Why your products don’t rank on Google with Patrick Rice (NEWBIE)

Why your products don’t rank on Google with Patrick Rice (NEWBIE)
Reading Time: 23 minutes

How to make your ecommerce store stand out with SEO 

Do you struggle to get your products to rank high on the search engine results pages?

Last year we went through how you can improve user experience on site with Louis Smith.

And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.


Tune in to learn:

  • How ecommerce SEO differs from service-based business SEO
  • What features ecommerce owners can access in the SERPS
  • Why you should get set up on Google Merchant Center
  • The biggest mistakes ecommerce sites are making
  • What the best structure for product pages is
  • Patrick’s top tips on how to make more engaging product descriptions
  • How to use internal linking to cross-sell your products
  • Why having a personalised brand can help you stand out
  • What role schema plays in ecommerce sites

Listen to the podcast




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And big thanks to Glory – Hamper My Style for their lovely review:

“One of the best! I literally cannot wait for every update each week. Such a clear and concise podcast that the every day person can understand. Love you Kate! I honestly don’t know where my business would be today without Kate’s knowledge and personal touches to each episode as well as her incredible courses! I feel like I know her personality through each podcast. Thank you Kate for your honesty and complete dedication to showing how passionate you are in helping other people succeed! ”


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“Think about internal links as upsells. How are you upselling your products? This is for all pages on a website. You can do related products. You can internally link within the content. If you have a hard hats category page, that category page should link to your vests category page.” Patrick Rice | Patrick Rice Co.



Connect with Patrick Rice


Useful Resources


About Patrick Rice

Red circle with photo of Patrick Rice

Patrick Rice has been in digital marketing since he was thirteen. He was recruited by an SEO agency at seventeen and has been doing independent consulting for the last five years.

He is passionate about sharing expert SEO advice on LinkedIn, Facebook, his newsletter and various groups in-person and over Slack.
Fun fact: Patrick climbs mountains.


Screenshot of Patrick Rice and Kate Toon recording Recipe podcast via Zoom


Kate Toon: Do you struggle to get your products to rank on the search engine results pages? Last year, we went through how you can prove your user experience with Louis Smith. And today we’ll cover some common mistakes e commerce owners make that can lead to their products ranking poorly or sometimes not at all.

Hello, my name is Kate Toon. I’m the head chef at the Recipe for SEO Success, an online teaching hub for all things related to search optimization and digital marketing. And today I’m talking with Patrick Rice. Hello, Patrick Rice.

Patrick Rice: Hey, Kate. It’s a pleasure to be on.

Kate Toon: It’s lovely to have you here. So let me tell you who Patrick is.

He has been in digital marketing since he was 13. My goodness. And now he’s 14. No, I’m joking. He was recruited by an SEO agency at 17 and has been doing independent consulting for five years. Good Lord, Patrick. He is passionate about sharing expert SEO advice on LinkedIn, which is where I found him.

Facebook, his newsletters, and various groups in person and over Slack. Fun fact, Patrick climbs mountains. Metaphorical mountains or real mountains?

Patrick Rice: Oh, only metaphorical. No, no, no real mountains as well.

Kate Toon: Uh, well look, you know, SEO is a mountain. Look at that beautiful segue there. Um, and I think. E commerce has its own particular set of challenges.

There are lots of SERP features that unlock for ecommerce owners, but it can be a bit of a mystery about which ones are actually paid features, which ones aren’t. And you know, the common problems of ecommerce owners with lots of products are very similar and duplicate content and it’s difficult, you know, things going in and out of stock.

And also, you know, often being resellers of Other people’s products competing on the same keywords with big brands. There’s a lot. So we’re going to cover some of that today. Um, and, uh, let’s start, I’ve covered some differences there, but let’s have a brief summary from you, Patrick, of what do you think are the peculiar challenges that ecommerce businesses face that service businesses don’t face?

Patrick Rice: I’m going to bypass the technical SEO, but you do have a lot of technical problems that, that come up with large sites. Um, but I think in general, if you are a retailer, the issue becomes that you have a large website, you have a lot of products and managing all of that is a very different challenge than a service based business where you have a hundred pages.

