Site migrations: How not to lose your rankings

Site migrations: How not to lose your rankings

Top tips on how to make your migration stress free

Okay, so it’s time to make big changes to your website.

Perhaps you want to move to a new platform.
Or finally change from HTTP to HTTPS.
Perhaps you’re changing your domain name.

While this might be great for business, it’s important to understand just how big of an impact a poorly managed site migration can have.

Get it wrong and you could take a big fat hit in the wiggly bits when it comes to site traffic.

So in this episode of the podcast I’m talking with Jason Mun about how to ensure your site migration goes without a hitch.

Tune in to learn:

  • The different types of site migrations
  • When is it a good idea to migrate
  • The possible impact of poor migrations
  • Jason’s top migration tips
  • Kate’s top migration tips

About Jason

Jason Mun is the Search & Insights Director of a boutique e-commerce marketing agency – Overdose Digital, based in Melbourne, Australia. With over 10 years of digital marketing experience, Jason is cross-skilled between PPC and SEO. His experience in search spans across different verticals, including Finance, Retail, Real Estate, Travel and Automotive.

Over the last 4 years, Jason has carved out a niche focusing on e-commerce SEO. Jason’s role as Search Director at Bespoke is to head up the creation, optimisation and execution of SEO strategies for some of Australia’s biggest online retailers. With an addiction for data, he strives to deliver measurable results for his clients.

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Kate Toon:  




Okay, so it’s time to make big changes to your website. Perhaps you’re moving from one platform to another, or finally changing from HTTP to HTTPS. Perhaps you’re changing your domain name. While, all of this might be great for business, it’s important to understand just how big of an impact a poorly managed site migration … because, yes, that’s what you’re doing, a site migration, can have.


Get it wrong, and you could take a big, fat hit in the wiggly bits when it comes to site traffic. In this episode of the podcast, I am talking with Jason Munn about how to ensure your site migration goes without a hitch.




Hello, my name is Kate Toon. I’m the Head Chef here at The Recipe for SEO Success: An online teaching hub of all things related to search engine optimization. I love SEO.


Today, I’m talking with Jason Munn. Hello, Jason Munn.


Jason Munn: Hi, Kate. Thanks for having me on the show.


Kate Toon: Oh, it’s lovely to talk to you at last. I’ve been following you for a while, and seeing you speak at various things, so I think you’d be great to come on the podcast. Let me start by reading out your bio, as I always do.


It says here that Jason Munn is a Search and Insights Director of a boutique e-commerce marketing agency, Overdose Digital, based in sunny … well, not so sunny, Melbourne, Australia. Melbourne!


Jason Munn: Melbourne!


Kate Toon: Melbourne! I always get that wrong. It’s because I’m British.


With over 10 years of digital marketing experience, Jason is cross-skilled between PPC and SEO, and his experience in search spans across different verticals, including finance, retail, real estate, travel and automotive.


Over the last four years, Jason has carved out a niche focusing on ecommerce SEO. Jason’s role as Search Director at Overdose is to head up the creation, optimization and execution of strategies for some of Australia’s biggest online retailers. With an addiction to data, he strives to deliver measurable results for his clients.


Don’t we all? I should have you back on the podcast. We’ll have you back to talk more about your specialist subject, which is e-commerce. But today, we’re talking about site migrations, which I’m sure you know a lot about. As well, I’m sure you’ve done a few in your time.


Jason Munn: Oh, heaps of them. Yes. I’m really excited to be sharing some of the tips and tricks and hard stuff that I’ve gone through over the years.


Kate Toon: Fantastic. When you work with big brands, site migrations can get incredibly complicated, especially big e-commerce stores when they have thousand of product skews and categories.


So, I think those big site migrations can teach us smaller site migrations quite a lot. So, great to have you on the show.


As you know from listening to previous episodes, we always start by talking about some interesting SEO or marketing-related news that you have read or seen this week. What have you been meeting about?


