Learn how to win more love from Google

Win more customers and conversions with the ultimate SEO eCourse

Do you wish your site ranked higher in search engine results?

Are you confused by Google tech speak and jargon?

Have you been burned by dodgy SEO companies?

YES? Well you need the Recipe for SEO Success eCourse

The most comprehensive course on Search Engine Optimisation ever.

NEXT COURSE OPENS APRIL 2020

SEO IS A GIANT PAIN IN THE BUM, RIGHT?

We’d all love to believe the ‘if we build it they will come’ myth, but I’m sorry to tell you, it just ain’t true! If you really want humans to find your awesome business, you’ve got to push it right to the top in the organic search results.
And to do this you need SEO.

But SEO is impossible to learn. Not only is it stuffed full of technical gobbledygook, it changes every five minutes. And the so-called SEO experts never seem to agree.

Don’t worry. I believe ANYONE can learn the basics of Search Engine Optimisation, which is why I created The Recipe for SEO Success eCourse.

This 8-week SEO Coaching Course shows you my tried and tested SEO tactics that can deliver higher rankings, more traffic and more conversions.

It’s a practical, easy to understand SEO eCourse that gives you the confidence to manage your own SEO.

SEO ecourse

You could pay around $2000 a month for quality SEO services,

or you could learn to DIY.

ALL THE SUPPORT YOU NEED

Unlike lots of other SEO courses I am NOT going to leave you to go it alone. I’m with you every step of the way, to answer questions, explain topics in more detail and give you one on one advice.

I actually limit the number of students on the course so that I can help you individually.

The course includes access to 10 group coaching calls – at no additional charge – and it’s that personal attention that all of my students say, makes this course truly special.

WORK AT YOUR OWN PACE

I know you’re probably thinking, “I’d love to do this course, but how will I find the time?”

Well, although The Recipe for SEO Success eCourse is guided over seven weeks, it doesn’t stop there. You get ongoing access, which means if you fall behind, have a busy week or life gets in the way, don’t worry.

You can access the content anytime to review modules, re-watch videos, check the glossary and access links.

WHO SHOULD TAKE THIS COURSE?

The Recipe for SEO Success eCourse is perfect for you if you:

  • Find SEO confusing, overwhelming and a little bit boring
  • Want to learn DIY SEO
  • Already have a business online or are about to start one
  • Want to learn how to improve ranking results and conversions
  • Don’t want to pay an expensive SEO consultant to manage your site
  • Are happy to pay for an SEO consultant but want to understand what you’re getting for your money
  • Want to offer SEO as a service to your clients

Please note: This course is not aimed at anyone looking for SEO shortcuts or ways to cheat the search engine algorithms. (Chefs wear white hats, not black.)

SEO Course results

MEET KATE TOON

While other SEO trainers talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).

And let me tell you, that ain’t easy!

I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.

I don’t talk about lofty principles or waffle on about strategy.

I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.

learn seo online

TRIED AND TESTED

Kate is an indemand speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia) and a string of other high profile conferences.

Her podcast The Recipe of SEO Success is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month.

Kate’s is lucky enough to speak to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.

WE’RE HERE FOR THE LONG TERM

SEO Course results

Although I call The Recipe for SEO Success a course, that term doesn’t really describe it fully because it’s a whole lot more.

It’s an online learning hub – a resource centre that you can access and use on an ongoing basis.

Many of my graduates return on a monthly or weekly basis to re-watch videos, grab resources or use the link library.

And, as the course is regularly updated, to ensure it recommends the very latest best practice, it becomes a trusted single source for all of your SEO information.

You get ongoing access to all materials at NO EXTRA CHARGE.

MY SEO SUCCESS STORY

I worked in advertising for nearly two decades in some of the biggest ad agencies. (Think Ogilvy and the like.)

When I happily found myself ‘with child’ more than eight years ago, I realised I could either stay in the agency world and never see my son, or give it all up.

