JOIN MY VIP PRIVATE COACHING COMMUNITY.

BECOME A DIGITAL MASTERCHEF.

Are you struggling with your digital business?

Finding it hard to prioritise tasks and understand what will really drive more conversions?

Sick of wading through dodgy advice and confusing jargon?

I CAN HELP.

In my private coaching community, you get amazing support for your Digital Marketing journey,

with regular coaching calls, Q&A sessions, expert interviews and training.

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SMALL PRIVATE COMMUNITY

DEDICATED PERSONAL SUPPORT

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Q&A SESSIONS

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MONTHLY COACHING

Support and coaching

So you’ve started your Digital Marketing journey and you’re making great progress but you’d love to have a little extra support, right?

It’s always powerful to have someone to turn to when things get tricky and a source of truth to help bust all those marketing and SEO myths.

In Digital Masterchefs you’ll have access to regular support calls – where Kate will quickly identify potential issues, answer your individual questions and even jump into your site to fix problems.

Online training

We’re building a growing membership training portal with the most up-to-date resources and training, from beginner to advanced Digital marketing strategies and business advice.

We have oodles of online training already in the membership and more coming each month.

WHAT’S INCLUDED?

  • Direct support for your Digital journey from Kate and her team
  • Expert help with SEO, Copywriting, Instagram, Facebook, Automation, Email Marketing, Google Ads and so much more
  • Monthly practical hands-on tutorials on how to implement an everyday aspect of your digital marketing
  • Monthly member makeovers where Kate addresses and helps solve one member’s biggest business challenge 
  • Monthly masterclass with an expert in the digital marketing industry
  • Monthly group Q&A sessions: getting individualised answers from the best
  • Regular job opportunities, tips and advice
  • Regular digital marketing hacks, tools and tips
  • Regular digital marketing news and trends updates
  • 10% discount on all Clever Copywriting School products and membership
  • 20% discount on all future Recipe courses, products and events*
  • Access to the member’s only Facebook Group page

 

* Annual members only.
Excludes Recipe for SEO Success Course.

All the support you need for digital marketing success

PRIVATE SUPPORT COMMUNITY

Ask your SEO and digital marketing questions, troubleshoot and get feedback on your ideas in a highly supportive and responsive Facebook Group.

You’ll have contact with peers and industry experts to help you stay on top of the latest hacks, tips and tricks in the digital marketing world.

WHO IS THE DIGITAL MASTERCHEFS FOR?

The Digital Masterchefs is great for you if…

  • You’re a small business owner looking for support while you manage your own digital marketing
  • You’re an ecommerce store owner looking to drive more sales.
  • You’re a copywriter, designer, digital marketer or developer who wants to stay up to date on trends
  • Your’e an SEO consultant looking for a bit of back up!
  • You don’t want to pay an expensive digital consultant to manage your site

GET PERSONALISED REVIEWS AND SUPPORT

This is a hands on group, where Kate will take a personal interest in your site and help you work out how to master your ongoing SEO and digital success.

Her reviews include:

  • Advice and tips on usability and information achiecture
  • Solid copywriting and conversion optimisation advice
  • Technical SEO appraisal and bug fixes
  • Mobile optimisation guidelines
  • Ecommerce store tips and trends.

AMAZING SUPPORT TEAM

I’ve gathered together some of Australia’s favourite digital marketing experts to help support you.

KATE TOON:

Head Chef

Kate Toon is our Head Chef, brimming with SEO know how from teaching over 4000 small businesses, bloggers and ecommerce store owners how to DIY their SEO.

LOREN BARTLEY:

Facebook Ads

Loren is a Social Media Strategist with a passion for helping businesses grow using the power of social media in conjunction with life cycle marketing automation.

MELINDA SAMSON:

Google Ads

Melinda Samson, co-owner of Click-Winning Content, is a Premier Google Partner and Google Ads & Analytics Consultant, Speaker and Trainer. She works with Australian businesses and organisations to increase their leads and sales, and is committed to never using an acronym without explaining it first.