Jason Munn: This constant rave and talks about the new Google Search Console Beta.


Everyone in the SEO industry is talking about it. Just this morning, when I opened up an inbox, I’ve got a flood of notifications saying that we’ve been upgraded, here’s the access to it. That’s been lots of cheddar and really good discussions around the data that’s now available in the new version, or the beta version of Google Search Console. For the listeners, check your inbox, make sure you log in, have a play around with it. It’s a lot of new, good information in there.


Kate Toon: Yes, so some of us have had access to that for a little while, and of course, not all the functionality is being ported across yet. But, there’s some very fun search indexing tools that make it a lot easier to understand how your site is being indexed, and everybody is writing blogs about it and doing videos about it.


For those of you who are listening, who are on my big SEO course or the 10 day challenge, don’t worry, as soon as it’s all rolled out, I will be updating all the materials. Thank you, Google. Now, I have about another two hours of video to remake. You make my life so difficult.


But, I’m pleased, because it looks so much sexier.


Jason Munn: It does.


Kate Toon: So, today we’re going to dig deep into site migrations, and Google Search Console is a helpful tool with those as well. Let me start by explaining what site migrations are, for our listeners who don’t know. There are various different types of changes you can make to your website. The first one I get asked about a lot is platform.


When you move from one content management system, say to another, from Wix to WordPress, or from Shopify to WordPress … always to WordPress, not the other way around. Now, honestly, this often isn’t really classed as a site migration. Essentially, Google is blind to what CMS you are on. Or say, they say, John Mueller. John Mueller’s told me that, they just don’t care. But, the truth is that different content management systems set your site up in different ways.


The structure of your site may change when you move across them. The URL structure, more importantly, may change. It might be impossible to keep the URL structure when you move over to your new platform. Put simply, if your URL changes, I kind of class it as a migration, because changing URLS means lots of 404 errors, and lots of 404 errors can mean lots of missed traffic.


So, what do you think on that one, Jason?


Jason Munn: I think you hit the nail on its head. Re-platforming from a pure SEO migration perspective is probably one of the most complex SEO management there is, simply because when you migrate platforms, the underlying framework can be completely different. For example, if you have an ASPX-based website versus PHP-based website, if you migrate to one to the other, the underlying technology and the framework is completely different. With re-platforming, there is a lot more technical nuances and variables to consider when you’re actually migrating.


Kate Toon: Yeah, and one other thing that I can touch on there is when you change … say you’re on WordPress, and you’re thinking, “Hey, I want to change my theme.” Of course, that’s not really a site migration, but just as an extra note, since we’re talking about site changes. Changing your theme can have a huge impact as well because especially if you move from a draggy-droppy theme, like Divi or Avada, you’re actually changing your entire site, because those themes run on short codes.


Once you remove the theme, none of the short codes work. So, changing your site is a big deal. Now the next one, and I think this is the one that most people are kind of dealing with, or worried about, is when … obviously we know that Google wants us all to have secure sites, and Google Chrome, you get that little label telling you that you’re insecure. We’re all insecure deep down, but we don’t know websites to be insecure.


You need to install what’s called and SSL Certificate. Usually, your host can do this for you, and most of them, they can do it for free. You need to do this to ensure that your site is secure. I’ve included a link to more information on this in the show notes, along with a little checklist that you can download. Now, obviously what happens here, in simple terms, is that every URL on your site that didn’t have an S in it, now has an S in it.


You need to know that Google understand that all traffic that was being sent to the HTTP site now needs to go to the HTTPS site. So, I guess you’ve been doing an awful a lot of these over the last couple of years.


Jason Munn: Yes, in the last couple of years, definitely, there’s been a significant increase in websites moving to HTTPS. Google has publicly acknowledged that they are on a mission to make the Internet a safer place, and they basically dangled the carrot of a ranking boost for websites, if they do move to HTTPS. Although the ranking boost is tiny at the moment, there has been talks of them ramping that ranking signal up.