As a contractor I suddenly found myself five months pregnant, out of a job, and with no maternity leave pay. Eeeep!

But then I had an idea.

Why not set myself up as a copywriter?

My husband had just set up his own business with my help, and so I thought, “Hey, why not me?”

I built myself a little WordPress website, and waited for the work to flood in. There was just one problem, or rather about 20,000 of them. When I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.

How could I:

  • Make my website appear at the top of the rankings?
  • Blast my competitors out of the Google ocean?
  • Get willing customers to visit my site and buy my services?

The only way to boost my business was to get my head around the dark art of Search Engine Optimisation. So I did.

I now rank on the first page for more than 160 different keywords. (But hey, who’s counting?)

I’m in the top three for 114 terms, and recently ranked number one for the term ‘Copywriter’ on Google.com.au. (If you’re not impressed then you should be. It’s bloody hard to rank well for a single term.)

And I did it all:

  • With little (or no) budget and no outside help
  • While being the primary breadwinner in our family and having to spend most of my time earning money
  • As a sleep-deprived mum with a toddler to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at

(I even found a little ‘me’ time along the way to run a marathon and publish a book or two.)

And I realised that if I can do it, so can anyone else.

Since then I’ve helped big corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, damaging reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and more.

Which means I’m perfectly placed to tell you all my SEO secrets. So let’s get started.

FOR BIG BRANDS AND SMALL BUSINESSES

Just a sample of the 550 businesses who’ve taken the Recipe course so far.

A WORLDWIDE SUCCESS

Over 560 students from all over the world have completed The Recipe for SEO Success eCourse – on top of 8000+ who’ve taken my shorter SEO courses.

REAL TESTIMONIALS

Okay this is the bit where I share oodles of testimonials from members of the course. Here’s just a small selection, there are so many I had to build an entire page to fit them on.

Matt Smith – Allure Limosines

Claire Gamble – We Are Unhooked

Glenda Bishop – A Less Irritable Life

Amy Annetts – Amy Annetts Marketing

Libby Hakim – Libby Hakim Copywriter

Rob Sanders – Socially Found

Nerissa Bentley – The Melbourne Health Writer

Lee Hopkins – My Video History

Gavin Hodgins – FloatPac 

Mathew Cocciardi – Snipers Den

Danielle Atkins – De Clutter Life

Dr Jamie Barnier – Dr Jamie

Belinda Austin – 6ft6wine

Belinda Irvine – Reelax ‘n

Andrew Lau – Andrew Lau Copywriter

Lucy Davies – Websites by Lucy

Nell Casey – Nell Casey Creative

Anu Sawhney – Bidiliia

From totally obscurity on Google, to position 2 on page 1. Hellloooo SEO.

Natalie Foxon

Foxed PR

If you want to justify just one spend based on ROI this year make it The Recipe for SEO Success!

Darren Pearce

Marketing ER

I can now confidently run the SEO on my sites, which is going to save me around $4k per annum.

Gavin Hodgins

Float pac

This course has the potential to save you a lot of money.

Katherine Pranic

Copywriter

Today, the business enquiries are pouring in. All thanks to what I learnt from Kate.

Andrew Lau

Copywriter

Kate HONESTLY wants you to succeed and she goes out of her way to help.

Bharath Madhiraju

Samtana Eco Clothing

I’ve already seen huge improvements to my site.

Kelly O'Donnell

Copywriter

By far the best money I have ever spent on developing my practice.

Daryl Ansell

Chiropractor

As a teacher of SEO fundamentals she is way ahead of her game.

Richard Lucas

Lucas Guitar

I now have a new skill, a new confidence and greater profit margins.

Amanda Nickells

TLC Latex Pillows

I’d recommend this course to any Marketing Manager or Small Business Owner or anyone with a website designed to generate business for that matter!

Lauren Gerrand

Act Today

The Recipe for SEO Success eCourse was the best thing I’ve done for my business.

