Learn the ins and outs of voice search and the potential for your business
Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices.
It’s hard to say exactly how many search queries are voice-based since Google doesn’t publish that exact information regularly.
But we do know that it’s rising and that soon, voice searches may represent the majority of total searches.
In this episode I’m going to uncover everything there is to know about voice search and how it’s changing the world of SEO.
Tune in to learn:
- What voice search is and how it works
- Why voice searches are on the rise
- The positives and negatives of voice search
- How Google generates the results for voice searches
- Will voice search completely change the market for normal SEO services?
- Will voice search cause normal SEO services to eventually become obsolete?
- How do you optimise website content for a voice search?
- What is the next big thing for voice search?
Eric was named 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including Pubcon Las Vegas 2017 in a joint keynote with Gary Illyes and State of Search. Eric is co-author of The Art of SEO and also writes columns for sites, such as Search Engine Land and Moz.
Eric is the Founder and CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts. Stone Temple is a leading provider of SEO consulting services, content marketing services and social media services. Stone Temple’s clients include some of the world’s largest e-tail sites and brands.
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According to Mary Meeker’s Internet Trends report in 2016, voice searches increased more than 35-fold between 2008 and 2016.
According to Location World, more than 40 percent of adults used voice-based search on a daily basis in 2016.
And predictions by ComScore estimate that more than 50 percent of searches will be voice-based by 2020.
Kate Toon: Who has time to actually type stuff into Google these days? We’re all about our smartphones and our voice activated devices. We’d rather say, “Hey, Google. Hey, Siri,” than wear out our weary fingers. Voice search is where it’s at, but what does that mean for us small business owners? How does it change the way we write content and we manage our websites? Today I’m delighted to chat to Eric Eng and he’s going to give us the low down on voice search and what it means for SEO.
Kate Toon: Hi, my name’s Kate Toon and I’m the head chef here at the Recipe For Your Success, an online teaching hub for all things related to search engine optimization and I love SEO. Today I’m talking with Eric Eng. Hello.
Eric Eng: Hello, how are you?
Kate Toon: I’m very excited to talk to you, possibly a little over-excited. The dog next door is obviously clearly excited as well, because he’s joining in on the action. Regular listeners to the podcast will know that I always have a barking dog. It just adds to the atmosphere, don’t you think, Eric?
Eric Eng: I do. I mean, I don’t know how you could do a podcast without a barking dog.
Kate Toon: No, I think it’s important. What he tends to do is bark at the really important moments so you know you need to really listen.
Kate Toon: So, let me introduce you to those of the listeners who haven’t heard of you. Eric was named 2016 search marketer of the year, male at the Landys, and 2016 search personality of the year, which is saying something. Lots of people in search don’t have a personality. I’m joking. At the US Search Awards. And, Stone Temple Consulting was also named the best large SEO agency of the year at the US Search Awards.
Kate Toon: Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences each year, including PopCon Las Vegas 2017 in a joint keynote with Gary Illyes on State of Search. Eric is coauthor of the Art of SEO, which is a fabulous book, and also writes columns for sites such as Search Engine Land and Moz.
Kate Toon: Eric is founder and CEO of Stone Temple Consultant, a 70 person digital marketing agency based in Massachusets. Stone Temple is a leading provider of SEO consulting services, content marketing service and social media services. Stone Temple’s clients include some of the world’s largest retail site and brands.
Kate Toon: I mean, Eric, you’re a very well-known face on the SEO scene. I’m very grateful that you’ve taken time to talk to us today. Thank you for being here.
Eric Eng: Hey, and I love the topic. It’ll be fun.
Kate Toon: Fantastic. Look, what we’ll do is we’ll get stuck in, because we got quite a lot to get through today. For those of you who haven’t heard of voice search, it’s on the rise. These days voice searches represent a huge quantity of the searches people see online. I’ve got some little stats here for you. According to Mary Meeker’s internet trends report in 2016 voice search has increased more than 35 fold between 2008 and 2016. According to Location World more than 40% of adults use voice based search on a daily basis and predictions by comScore estimate that more than 50% of searches will be voice based by 2020.
Kate Toon: Do you agree, Eric?
