Learn how to win more love from Google
Win more customers and conversions with the ultimate SEO eCourse
Do you wish your site ranked higher in search engine results?
Are you confused by Google tech speak and jargon?
Have you been burned by dodgy SEO companies?
YES? Well you need the Recipe for SEO Success eCourse
The most comprehensive course on Search Engine Optimisation ever.
Course starts SEPT 2018
Dedicated personal support
7 modules + 1 bonus course
SEO IS A GIANT PAIN IN THE BUM, RIGHT?
We’d all love to believe the ‘if we build it they will come’ myth, but I’m sorry to tell you, it just ain’t true! If you really want humans to find your awesome business, you’ve got to push it right to the top in the organic search results.
And to do this you need SEO.
But SEO is impossible to learn. Not only is it stuffed full of technical gobbledygook, it changes every five minutes. And the so-called SEO experts never seem to agree.
Don’t worry. I believe ANYONE can learn the basics of Search Engine Optimisation, which is why I created The Recipe for SEO Success eCourse.
This 7-week SEO Coaching Course shows you my tried and tested SEO tactics that can deliver higher rankings, more traffic and more conversions.
It’s a practical, easy to understand SEO eCourse that gives you the confidence to manage your own SEO.
You could pay around $2000 a month for quality SEO services,
or you could learn to DIY.
Course last updated May 2018
THE COURSE INGREDIENTS
MODULE 1: SEO FUNDAMENTALS
Understand how it all works
MODULE 2: LET'S GET TECHNICAL
Fix those nasty bugs
MODULE 3: EASY PEASY KEYWORD RESEARCH
Drive targeted, relevant traffic
MODULE 4: WRITING GOOGLE-FRIENDLY COPY
Please humans and the Google gods
MODULE 5: BUILDING LINKS THE SAFE WAY
Build authority online
MODULE 6: CLEVER CONTENT MARKETING
Spread the word about your brand
MODULE 7: MEASURING YOUR SUCCESS
Track your SEO traffic and sales
And choose between two bonus courses
BONUS MODULE: ECOMMERCE SEO
Optimise your shop for more sales
BONUS MODULE: LOCAL SEO
Get your business on the map
The Ultimate Search Engine Optimisation eCourse for bloggers, small business owners and entrepreneurs.
The most comprehensive eCourse on SEO ever includes:
Group coaching calls
Worksheets and checklists
- 7 Week Recipe for SEO Success eCourse to help you learn how to manage your SEO yourself
- Ongoing updates and access – the course is updated each year
- Recipe certification and badge upon course completion
- One bonus SEO course – choose ecommerce or local SEO
- Access to the member’s only Facebook Study Group page
- 10 supportive group coaching calls
- Technical audit of your website
- Backlink audit of your website
- Complete SEO glossary covering every term and acronym
- 2 weeks Guru level access to SEMRush
WHO SHOULD TAKE THIS COURSE?
The Recipe for SEO Success eCourse is perfect for you if you:
- Find SEO confusing, overwhelming and a little bit boring
- Want to learn DIY SEO
- Already have a business online or are about to start one
- Want to learn how to improve ranking results and conversions
- Don’t want to pay an expensive SEO consultant to manage your site
- Are happy to pay for an SEO consultant but want to understand what you’re getting for your money
- Want to offer SEO as a service to your clients
Please note: This course is not aimed at anyone looking for SEO shortcuts or ways to cheat the search engine algorithms. (Chefs wear white hats, not black.)
MEET KATE TOON
While other SEO trainers talk the talk, I’ve walked the walk.
I’m an award-winning SEO copywriter and SEO consultant with nearly two decades of experience in all things advertising and digital.
I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).
And let me tell you, that ain’t easy!
I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’brien Glass, Pedigree Chum and more improve their ranking, traffic and conversions.
I don’t talk about lofty principles or waffle on about strategy.
I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.
WE’RE HERE FOR THE LONG TERM
Although I call The Recipe for SEO Success a course, that term doesn’t really describe it fully because it’s a whole lot more.
It’s an online learning hub – a resource centre that you can access and use on an ongoing basis.
Many of my graduates return on a monthly or weekly basis to re-watch videos, grab resources or use the link library.