There are also other motivations to move to HTTPS, like you just mentioned … the latest Chrome update. When you do have forms on a not-secure page, as soon as you have any interaction with any type of form fields, the label on top of your Google Chrome will change to not secure. With the next version of Google Chrome, that label is going to be bright red [crosstalk 00:08:19].


Kate Toon: Awesome.


Kate Toon: Yeah, and I was one of the people who did it very early on. I remember emailing John Mueller and saying, “Do I really have to do this? Is it going to be a thing? You guys are always saying we need to do stuff, and then you change your mind.” He said, the way I would put it is, “Is anybody ever not going to want to access a site securely?”


It was like, okay. I think at first everyone was saying it was only for e-commerce sites, anybody has a simple contact form. I think it’s also a major trust factor. You might not think it is, but subliminally, when someone sees that your site is secure, it just makes them feel better about their whole interaction with your website.


So, definitely something people need to do. I’m going to give you some tips later in the show. Now, the next one I want to talk about is changing your domain, and honestly I get asked this a lot by students on my course because when people pick their domain, often we register them late at night, after a few glasses of wine, we never really think them through, and then we’re stuck with them.


Three years later, we’re like, “I hate the name that I came up with. It really doesn’t match my business.” Or, “Maybe I want to shove a key word in there, even though it’s probably not going to do anything at all.” “I want to rebrand because I hate my logo.” They’re like, “I’m going to change my domain.”


What I would generally say is really, you have to have a damn good reason to change your domain. Do you really need to rebrand? Are you going to get lots of press out of it, and lots of back links? For example, many moons ago, I moved from, to Around the time … exactly around the time that Google announced that exact matched domains were no longer a golden ticket to success, it was a complete waste of time.


I learned a lot about migration doing that job, and I didn’t do a particularly good of it. I’ve recovered now, but at the time, it was a bit painful. What’s your advice around changing domains?


Jason Munn: Absolutely. Look, if you do need to change domain names, just make sure that there is a good business decision behind it. We often deal with situations where a business goes through a re-branding or they changed the domain name, or the business has been acquired, that warrants them to change the domain name. Sometimes we deal with complex situations where a bigger company bought a couple of little sites, and we have merge those sites into the main domain. All these little changes does warrant a proper SEO migration strategy, as you said.




One tip I want to give your listeners is that if you are considering changing domain names, do it wisely. We’ve had a client recently who has been using a .com, .au and they mainly sell to Australian audiences for a number of years. All of a sudden, they just decided to re-brand to a .com. As soon as they made that switch, we saw a massive dip because they essentially lost the .com, .au localised signal as part of their domain.


They’re still working very hard to try and make that .com work, but yeah, it’s struggle time the moment.


Kate Toon: I’ve got a future episode coming up, a solo episode, where I’m going to be giving the listeners tips on how to pick a domain in the first place, and how to pick which extension to have as your primary domain.


Do you want to go for .com, .com, .au. It is an important decision, and one that’s often done rather hastily, as I said at the start.


Often, it’s better to live with what you’ve got and make it work, than to change. We’ll give you some tips today, so if you are thinking about domain name change, at least you can handle it a little bit better.


So, as we said already, I think situations that really warrant migration, and ones that you’re going to have to do are moving from HTTP to HTTPS. It’s like that sticking plaster that needs to be ripped off.


It needs to be done.


You might have been putting it off for a while, but you’ve got to do it sooner, and do it sooner rather than later. With brand, don’t just do it because you’re bored. That’s often the reason that people have.


What we’re going to do now, just to make it a bit more interesting, is we’re going to do Ping Pong Tips. Jason is going to give a tip, and then I am going to give a tip.


We’re going to talk about the steps involved in migrating. As I said, there is a checklist you can download. But, we’re going to talk about our tips that we would give you to make sure that your site migration is as soon as possible. I’m going to be very generous and let Jason go first.