Eric Eng: Well, it’s clear that it’s very much on the rise, and I think that’s a trend that’s going to continue for many reasons. I’ll share another stat with you, which is: based on a recent check I did it seems like we’re getting to the point where something like 75% of all our internet connected devices are things something other than a PC, tablet, or a smartphone. That means something like your watch, your car, your refrigerator, your microwave, your TV, things like that. Things that don’t have normal keyboard type interfaces.
Eric Eng: So, the question then comes: how would you interact with such a device? And the answer is, of course, that really the only way you could do that is to talking to it or by some very clumsy interface like you might find on a thermostat today. And, of course, Nest thermostats will be something that you’ll be able to talk to by voice as well.
Eric Eng: This is a driving factor that creates a lot of reason for us to want to be able to use voice, and besides which, people just like it.
Kate Toon: Yeah. I mean, I think it’s, especially with the rise of mobile devices and obviously now Google’s switching over to mobile first, especially with location-based services I’d say a huge amount of searches these days are location-based. People are on the move. They just quickly want to find out some information. But, I think it scares a lot of people, as all technology can. We’re all going to be eaten by the robots one day.
Kate Toon: We’re going to go through some positives, but can you see any negative aspects of using voice search that we should know about?
Eric Eng: Well, I think for right now one of the issues are that the devices are pretty clumsy in terms of processing search, and so I have both the Amazon device, I won’t use its name you invoke it with because there’s one sitting on my desk and it’ll begin talking to me. If I use the A-L-E-X-A name. Then I have a Google home device here. I can tell you, both of them have difficulty understanding my voice at times, even though I might tell it to turn my home office lights off and it gets it right three out of four times, and for some reasons one out of the four times it just does, “Sorry. I don’t know what you mean,” or something like that.
Eric Eng: There’s definitely still a process by which their ability to understand the range of normal variance of human speech will work, and that can be frustrating at times. Then complicate that even more, if I don’t give it sort of the prescribed command in the exact right format I can say something that would be totally understandable to a human that the devices can’t understand. These things actually are slowing down the adoption of voice search, because people get frustrated with it and they don’t wanna use it.
Eric Eng: I think that’s really, for now, the biggest negative. Well, there’s another one which I can share too, which is you’re not going to be sitting in your office and say, “Hey, Google, buy me some hemorrhoids medication.”
Kate Toon: I was waiting to see what you were going to say there. I thought it was going to be much worse than that.
Eric Eng: Well, no. I thought of much worse, but I was very disciplined because I know that this is a podcast and I’m trying to play nice. It just isn’t the thing that you’re going to do, so there’s obviously that. There’s still going to be a demand for typewritten queries and things like that. That’s still going to be on the landscape. That’s not going to go away, but a lot of things will start to happen by voice.
Kate Toon: Yeah, I mean obviously written search has become so sophisticated that you can put together a seemingly random collection and words and you’re returns a result that is pretty pleasing.
Obviously we’re not quite there with voice.
As you mentioned, the accents are a real issue as well. I’ve had some people on the podcast with very broad Scottish accents and sometimes when I’m a bit tired my accent goes very northern English. Do you think that they’re ever going to overcome that?
Do you think it’s going to be possible to deal with all the different accents, and dialects, and slangs?
Eric Eng: Well, it’s complicated because to do these things they are using artificial intelligence and machine learning algorithms. The problem with that is if they don’t have enough data then they can’t possibly be effective, so Scottish accent, for example, it’s going to be awhile till we have good support for Scottish accents, or even Texas accents. This is part of the landscape, let alone what will happen in smaller countries with much lower install bases. It’ll be quite some time before they’ll be able to use voice invocation, just because they don’t have enough data to do it properly.
Eric Eng: Just think back to what I said a moment ago, which is here I am in the US, and it is the country where they probably have the most data in the entire would and I was complaining about my device not responding when I said, “Hey, A-L-E-X-A,” I can’t say the name, “Home office lights off,” and it only gets me three out of four times.
Kate Toon: Yeah, and it should get me. I have a British accent. Surely they should’ve started with Britain. Well, anyway.
Eric Eng: Yes, that’s another debate.
Kate Toon: Now, the type of queries that people are using in voice search tend to … You know, we’re much less likely to say, “Hey, Siri,” or whatever, “Pizza parlor. Sydney. Where is good?” You know, we don’t use that kind of staccato … if I could put my teeth back in. We don’t type it like single words in. We’re much more likely to ask questions.