We work a lot with people with 10, 000 products or 10, 000 pages. Um, and so even if you don’t have that many products, it still can be a challenge to just organize all the work, go through all the pages and optimize them for search.

Kate Toon: Yeah, I think that’s it. I mean, there are also problems if you have a single product site, you know, like what the hell do you talk about when you’ve only got one product to sell?

Um, but even when you, you know, you’re small scale and you’ve only got 20 to 30 products, you upload those at different times with a different vibe. You know, that one you spent a long time on, this one you spent no time at all on. Then you get product variations, things go in and out of stock, and you’re worrying about the inventory and managing that side of things.

The business rules, the sales, the customer service, and SEO can be the last thing on your plate. Now you mentioned the tech challenges. We’re going to talk about a few of those, but I think, you know, some of the bigger platforms like Shopify have solved a lot of the tech issues for us, you know, they’re closed platforms, but you don’t need to worry about hosting or security.

You know, the, the shopping mechanism is pretty good. They have baked in schema. They’ve solved a lot of the problems, haven’t they? They’ve evolved a lot since about five years ago, haven’t they?

Patrick Rice: Yeah. So we’ve had a lot of, uh, wins on that front. Um, from a lot of the primary, uh, website hosts kind of people like Shopify and big commerce.

Kate Toon: Yeah.

Patrick Rice: You still have issues there. Um, we encounter a lot of, uh, issues with Shopify and BigCommerce, which is most of our clients. Um,

Kate Toon: Such as?

Patrick Rice: With Shopify, you have some weird URL structures, how they do, do their products.

Kate Toon: How they manage filters and categories can be a bit difficult as well. I mean, I use WooCommerce on WordPress, which is pretty basic bitch.

It doesn’t look quite as pretty as Shopify, but it’s very straightforward. I don’t think the inventory management is quite so good, but there’s solutions. I think the tech, we’re not going to focus too much on the tech today, but we will.

Patrick Rice: And also I think technical, um, you know, I get into the weeds with it.

Kate Toon: Yeah.

Patrick Rice: Especially on large sites, but, um, You know, it’s not your quick win.

It’s not going to be the first thing you should do as a business owner. Um, you know, the first thing you should do is optimize your products and get that even initial optimization so that there you’re even putting your hat in the ring. Tech SEO is kind of like, uh, it’s something good to do, especially if you have a large website and especially if you’re competing in difficult niches.

But for the average business owner with a, you know, medium sized company, it’s probably not the most critical thing.

Kate Toon: Top priority. And I also think it may be an area where you need to know what’s important, but it is something you could possibly outsource to like a Shopify or big course, big commerce developer, but let’s talk about the SERP features that are available.

The SERPs are so busy now. We’ve got multiple tabs. We’ve got the blended SERPs. Then we have a shopping carousels. We have ads, Google Merchant. Well, let’s talk us through some of the features that ecommerce store owners can access in the SERPs.

Patrick Rice: Yeah, so you have a lot of features. Most recently, Google has started adding a filter page into the search results so that it looks almost like an Amazon or something like that, where you can filter it by color, by price, all this kind of thing.

Um, and that’s something that you should be paying attention to. It’ll tell you different products, different collection pages to create, but just kind of getting to know how the current SERPs look and how people are shopping on Google. is important. The easiest win for any online store or retailer is Google Merchant Center.

So, uh, we just recently had a client that had no Google Merchant Center set up. And this is essentially like giving all of your products to Google and submitting them directly to Google. And, um, by just doing that and just uploading our products, Uh, Shopify has a native integration. You can get apps like symposium or Shopify.

Um, just by submitting those products, um, we instantly went from no traffic to 150 clicks per day on their, uh, brand. And that’s because they had 10 pro 10, 000 products.

Kate Toon: I think people get confused though and worry that Google Merchant Center is something they have to pay for and is tied in with Google Ads, but it isn’t.

Patrick Rice: No. So it’s actually really simple and easy for the most part, um, cause this is where if you go shopping on Google, if you ever switch over to the shopping tab, um, then that’s all Google Merchant Center. Yeah. Or if you ever see products directly listed in the SERPs, so they’ll have little product grids, just like Amazon or something like that with exact products.