Jason Munn: Cool. I guess with any type of big project, such as a migration, you want to first get your house in order, you want to rally the troops and be organised, and be really clear as to what are the motivations, the objections are going through a migration. Take a piece of paper out, and write down all the objectives as to why you are actually trying to migrate.


Then, identifying the people and the help that you will need to make it a successful migration. Not everyone is super tech savvy, so if you do need to involve a developer, or web designer, or someone with techie skill sets to help you migrate a website from A to B, you want to make sure that you provide them with an accurate brief. The brief that has: this is what I want to do, here’s what I intend to do, and here is what I want to achieve. I want to maintain my rankings, or I want to make sure that my traffic doesn’t decline, or I want to make sure that my rankings do not drop.


Those are the type of metrics and types of things you should include in the brief. I think I want to start off by saying that with any type of migration, you will experience a brief loss of traffic. You just have to make sure that you take that into consideration, and not panic when you launch your new website.


Kate Toon: Yeah, we’ll come on to that.


We’re going to talk more about that. I think Tip One is have a plan. Work out what the risks are going to be, work out whose going to be involved, whose doing what, make everyone clear of the consequences are. I think that’s so important. Even if it’s just me, myself and I. Like, you’re a solo business person.


Have a good think about the reasons, the risks, and the steps that you’re going to take. Don’t just suddenly do it one day because you’ve got nothing else to do.


The first tip that I am going to give is to really crawl your existing site. You talked about having your house in order, but make sure your website is in order. So, you can crawl your site using a tool like Screaming Frog.


You can download that for free, up to 500 links in your site, so that’s a really great tool. Once you’ve done that, run your site through Screaming Frog. I’ve included a link in the notes.


Make sure that you have a complete list of all the URLs in your site so that nothing gets lost.


This is also a great opportunity to identify any crawl errors.


Do you have any duplicate content? Any existing re-directs? You’ve already re-directed this page to this page. You can always set up another re-direct because you’ll end up with an obnoxious non-redirect chains.



Look for broken links. You might not find all your links, and all your URLS with Screaming Frog, so you can use other tools like Google Analytics, and Link Explorer from Ahrefs, to help you just get a nice Excel spreadsheet that has every link, every URL in your site. That would be my Tip Number Two.


What’s your Tip Number Three, Jason?


Jason Munn: To add to what you just said, it’s definitely imperative to run a stop check of all the pages on your website. The way we do it here, or the way I like to do it, is definitely … yeah, you mentioned Screaming Frog, definitely that’s one, a source of data. The other one is actually Google Search Console.


If you go into the Search Analytics Report under Pages, you can actually export up to 1,000 rows of URLs, or pages, related to your website that Google has indexed, and you’re actually receiving traffic or visibility for.


As we all know, 1,000 rows of data for media, more latch-sized website doesn’t cut it. There’s actually a very nifty Google Sheets add-on called Search Analytics for Sheets. Just do a quick Google search, or Kate, you can include in the show notes. That little add-on that you add to your Google Sheets basically taps in the Google API and allows you to unlock significantly more data.



You might think that your website has 1,000 pages that Google looks at, but if you use that tool, it’s going to unlock thousand and thousands, and rows and rows of data that you can use for your migration.


Kate Toon: Fantastic. Great advice for big sites. For those small sites, I think that you’ll be able to get the data that you need.


Most of the sites, or the people listening to this podcast of the people listening to this podcast kind of 100 page mark. So, yes. Great tip, and I will definitely include that in the show notes.


Jason, what’s your next tip, for us?


Jason Munn: So once you have a massive list of URLs on your website. What you want to do is overlay that data, or the URLs with some useful metrics to help you prioritise, which you are calling URLs.


So, I would pull in things like sessions, conversions, revenue, a number of links to help you understand, which are your important URLs that you must migrate properly. This is practically useful, obviously, for larger and bigger websites.


