How SEO has changed this year and what you should do about it
It’s been a busy year in SEO land.
And Google has been experimenting as always.
And if you’re a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.
So I’ve asked one of our most popular guests to come back on the show and give us the low down on what’s what in SEO in 2022.
The big moves.
The little tweaks.
The things you can ignore and the things you better jump right on.
This is a short, snappy wrap-up of everything you need to know about Search Engine Optimisation before you head into your festive flop period and face a brave new year.
Tune in to learn
- Kate and Cyrus’s thoughts on the top 10 changes in SEO this year:
- Improvements to Google Search Console
- Google not indexing less important pages
- More videos
- Greater emphasis on visual search
- Mobile SERP changes: Site Name and Favicon in results, shorter titles on mobile
- Spam Update (auto-generated content)
- Universal Analytics > GA4
- Changes to Google My Business > Google Business Profile
- Product Review Update
- Helpful Content Update
- Where SEO is heading for 2023
Listen to the podcast
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And big thanks to Gail Sullivan from Russia for their lovely review:
“The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award-winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.”
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About Cyrus Shepard
Today he runs Zyppy, an SEO software company making smarter techniques available to everyone.
Fun Fact: Cyrus attempted to climb Mt Saint Helens, a local volcano, three different times and on the third try was successful.
Connect with Cyrus Shepard
Useful Resources
- Google Search Console
- Google Helpful Content Update: What NOT to do with James Welch (NEWBIE)
- The Ultimate SEO Checklist
- Recipe for SEO Success Course
Transcript
Kate Toon:
It’s been a busy year in SEO land and Google has been experimenting as always. And if you’re a normal human and not glued to Twitter every living minute of the day, you might have found it hard to keep up with it all. So I’ve asked one of our most popular guests to come back on the show and give us the low down on what’s been what in SEO in 2022, the big moves, the little tweaks, the things you can ignore and the things you’d better jump on. This is a short, snappy wrap up of everything you need to know about search engine optimization before you head off into your festive flop period and face of brave new year. Hello, my name is Kate Toon and I’m the head chef at The Recipe for SEO Success, an online teaching hub for all things related to search engine optimization and digital marketing. And today I am talking with Mr. Cyrus Shephard. Hello, Cyrus.
Cyrus Shephard:
Hello, Kate.
Kate Toon:
It’s good to have you back. I was going to say for those of you who have eyeballs, you can go to the episode notes for this episode and see a photo of me and Shephard, it’s second name terms now, me and Cyrus wearing glorious glasses. Clearly I am delirious. It is the last episode of the year and we will just make the best of it. But I’m so glad to have Cyrus on. For those of you who don’t know who he is, where have you been? Cyrus works as an SEO, an online marketer. As an early and longtime employee of Moz, Cyrus built his reputation by studying Google’s algorithm, researching and publishing scientific SEO studies, helping brands and businesses improve online visibility and continually teaching new SEO best practise to others. Today, he runs Zyppy, an SEO software company making smarter techniques available to everyone. Fun facts, Cyrus attempted to climb Mount Saint Helens, a local volcano, three different times, and on his third try was successful. Local to where? Where are you? Do you have a volcano near you? That’s not a good thing.
Cyrus Shephard:
I live on the west coast of Oregon, Mount Saint Helens is about two hours away, so it’s a good climb.
Kate Toon:
So what happened the first two times? You just rolled off.
Cyrus Shephard:
Snow. So much snow, you have to get a permit to go climbing Mount Saint Helens. They give about 50 permits a day and the first two times we hit wide out conditions and had to turn around, couldn’t see our hands in front of our faces. You got to be careful because there’s no ski patrol, there’s nobody to come rescue you. But still, it was a lot of fun. Third time we made it all the way to the top.
Kate Toon:
And why did you want to do that? Just because it was there or just because-
Cyrus Shephard:
Because it was there. And now I don’t ever need to do it again.