Kate Toon: So, “Where is the best pizza restaurant in Sydney,” so does that change the way that we write content? Do we need to start writing our content in more of a question and answer format?
Eric Eng: So, it’s a great question. The answer is maybe, because along with this for Google to be able to process that query, “Hey, Siri. Which is the best pizza restaurant in Sydney?” They, of course, have to be able to translate back to their … It’s primitive. Oh, they meant best pizza restaurant in Sydney. So, they can do that in processing the voice. They can do that in processing the content on your website. I don’t really see those things as being separate capabilities.
Eric Eng: However, people have this surprising characteristic, which is that they’re human. I’ve just added that factoid in case anybody in the podcast was unaware. Sorry, that’s my dry sarcastic wit. The point of this is that they like to be … interact with things in a human sort of way. Understanding that when you put together website content, that traditional content, is actually probably a good idea but I’m not sure if it’s driven by SEO considerations.
Kate Toon: Right, okay. How does Google generate the results of voice searches? How does this differ from normal keyboard searches? For example, with the pizza search above you get four results only and they’re all from Google Maps, but if you type that in as a typey, typey search you get completely different results.
Eric Eng: Yeah, so I think the … At one level the ranking algorithms are the same. But. You knew there was a but coming, right?
Kate Toon: I knew.
Eric Eng: The but part is when you’re voice interacting with a device Google first of all knows whether you’re doing it on your smartphone or with a smart speaker or something like that, and they’re going to adjust the results based on what that tells them about your context. The context when you’re using a smartphone is, especially if they’ve detected that you’re not sitting inside your house, which they probably know that you’re mobile, so the search result as a mobile person that I’m looking for are different than when I’m sitting at my desktop computer inside my office. So, they’re going to adjust the search results based on that, but the rest of the core of the ranking algorithm is fundamentally the same.
Eric Eng: I’ll extend this another level though. If I’m using a Google Home on an Amazon Echo and I am speaking a query to it and I’m listening to a voice answer, you need to be aware that you get one answer and only one answer. Yes, if you’re a companion video device, which they will push, then it’s there and the other answers are there, but the voice answer is one and a lot of the interactions are going to happen just voice to voice. I going to speak my query and I’m going to want to get the answer, I’m going to want it to be right.
Kate Toon: You don’t want multiple choice that that point. You just want a single right answer.
Eric Eng: Yes, and this is a very complicated thing for the search engines. What makes it complicated is when I type in a query on a keyboard at a web browser on my computer if the first answer isn’t the perfect answer, but the second or third answer is as a user I’m okay. That’s not a bad result. That’s not the way it is in voice. I get the one answer, and if it isn’t right then it is a bad experience, period. So it’s a different situation for them. They’re working really hard to get those one answers right.
Eric Eng: The reason why I walked you through all this is that it speaks to one of the opportunities, which is to create the right kind of content so that you are presented as the one answer. The way to do that is to learn to create the right kind of the content so you show up for what Google calls a featured snippet above the regular search results. Where a featured snippet … very simple example for listeners who aren’t familiar what this is, you can just type in a query like, “How to reset iPhone,” and you’ll get a direct answer presented above the regular search results. That direct answer provides attribution to a website from where Google sourced it.
Eric Eng: When you see one of those kinds of answers that’s what I’m calling a featured snippet. That’s responsible for the great majority of the answers that Google provides in the Google assistant to informational questions you may ask it.
Kate Toon: We have featured answers, which are very much more, “How old is Obama?” And you do get back simply the answer with no link to a website necessarily. Then featured snippets, they really come in three forms, don’t they? The list, the paragraph, and I’ve forgotten it-
Eric Eng: Table?
Kate Toon: The table, the table. Also announcing featured videos and well, and they give you that position zero as they call it above all the other ranking results. Again, it’s really about something that we talk a lot about on this podcast. Understanding the questions that your audience is asking so that you can answer them in the most succinct, and erudite, and engaging way. I think we’ve talked about featured snippets on the pod before, but I think people fear that they’re not going to get the click through. “Oh, somebody’s already got their answer. They’re not going to take the next step, and they’re not going to come to my website.”
Kate Toon: But, I found that, that to be quite the opposite. Have you?
