PAGES: Should I make the secondary keyword phrase the same throughout all pages?
I wouldn’t do that. It could lead to keyword...PDF: Is it better to link to a PDF or to cut and paste the content of the PDF into your page?
Google can search PDFs; that’s why they often...LENGTH: What is the ideal length for a piece of content?
There is no ideal length, the content should be...CTA: Where’s the best spot for a Call To Action?
I think it’s a good idea to have a Call To...