Kate Toon:
Yeah, I was like that with… I did a half marathon and people are like, “You’re going to do another one.” And I’m like, “Why? I’ve done it. You don’t need to do it again.” I’ve had that experience. It was hideous. I ain’t doing it again.
Cyrus Shephard:
I love running, but yeah.
Kate Toon:
I’m too old these days, my legs can’t take it. Well, look, I’m going to use that as a beautiful segue into the show because sometimes SEO feels like climbing a snowy mountain and a few of us have fallen off along the way. You were last with us way back in January 2021 when the world was a different place. And you did a fabulous episode called Super Simple SEO in 2021, which I listened to just before this episode. And to be honest, most of it still applies, right? Nothing has changed that much since then, but things have changed with you. You still Zyppying, well Twitter still exists today as we record, but it may not exist in a few weeks. So anything dramatic happened in your life since then?
Cyrus Shephard:
So right when I last talked to you, I had been working full-time with Moz as a independent consultant for about 10 years, but three years straight on and off. And when we did our last episode, I left Moz, it’s a part of a public company now. Felt like a good time to leave. So since then I’ve been full time with Zyppy, consulting with clients, building software, researching SEO, but more just independent work and it’s been a lot of fun. But to your point, SEO, this show is all about what’s changed, so much hasn’t changed. And I think one message that we should get across, if you’re doing SEO successfully, up until now, you’re probably going to be doing SEO successfully even if you slept the entire last year. But there are some changes that have happened and that’s what we’re here to talk about today.
Kate Toon:
Yeah. As we always say on our episodes, the core essentials stay the same. They don’t get affected by a lot of these elements and the big changes, Google’s fairly good these days at communicating, but some of the more subtle ones people might have missed or there’s just a lot of misunderstanding about some of the updates. The first one we’re going to tackle especially. So let’s get stuck in, what would you say? We’ve got a top 10 list here. We’re going to run down it and then we’re going to examine them one by one. So coming in at number 10, should we do it back to front just to confuse you? We’re going to go number 10, we’re going to go down to number one. What’s number 10, Cyrus?
Cyrus Shephard:
Number 10. You did screw me up. I was going from top to bottom. Number 10, improvements to Google Search Console. I’m sometimes critical of Google online if you watch me on Twitter, but Google Search Console is my favourite SEO tool. There’s a lot of paid SEO tools out there, Ahrefs or Keyword Insights, but the best SEO tool out there and they’re continually improving it is Google Search Console and they have a number of reports and insights that they’ve improved this year and I’m happy to recommend them.
Kate Toon:
Yeah. One of the things is they’ve added in things like video information. What are some of the other sexy things that they have added into Google Search Console that you’re excited about?
Cyrus Shephard:
So one of my favourite new reports in Google Search Console they hid under settings. You have to go to the settings tab, which you would never look, and it’s called crawl stats. And you can open that out and you may have heard of crawl logs. It’s this technical thing that usually only experts can figure out, but you can look at crawl stats and it’s like an easy way to see what pages Google’s crawling, how many times they’ve hit pages of your site. And if you look in that, even a layperson can look in there and if you see funky pages, pages that you don’t think Google should be hitting, you can start to figure out why are they crawling that and not crawling that. And it’s a great report and I wish they wouldn’t have hid it. I hope they’d make it into a regular report.
Kate Toon:
Well, they love changing things, so no doubt they will. And also another thing that I liked is that they pulled across the insights element from Google Analytics. So now there are these kind of if you can’t face wading through everything, you can just look at a couple of the insights that Google Search Console has delivered and maybe just process those and take action on them. Because as we know with reporting tools, many people log in, look at all the data and go, “Okay, I’m done,” but don’t action anything. So I like that the insights brings certain things to your attention and you could maybe just action those. I think that’s a sexy function. We could get a whole episode on that. But we’re going to come in at number nine. See, we’re working up to number one, which I think is the most important one. Coming in at number nine is…
Cyrus Shephard:
The trend of Google not indexing less important pages.