SHANNON MORRISON:

Social Media

Shannon is an authentic digital marketing specialist snack. Made up of a 1⁄4 serve of content writer, 1⁄2 cup web designer and 1 full dollop of social media guru‐ness. Comes with extra sassiness and humour.

LEANNE WOFF:

Outsourcing Guru

With over 15 years’ experience, Leanne is an award-winning online business manager, a bookkeeper, an avid business networker, a systems junkie, a digital lover, and a mother of two sets of twins all under four who NEVER fails at spilling her coffee! She works with corporates and superstars who run hectic businesses or even multiple businesses, starting with your basic administration and working through to your bookkeeping.

TONY COSENTINO:

WordPress Expert

Tony is an experienced WordPress specialist who creates smart, efficient, reliable business websites that integrate seamlessly with your existing processes and platforms.

He takes a professional, friendly, jargon-free approach to website creation, training and support. He also absolutely puts his client relationships first, and is there for the long term to ensure you win the competitive edge in the battle for business!

PAULA GLYNN:

CRO Expert

Paula Glynn is a co-founder of Pixelstorm. Paula helps businesses boost their bottom line with effective digital marketing campaigns and website strategies as well as working with companies to maximise website performance through effective CRO strategies to get the most out of their website traffic and lead generation. 

MARCO GATTA:

WordPress Guru

Marco Gatta from Technique Interactive has been in the digital industry for over 20 years and has worked with some of the world’s largest agencies including Ogivly and Lowe Lintas and global brands such as Nestle, Glaxo Smith Kline (GSK), Nokia, Telstra, IBM and more.

LISA WIN:

Attorney

As a Trade Marks Attorney, Lisa Win is passionate about helping business owners to protect their brand and understand intellectual property.

Lisa provides personalised advice on how to give your IP the legal protection it deserves.

AMY WYHOON:

Instagram Specialist

Amy Wyhoon from Sugarpop Social specialises in helping her clients market their business using Facebook and Instagram. Amy assists her clients with digital marketing from social media strategy through to a website build.

DIANA TODD:

Finance specialist

Diana Todd is a registered tax agent and the founder of Balance Tax Accountants, an online accounting firm specializing in creative industries. Balance Tax Accountants takes the stress out of tax through systems and education, empowering small business owners to get control of their business finances.

KAREN HILLEN:

Virtual HR Manager

Karen from Hillen Staff Solutions is a Virtual HR Manager, like having an HR Manager in your back pocket. You speak directly to a real person that can give you advice tailored to your circumstances – you don’t get an “online help” call centre that gives you generic information.

She can help you with employment contracts, HR policies and also provides a monthly HR support & advice service tailored to your business when you need answers for issues like performance management, pay rates and Award advice.

MONTHLY TOON TRAININGS

45 – 60 minutes of quality training by Kate Toon every month. Covering a broad range of digital marketing and SEO topics, you’ll get in depth training broken down into easy to understand pieces. The training is live via zoom and the recording is stored in the membership area.

TOON TRAINING: What makes a legendary lead generation piece?

WHAT TO CHARGE, WHO TO CHARGE with Kate Toon

TOON TRAINING: Nurturing leads with email sequences

PRICING with Kate Toon

TOON TRAINING: Writing killer product descriptions that convert

HOW TO EARN AN EXTRA $1000 with Kate Toon

MONTHLY EXPERT Q+As

Short learning sessions with expert SEO folk, digital markers and industry leaders, shared in the Facebook community and stored in the membership area. New sessions held at least once a month.