On top of that, I would also look at your QR ranking.


So, make sure you take a benchmark to make sure you know where your current standing is in terms of QR rankings and visibility. SM Rush is a great tool for that. When you do migrate, they have a really nifty daily rankings win/loss report, which will be really useful.


Kate Toon: Fantastic, so just to paraphrase, you add the more metrics to your spreadsheet so that you can really prioritise the URLs.


That’s important because if you have a huge site, you might want to … let’s be honest, we should obviously re-direct everything but you want to look at the sites that have the most traffic coming to them, the sites that actually have links pointing at them, the sites … sorry, not the sites, the pages that are really working.


Yes, benchmarking where you are right now: how you’re ranking, what kind of traffic levels you’re getting, so that once you do the migration you can see if you’ve maintained that. That’s perfect. Now, of course, we do the move and after we’ve done the move and we’ve set our site up maybe on a staging server while we move it across from whatever platform, or however we’re doing it, we want to make sure that we’ve mapped every old URL to a new URL. [inaudible 00:20:39] just changing HTTp to HTTPS, that’s relatively straight forward.


We want to be careful about changing too many URL structures. What I find is people often use site migration as an opportunity to fix loads of stuff as well, to delete loads of pages, and to add loads of pages, and I think often that can make it harder, I feel, almost that you do the migration, and then you can do all your clean up.


Ideally, the URL architecture should be as close as possible to the old one, unless you have strong reasons to change it. Generally, when I do migrations, I prefer to migrate the site, and then fix up any kind of content, structural changes, I want to make. Everyone is different. Jason, what’s your thoughts on mapping URLs?


Jason Munn: I completely agree. When you’re doing a big migration, particularly things like a re-platforming, you don’t want to rock the boat too much because you don’t want to shock Google too much, you know? I completely agree.


Remember, when you do migrate, you should give the website an upgrade, not a downgrade. In terms of keeping things consistent, I think that’s a really good tip. Keeping metadata consistent, your content consistent, URL structures consistent, just is going to help you in the long run.


Kate Toon: Yeah, because I’ve often seen people do site migrations and also use that opportunity to change all their total tags.


Then, they’re like, “Oh, things aren’t working,” and they can’t identify whether it was the migration, or the title tags.


I think it’s good to kind of with Google to kind of do one thing at a time.


It’s a sensitive sausage so we don’t want to upset it. What’s your next tip, Jason?


Jason Munn: My next tip is if you do migrate from HTTP to HTTPS, or even changing domain names, you want to make sure that you set up your Google Search Console for the new URLs or new website, whether you’re moving to HTTPS or not, or changing domains. You want to make sure that you verify both HTTP, HTTPS, dub-dub-dub, and non-dub-dub-dub versions of Google Search Console. The reason why is this is just going to give you a lot more granular data when you migrate, and you can actually go through to those different profiles and see how things shift from one to the other.


Kate Toon: Many people say to me … that’s the line that I give them, and it’s like a year since I did my migration. Why do I have to keep the dub-dub-dub and the HTTP? Do you think there’s a sell by date on keeping those, or do you think you should keep them forever?


Jason Munn: I think we should keep them forever. There’s no harm in keeping those profiles up and running. I think there’s a latest blog post on Search Engine Roundtable with Barry Schwartz. He mentioned that basically John Mueller, from Google, basically mentioned that we still see residual traffic coming through from HTTP traffic every now and then. It’s just best practise to have it.


Kate Toon: That’s what I think. I mean, it’s not that much hassle to have a few extra sites there. I didn’t know if people wanted Google Console to be so hygienic.



Okay, my next tip is obviously when you’re doing a site migration, you can set up global re-directs.


If you’re a Web press site, you’re can add them to your HT access file, or whatever. But, that means it’s super tempting to leave all the internal links unchanged. They’re getting re-directed anyway.