And as the course is regularly updated, to ensure it recommends the very latest best practice, it becomes a trusted single source for all of your SEO information.
You get ongoing access to all materials at NO EXTRA CHARGE.
MY SEO SUCCESS STORY
I’ve worked in advertising for nearly two decades in some of the biggest ad agencies (think Ogilvy and the like). About six years ago, when I happily found myself ‘with child’, I realised I could either stay in the agency world and never see my son, or give it all up.
As a contractor I suddenly found myself five months pregnant, out of a job, and with no maternity leave pay. Eeeep!
But then I had an idea. Why not set myself up as a copywriter?
My husband had just set up his own business with my help, so I thought “Hey, why not me?”
I built myself a little WordPress website and waited for the work to flood in. There was just one problem, or rather about 20,000 of them. When I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.
How could I:
- Make my website appear at the top of the rankings?
- Blast my competitors out of the Google ocean?
- Get willing customers to visit my site and buy my services?
The only way to boost my business was to get my head around the dark art of Search Engine Optimisation. So I did.
I now rank on the first page for more than 160 different keywords. (But hey, who’s counting?) I’m in the top three for 114 terms, and recently ranked number one for the term ‘Copywriter’ on Google.com.au. (If you’re not impressed then you should be. It’s bloody hard to rank well for a single term.)
And I did it all:
- With little (or no) budget and no outside help.
- While being the primary breadwinner in our family and having to spend most of my time earning money.
- As a sleep-deprived mum with a toddler to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at.
(I even found a little ‘me’ time along the way to run a marathon and publish a book, or two. If I can do it, so can you.)
Since then I’ve helped big corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, damaging reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and more.
Which means I’m perfectly placed to tell you all my SEO secrets. So let’s get started.
FOR BIG BRANDS AND SMALL BUSINESSES
Just a sample of the 250 businesses who’ve taken the Recipe course so far.
You might think that since this 7-week course includes 10 support calls, 100+ videos, 30+ videos and 3 months of group support, that it couldn’t get much better?
But it can. Woohoo! You also get:
BONUS 1: 2 WEEKS FREE SEMRUSH GURU LEVEL ACCESS
This amazing tool helps you technically audit your website, track your ranking position, review competitor websites, review backlinks and discover ideas for more organic traffic.
With guru level access you can use ALL the features and work out if this is the best SEO tool for you.
BONUS 2: CHOOSE EITHER
LOCAL SEO COURSE
Learn how to get your business into the local pack, use Google My Business, write localised content and include the right signals on your site to encourage rankings for location keywords.
ECOMMERCE SEO COURSE
Learn how to structure your ecommerce website, write engaging category and product pages, correct label images and drive your online shop to the top of the rankings.
Okay this is the bit where I share oodles of testimonials from members of the course. Here’s just a small selection, there are so many I had to build an entire page to fit them on. Read all the testimonials.
From totally obscurity on Google, to position 2 on page 1. Hellloooo SEO.Natalie Foxon
I can now confidently run the SEO on my sites, which is going to save me around $4k per annum.
I’d recommend this course to any Marketing Manager or Small Business Owner or anyone with a website designed to generate business for that matter!
As a teacher of SEO fundamentals she is way ahead of her game.
I’ve already seen huge improvements to my site.
By far the best money I have ever spent on developing my practice.
Since completing the course, our Google ranking continues to increase steadily. We have landed several large contracts with small and large corporates.
The Recipe for SEO Success was one of the best courses that I have done.
I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients.
I can’t rate this course highly enough. It’s such a fantastic course that’s truly worth its weight in gold.
If you want to justify just one spend based on ROI this year make it The Recipe for SEO Success!
This course has the potential to save you a lot of money.
Kate HONESTLY wants you to succeed and she goes out of her way to help.
The Recipe for SEO Success eCourse was the best thing I’ve done for my business.
Today, the business enquiries are pouring in. All thanks to what I learnt from Kate.
I now have a new skill, a new confidence and greater profit margins.
I wish I had done this course when I started my business.
Kate is someone you can trust, she provides honest advice and is supremely helpful.
An amazing comprehensive and well thought out course.
I was blown away by how much we covered in the hour session, and I have never felt clearer about the path to SEO success for my business.
What is The Recipe for SEO Success eCourse?