BUSINESS BOOSTING

10 MISTAKES THAT ARE KILLING YOUR SOCIALS with Shannon Morrison

CHATBOTS with Rye Smith

ADVANCED SOCIAL MEDIA with Cherie Clonan

CREATING WEBSITE RETARGETING AUDIENCES USING FB ADS with Loren Bartley

VIDEO STRATEGY with Ben Amos

GOOGLE ADS with Melinda Samson

PODCASTING AS PART OF YOUR MARKETING ECOSYSTEM with Lyndall Harris

OUTSOURCING MASTERCLASS with Leanne Woff

FOUR INGREDIENTS TO MAKE VIDEO WORK FOR YOU BUSINESS with Jenny De Lacy

PSYCHOLOGY-BASED COPYWRITING TIPS with Cath Fowler

CONTENT MARKETING 101 with Shannon Morrison

CREATING CUSTOMER LOYALTY THROUGH BRAND BUILDING with Belinda Austin

TASTY TOOLS

SEMRUSH CONTENT MARKETING TOOLS DEMO with Mira Rubinshtein

USING ACTIVECAMPAIGN TO MANAGE LEADS with Nick Roose

CANVA 101 with Ally Moates

INTRODUCTION TO MAILCHIMP with Jennifer Gale

AHREFS TUTORIAL with Si Quan Ong

KLAVIYO DEMONSTRATION with Tess McManus

SEO SKILLS

LOCAL SEO Q&A with Tim Capper

GOOGLE OPTIMISE with Olga Summerhayes

MOBILE OPTIMSATION with Tom Casano

PRACTICAL SCHEMA MARK UP with Nikola Minkov

CRAWL EFFICIENCY with David Pagotto

SHOPIFY SEO with Kerri Bennett

BUILDING BACKLINKS WITHOUT BEING A DICK with Dan Ray

ADVANCED KEYWORD RESEARCH with Dido Grigorov

BING INTRODUCTION with Fabrice Canel

WEBSITES + ECOMMERCE

THE ULTIMATE RETAIL SUCCESS SYSTEM with Salena Knight

COMMON eCOMMERCE SEO MISTAKES AND HOW TO AVOID THEM with Mez Homayunfard

10 BIGGEST LESSONS I'VE LEARNED RUNNING AN eCOMMERCE STORE with Celeste Robertson

WORDPRESS PLUGINS MASTERCLASS with Marco Gatta

HIRING THE RIGHT WEB DEVELOPER with Jasmine Andrews

HEATMAPPING with Paula Glynn

REAL RESULTS

My tried and tested SEO methodology delivers real results for small businesses and corporates. I could throw some stats at you, but instead let me give you a real example.

Try Googling ‘SEO Copywriter” – be sure you search in incognito mode. If you’re not in Sydney try Googling ‘SEO Copywriter Sydney’.

You’ll see that my copywriting website occupies the top local spot and the top two organics.

After that you’ll see:

  • Local pack 2: Casey Elmer Copywriting – my SEO student.
  • Position 3: Sarah Morton – my SEO student.
  • Position 4: Casey Elmer Copywriting – my SEO student.
  • Position 7: Melinda Leyshon – my SEO student.
  • Position 8: Libby Hakim – my SEO student.
  • Position 10: Rebecca Christensen – my SEO student.

So, out of 12 possible organic spots, me and my peeps got 9.

Proof my tactics work – even if I am building my students up to steal my top spot!

MY SEO SUCCESS STORY

I worked in advertising for nearly two decades in some of the biggest ad agencies. (Think Ogilvy and the like.)

When I happily found myself ‘with child’ more than eight years ago, I realised I could either stay in the agency world and never see my son, or give it all up.

As a contractor I suddenly found myself five months pregnant, out of a job, and with no maternity leave pay. Eeeep!

But then I had an idea.

Why not set myself up as a copywriter?

My husband had just set up his own business with my help, and so I thought, “Hey, why not me?”

I built myself a little WordPress website, and waited for the work to flood in. There was just one problem, or rather about 20,000 of them. When I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.

How could I:

  • Make my website appear at the top of the rankings?
  • Blast my competitors out of the Google ocean?
  • Get willing customers to visit my site and buy my services?

The only way to boost my business was to get my head around the dark art of Search Engine Optimisation. So I did.

I now rank on the first page for more than 160 different keywords. (But hey, who’s counting?)