It’s a really good idea to update them.


If you have links within your site that are absolute links whereas relative links, I think it’s worth going through and fixing those up. It does slow down site performance. It is a re-direct, and thoughts different on re-directs, but I like to draw the analogy of a slightly leaky bucket. Some of that trust, some of authority leaks out with every re-direct that you have.


Perform a Search and Replace operation, especially if you’re doing HTTPS migration on WordPress, is a lovely little plugin really simple SSL, which helps tie these things up and fix these issues with images and data bases. Don’t rely too much on plug-ins and re-directs. Try to fix some of the links while you can.


Jason Munn: I completely agree that that WordPress plug-in, really simple SSL you mentioned, that is so good. It’s so simple for average day to day users to migrate to HTTPS.


Kate Toon: Super I’ll include a link to that in the show notes, too. There are going to be some awesome links in these show notes. Okay, Jason. It’s back to you. What’s your next tip?


Jason Munn: Let’s just fast forward a little bit. You’ve downloaded Due Diligence, you mapped your URLs, you uploaded your re-directs, you’re ready to launch your website, and you flip the switch on what you should do next.


Once the website is launched, you want to make sure that you give the new website a crawl using Screaming Frog, just to make sure that everything is in order, and there are no crawl errors, no broken links, so on and so forth.


Most importantly, you want to make sure that you compare the crawl to your old website’s crawl just to make sure there are no massive changes from a technical perspective.


You remember the bunch of URLs that we consolidated together in the spreadsheet?


Now, take that list of URLs and pop in to Screaming Frog and run a crawl off the back of those lists of URLs.


A way you want to do, you want to export the re-direct chains report in Screaming Frog, because that’s going to tell you if there are any multiple hops with the direct chain. It also tells you if there are any 404 errors as well, that you’re mapping to.


Kate Toon: Yeah, because we don’t want to have things re-directing to another page, then another page, then another page. We want it to be as clean as possible.


the truth is that no matter how well we do all of this, let’s be honest, there is still always going to be some 404s.


No matter how careful you are, they just creep through. It just seems to happen.


Now is a good time to have a look at your 404 error page, and make sure it’s really sexy. You can monitor your 404 errors in Google Search Console, and fix them up, but make sure that the 404 error page that you have works for you.


There’s some great blog posts out there on funny and clever 404 pages: 404 pages that actually convert users, or collect data, or even just make you smile, because someone at some point, is going to see a 404 error page. Make sure that it looks as good as it possibly can.


Jason Munn: I completely agree. I mean errors will definitely occur. I have not done an SEO migration where nothing has gone wrong before.


Something, somewhere, will go wrong. Really good tip, having a custom 404 error page would just soften the blow.


Kate Toon: Perfect. We’re coming to our final tips. What’s your next one, Jason?


Jason Munn: My next tip is you’ve migrated, you’ve done checks, you’ve done your crawls … so everything on site should now be fixed and ready to go.


Everything should be running smoothly. You want to make sure that the next thing you want to do is regenerate your XML site map, and submit the XML site map to Google Search Console, just to tell Google, “Hey, we’ve got fresh, new pages. Come grab them.”


Once you do that, and once you notice that Google is crawling and indexing the new URLs and new website with no issues, I would then look at your other digital assets that you’ve earned. So, things like your Facebook page, LinkedIn, Twitter, Google My Business … they all have profile links back to your website.



Remember to go there and update the link to the HTTPS version or the new domain, just so we don’t have Google crawling through those links and going through a re-direct.


Kate Toon: Yeah, it’s thinks that people forget, like your Facebook page, your Twitter, and all of those. Just go and check them all and make sure that they’re all pointing to the right spots. I think the next tip I have ties into that.


Again, all of the bad links that you have pointing to your site, that you’ve built up over the years, they will all re-direct. But, it can be worth reaching out to some of the … I hate that phrase, “reaching out,” I’m so sorry I just used it. It’s most hated marketing phrase.


