, although The Recipe for SEO Success Course is guided over 12 weeks it doesn’t stop there.
You get ongoing access, which means if you fall behind, have a busy week or life gets in the way, don’t worry.
You can access the content anytime to review modules, re-watch videos, check the glossary and access links.
Group Q&A calls
Worksheets, checklists and downloads
- 7 module Recipe for SEO Success Course to help you learn how to manage your SEO yourself
- Ongoing updates and access – the course is updated each year
- Recipe certification and badge upon course completion
- One bonus SEO course – choose ecommerce or local SEO
- Access to the member’s only Facebook Study Group page
- 10 supportive group Q&A calls
- Technical audit of your website
- Backlink audit of your website
- Complete SEO glossary covering every term and acronym
- 2 weeks Guru level access to SEMRush
Meet the experts
DONE FOR YOU SEO
Although this is a Do It Yourself SEO course, the truth is I’ve done a lot of the hard work for you. The course comes with a huge library of worksheets, resources, tools and spreadsheets to help make the SEO process easier.
The tools will help breakdown complex tasks into bite sized chunks and walk you through the fixes in an easy to understand, step by step, super speedy way.
Measure Up Worksheet
Find out where you currently stand with Google.
Target Audience Worksheet
Understand your audience better.
Branding and USP Worksheet
Discover what makes your brand special.
Keyword Rank Tracker Worksheet
See the hard truth of where you currently rank.
Speedy Website Review Checklist
Ensure your site’s usability is in tip top condition.
SEO Checklist Basic
A straight-forward checklist to get you started..
Moving to HTTPS Checklist
A step by step guide to safely moving your site from HTTP to HTTPS.
Image Optimisation Checklist
Learn how to give chubby images a makeover.
A simple spreadsheet to track and prioritise site fixes.
Keyword Brainstorm Worksheet
Fully understand your keyword universe.
Keyword Shopping List
Let’s start shopping for those dream traffic and conversion keywords.
Map out your keywords to pages and posts, write title tags and meta descriptions.
Keyword Cheat Sheet
My top tips on finding amazing conversion keywords.
Keyword Research Process
A printable map of my exact keyword process.
Learn how simple adjectives and phrases can transform your keyword choices.
Word Swap Worksheet
Swap those confusing words for clean, plain English.
Title and Meta Description Worksheet
Craft perfectly formed titles and metas that demand to be clicked.
SEO-Friendly Copy Deck Template
The ultimate copywriting tool. Used by the world’s top SEO copywriters.
Finding Content Amplifiers Worksheet
Find influencers to share your content.
Link Opportunities Spreadsheet
Discover great link building opportunities.
Testimonial, Broken Links and Outreach Email Templates
Why write those tricky emails when I’ve written them for you?
Link Audit Spreadsheet
Understand the quantity and the quality of your links.
Banish dodgy links from your website.
Blog Idea Checklist
Generate 100s of blog posts for your site.
SEO-Friendly Blog Template
Write SEO-friendly blogs that humans and Google will love.
Blog Headline Worksheet
Craft killer headlines to intrigue and entice your readers.
Content Audit Spreadsheet
Review your existing content and decide whether to update, combine or delete.
Generate your own easy to understand SEO progress reports.
A clear path for the next six months of your SEO effort.
Example SEO report
See how other SEO consultants present their reports.
Google Analytics Destination URL Guide
See how your destination URLs measure up in Google Analytics.
Build a blog strategy for content and stay on track.
Keyword Calculation Chart
See the ingredients that go into keyword research.
WHO SHOULD TAKE THIS COURSE?
The Recipe for SEO Success course is perfect for you if you:
- Find SEO confusing, overwhelming and a little bit boring
- Want to learn DIY SEO
- Already have a business online or are about to start one
- Want to learn how to improve ranking results and conversions
- Don’t want to pay an expensive SEO consultant to manage your site
- Are happy to pay for an SEO consultant but want to understand what you’re getting for your money
- Want to offer SEO as a service to your clients
Please note: This course is not aimed at anyone looking for SEO shortcuts or ways to cheat the search engine algorithms. (Chefs wear white hats, not black.)
My tried and tested SEO methodology delivers real results for small businesses and corporates. I could throw some stats at you, but instead let me give you a real example.
Try Googling ‘SEO Copywriter” – be sure you search in incognito mode. If you’re not in Sydney try Googling ‘SEO Copywriter Sydney’.
You’ll see that my copywriting website occupies the top local spot and the top two organics.
After that you’ll see:
- Local pack 2: Casey Elmer Copywriting – my SEO student.
- Position 3: Sarah Morton – my SEO student.
- Position 4: Casey Elmer Copywriting – my SEO student.
- Position 7: Melinda Leyshon – my SEO student.
- Position 8: Libby Hakim – my SEO student.
- Position 10: Rebecca Christensen – my SEO student.
So, out of 12 possible organic spots, me and my peeps got 9.
Proof that the course works – even if I am building my students up to steal my top spot!