That’s all coming from the product feed from Google Merchant Center. And if you submit that, you get all of those free listings, instant traffic, instant revenue.

Kate Toon: I love it. I guess another big part of the SERPs would be the image search. So often when I’m searching, I will do it by image search. So, you know, obviously the basic rules of image optimization apply, keep them small, keep the dimensions right, label them well, good file names, good alt tags.

Is there anything else people can do to Enhance the chances of the products images coming up in the image tab.

Patrick Rice: I actually don’t know. I haven’t experimented with it too much. The only area that I know you can get advanced with that stuff is, um, more on the technical side. So I, you can like add all kinds of weird data into like exif files.

And I know there’s steamy SEO people that do cool stuff with that. Um, but yeah, we mainly focus on just having the proper alt text, having the proper file names, everything you mentioned. The basics, uh, we usually do that and we do at scale. So most of, most of the stuff in e comm is about doing it at scale.

And so, um, you, you don’t want to do it just as one product. You want to do it to all of your products.

Kate Toon: Yeah. Sounds good. And obviously there’s other avenues such as Pinterest and thinking, you know, they’re all search engines are just slightly different search engines. Um, cool. Well, let’s move on and let’s talk a little bit about common mistakes. You’ve touched on a few of them, but what’s the biggest mistake you see ecommerce sites making?

Patrick Rice: Yeah. So the biggest mistake that we see, uh, is people not targeting any keywords. So you’ll have a page, you’ll have a product. And you’ve named it, whatever you think feels right. And I get that because you’re a business owner, you have your product, you love it.

And so it probably has some name, but you’re not taking into, uh, taking search into account, so you’re not considering how do people actually search this. And so the main thing is just making sure that every product has a keyword attached to it. And you’ve really researched how do people actually search this on Google.

Kate Toon: It’s a question that comes up all the time on the course. You know, what should I put first? Should I put brand, gender, color, size, whatever. And it’s like, I can’t tell you that because it’s going to be different for each product. Each product you need to research and go, you know, for this particular product, gender might be a really important buying factor, but for this particular product, it’s not important.

And I think that’s the problem. And people come up with, they want to set standards. They want to say, you know, they want to have default brand name, color, size, and then also they come up with their own little whack a doodle product names. And that’s a great thing to do if you are building brand awareness for those product names and making them searchable keywords.

But if you just whack it up, call it something odd, no one’s searching for that. And it’s really challenging. So I agree with you. And I think, you know, we want to do everything at scale, but for our smaller people, even if you just looked at your top 10. Best sellers, really had a look at the keywords you’ve chosen.

Probably haven’t chosen any at all. So I’d say, what have you named your product? What’s in your title tag? What’s in your H1? And then actually do a bit of research on that and see if you have a chance in hell of ranking for it. Now, the big problem with keywords that we talked about, um, at the beginning is, you know, what if you are a reseller of someone else’s brands, you know, which is very common over here in Australia.

I’m sure it is where you are too, you know, do you go after the brand when clearly they are always going to outrank you. And you are never going to get that traffic, but equally you want the brand recognition. It’s a really tricky one, isn’t it?

Patrick Rice: Yeah. And, um, we have a lot of resellers, uh, or retailers in our client portfolio and some of them it works really well for, and sometimes it doesn’t.

And so in certain, um, SERPs, we’ve have, uh, gotten a lot of the brands to be right under the real brand and occasionally above the real brand.

Kate Toon: Oh, that’s lovely.

Patrick Rice: I know, which is absolutely lovely. Right. And so, uh, it depends on the niche. Um, sometimes. The way people search is brand and then product type. And so if that’s the case, then, uh, you may be able to outrank them just by saying, you know, here is brand running shoes or whatever.

Um, so that you are targeting a specific keyword.

Kate Toon: Yeah. Okay. Well, let’s dig in a little bit further into these product pages. So we’ve chosen the right keyword. We’ve done our research case by case basis. Now we’re moving into writing product pages. And again, big problem I see with, uh, My students is they, A, they just don’t write enough, and B, I find that they focus heavily on the features and they don’t move, I’m a copywriter by trade, so they don’t move into the benefits and the advantages.