I’m in the top three for 114 terms, and recently ranked number one for the term ‘Copywriter’ on Google.com.au. (If you’re not impressed then you should be. It’s bloody hard to rank well for a single term.)

And I did it all:

  • With little (or no) budget and no outside help
  • While being the primary breadwinner in our family and having to spend most of my time earning money
  • As a sleep-deprived mum with a toddler to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at

(I even found a little ‘me’ time along the way to run a marathon and publish a book or two.)

And I realised that if I can do it, so can anyone else.

Since then I’ve helped big corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, damaging reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and more.

Which means I’m perfectly placed to tell you all my SEO secrets. So let’s get started.

Testimonials

Teaching people new skills online is a science and an art, and Kate Toon is the master. I previously worked for the federal government as a Senior Learning Specialist in both online and face-to-face learning environments. I can confidently recommend Kate as one of the most exceptional online teachers I’ve ever encountered in my professional career.

I’ve completed Kate’s Recipe for SEO Success course, participated in a number of her online Toon Trainings, and am part of Kate’s online marketing mentoring group.

Kate facilitates a supportive online learning environment and expertly breaks down highly technical and complex topics in a way that is super easy to understand and fun. She presents information in a logical order, with each new piece of information building on the last. Her online training caters to all learning styles by delivering information via video, detailed notes, relevant recourses, and practical activities.

As a student of Kate’s I’ve acquired new skills, confidently implemented my learnings, and have seen a return on my investment many times over.

Jo Violeta

Violeta Finance

As a small business owner doing most things for myself, being a member of DMC has made a HUGE difference. The first word that comes to mind is MEATY – the resources available and the questions they answer are the real meaty things – this group isn’t just about how to create a vision board and make pretty posts on Instagram- it’s for real businesses with real goals, teaching us how to give our customers the best experience possible and take constant steps forward to achieve our business goals.

The Facebook group is by far my favourite business group online – I love the sense of community and being able to discuss serious business issues with a group of people who are amazing at what they do but don’t take themselves too seriously.

DMC is packed full of juicy content and serious value – thank you Kate!

Keneena Fanning

Kablooie

I joined the DMC group for the SEO and stayed for the awesome humans, great mentoring, and next-level digital skills training.

It’s the best value online group that I’ve experienced and my learning highlights reel includes Instagram and Facebook insights, Canva software training, Klaviyo overview, product description writing, and Shopify SEO. Then there are the personal questions I can submit monthly to be answered in the Q&A.

While being a part of this group I’ve successfully managed a brand relaunch, new website build, and a six-figure sale (in three days). I’m 100% certain the skills I’ve learnt in DMC have greatly contributed to my business successes over the past 18 months.

Belinda Austin

Austin Wines

I signed up for Kate’s Digital Master Chef mastermind group at the beginning of the year (4 months ago), and it has already completely transformed my business, heck, it has transformed me.

If you are on the fence about signing up – DO IT!
It’s worth its membership fee over and over again.

Kate herself is completely unreserved in helping and dishes out golden nuggets of knowledge left, right, and centre. She gives so much of herself, her time, and her ridiculously vast knowledge base in the group, it already makes it worth it.

On top of the Kate-ification you get, there are nearly WEEKLY expert sessions, which have blown my mind EVERY.SINGLE.TIME (And I’d like to think I know a thing or two).

THEN! Then. On top of all that, you’re in a group with deliciously diverse folk from all walks of life and spheres of business. You can ask just about anything in there and one of the fellow members will likely be able to help or send you in the right direction.

And all of this isn’t just SEO and copywriting stuff (although lots of that too). Its EVERYTHING you need or want to know in your business. WordPress? Tick. Social Media? Tick. Money matters? Tick. Mental health and dealing with all things business? Tick, tick tick.

This is the most holistic, legit, and outright useful business ‘coaching’ I have done, and all that for a meager double-digit monthly subscription.

