Give a little love to get a little Google love!

Learn how to build links and authority in a way that also brings you good vibes!


Learn how to build links and authority in a way that also brings you good vibes!

SEO is dodgy, right? 

Many people believe that the only way to win at SEO is to play dirty, try black hat tactics, and break the rules.
But what if I told you there was a better way?

A way you can improve your site in the eyes of the Google gods and give yourself a warm feeling in your belly.

A good karma SEO approach.

In this 5-day mini SEO course I’m going to take you through some simple, soulful SEO tactics that can boost your ranking while also giving you a friendly nod and tickle from the karma police.

Psst: this course is best taken AFTER you’ve completed the 10-day SEO challenge, or if you already have a solid grasp of foundation-level SEO.

You’ll get:

  • An email each day for 5 days with a simple, achievable SEO good karma task.
  • Access to a private Facebook group where you can get extra tips.
  • SEO explained in a non-jargony, easy peasy way.
  • Clever expert tactics that can boost your confidence (and hopefully your ranking).
  • Regular videos answering questions from the community.
  • Password access to the challenges on the website.

Kate Toon

The mini course is run by me, Kate Toon

 I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content and improve their SEO.

I’m also the founder of The Clever Copywriting School, the co host on Hot Copy Podcast, presenter on the Write for Business TV show and run regular SEO and copywriting workshops across Australia.

Like the 10 day SEO challenge it follows (and you really should prime your pallet by starting with that), each day of the Good Karma SEO Course begins with the arrival of a finely crafted email encasing a bite size morsel of Kate’s distilled wisdom, served up in Kate’s inimitable and convivial style. Each one is garnished with handy templates, links to useful tools and seasoned with wit.
As the name suggests, the flavour of The Good Karma Course is that of being a good SEO’er by being a good ‘Netizen’. Many people will have heard of ‘How to win friends and influence people’ by Dale Carnegie; an evergreen guide to how to communicate, compromise and otherwise interact with other human beings in a way that serves your interests by understanding and serving the interests of others. This mini-course definitely puts me in mind of this deservedly famous work. Part of building the links which will get Google to notice you, involves getting flesh and blood folks to give you that elusive virtual high-five.

The Good Karma SEO Course is a collection of really quite straightforward ways to achieve this without tarnishing your Zen.
Many thanks Kate for putting together these interesting and worthwhile online hors d’oeuvres for our delectation!

Chris Ellison

GKR Karate

After recently finishing Kate’s 10-day SEO challenge I couldn’t wait to sign up for the Good Karma SEO course. For under $100 for both there is simply no better investment you can make in your own business.

Being a techy person I was worried it was going to be too bland, however I was pleasantly surprised at the good mix of content for all. Kate is a fantastic writer – I love reading her copy and you know she is a pro at what she does as I found her in organic position one by googling “SEO Copywriter”.

Michael Hutson

Luminance Photography



5 lessons with video

Practical SEO templates

Clever link building tactics

Honest, expert SEO advice


GST will be added for Australian Residents only.

Thank you Kate for the Good Karma SEO course. So many helpful tips and ideas that can be implemented without much technical know how, and all delivered in a straightforward, easy to digest format. I love the concept too – what goes around comes around.

Carmel Griffith

Puggle Post

The Karma course if great next step for those who need a bit of direction on how to put the theory into practise on their own biz. I saw immediate results from the exercise on day one regarding testimonials. I was on a supplier’s website the next morning. I was thrilled.

Jo Kanaris

Bamboo LuLu

I loved it! Contained heaps of ideas i would never have thought of to boost my seo. Its all about giving love and receiving love in return.

Tiffany Gouge

Tiffany Gouge - Design and brand identity specialist


Do I need to be technical to do the course?
Nope, the course is aimed at absolute beginners.
Is the course just for Wordpress websites?
No. The course is not focused on any particular platform, we’ve had previous students who have Squarespace, Big Commerce, Wix, Weebly, Shopify, Magento, Drupal and Joomla websites.
How is the course delivered?
You’ll log into our course membership email to enjoy the content and also be sent daily email prompts for the 5 days.
Do I need to have a website to do the course?
Nope, in fact it’s a good idea to do the course before you build your website.
Does the course come with support?
No. This is a self guided course. There are FAQs within it however and you can head to the I LOVE SEO group for extra support.
I’m afraid we cannot answer individual questions via email.
Can I do the course at my own pace?
es. The course is structured across 5 days, and you’ll receive email prompts that guide you through this.
However, these are just prompts and there’s no pressure to stick to this format. If you want to take it at your own pace that’s fine too. I give you lifetime access to all the materials because I know that life sometimes gets in the way!


GST will be added for Australian Residents only.