They don’t paint a picture, they don’t make an emotional connection. But from a clinical SEO point of view, what is the right structure do you think for a products

Patrick Rice: page? Yeah, so there’s multiple ways I could answer that. Um, so there’s the actual content. Um, and so that’s written content, HTML, which would be headers and all that kind of stuff.

Um, and you need to have that structure, correct? And we’ll walk through that in just a second. But you also just want to look at your page and think about what’s useful for users. And this might be web development, it might be adding a module, it might be adding something that says, Like I saw a great e commerce brand, um, Seattle coffee gear.

They have a little, what are barista things? And it has like a pros and cons thing, right? So anything where it’s, um, directly for your industry, that’s going to be useful for your readers, create that. And then in terms of the content, you have to think about the technical side of stuff, which is the HTML heading tags.

And that’s just a complicated, uh, confusing way of saying, um, you know, the subheadings. So just like, I don’t know, in the States we have MLA format in school. And so this is, you know, headings and subheadings, you know? And so you might do something like, what is product? You know, why is product great?

Something like that.

Kate Toon: Yeah.

Patrick Rice: And. Just making sure those header structures are good.

Kate Toon: What does MLA stand for?

Patrick Rice: Oh, I don’t know.

Kate Toon: In England, we were taught to do the sandwich. So you have breads, cheese, breads, you know. So you have your little subheader that signposts the content that’s coming up. And I think, you know, often with, when you get down to product description, The product level, you know, someone’s pretty keen to buy and they’re actually looking for affirmation that this is the right product to buy.

They’re not like, you’re not persuading someone who doesn’t want it. They want it. They’re just looking to get their questions and objections answered. And I think that, you know, it’s great to be creative, but sometimes it’s great to have clarity. Like you said, what is product? What are the product features?

Can I wash it? What is it made of? All that kind of stuff. But then also, you know, creating that richer content that engages the customer and makes them feel excited about the product. You know, I can’t pick this up. I can’t smell it. I can’t feel it. So the words are important, not just for the Google beast, but for me.

I want to know how it feels, what it is, when will I use it, where will I use it? How will I feel after I’ve used it? What, I mean, you mentioned in our notes that you think the third biggest problem e commerce is. Store owners make is that they don’t create rich content that really engages. How, what are your tips for that?

If you give me two tips on how to make more engaging product descriptions, what would you suggest?

Patrick Rice: Ooh, that’s a hard one. Cause it, in our experience, it’s always been specific to the client. So for example, we have a client that does luxury products. And so in that industry, what we’ve done is. Added videos to the product pages.

So we’ve actually created a new section. So you have the pictures, you have the name, description, short description, and then underneath that you have a video of somebody actually feeling and touching them.

Kate Toon: Yeah.

Patrick Rice: So if you think of luxury, oftentimes people are spending a lot of money if it’s a wallet, right?

They wanna see how does that look? How does it feel? And so rich content to me is almost always industry specific. Of course, you should have reviews. That might be the easy one, right? Having a big review section where you can see what people think, all of that. It’s like, what would you want to see? You can even go into the shopping experience.

Like if you were in the store, what would you want to look at? What would you want to see?

Kate Toon: I think that’s so true. And I think that is a great tip. It’s specificity. So you mentioned with the coffee company that, you know, you want to hear from a barista, right? That, that’s relevant. You know, um, if it’s a luxury goods, you know, or wallet, you want to see if the cards fit in the wallet and how small it is when you put it in your pocket, does it create a bump or not?

So it’s relevant to the individual. Product. And, you know, I think videos, as you said, always help, you know, as long as you optimize them well, uh, because again, it gives us that sort of sensory experience. And I think big, I love that you mentioned reviews. I mean, it’s free user generated content. They’re going to use keywords and phrases that you would never have thought of, which you could rank for, even though they’re not your primary phrases.

I think people worry about that in case they get negative reviews, but most of the platforms allow you to, you know, manage that experience. And honestly, if you get a negative review and you respond to it, well, it can be more powerful than a positive review. So I think reviews are always super important.