Eric Eng: I have. The data we’ve seen says that websites traffic almost always grows as a result of getting a featured snippet, and that it’s a really good idea to pursue this as a strategy. We have one client we work with who has successfully gotten many hundreds of featured snippets on major terms related to their business and their traffic has soared as a result.
Eric Eng: But let’s just share the flip side of the coin, which is: if they’re not showing you they’re showing someone else. Not competing for the featured snippet is just a bad idea.
Kate Toon: Yeah, and I mean also being in that top position presents you as an authority. It’s a branding opportunity even if they don’t click through.
If they consistently see your brand as associated with questions then that’s great. The thing I think for small businesses is that there’s so much opportunity there, because questions can be phrased in a myriad of different ways, and I love the way now when you put a question into Google it generates more questions, which are more opportunities for featured snippets.
Often the results that Google’s pulling right now, they’re kinda maybe okayish, but you have the opportunity to write a perfect answer and maybe steal that featured snippet away from someone else.
Kate Toon: So, it’s great to know that featured snippets are not only useful for getting that position zero, but could potentially be really helpful for voice search as well. Do you think that means that over time … I mean, we’ve talked about this already. It’s all evolving. But, at the moment the questions you can ask the devices are pretty simple. They’re pretty basic questions, but do you think that over time that we’re going ask more complex questions and get more complex answers?
Eric Eng: Absolutely. The way of the world is that this stuff is going to keep advancing, and we’re going to see far more complex things that the personal assistants are going to be able to do. Once this paradigm becomes something that people want, and it’s already happening, but once the shift begins to happen in a big way this is going to be where all the dollars are for the digital marketing advertising people.
Eric Eng: Right now it’s just shy of 60% of that market, of the entire digital marketing ad spend that’s owned by Google and Facebook together. And guess what? Google wants to preserve and or grow it. Facebook certainly wants to preserve and or grow it, and everybody else wants it. Apple, Microsoft, Amazon, they all want it. There’s a lot of people with a lot of money gunning for those spots, and that means the technology’s getting huge investment dollars. That will lead to being able to lead to more complex questions and providing more complex answers.
Kate Toon: Do you think that other platforms that will start adopting voice search like Facebook? They’ll be a voice search element with Facebook at some point?
Eric Eng: I think they need to and they will. It’s just really important for them to be a part of this, because a lot of digital marketing advertising dollars going to go there, and that’s the basis of Facebook’s stock price and their market cap is their digital marketing advertising dollars.
Kate Toon: Yeah, exactly.
Eric Eng: Can’t give it up.
Kate Toon: Yeah. If you’re a small business owner listening to this and you’ve already given some great tips and advice we’ll need to be thinking about the kinds of questions our customers are asking. We need to be trying to answer those in a succinct way, trying to get that featured snippet spot. What other advice can you give small business owners trying to optimize their content for voice search, or their website in general.
Eric Eng: Well, I think the first thing to realize is, for reasons that which are running in parallel to voice search, building more in depth content on your website is incredibly important. It’s clear that Google is looking to identify sites that help users in the maximum way possible related to a query. That’s a dense statement.
Eric Eng: Let me unpack it a bit, and I think the best way for me to do that is to give it an example. Let’s say somebody arrives on a page on your site where you’re selling oil filters, say you have an automotive parts business. Somebody came to you from Google and landed on the oil filters page. One of the questions you might ask yourself is, “What’s that user looking for?” And you’d go, “Duh, oil filters,” but okay when I’m looking for an oil filter what else am I looking for? Oh, wait a minute. I might need oil. Okay? I might need the user manual for my car to make sure I’m buying the right filter. There’s these kinds of things that people might be looking for, and so these things speak to whether or not your webpage satisfies 30% of the users who visit it, or 50%, or 70%, and addressing all these companion needs in an experience which is engaging and not too cluttered and setting the right balance sets the difference whether you’re satisfying 60% of your users or 30% or something like that.
Eric Eng: That is key to Google’s algorithms today. They want pages that satisfy a larger percentage of users. Now, how this relates to voice search is … well, it gets back to what we were talking about before with featured snippets. You were right about writing concise and well-structured answer to the question, but Google does appear to favor pages that in addition to providing that clear, concise, succinct statement that they also address the other related questions that someone might have on the topic.
