Is AI SEO A big lie?
Do we need to do NEW Things to make ourselves appear in AI Google summaries and LLMS?
Well Yes and NO.
It’s time for you to learn about AI SEO
with my new beginners workshop.
Come along and get practical, straight forward advice on how to handle AI SEO in 2026.
No lies, no fluff, no bro marketing tactics.
What’s included:
60-minute live workshop
One room, two expert presenters
1 year replay access
The chance to ask your AI SEO questions
Who’s it for:
The AI SEO for Beginner’s Workship is here to help you get found by LLMs and AI Summaries in 2026. You’ll gain the confidence to start managing your own AI SEO or offering it as a service to your clients.
Small business owners
Solopreneurs and freelancers
Ecommerce store owners
Marketing managers
What you’ll learn:
Get ready to spice up your digital presence with AI SEO: A Beginners Workshop, hosted the friendliest SEO expert around, Kate Toon. She’s serving up a smorgasbord of strategies to help you optimize your content for the likes of Google AI Overview, ChatGPT, and other AI tools. – while keeping your original SEO scrumptious!
Dive into the delectable world of AI SEO and savour actionable tips to tantalise both humans and AI.
The format
Feast on insights from Kate dishing out practical advice and fun, beginner-friendly tips—no jargon allowed!
- AI SEO Fundamentals (10 mins): Understand and discover how AI platforms and traditional search engines rank content, where they find their data, and more
- AI SEO Optimisation (15 mins): create scannable, extractable content that AI gobbles up and humans love (for both service-based and ecommerce businesses) and learn how to build citations
- AI SEO Tech (10 mins): dig deep into Schema creation, installation and validation
- AI SEO Tasks, Tools and Measurement (10 mins): learn how to use AI tools to make your SEO life easier and to measure your results
- AI SEO The Future (5 mins): Stay ahead by learning the latest AI trends and cooking up a future-ready content strategy that stands the test of time in the ever-evolving digital kitchen.
- Q&A (5 mins)
UPCOMING DATES
Choose the workshop session that suits you best.
- Endless spots: Replay only
Hosted live via Zoom. All attendees will receive a link to the recording after your chosen session time.
Replay only option: For anyone who wants to get the recording but can’t make any of the sessions, we’ve got you covered. If you purchase the Replay option, you’ll receive access to the recording immediately.
MEET YOUR WORKSHOP PRESENTERS
Meet Kate Toon
While other SEO trainers talk the talk, I’ve walked the walk.
I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.
I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).
And let me tell you, that ain’t easy!
I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.
I don’t talk about lofty principles or waffle on about strategy.
I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.
Meet Tony Cosentino
Tony has been developing and building with WordPress for 16 years now in the SMB space with his own solo agency based in Sydney.
He’s spoken at many WordPress conferences in Australia and taught countless people how to build and maintain their sites.
His current focus is on long-term client site maintenance, WordPress website audits, SEO audits and maximising AI search visibility.
Dive into the delectable world of AI SEO and savour actionable tips to tantalise both humans and AI.
Tried and tested
Okay, weird shift into third person here. It’s awkward for both of us, but it has to be done.
Ready?
Let’s go. Kate is an in-demand SEO speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia), Digital Marketing Australia, The Digital Marketing Conference, Creative North and a string of other high-profile conferences.
Her podcast ‘The Recipe of SEO Success’ is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month. And she’s guested on over 110 podcasts talking all things SEO.
Kate’s lucky enough to speak directly to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.
Testimonials
Kate and Tony have provided valuable insight and explanations into the workings of AI in the ever-changing world of SEO. It was particularly interesting to learn that keywords are quickly being replaced by concepts. A deeper understanding of how to convey concepts in the AI SEO world through your brand entity was dealt with very well in this workshop. I strongly recommend attending this workshop.
Tim Baxter
Consulting Engineer
www.baxcon.com.au
This is the third lot of training I have completed from Kate, having previously completed the SEO nibbles and Recipe for Success Course (that latter has completely transformed by business marketing, and in taking over my digital marketing my domain authority went up 9 positions based on Kate’s techniques).