Um, let’s talk about links because I think, you know, the last thing e commerce people are thinking about is links. Uh, and we’re not necessarily talking about. External links to your site. We’re talking about internal linking. What are your recommendations there?

Patrick Rice: Yeah, that’s a hard question because internal linking you can get really into the weeds with.

But to simplify it, very simply, if you have a product page, And there’s another product that’s relevant to that. So like random example, if you’re, let’s say if you’re buying a, well, this is a specific example, but if you’re buying a hard hat, you know, for like construction, you would also need a safety vest because safety vests are critical for that industry.

And so on your hard hats page, you should link to your safety vest page. Because both of those products are relevant. So the easiest way for a non SEO to think about internal links is think about it as upsells. So how are you upselling your products? And so this is for all pages on a website. It might be product pages.

You can do related products. You can internally link that within the content. It can be on category pages. So you could do the same thing. If you have a hard hats category page, that category page should link to your vests category page.

Kate Toon: I love that. And I love your examples because they make it actually understandable, you know, so thank you for that.

I think, you know, a lot of platforms have that kind of related content baked in. Don’t necessarily rely on the tool to do that. You should be selecting that. I think upselling, cross selling, and also bundling. Like, you know, people love a bundle. They love a bundle, you know. So people who bought this commonly bought this and this.

And if you buy them all together, you get this discount, you know, that Amazon does that incredibly well. I’m continuously buying things I don’t really want because of that bundling effect. So I also think there’s real benefit to like, I’m a big believer that a rising tide lifts all boats. And if you have a product that’s doing really, really well, you know, or a product that you want to do really, really well, you know, having, I like to have a featured panel on my homepage, like products of the month, not necessarily in the top banner.

Because I think that has a branding job to do, but like products of the month. It’s Valentine’s day. We used to have the six products we’re promoting right now. Give them a little link with a, a boost with a link direct from the homepage. And I also think with content marketing, a lot of us, uh, e commerce people go, well, you know, I’m putting up a lot of new products.

I don’t need to feed the algorithm with blog posts. And I feel that that’s the wrong idea because blog posts actually build your authority. They build trust. They get, and they also give you internal linking opportunities, right? Do you use blog posting for your clients?

Patrick Rice: We do. And I want to first say that’s a perfect example of the homepage link.

Yeah. I didn’t think about that. That’s the easiest opportunity. If you have a keyword you want to rank, link to it from your homepage.

Kate Toon: It’s kind of cuts out all those categories and goes. Direct to the spot. So giving that juice a really easy flow.

Patrick Rice: Yeah. Yeah. So that’s a great example. Um, in terms of blog posts.

Yes. If you’re in a competitive SEO niche, you pretty much everyone’s doing blog posts. So what you can do is you can take what the competitive niches are doing. And if you do it in your niche and it’s less competitive, your industry. Then you’re gonna kill it. And, uh, blog posts are really critical and the way that you can think about it as is, uh, pre-purchase questions.

Mm-Hmm, . So in most industries, if you’re in the shopping mall and you’re looking at a product, you probably have a sales person that’s talking to you and you might have a question, any question that that customer might have. You should really have a blog post on it. And what this does is that it gives you relevant content directly about the product you’re trying to rank.

Where you can internal link that product and provide value to your customers. Cause people are searching this stuff on Google and if they have a pre purchase question, um, you know, what are the benefits of X? What is this? What is that? How do I buy it? Buyer’s guides. Then that’s traffic that you can pick up and send to your product pages.

So it’s almost a no brainer.

Kate Toon: Hello, Kate Toon here, interrupting my own podcast to remind you to go and grab your copy of Six Figures in School Hours, how to run a successful business and still be a good parent. The book is available on Amazon, Booktopia and at all good booksellers, as well as on my website at sixfiguresinschoolhours.com. It’s packed with doable, practical tips to help you feel more productive, make serious money, and never feel like the worst parent ever again.

Yeah. And I think, again, you know, ecommerce, uh, store areas tend to focus on conversion search terms. They want people to go straight from the SERPs to a product page and buy. But sometimes we need to go further back in the funnel to people who have a problem and don’t know that you’re the solution yet, you know, and, and help them with informational content.