Andrea Rowe

Your Coastal Connection

From totally obscurity on Google, to position 2 on page 1. Hellloooo SEO.

Natalie Foxon

Foxed PR

If you want to justify just one spend based on ROI this year make it The Recipe for SEO Success!

Darren Pearce

Marketing ER

I can now confidently run the SEO on my sites, which is going to save me around $4k per annum.

Gavin Hodgins

Float pac

This course has the potential to save you a lot of money.

Katherine Pranic

Copywriter

Today, the business enquiries are pouring in. All thanks to what I learnt from Kate.

Andrew Lau

Copywriter

Kate HONESTLY wants you to succeed and she goes out of her way to help.

Bharath Madhiraju

Samtana Eco Clothing

I’ve already seen huge improvements to my site.

Kelly O'Donnell

Copywriter

By far the best money I have ever spent on developing my practice.

Daryl Ansell

Chiropractor

As a teacher of SEO fundamentals she is way ahead of her game.

Richard Lucas

Lucas Guitar

I now have a new skill, a new confidence and greater profit margins.

Amanda Nickells

TLC Latex Pillows

I’d recommend this course to any Marketing Manager or Small Business Owner or anyone with a website designed to generate business for that matter!

Lauren Gerrand

Act Today

The Recipe for SEO Success eCourse was the best thing I’ve done for my business.

Andrea Rowe

Your Coastal Connection

What types of people take The Recipe for SEO Success eCourse?

learn seo online
learn seo online

If you’re wondering if now’s the right time for you to take a step toward SEO success, I’m going to ask you a question.
If not now when?
The sooner you bite the Google bullet, the sooner you’ll be soaring to SEO success.

STUDENT SUCCESS STORIES

Caitlin Wright – AN SEO CASE STUDY

Caitlin Wright – AN SEO CASE STUDY

  Watch the video    [Tweet "My SEO success story: Caitlin Wright #seo #seosuccess"]   Bio Caitlin Wright is a Sydney based freelance journalist and SEO website copywriter. She can help with writing anything from blogs and press releases to entire...

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Norelle Hentschel – AN SEO COURSE CASE STUDY

Norelle Hentschel – AN SEO COURSE CASE STUDY

  Watch the video      [Tweet "My SEO success story: Norelle Hentschel #seo #seosuccess"]   Bio Norelle Hentschel is a Naturopath based in Crows Nest, Sydney. She provides tailored consultations focused on improving your energy, health, and...

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Gavin Hodgins – AN SEO COURSE CASE STUDY

Gavin Hodgins – AN SEO COURSE CASE STUDY

  Watch the video      [Tweet "My SEO success story: Gavin Hodgins #seo #seosuccess"]   Bio Gavin Hodgins is the CEO of FloatPac Pty Ltd, a manufacturing and service based business from Melbourne, Australia. Outside of FloatPac's business in live...

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SEO Success Story: Secret Blooms Ecommerce store owner

SEO Success Story: Secret Blooms Ecommerce store owner

"We got busy very quickly because our SEO started working" Today I'm talking to Sarah Bernhardi from Secret Blooms. A boutique artificial flower studio based in Sydney. We going to talk about her SEO challenges, what she's learned along the way, and how getting to...

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SEO Success Story: Angela Denly SEO Copywriter

SEO Success Story: Angela Denly SEO Copywriter

"I thought SEO was a dark art... but there’s $9000 I can directly attribute to having done this course." Today I’m talking to Angela Denly in my ongoing series of case studies from students from the Recipe for SEO Success eCourse. Angela is a copywriter based in the...

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SEO Success Story: Story Mama Ecommerce store owner

SEO Success Story: Story Mama Ecommerce store owner

"I have definitely increased organic traffic and I'm getting as much if not more than my page SEO provider was." Today I'm going to be talking to one of the students from my Recipe for SEO Success eCourse, Debbie Hatswell from www.storymama.com.au. We're going to chat...

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RECIPE E-COURSE GRADUATES GALLERY