It can be worth contacting some of maybe the big sites that are linking to, the authoritative sites, and asking them to change their links to point to your new website. So, from the HTTP to the HTTPS, or the domain, or whatever. Not all will do it, not all of them will respond, but the ones that do, it will really, really help. I know that Jason works in PPC as well, so one of the classic things that I see is people forget to update their Ad Words campaigns.


Jason Munn: That’s correct. You could burn a lot of dollars by sending unpaid traffic to a 404 page.


Kate Toon: You realise that three months in and you’re like, “No.” Okay, what’s your final tip? You’ve got the last tip, I think.


Jason Munn: Yeah, sounds good. My final tip is obviously you’ve done everything now. You’ve put in all the hard work, and the next thing is to measure it. You want to make sure that it has been a successful migration.


So, keep a close eye on your Google Analytics, Google Search Console, and don’t forget SEM Rush. These three data sources are going to be your best friend in terms of monitoring the performance from an SEO perspective.


Then, keep a close eye on the Search Analytics Report in Google Search Console. If you notice that clicks and the average position metric is declining or took a really big dip, that’s a little sign for you to go investigate further


As you said at the beginning, no site migration is 100% smooth, and you’re likely to see a little dip in traffic.



But what would you do if suddenly … you’ll have followed all the steps, so this would never happen to you, but if someone has gone through a site migration, and they have really noticed a big difference, where are the first places they should look to fix the problem?


Jason Munn: I would firstly double check your re-direct URL mapping file, just to make sure that you’ve done it correctly. Crawl the site.



Again, do the usual SEO 101 checks on the website just to make sure that you’ve covered all bases.


But, Google Search Console is going to be your best friend. It’s going to tell you if there’s any errors that you need to fix up, and with the latest version of Google Search Console Beta, it’s going to give you a lot more information and tips and tricks.


Kate Toon: I love that. We can right back full circle. I think the main point of all of this entire episode is you have to have a plan. Site migrations are not something to be taken lightly, so I hope that the tips in this episode have helped you.


Jason, that was wonderful. Thank you so much for coming on the show.


Jason Munn: Thank you for having me.


Kate Toon: I will have you back to talk e-commerce SEO. It’s a big subject for my students, so I’ll have you back.


Jason Munn: Sounds perfect.


Kate Toon: Wonderful. As you know, if you’re a regular listener to the show, before I go, I like to give a shot out to one of my kind listeners who’ve left me a review. This week’s review comes from Bill Harper. Bill Harper says:


“When I comes to search engine optimization, the only constant is that it’s always changing. Fortunately, we have Kate Toon, who not only keeps us up to date with all things SEO, but also produces this podcast to explain it to everyone else. If you’re used to hearing a bunch of techno babble from people with about as much charisma as a road accident, you’re in for a pleasant surprise.” Always a good writer, Bill.


“Kate explains in ways even I can understand, and it’s a joy to listen to, and not just because of that accent. If you have anything to do with SEO, or would like to learn more about it, then I can’t think of a better way than by subscribing to this podcast, apart from her brilliant SEO course.”


Thank you, Bill. You’ve even plugged the course. You are like the best reviewer ever. If you enjoyed the show and find it useful, please don’t forget to leave a five star rating and review on iTunes, or Stitcher, or wherever you heard the pod. Your review will help others find us, and then more about the lovely world of search engine optimization. And, it will make Jason and I very happy as well.


You’ll also get a shot out on the show. Don’t forget to check out the show notes for this episode at, where you can learn more about Jason and find all his social media links. Check out the other useful links that he has mentioned on the show. Finally, don’t forget to tune in to my two other podcasts: The Hot Copy podcast, about copyrighting; and The Confessions of a Misfit Entrepreneur, about life as a misfit entrepreneur. That’s it for this time. Until next time, happy SEOing.