Yeah. But you know, I think as well, more and more in this economic climate that we’re in, people want to buy from brands that they trust, they feel a good vibe from, they, they know their morals, their values, you know, and they feel like they are, you know, there’s that whole idea of if you buy from a small business, someone does a happy dance, you know, you’re actually paying for their kid’s karate lesson.

In the worlds of Amazon and Kmart and Walmart, give me a reason to buy from you. You know, like, tell me a little bit about you. Give me a little something something, because your price doesn’t compare. You probably can’t offer the free shipping that they offer. You can’t offer the, like, bonuses and discounts. but you can offer me that personalized, intimate experience and the customer service. What role do you think those soft, I know this is not directly SEO. It’s kind of CRO, but what, what role do you think that personal brands and that kind of personal feel has in ecommerce?

Patrick Rice: Yeah, I think it’s hugely important, um, to bring it, loop it back in with SEO, like the Google March update, which is the literally this month.

A lot of people are speculating that’s about brand too. And so we’ve known for a long time that having a stronger brand will contribute to your SEO. And of course, having a small business feel, having a good website, having engaging content on that website, images, videos. All this stuff helps so much in the era of, uh, of big retail and Amazon.

So you do, you do need to add a touch of personalization.

Kate Toon: Humanity. Yeah. And I think you can easily go into a Google analytics and see what, what level of branded search you’re getting, how many people are actually searching for your brand name or for your name. You know, you are the face of the business.

A lot of e commerce store owners want to kind of hide behind the brand. But I think these days we are looking for brand ambassadors. I mean, the big brands are hiring people to be fake. Brand ambassadors, but you are really a brand ambassador for your own business. And you know, if you’re willing to just put yourself out there a little bit, it can help.

Let’s do a little bit of techie SEO, because I know you love it. What role do you think schema plays in, in ecommerce? And do you think it’s something that the platforms are now doing for us or something that we need to work on ourselves?

Patrick Rice: Yeah, so we do need to work on it ourselves. And I’m actually not the schema guy.

So I, I wish I was right because I do see the benefit and schema and I make sure that it’s solid on our sites. Um, but I actually have a freelancer who’s my schema girl and she helps out with some of, um, some of the schema stuff to make sure it’s on point. Um, no, you can do a ton with schema. Like it goes, it goes so deep.

And, um, what you’re doing there is. Telling Google exactly who you are, what you do and why they should choose you. Yeah. And you can do so much with it. You can have individualized schema for every product category page, every product page. You can compare it to other brands, compare it to competitors, compare it to yourself, give different traits of that product.

They just added the whole area where you can say, um, what is it? You can say variants. So you can say what color is a product? What is the price? What is this and that? Um, so schema is very important. I think that, um, the current platforms are doing it good enough, but it’s not quite at a place where, um, if you’re in competitive industries, you really need to be doing.

Kate Toon: But I think, I’m the, I’m the same as you. I have a schema guy. You need, you need a schema guy or a schema girl right? It is a level of geek. Uh, you know, so my schema guy just did a lot of events schema on my site, which was really great, and really pushed the events and unlocked features in the search results, which we hadn’t had before.

I think for those of you don’t get what schema. Google’s pretty good at working stuff out. Like if it sees a dollar sign, it’s pretty sure that after that is gonna be the price. But Schema allows you to go, Hey, Google, this is the price highlight. This is the name. This is the variant. This is the size. And it just makes Google’s life easier.

And if you make Google’s life easier, they tend to reward you. I don’t think Schema is necessarily a ranking factor, but it does unlock a lot of features, which I think improve click through from the search results. You know, like if you know everything about the product from the search, you’re going to click right through.

And in that competitive space, there’s so much noise in the search results. It’s whizzing. And. beeping and photos and everything. You need to take whatever you can get. So look Patrick, some excellent tips and you’ve made it so understandable and relatable with the examples. If someone’s listening to this now, and maybe they’re on the smaller end, you know, they don’t have 5, 000 products, they maybe got 100, 200.

What is the number one tip you would pass on to them to think about today?

