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Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over...
What will change, what will stay the same, and how this will affect ranking Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo...
Encouraging loyalty over quick sales In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my...
Finding the right words to help your customers find you Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content? It’s all in the words, my friend. You might even say that words are the KEY. And that’s why...
Drawing in customers with keyword research and colourful prints Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing. Of course, I love to help all kinds of business...
Getting cosy with data to make better content Do you love tracking trends, dissecting data, or rolling in results? Then I’ve got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you...
Putting away the prescription pills and picking up SEO stats In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers...
How to maintain and optimise your GMB profile When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people. Much like planting a bushy hedge, your GMB listing needs love and attention. Sometimes you...
Using science to align your brand with your business goals and boost your bank balance. What do you think about when you think about brand? A sexy colour palette, logo, a particularly snazzy font? Obviously, branding is way more than that. But it's...
Get found across the board Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those...