Kate Toon:
Boom.
Cyrus Shephard:
So let me try to explain this. This hasn’t been a change that Google has announced, but there’s been a lot of chatter and observation from SEOs that Google just isn’t indexing pages like they used to. We’re used to Google being this huge company with unlimited resources and they just trying to index the entire internet, but that’s not the case. They have costs, they have computers they have to pay for, and at the scale of the internet, sometimes they’re just not indexing pages that they used to. And that can be an indication to you that maybe you need to give clues to Google to make those pages more important. And that might be linking internally to those pages, updating the content on those pages, anything to help better site map coverage. But you need to check every once in a while to make sure Google is even indexing your important pages. And you can do that in Google Search Console. Again, very easily doing a site search that a lot of people are familiar with, but that’s a trend that we’ve seen more and more this year.
Kate Toon:
It’s a funny thing too. I’ll even say it myself, I’ve never considered it that way. We just assume that Google is crawling the entire internet. The fact that they have budgets has never occurred to me, but of course it makes sense. I think sometimes many of my students think of Google as this magnanimous entity that exists just to service, but it’s a business at the end of the day. The other thing a lot of people have come back and reported it on is the Google Search Console reports it has crawled but not indexed. Have you seen that happening a lot? What’s that about? Why is that happening so much now?
Cyrus Shephard:
Well, that’s when Google knows the page exists, but they don’t think it’s important enough to put in its index. And again, maybe because it doesn’t have enough links pointing to it, maybe it doesn’t find the content unique or maybe it’s just thinks it’s outdated. And that doesn’t mean Google’s right, but that’s what their algorithm determined. So if you can just convince the algorithm, “Hey, we’re paying a little extra attention to this page,” Google sees that and says, “Well, if you’re going to pay attention to it, we’ll pay attention to it too.” And that’s usually enough to boost it into indexing status.
Kate Toon:
Yes, exactly. So make attention seeking pages. I love it. Okay, so we’ve done 10, we’ve done nine. Coming in at number eight, we have…
Cyrus Shephard:
Okay, this may not seem new, but we have to say it anyway. And that is video, more and more video. We’ve seen the rise of TikTok, we see more videos in the SERPs and we see Google where they’re making investments is putting more video in SERPs. So pages that have video. I think we’re seeing a little bit of diversification away from YouTube. Google’s accused of being a monopoly.
It seems like they’re less concerned just a tad with promoting videos that aren’t on their own platform. As mobile use continues to rise and people love watching videos on their phone, we’ve been seeing for a few years you should invest in more video. But if you’re having to it, 2023 will be a great year to try to invest in more video for SEO because those SERPs are getting rewarded. And the benefit if I’m drawing on here, one of the benefits of having a video is you often get that thumbnail in search results and that improves your clickthrough rate. Even if people don’t watch the video, they’ll click on the search result to read your content and the video just helps you get the visual attraction.
Kate Toon:
Any kind of visual element in the search is always super compelling. They keep giving us things, taking them away, giving us things, taking them away, but the video thumbnails seem to be sticking. Interesting. Now talking of visual search and visual elements, your next point seven was going to be the fact that search is much more visual. What did you mean by that?
Cyrus Shephard:
Okay, so the Google conference that they have every year, I don’t remember what they call it, Google IO or something like that. This year it was all about visual search. And one thing that I use on my phone all the time is Google Lens. And if I need to identify a tree in my yard or a piece of hardware changing a light bulb, I can just snap a picture of it and Google pops up the results and tells me, and I’m searching visually instead of using text. And Google sees the usage behaviour in this and they’re moving more and more towards visual search. So that means that you can incorporate more images into your SEO strategy, make sure you’re labelling everything correctly with your alt tags. For the more advanced folks, that means submitting Google image site maps that you can check their indexation in Google Search Console. But unique images is a big trend that we’re seeing and we’ve been saying this for years too, but really it’s just starting now. So investing in visuals as well as video. Great strategy for 2023.