MORE REAL RESULTS.
Elyssia Clark | The Research Toolkit
Andrew Simpson | Bubblebubs
Marko Wittich | Campfire Treats
Thomas Brown | Backdrops Fantastic Australia
Australia’s favourite DIY SEO course – 11,233 students can’t be wrong!
TRIED AND TESTED
Kate is an in-demand speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia), Digital Marketing Australia, The Digital Marketing Conference, Creative North and a string of other high-profile conferences.
Her podcast The Recipe of SEO Success is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month. And she’s guested on over 60 podcasts talking all things SEO.
Kate is lucky enough to speak to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.
MY SEO SUCCESS STORY
When I happily found myself ‘with child’ more than eight years ago, I realised I could either stay in the agency world and never see my son, or give it all up.
As a contractor I suddenly found myself five months pregnant, out of a job, and with no maternity leave pay. Eeeep!
But then I had an idea.
Why not set myself up as a copywriter?
My husband had just set up his own business with my help, and so I thought, “Hey, why not me?”
I built myself a little WordPress website, and waited for the work to flood in. There was just one problem, or rather about 20,000 of them. When I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.
How could I:
- Make my website appear at the top of the rankings?
- Blast my competitors out of the Google ocean?
- Get willing customers to visit my site and buy my services?
The only way to boost my business was to get my head around the dark art of Search Engine Optimisation. So I did.
I’m in the top three for 114 terms, and recently ranked number one for the term ‘Copywriter’ on Google.com.au. (If you’re not impressed then you should be. It’s bloody hard to rank well for a single term.)
And I did it all:
- With little (or no) budget and no outside help
- While being the primary breadwinner in our family and having to spend most of my time earning money
- As a sleep-deprived mum with a toddler to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at
(I even found a little ‘me’ time along the way to run a marathon and publish a book or two.)
And I realised that if I can do it, so can anyone else.
Since then I’ve helped big corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, damaging reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and more.
Which means I’m perfectly placed to tell you all my SEO secrets. So let’s get started.
FOR BIG BRANDS AND SMALL BUSINESSES
Just a sample of the 896 stores, soloists and businesses who’ve taken the Recipe course so far.
A WORLDWIDE SUCCESS
Over 1264 students from all over the world have completed The Recipe for SEO Success Course – on top of 11,233 who’ve taken my shorter SEO courses.
You might think that since this 7-module course includes 10 Q&A calls,
100+ videos, 40+ templates and 12 weeks of group support, that it couldn’t get
much better? But it can. Woohoo! You also get:
2 WEEKS FREE SEMRUSH GURU LEVEL ACCESS
Continue your SEO learning with extra courses, choose between
Learn how to get your business into the local pack, use Google My Business, write localised content and include the right signals on your site to encourage rankings for location keywords.
Learn how to structure your ecommerce website, write engaging category and product pages, correct label images and drive your online shop to the top of the rankings.
Expert Q&A Calls
WordPress SEO Q&A Call
A call with certified WordPress guru Tony Cosentino to ask all those embarrassing questions about your website.
Shopify SEO Q&A Call
An expert call with Shopify pro Kerri Bennett to troubleshoot all your niggly eCommerce website issues.
Okay this is the bit where I share oodles of testimonials from members of the course. Here’s just a small selection, there are so many I had to build an entire page to fit them on.
What types of people take The Recipe for SEO Success Course?
If you’re wondering if now’s the right time for you to take a step toward SEO success, I’m going to ask you a question.
If not now when?
The sooner you bite the Google bullet, the sooner you’ll be soaring to SEO success.
STUDENT SUCCESS STORIES
"You know what? From the first week I had a moment of, "Oh my god, I'm so glad I did this course," because it wasn't just the SEO, it was the way you set up the course to make me think of my business as a whole." As part of SEO Love In week, I am talking to some of my...
"I'd kind of gone, "Look, I need to get a handle on this myself. I need to understand what's going on with it. I need to know enough so that I can, even if I do end up engaging someone to do it, I can know if they're not pulling the wool over my eyes." As part of the...
"I think the really interesting thing is, it's far more personable now because we're communicating all that stuff ourselves. There's a personality to it there that just wasn't there before, and the entire message of the entire business was very messy." This is...
"We got busy very quickly because our SEO started working" Today I'm talking to Sarah Bernhardi from Secret Blooms. A boutique artificial flower studio based in Sydney. We going to talk about her SEO challenges, what she's learned along the way, and how getting to...
"I thought SEO was a dark art... but there’s $9000 I can directly attribute to having done this course." Today I’m talking to Angela Denly in my ongoing series of case studies from students from the Recipe for SEO Success eCourse. Angela is a copywriter based in the...
"I have definitely increased organic traffic and I'm getting as much if not more than my page SEO provider was." Today I'm going to be talking to one of the students from my Recipe for SEO Success eCourse, Debbie Hatswell from www.storymama.com.au. We're going to chat...