When was the course last updated?
Can I do the course at my own pace?
How is your eCourse different to other SEO eCourses?
- I’m an experienced trainer who regularly runs workshops for big name brands and small businesses.
- I go the extra mile and provide resources and tools for you to enjoy.
- I offer not only the appetiser style front-end SEO advice, but also the meat and potatoes of the technical side.
- I’m crazy enthusiastic about SEO, and that enthusiasm will rub off on YOU. By the end of my eCourse you’ll love SEO as much as I do.
The course is not some short, 5 or 6 hour thing, it’s a fully comprehensive resource that you can refer to for many years to come. And unlike many other online courses I won’t leave you to ‘go it alone’. You’ll get weekly support via the coaching calls, as well as 3 months access to the Facebook study group. So you can ask all your questions and get tailored advice.
What kinds of people sign up to the Recipe for SEO Success eCourse?
What kind of business industries does this course suit?
Who shouldn’t sign up?
Can you guarantee I’ll get to the number one spot in Google by doing your eCourse?
I can’t make this round. When will the eCourse run again?
The course will run again in February 2019.
I don't have a website, can I still do the course?
Who runs the eCourse?
I’m not very techy. Can I still do the eCourse?
How does the eCourse run?
The Recipe for SEO Success eCourse runs for seven weeks, with a content module published each week. You access the content by logging into the password-protected member area. Each module contains:
- A number of training videos
- Several worksheets, checklists, roadmaps and downloadable DIY templates
- Optional material you can complete, if you have the time
- Access to 100s of useful links and tools
- Access to the private Facebook Study Group
- 10 one-hour group coaching calls
The optional Facebook Study group and weekly coaching calls are not 100% necessary to the course, but do provide extra support and an opportunity to ask questions.
How are the group Q and A calls run?
The Q &A calls are a great way to get your questions about your specific situations answered, something that a lot of other courses do not offer! We have 10 one-hour group coaching calls each week. They run on Tuesday 11am Sydney time and Wednesday 5pm. If you can’t make a call you can presubmit your questions to be answered and watch the time stamped video calls. Group Q&A calls are run using software called Zoom – there is a call each week, lasting 1 hour. You’ll need to install it on your Mac or PC or use the Zoom app on your phone. You’ll need a mic (and a webcam) if you want to participate, but you can just listen in if you prefer. You’ll receive a schedule of calls in the introduction to the course.
How many hours per week should I set aside for the eCourse?
- Watching the training videos
- Reading and completing your SEO worksheets
- Enjoying the bonus materials, such as expert interviews
- Taking part in the group coaching calls
- Asking questions in the Facebook Study Group (as well as networking with others)
This is all the learning side of the course. The implementation side – putting what you’ve learned into practice – will of course depend on how much work needs to be done. But the whole point of this eCourse is for you to learn at your own pace, and at a time that suits you. And with lifetime access to the materials, you can come back to them at any point in the future.
Is there homework?
Can I email / call / message you with my questions during the course?
I hate Facebook can I still do the course?
Does my site need to be on WordPress to take the course?
Does the course grow as my SEO knowledge expands?
How long can I access the Course?
How do I access the eCourse?
How long is the payment plan?
- First payment is payable on registration
- Second payment three weeks later
- Third payment three weeks after that.
If you fail to make your second or third payment, your access to course materials will be revoked and the karma guinea pigs will be on your tail FOREVER!
What if I don’t like the course?
Is the course mobile and tablet friendly?
What types of platforms do Recipe students use?
STUDENT SUCCESS STORIES
"We got busy very quickly because our SEO started working!" Today I'm talking to Sarah Bernhardi from Secret Blooms. A boutique artificial flower studio based in Sydney. We going to talk about her SEO challenges, what she's learned along the way, and how getting to...read more
"I thought SEO was a dark art... but there’s $9000 I can directly attribute to having done this course." Today I’m talking to Angela Denly in my ongoing series of case studies from students from the Recipe for SEO Success eCourse. Angela is a copywriter based in the...read more
"I have definitely increased organic traffic and I'm getting as much if not more than my page SEO provider was." Today I'm going to be talking to one of the students from my Recipe for SEO Success eCourse, Debbie Hatswell from www.storymama.com.au. We're going to chat...read more