Kate Toon:
It’s all changing, isn’t it? Okay, so we’re already up to number six. We’re going fast. Mobile SERP changes. Talk to me.
Cyrus Shephard:
I will slow down.
Kate Toon:
No, no, I love it, I love it, I love it. It’s a lot to take in. I love it. Mobile SERP changes coming in at number six.
Cyrus Shephard:
So Google’s always tweaking how their results look and they do it more on mobile than way more on desktop. They always try out the new stuff on mobile first, more people search on mobile. So in the past few months, Google introduced a big change on mobile where they made everything a little bit more readable, but they started including your site name.
So your site name is usually your brand name that you put at the end of your title tag. But Google also provided a way to identify what your site name is. They can do it algorithmically. There’s a certain meta tag, site name meta tag that you can put in your HTML or they’ll just look for your site at the end of all your title tags and things like that. So it’s worth taking a few minutes to Google your site on a mobile phone and see what Google has listed for your site name and make sure they’re doing it correctly. And if not, you can google an article on how to fix it, how to correct it. But they’re also displaying the favicon more prominently too. And a lot of sites pay attention-
Kate Toon:
Who thought the favicon would come back? Favicon just feels like so 1982 and now they suddenly back in again. It’s like QR codes, they’re having a renaissance, aren’t they?
Cyrus Shephard:
Yeah. And having a favicon can make your site stand out. So even if you rank third or fourth or fifth, if you have a high contrast favicon that’s attractive and draws attention to your result, it can improve your clicks two or 3%. Doesn’t seem like a huge amount, but over the course of a month, a year, those clicks really add up. So taking two minutes and Googling yourself on your mobile phone and looking at your favicon, your site name, your title tags, all that is a good investment and well worth your time.
Kate Toon:
I think generally most businesses tend not to Google themselves enough because the search are constantly changing and you need to be really aware of what’s popping out for you, what your site links are, whether your favicon’s showing, how Google is manipulated your title and meta tags. Because I’m noticing with a lot of my more advanced SEO people that yes, they’re not managing to make great movements in the rankings, but they are managing to massively improve their clickthrough rate just with a few tweaks in the SERPs. So great advice, mobile SERP. And the fact that you mentioned that they experiment in mobile first. That’s really interesting too because a lot of small business owners only ever look at their site on desktop. So you might not be seeing the most recent version of the SERPs if you’re looking at your desktop. All right, so number five, well tell us about number five.
Cyrus Shephard:
Okay, now we’re going to head into some updates that seem very related here, and this is the first of them and it’s probably good because number five because it probably doesn’t affect as many of your listeners as some other audiences, and that is the spam update. Google released a big spam update this year to help get rid of spam from their search results. They do this all the time, but this year was a particularly big update because what we’re seeing is if you’ve heard of these AI tools, GTP-3, a lot of people have figured out how to gain Google by using artificial intelligence and also scraping Google itself.
People also ask scraping those questions and just making webpages out of them. And so there’s a lot of unoriginal content in Google that people have been rewarded for. And then Google is working very hard to remove these results from SERP. So I don’t think this applies to your audience so much, but I would advise people if they’re spamming Google with auto-generated content or pages that don’t meet Google’s guidelines, there’s a bigger chance now that they’re not going to appear in search results.
Kate Toon:
Yeah, I think again, a big misunderstanding about this update is that Google is penalising AI content and I think it’s correlation and causation, isn’t it? A lot of spammy content is AI generated, but AI generated content isn’t necessarily spammy. It can be used for good as well. So I think people keep on hoping, especially copywriters, the Google hates content, unfortunately, it doesn’t, it just hates crappy content. And that can be written by humans too.