Kate Toon: Yeah, I think that it’s kinda you give a kind of short answer, which is great and might get pulled through, but then you go on to expand that answer and give a much more detailed … if it’s a blog post for example, the full story underneath. I find it very useful to, as I said, type the question in and see what other questions Google generates, which are secondary concerns or the partner questions as you said, and then use those throughout your blog posts. You can potentially tell the whole story in one mega blog, make it super useful.
Eric Eng: Absolutely.
Kate Toon: Yeah. A good strategy.
A bit of a side question here obviously with the mobile first indexing and the big push to make our sites more mobile friendly and speedier, obviously that’s going to impact on whether you come up for a voice search, especially if it’s a location-based search and you’re out and about. The sites that are performing well from just generally as mobile friendly, responsive sites are more likely to get picked you think than the ones that aren’t?
Eric Eng: So, I think that mobile friendliness will become more and more of a ranking factor when you’re on a mobile device, for sure. Therefore, they’re more likely to get picked for a voice search. Google has to be a bit careful about that. I’ll just illustrate with an example. Let’s say there a major brand that does a really poor job with a mobile site and the user’s intent clearly says that they want content from their brand or their search history, then Google isn’t going to implement an algorithm that prevents the user from getting what they want. That brand sensitivity is such a large favor that they have to be very careful about too much bias from something like a mobile friendliness algorithm.
Eric Eng: They can’t bend the algorithm so that factors that are more important to users in whatever scenarios that they might be don’t still hold sway, so that’s something to be concerned about. I do think that, look, Google’s making the big move and it’s certainly not done towards their mobile friendly index. It’s really a multi-year process that’s underway.
Kate Toon: That’s a really good point. They’re not going to override … If you want a site, even if it’s poorly build but you really want it, they’re not going to not show it to you, basically.
Eric Eng: Correct.
Kate Toon: Yeah. We talked a lot about the questions that we speak to, Siri and Alexa and all those lovely voice devices, and we as business owners; what are your tips, apart from obviously just asking your customers, what are you tips for finding out the likely questions, the best questions that you can answer as a brand? Then maybe get the featured snippet and get featured for voice search. What tips do you use for your clients?
Eric Eng: I’ll suggest three ways. They’re all pretty short and easy. One is that there’s a feature in Google search these days called “people also ask” where underneath the search result you’ll see related questions, and it’s built right into the search results. Those “people also ask” boxes are the questions that they see most often on Google. Leveraging that as a source of information is really cool.
Eric Eng: Of course, there’s also the search suggestions that come in when you’re typing the query, and you’ll see the related query variance that people ask. Those are two really good sources of data.
Eric Eng: Then for a third party tool there’s a tool called Answer the Public where you type the basis of the query in. You might type the phrase “digital cameras” in and it will give you all the variance based on what, how, why, when, where questions did people ask related to digital cameras.
Eric Eng: All three of those things can give you a good starting place for very popular topics and question variance that people are interested in. And, as you said, there are always talking to your customers, which is a really great idea too.
Kate Toon: Yeah, I love the answer of the public too, and I love the grumpy man in the jumper on that tour. I’ll share a screen grab of it in the podcast notes and a link. Yeah, I think many businesses, you’ve been asked questions over the years. The same questions again and again and again. You know, first place might be if you already have an FAQ page to really look at the questions that you have on there and can you expand them out into more comprehensive and informative content. What questions are your customer service team getting on the phone? Really important to actually speak to your … Tools are great, we love tools, but obviously Google tells us an awful lot just through the search results. But, it’s always good to actually speak to the humans.
Kate Toon: So, do you think there’s a potential for SEO companies to take advantage of clients in a negative way with voice search SEO? I guess what I mean by that is anything new that’s coming along there’s fear and there’s confusion amongst small business owners. It’s very hard for them to keep up to date with all the latest things. They’re now going to be getting calls saying, “Hey, well. Your site’s optimized but it’s not optimized for voice search.” Do you think that’s going to happen and in what ways can businesses prevent getting hoodwinked?
Eric Eng: Yeah. Unfortunately any time something like this comes up it’s an opportunity for an unscrupulous company to call a small business and say, “Hey, your site, it’s not optimized for voice search, for $1000, $2000, whatever it is I’ll voice optimize your site,” and then they go in and they make some changes which are basically meaningless and they go away, and the only benefit the business owner get is for a short period of time a warm and comfortable feeling that this did something for them. Then several months later they realize that nothing changed and the warm and comfortable feeling goes away.
