GOOGLE ANALYTICS: How do I tell if I’m using GA4 or GA3/Universal Analytics?

The simplest way to identify which version of Analytics you’re using is to:

  1. Log in to Google Analytics
  2. Choose ” Acquisition”  from the menu on the left hand side
  3. Select “Overview”
  4. If you your screen looks similar to the below you are using GA4:


5. If your screen looks more like the below, you’re using GA3/Universal Analytics:

Category: Module 1