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RESEARCH: Most of the keywords I researched have zero volume traffic per month. The ones with traffic are very competitive and are more general terms (e.g. copywriter or freelance copywriter). Is there any point targeting keywords with little or no traffic? And if not, then what should I do?

by Tony Cosentino | May 20, 2022

Ideally, you want a mix of high volume, medium...

RESEARCH: Is it better to search for my local area or ‘Global’ when reviewing total monthly searches?

by Tony Cosentino | May 20, 2022

Unless the majority of your business comes from...

DOMAIN AUTHORITY: My site has a domain Authority score of 0. What does this mean?

by Tony Cosentino | May 20, 2022

Be sure to try the www and the non-www versions...

ADWORDS: In Google Adwords is there a way of seeing which keywords are being entered on mobiles as opposed to desktop?

by Tony Cosentino | May 20, 2022

Not directly, but there is a work around. Go...

RANKING: Why is my page ranking for keywords I haven’t used?

by Tony Cosentino | May 20, 2022

Google is getting smarter and smarter. It makes...
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Who is Kate Toon?

The Recipe for SEO Success Course is run by me, Kate Toon. I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked with big brands such as Westpac, the RTA, Curash and Kmart, and helped countless small businesses to produce great content and improve their SEO.

I’m also the founder of The Clever Copywriting School and the co-host of the Hot Copy Podcast.

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