Celanie Meyer

Princess and the PA

Digital Masterchefs has become my go-to group for problem-solving for business – whether it’s SEO, technical stuff, marketing or mindset. I’ve been through a few membership groups now and DMC ranks on the top of the list.
It’s the only group I’ll ever need for all things business.
A community of supportive people from all kinds of businesses where everyone wants everyone else to succeed and they’ll go above and beyond to make it happen. It’s the business family support everyone desires.

Anuradha Sawhney

Bidiliia

Yet again Kate delivers the goods. The Digital Masterchefs group is an invaluable source when it comes to business. Tools, tips and support is delivered daily and I have already seen a return on investment since joining.

Mitchell Beattie

PicPoket

 Being part of the Masterchefs’ group encourages me to keep learning and apply what I’ve learned. Knowing there are experts available to answer my questions makes learning so much easier.

Jody Carey

Copywriting Port Macquarie

This is exactly what I needed to make my business grow. I knew very little about digital marketing and was overwhelmed by it all. Kate makes everything simple and do-able.
My confidence is slowly growing. This is the best. Thanks Kate

Reema Sharma

Lotion Bar

I knew naff all about Digitial marketing before stumbling across Kate and her incredible courses and resources.

Now I can talk knowledgeably to developers and business owners about where copy fits into the big picture and how to tweak things in a joined-up way, rather than a, “let’s try this and see if it works” type way …
They say knowledge is power don’t they – it may not be power but it’s certainly lucrative – go for it …
If The Recipe for SEO Sucess is the degree – Digital Masterchefs is the MBA

Gary Cooper

Word Surgery

I feel like DMCs is just the best thing ever! So much goodness. As someone with zero background in marketing, I feel like I can actually do the things and get traction with them. Thanks, Kate Toon. *almost put in an exclamation mark but stopped myself

Norelle Hentsche

Your Remedy

The Digital Masterchefs members are my virtual team of absolute legends. These guys and Kate are always there for expert advice, support, and back-up. This group pushes me to hit new levels of learning and revenue growth. THE best membership group, hands down.

Amy Annetts

Amy Annetts Marketing

MORE REAL LIFE LOVE

MEMBERSHIP OPEN JANUARY 2021

GST WILL BE ADDED FOR AUSTRALIAN RESIDENTS ONLY.
Want to know the cost in your currency?

ANNUAL

$737+GST/AU
  • 20% off the regular monthly price
  • Access to a small private community
  • Dedicated personal support
  • Monthly coaching sessions
  • Monthly Q&A sessions with the experts
  • Monthly Masterclasses with Masterchef members
  • Live site audits
  • Digital hacks, tools and tips
  • Regular digital marketing news and trend updates
  • Regular support from 12 experts
  • Regular training including Copywriting, Digital Marketing, Facebook, Adwords, WordPress, SEO and Outsourcing.
  • 20% discount on all Recipe for SEO Success courses and templates
  • 10% discount on all Clever Copywriting School course and templates

Testimonials

Once again Kate delivers above expectations with the Digital masterchefs group. Being able to ask questions and bounce ideas around is great. Kate shares up to date information and encourages accountability on implementing learnings.

Amy Wyhoon

SugarPop Social

Once again Kate delivers above expectations with the Digital masterchefs group. Being able to ask questions and bounce ideas around is great. Kate shares up to date information and encourages accountability on implementing learnings.

Jenny De Lacy

The Visibility Coach

It’s been just a few short weeks since I joined Digital Masterchefs and I’m so glad I did. I’ve already learnt so many new things and been able to quickly fix a problem that was bugging me on my site. The group is filled with lots of helpful business lovers, and as always, Kate gives her knowledge and advice generously.

Johanna Kohler

Compelling Copy

The Digital Masterchefs is by far the best group and money spent. Kate gives us great tips, advice and constant support. The group is full of very smart people in many different industries. We can get support on all areas of our business from marketing, website tweaks, lead generation, accounting, legal and so much more. For me, I am a sole trader, so having this group helps me feel like I have a large network of colleges I can ask questions and get advice. Highly recommend this group

Robyn Smart

SmartRobbie

Digital marketing changes so fast it’s hard to keep up with it all (let along implement it)- this is where Digital Masterchefs is the perfect group. Not only is there oodles of information and support provided by Kate daily, the experts and community in the group gladly share their knowledge and help you to not just set goals, but actually achieve them. From SEO to Facebook ads to business growth to outsourcing to social media to web development and design – there is SO MUCH available it’s mind-boggling.