Patrick Rice: Yeah, so I would say get your hands dirty, like go into your top 10 products, like you said, highest revenue products, go in there, maybe get SEMrush or any tool that allows you to see keywords. A Google keyword planner is even free.

And so just type in the name of the product and what you think people might be searching. Um, and then just attach that to that product, put the keyword in the description, put the keyword in the name of the product, the title of the product, um, the SEO title, and pretty much wherever you can, you can really fit it in without.

Being, uh,

Kate Toon: Spammy.

Patrick Rice: Keyword stuffy. Yeah, I’m thinking spammy. And do that, um, if you could right now, do it to one product and just kind of get your hands dirty. And, uh, then as you get used to it, you could try to do it to 10 products to 20. And then just keep track of that and kind of see what results you can get.

Kate Toon: Well, this is it. You know, I think it can feel overwhelming when you’re at the start of that mountain. Came full circle back to mountains, you’re at base camp and it’s like, wow, I’ve got 200 products and it’s like, just chip away two products a week by the end of the year, you’ll have a hundred products done, but I think your, I think your best tip today was that.

Thinking about the product from a personal point of view, buying a car is not the same as buying a jumper, is not the same as buying a cookie. What do people want to know? If you were in the store and someone was umming and ahhing, what would you say to them? And can you add that to your product description or your FAQ page or whatever?

I think another tip is really underestimated on e commerce sites is all the functional pages. No, they’re not high on the SEO list. It’s probably going to be FAQ for brand name, you know, returns and rewards brand name. You don’t necessarily need to do a lot of keyword optimization, but the quality of that content needs to be really rich and good and, and simple and not hidden in legalese, which I think again is a massive problem.

Patrick, it’s been an absolute pleasure. To have you on the podcast, where can we find out more about you?

Patrick Rice: Yeah. So, um, recently I started like in the last 30 days of YouTube channel and that’s, yeah, that’s actually kind of blown up. So we already at, uh, 1, 400 subscribers. So, um, I’m going all in on YouTube.

Kate Toon: Okay. I love that.

Patrick Rice: So you’ll see, you’ll see me on YouTube. I love video. We’re doing it for our clients. Uh, I’m doing it for myself. You can also find me on LinkedIn. Um, I, I like LinkedIn as well, but um, I’m focusing more on YouTube and then all the other social medias. You can probably find me there.

Kate Toon: Great. Well, we’ll include links to all of that. And I, you know, I, I think you’ve got kind of gotta pick a channel and do it well and do it consistently. I’ve been doing this podcast since I was 13, or it feels like that it wasn’t that young Uh uh, but you know, you’re gonna gotta go all in. And so I love that, you know, YouTube is your channel and you’re gonna go for that.

So we’ll include links to all of those. Patrick, thank you so much for your time.

Patrick Rice: Yeah. Thank you, Kate. I appreciate you, uh, having me on here.

Kate Toon: Oh, I love that episode. I thought Patrick was so good at explaining things with good examples of existing brands. I love that. So I hope you enjoyed it too. We’re going to finish the show off, as you know, with a shout out to one of my lovely listeners.

Glory from Hamper My Style writes, one of the best. I literally cannot wait for every update each week. Such a clear, concise podcast that the everyday person can understand. Love you, Kate. Oh, I love you too, Glory. Glory’s also a member of the Digital Marketing Collective and I have several of her beautiful hampers.

I honestly don’t know where my business would be today without Kate’s knowledge and personal touches to each episode, as well as her incredible courses. I feel like I know her personally through each podcast. Thank you, Kate, for your honesty and complete dedication to show how passionate you are in helping other people succeed.

Good grief, I hadn’t read that before the episode started and now I feel a bit weepy. Thank you, Glory. And thanks to you for listening. If you have a minute to leave a rating or review, uh, make me cry on my own podcast, that would be amazing. You can do it on the app that you’re listening to this podcast on.

And of course, check out the show notes for this episode, where you can learn more about wonderful Patrick, his YouTube channel and ecommerce SEO. You can also come and join the I love SEO group on Facebook and learn lots more there. So until next time, happy SEOing.