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GRAMMAR: I have grammar and spelling issues on my site should I fix them?

by Tony Cosentino | May 20, 2022

While grammar is not a direct ranking factor,...

FREQUENCY: How often should I publish content on my website?

by Tony Cosentino | May 20, 2022

There’s no exact answer for this. It depends on...

DENSITY: Should I care about keyword density?

by Tony Cosentino | May 20, 2022

No. Keyword density is an SEO myth. While it is...

APOSTROPHES: Should I use apostrophes in my copy and keyword phrases?

by Tony Cosentino | May 20, 2022

When you’re writing copy for your website, you...

NAVIGATION: When you do navigation items and they have a drop down, what should the main navigation item do?

by Tony Cosentino | May 20, 2022

The main navigation item should be clickable and...
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Who is Kate Toon?

The Recipe for SEO Success Course is run by me, Kate Toon. I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked with big brands such as Westpac, the RTA, Curash and Kmart, and helped countless small businesses to produce great content and improve their SEO.

I’m also the founder of The Clever Copywriting School and the co-host of the Hot Copy Podcast.

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