Eric Eng: There really is a risk of that, and I think that’s true for any small business. I think one of the things that I urge all the small business people to realize is that if someone’s coming in and says they’re going to give you something wonderful for $1000; Well, first of all, how many hours of attention do you think you’re going to get from them? Not that $1000 is a trivial amount of money, it’s not, but it’s not like you’re going to get 20 hours of somebody’s time for that. You’re certainly not getting 20 hours of an expert’s time for that. Right? You just really have to be very careful about when you get these kinds of things coming through the door.
Eric Eng: I think it’s really the best thing you can do is just making sure that you talk to somebody whose had a good experience with somebody else and get recommendations and referrals.
Kate Toon: Yeah, I agree. You may not want to DIY your SEO, but even just understanding the basics can help you see through the snake oil guys to the people who really have value. We mentioned at the start, some of the great websites that you write for, and Stone Temple Consulting publishes some amazing blogs. They’re kind of good sources of truth, rather than getting advice from some random person in the Facebook group. Go to the source and see what the head honchos are saying and you might save yourself from disaster.
Eric Eng: One more point I’ll just add to that real quick, which is that … You know those emails you get offering you for SEO assistance and wonderful things they’re going to do for you. So, keeping in mind that, as Kate said at the beginning of this, we’ve been fortunate enough to win some accolades in the area of SEO. I get those emails.
Kate Toon: Oh, I said why. I get hundreds of them telling me I’m not ranking for anything that I actually am. We all get them. Yeah. The thing is, I think obviously all industries you’ve got to follow the same due diligence, get testimonials, check out their work, all that kind of thing. It’s just unfortunate that SEO has a bit of a bad reputation, particularly for those terrible emails. “Greetings of the day, I can guarantee you first page ranking.”
Kate Toon: But, it’s comforting to know you get them too.
Eric Eng: Yes, indeed.
Kate Toon: I’m sure Google gets them as well probably. What do you think is the next big thing for voice search? What’s going to come up next year do you reckon? What should we be looking out for?
Eric Eng: Well, I do think you’re going to see ongoing advances. So, there’s going to be more interaction with other kinds of applications. That’s going to be a big area. So, at Google.io they were demonstrating some functionality, like managing your calendar and setting up, booking restaurant reservations and things like that. These things are going to continue to improve and advance in what they can do. That’s a big, big area, because there’s a huge convenience to being able to say, “Hey, book me a restaurant at the Farmstead table in Newton tomorrow at 9:00 PM for two people,” and then it just magically happens and I get a confirmation back that it’s done. That’s something that people really do want to do.
Eric Eng: I think the raw speech recognition is the right term for it, being able to process the commands. That’s going to increase dramatically. There’s just so much money being poured into that right now. You will see this going out to more countries as the speech recognition in those different languages improves. I think those are all areas of development that they’re pushing very, very hard on, that all the players are working at.
Kate Toon: It’s exciting times. I look forward to the day that I can book a restaurant just by making one phone call and not having to get the phone call back and confirm, and it’d be wonderful, wouldn’t it? Save us so much time. Eric, thank you so much for coming and talking to us today on the podcast. I’ll share links to all Eric’s various social media channels and his blog so that you can carry on following him and all his fantastic advice. Thanks very much, Eric.
Eric Eng: Oh, thanks for having me. It’s a great chat.
Kate Toon: So that’s the end of this week’s show. If you have any more questions about voice search head to the I love SEO group on Facebook and I’ll be happy to answer them. I’d like to end the show with a shout out to one of my lovely listeners. This week it’s from Abraham8563. “If you’re looking for a pod that will be up to date and keep you informed on everything you need to know SEO wise then this one’s for you. Kate knows her stuff and isn’t afraid to tell you.”
Kate Toon: Well, thank you very much, and thanks to you for listening. If you like the show don’t forget to leave a five star rating and review on iTunes or Stitcher, wherever you heard the pod. Your review will help others find the show and learn more about the lovely world of search engine optimization, and you’ll also get a shout out on the show. As I said, you can head to www.[inaudible 00:36:31].com where you can learn more about Eric. Check out the useful links and leave a comment about the show.
Kate Toon: Finally, don’t forget to tune into my two other podcasts, The Hot Copy podcast and The Confessions of a Misfit Entrepreneur. Until next time, happy SEOing.