This webinar assisted in me getting a better idea of how AI SEO works, what I need to keep doing/stop doing/increase doing etc. It was the perfect amount of time to get an understanding of AI SEO and I also took a page of notes on how to implement my learnings into my own business marketing; practical advice you can actually implement as always and never fluff from Kate and her team keep me coming back.
Cat McCarthy – McCarthy Plumbing Group
www.mccarthyplumbinggroup.com.au
Kate’s SEO AI workshop was incredibly insightful and well-structured, covering all the essential foundations for understanding how AI is shaping SEO today and what the future may bring. I left the session with practical strategies I can immediately implement to strengthen my online presence, as well as a renewed sense of excitement about how I can harness AI-driven advancements to grow my business.
Sarah Prime – Farm Fresh Beef | Rustic Event Hire
www.willarahfarm.com.au
Kate’s AI SEO for beginners’ workshop was the perfect addition to my SEO training. Both Kate and Tony played to their strengths in delivering an easy-to- understand update on what’s needed to optimise your online presence in the world of AI summaries. I’m now well on my way to implementing these strategies with the tips and tools that they shared. Thorough and straight to the point, it was an hour well spent!
Lisa Hendry – Independent Australian Television Distributor & Producer
www.meadowmedia.tv
Thank you: AI SEO: A BEGINNERS’ WORKSHOP was fantastic and pitched just right.
Thank you, especially for the “What’s Canva?” reminder.
We’re here and we’re learning this stuff now, which feels happier than the freak out I had in June 🙂
Katherine Wildman
B2B Copywriter and Creative Director
www.haydngrey.co.uk
The workshop was great! It really broke things down in simple steps and was just the right blend of your SEO wisdom with your signature humour. Thanks for creating a workshop that was both informative and interesting!
Tanya Younan
Lasso Creative
Kate’s AI SEO for Beginners Zoom Workshop was an incredibly useful insight into what’s happening now, and what to expect, in a world of increasing AI tools. There were countless takeaways and it’s a video that I’ll be replaying over, and over … and over (so much to absorb in just one sitting).
Thanks Kate and Tony.
Simone Bowers
The Write Track
I recently attended Kate’s webinar on AI SEO for beginners. Kate and Tony shared practical strategies for making impactful SEO changes with relatively little effort and time. Everything was easy to understand, and I implemented three of their suggestions immediately after the session. Having access to the recording is a bonus—I can revisit the strategies and implement even more. This session was absolutely worthwhile. Thanks Kate!
Julia Ridout
Chief Encouragment Officer
Kate Toon’s AI SEO workshop gave me a clear list of tasks that will give me the best return on my time to be suggested by LLMs and to be included in the search engine AI summaries.
Instead of having to research myself, I now know what is worth doing and what isn’t to grow my AI presence.
Jodie Thornton
Parent Coach
www.jodiethornton.com
It’s been a while since I took the SEO Recipe for Success course. Kate’s latest AI SEO for Beginners shows she hasn’t lost her ability to make SEO clear and accessible for the more technologically challenged among us.
As a writer, I was particularly reassured by Kate’s view that we’re all going to need to up our writing game. It seems AI’s don’t like AI-slop any more than we do. I’m much clearer now about what I and my clients need to do to be found online. And I’m equipped with Kate and Tony’s practical tips to start implementing straight away. Highly recommended. Thanks Kate & Tony.
Catherine Hughes
Brand voice | Legal content and copywriting
Catherine Hughes Communications
I attended the AI SEO workshop last week, and just like everything else Kate and the team put out there, it was educational and practical thorough. I learnt more of the specifics (terminology, frameworks etc) and left with practical actions to take on our website. It was great. I had a work colleague join and he learnt heaps too. Thanks again Tony and Kate.
Jenny de Lacy
Digital Marketing Manager
Oncore Services
The AI SEO workshop was packed with useful and practical information, presented in a very well-structured and easy to follow format. Everything made a lot of sense and it gave me a boost of confidence in my understanding of how AI fits within the overall SEO toolbox. Thanks Kate and Tony!
Gaye Nilson
Web Design Consultant
Simply Savvy Web
I always look to Kate’s trainings to help me cut through the SEO clutter.
The presentation was clear and more importantly made sense enough to get me thinking about how I could layer these learnings across The Elevatory.
Jo Kanaris
The Elevatory