Shannon Morrisson

Mighty Social Word

Joining the Digital Masterchefs group has been game changing for my business. Not only does it help me be more accountable for my site and help it realise its potential, but it the lessons and information are delivered in an easy to understand way. This tech novice is actually managing to get results and it’s all thanks to being part of this fab  community!

Donna Webeck

Prestige Property Copy

I have experienced a ten position jump in rankings since I joined just weeks ago. As a copywriter, it’s easy to focus on clients first and neglect my own marketing. This group keeps me accountable and helps me make marketinga priority each week. I highly recommend this group to anyone wanting to improve their digital and business knowledge and results. Onya Kate Toon!

Kate Merryweather

Dotcom Words

This group materialized at exactly the right time for me. My company’s website just came live and I’m currently working on improving digital marketing. Only when I started to implement the learnings of the big course I realized I had a million questions to ask. I really don’t know where I would have found the answers to my very specific questions if it wasn’t for this group, Kate and the other experts. They are so helpful and prompt it almost feels like my personal helpline! Highly recommended!

Crystal Wong

Mint Kitchen Group

I’ve been really surprised at the amount of content and support provided in the SEO Masterchefs group from Kate and the other lovely members who are all helping each other out.

It’s given me the push to make positive SEO changes to my site and keep me accountable. I am really pleased to be part of this new community.

Alexandra Moates

Switch Fox

I am so glad that I have joined the Digital Masterchefs group. It is such good value to have access to Kate and other digital experts to answer questions. I am truly loving being in this group.

Krystala Charalambou

Modella

Having completed all of Kate’s SEO courses and producing some wonderful results for my clients I didn’t want to miss out on a group that focused on her very own digital marketing advice.
I want to keep doing good work for my clients and joining the Masterchefs group was a no-brainer for me and my business.

Rashida Tayabali

Rashida Tayabali

YOUR QUESTIONS ANSWERED

Who is the membership open to?

Anyone. If you want to learn, we want to teach.

What times are the calls and what if I can’t access them?

Calls will run at various times, and you’ll receive plenty of warning. Replays of the calls will be added to the membership so you can rewatch them anytime.

When does the membership start and finish?

Your membership starts as soon as you sign up.

I hate Facebook can I still join?

The Digital Masterchefs is run in part using Facebook groups – so if you hate Facebook this isn’t for you.

Will payments automatically renew?

Yes, both your monthly and annual membership options will automatically renew at the beginning of each new billing cycle.

Can I cancel?

Monthly memberships can cancel anytime and will and will have access to the end of that current billing period. Annual memberships will not be refunded and must be cancelled prior to the auto renewal date for the next year. For help contact the admin team.

Can I update my credit card details?

Once you have your login details you can edit all your account details, including credit card details in your account area of the members portal.

MEMBERSHIP OPEN JANUARY 2021

GST WILL BE ADDED FOR AUSTRALIAN RESIDENTS ONLY.
Want to know the cost in your currency?

ANNUAL

$737+GST/AU
  • 20% off the regular monthly price
  • Access to a small private community
  • Dedicated personal support
  • Monthly coaching sessions
  • Monthly Q&A sessions with the experts
  • Monthly Masterclasses with Masterchef members
  • Live site audits
  • Digital hacks, tools and tips
  • Regular digital marketing news and trend updates
  • Regular support from 12 experts
  • Regular training including Copywriting, Digital Marketing, Facebook, Adwords, WordPress, SEO and Outsourcing.
  • 20% discount on all Recipe for SEO Success courses and templates
  • 10% discount on all Clever Copywriting School course and templates