Cyrus Shephard:
And my advice is I don’t think even Google knows where they’re going to land on AI content, but there is some indication that pure AI content that where no human editor has been involved is they are being able to detect that and demote it somewhat. My advice is to go ahead and use the AI content, but use it as an assistant and make sure you have actual experts looking over the content and interjecting that human touch so that Google knows it’s unique and that can be very helpful.
Kate Toon:
Yeah, totally. It’s great for research bullet points coming up with data. I have a little boring story tell, I’ll tell it very quickly. I was looking up my dreams the other day, Cyrus, which I’m sure is something you’ve done too. And I had that dream about turning up for an exam and you haven’t done the revision and things like that. And I was looking up and all the sites that were coming up with dream interpretation sites and I was reading the content and it made sense, but it was as if I was drunk reading it because the words were all there, the adjectives were there, the propositions were there and you could follow the sentence, but it just didn’t quite make sense. And that’s the perfect example of it. If you read it really quickly, if you scan it quickly, it’s perfect, but if you actually read it properly, it’s funny, isn’t it? It’s a funny one AI content because it’s almost perfect. But we’re not quite a Terminator Arnold Schwarzenegger level yet.
Cyrus Shephard:
Yes. I paid for one of those services where they make all your profile pictures from AI and that’s the perfect explanation. They all look like they were kind of dreamy, but if you looked at my hands, I had like seven fingers and things like that.
Kate Toon:
Yeah, yeah. The third ear and all of that. Number four, gosh, this one made a lot of people just feel sick to be honest. Explain number four.
Cyrus Shephard:
Okay, this isn’t specific SEO, but it’s important to all digital marketers and that is Google is depreciating their universal analytics, what we call Google Analytics, the current version getting rid of that. I think the deadline is next summer and everybody, if they want to continue using Google Analytics, they have to switch to GA4. This is…
Kate Toon:
Yeah, brilliant.
Cyrus Shephard:
Because GA4 is… to set up. I’m supposedly a digital marketing expert and I’m just like… So at a minimum, at a minimum what people should do right now is at least set up their GA4 profile. Going to Google, there’s a little wizard. Even it’s not very easy to understand, you may have to consult some online guides, watch some YouTube videos, things like that. At least get it set up so it’s collecting the data. You don’t have to use it every day, but at a minimum, and I still have a few sites to do this on, I’m going to admit, get the data collection going. So when you lose Universal Analytics, you have something to fall back on. There’s also some free alternatives out there, but it’s a bad situation.
Kate Toon:
It really is. And obviously I’ve moved to GA4 now, must admit, pay someone else to do it. Couldn’t face it, I’ve got 72 websites. A lot of the things that we understood and that we use regular and the data that we liked is gone. And new data’s come in. The way you set up goals is all very different. So not only is the setting up of it quite tricky, now using it and understanding the data is a bit of a learning curve as well. So fun, fun, fun. So that’s something to get done before summer next year. And then another thing, and this one really made me angry because how many times can they change the name of this? What’s coming in at number three, Cyrus?
Cyrus Shephard:
Okay, now this is actually something you may know more about than I do, but I had to put it on because it’s such a big deal in the online Twitterverse and web chatter. And that is Google My Business, which is the local merchant centre where local businesses list themselves has changed the Google Business profile and with it came a lot of unwelcome changes that people who do local SEO are not happy about. It’s become much harder to manage multi-location profiles, file appeals to the listings, fighting spam. It’s become a big headache. And I don’t do a lot of local SEO. I’m not an expert on these changes, but everybody I know is talking about it and they aren’t happy.
Kate Toon:
Yeah, it’s very strange. I mean even just the rebrand of it’s been Google Local, Google Places, even just changing its name every five minutes is frustrating. A lot of people also mentioned that the pins have moved as well. So what used to be the centre of X no longer is the centre of X anymore. So you’d work so hard to get your brand and then the pin moves and there’s literally nothing you can do about that. They’ve relocated pins and for no reason. Yeah, it’s challenging. So yes. And also for us, people who do run courses, we just now need to go in and redo all our videos because it’s called something different. It’s very annoying. So we’re going to finish off with two of the biggest algorithmic updates. The Google did actually announce and talk us through, but there was still an awful lot of confusion about. So number two was the product review update. Could you talk us through what that was and how it’s impacted things?
Cyrus Shephard:
Yeah, so much of the web now is monetized and contains product reviews. Wirecutter, The New York Times review site has just a huge swath of traffic and Google has recognised this and they’re now working their algorithms around this and even supporting it in a certain way. So having product reviews and affiliates used to be a dirty word online and now it’s totally embraced by Google and everybody else. But now Google has released several updates around product reviews because some of them are just spammy, they’re cookie cutter, it’s just like a link and a picture and there’s nothing helpful about them. So Google has released some guidelines and you can Google it very easily. Google recommended product reviews and they have a whole list of guidelines to what your reviews should look like. And you can read them, most of them make sense.
But the biggest takeaway that SEO should get from this is Google is looking for real world experience and expertise. And that means using unique images, describing your actual experiences with the product because so many affiliate links are just not by actual users. And that includes what we talked about earlier with video and images. So if you make any sort of living through affiliate links, adding these real person experiences and details and step by step and talking about yourself as an author and what you do are going to be key to ranking a little better going forward.
Kate Toon:
Yeah. And even for products, the encouragement that stores are making to get people to send photos of them in the frock and them talking about where they wore it to. I was on a site the other day and a week after I bought the products, I got a really nice incentive, 20% discount if I would write a real personal testimonial, it’s dead nice. And if I sent a photo, I got that 20% discount. So yeah, I think people are cottoning onto it and it’s a great one.
We’re going to finish up number one, I’m just going to do a rundown of what we’ve done so far, because I think that’s exciting and it builds up a bit of anticipation. I might even do a drum roll. Sorry, I’m thinking about it. So number 10, improvements to Google Search Console. Number nine, Google not indexing less important pages. Number eight, more videos. It’s all about the videos. Number seven, greater emphasis on visual search. Number six, mobile SERP changes. Number five, the spam update. Number four, hideous GA4. Number three, Google Business profile. Number two, product review update. But the biggest, number one change in 2023 was…
Cyrus Shephard:
The helpful content update.
Kate Toon:
Boom. Talk about it, Cyrus. Tell us.
Cyrus Shephard:
All right, so Google made a big hoopla about this year releasing the helpful content update. So I have a caveat, and that is sometimes the big announcement does not always play out in reality, but it tells us where Google is going. And we saw this when Google did Mobile-geddon or Penguin and all the other updates. The impact isn’t so big at first, but over the next couple years, the impact becomes much, much bigger. And that’s what we’re thinking with a helpful content update. So the helpful content update. So Google has a problem in that SEOs have learned how to gain the system by using keywords just right and making their content look like everybody else’s content. And that’s not very helpful. So Google release this update and said where you’re going to start rewarding real content, content written from the point of view of real people with real experience.
And that is actually helpful. And they’re using different algorithmic signals to determine this. We don’t know exactly how they’re doing it, but are people coming on your page and then bouncing right away and going back and searching something else? Are people talking about your page in certain ways? But the idea, and this ties into the AI writing tools conversational bit, Google doesn’t necessarily want the same cookie cutter content on every page.
So putting your real experience in there, and if you’re hiring writers, that may mean going the extra mile to review their work and putting unique content in there that actually tells people what to do. Maybe putting your more important content near the top of the page to engage people. And all I’m going to say about this is it’s hard to determine what useful content is, but I would look at your metrics in Google Analytics or GA4 or whatever, and look how people are spending time on your pages. Are they looking at many pages on your site? Can you improve that? Can you improve the time they are spending on your site? Can you improve your bounce rate? We know bounce rate isn’t a metric that Google uses, but they probably use something analogous to bounce rate to see if people are going back to the SERP. So trying to make your content helpful is going to be important.
Kate Toon:
Yeah, we did a whole episode on that with James Welch, so if you want to go back and listen to that, it’s the Google helpful content update, what not to do. And I think the main takeout, it’s a common theme from what you’ve talked about is showing that you have skin in the game. So if you’re going to do an article about the best pizza restaurants in Oregon, you’ve gone there, you’ve got a photo of you and your Uncle Bob eating the pizza, and you talk about how you got cheese all down your front, not just this is a great pizza restaurant, they have mozzarella, tick, they have Parmesan, tick. You all great, we’ve used the right words.
And I think the thing is people are all up in arms about what does useful mean. I think we know when we write the article, we know when we brief the copywriter whether this is actually a piece of content for humans or to plea an offering for the Google gods, we know. So I don’t think it’s as hard as people make out. And again, probably a lot of them are small business owners aren’t doing this anyway, because you don’t have the time to produce content at scale and you’re not producing content to some kind of checklist that you’ve made somewhere. All right, well, that was short and sweet and beautiful as always. It is our last episode of… Is it 2022? It is 2022.
Cyrus Shephard:
It is ’22.
Kate Toon:
Yeah. Are you taking a break over the yule period?
Cyrus Shephard:
Well, in the States, we have Thanksgiving coming up this week. I’m doing the turkey. So that’s a big deal. And then we’ll take a short break for Christmas. Yeah.
Kate Toon:
Yeah. Well, we too are taking a short break. We will be back on January the 11th and our first episode is with John Mueller, where I grill him about all these goddamn things that keep on changing at Google. So if you want to kind of get the flip side to Cyrus’s episode, come back and you can watch poor John Mueller be tortured by me about why Google keeps changing things. There’s a great episode. Cyrus, thank you so much for sparing us your time and coming back on and don’t go up that volcano again. You never know what could happen at the top of volcano. What’s going to be your next mountain, metaphorically?
Cyrus Shephard:
Metaphorically.
Kate Toon:
A marathon?
Cyrus Shephard:
I’m creating a list of recommended places to get SEO services such as Kate Toon and that’ll be launching soon.
Kate Toon:
Okay. I really highly recommend that you follow on Cyrus on Twitter if it still exists. He’s one of my favourite people to follow, very funny. Most SEO people are dry and crusty, but not our Cyrus, you’re wonderfully moist. That’s a horrible thing to end the episode with, but thank you very much, Cyrus.
Cyrus Shephard:
My favourite podcast of the year. Thank you, Kate.
Kate Toon:
I can’t believe I just called him wonderfully moist. Sometimes these things come out of my mouth and I can’t get them back. Anyway, that’s the end of this week’s show and it is also the end of this year’s content. If you have any questions about SEO, then please head to my I love SEO group on Facebook. I will be taking a little hiatus over the yule time period, but I’ll be back wonderfully moist in January 2023 with that episode from John Mueller and more fun tips and advice in the group on Facebook. And if you haven’t already, grab my ultimate SEO checklist or the SEO nibbles course and get ready for SEO in 2023. We’ll be launching our big course at the end of January, which is always up to date, best practise SEO to see you through 2023 and beyond. Remember, you get lifetime access to all content and all future updates.
Okay. We have a lovely testimonial and this lovely listener is Gail Sullivan from Russia. The Recipe for SEO podcast helps you expand your understanding of all things SEO and learn from experts you can trust. Listen to award-winning SEO, copywriting, and consultant Kate Toon. Woohoo, that’s me. Chat with her expert guests about all things Google, including optimization, tips and techniques, the latest news, real life studies, critiques, focuses on different aspects of SEO from e-commerce to engagement. Thank you, Gail. What a lovely, comprehensive review and thanks to you for listening. If you like the show, why not leave me a little Christmas gift under my tree, a review on iTunes, Stitcher, or Spotify or wherever you heard the podcast. You’ll get a shout out on the show. And don’t forget to check out the show notes for this episode. And until next time, until next year, happy SEOing.
