JOIN MY VIP PRIVATE COACHING COMMMUNITY.
BECOME A DIGITAL MASTERCHEF
Are you struggling with your digital business?
Finding it hard to prioritise tasks and understand what will really drive more conversions?
Sick of wading through dodgy advice and confusing jargon?
I CAN HELP.
In my private coaching community, you get amazing support for your Digital Marketing journey, with regular coaching calls, Q&A sessions, expert interviews and training.
SMALL PRIVATE COMMUNITY
DEDICATED PERSONAL SUPPORT
- Direct support for your Digital journey from Kate and her team
- Expert help with SEO, Copywriting, Instagram, Facebook, Automation, Email Marketing, Google Ads and so much more
- Monthly practical hands-on tutorials on how to implement an everyday aspect of your digital marketing
- Monthly presentations giving an overview of the latest topic in the digital marketing space
- Monthly interview with an expert in the digital marketing industry
- Monthly interview with one of the internal digital marketing experts in the group
- Monthly group Q&A sessions: getting individualised answers from the best
- Regular job opportunities, tips and advice
- Regular digital marketing hacks, tools and tips
- Regular digital marketing news and trends updates
- 10% discount on all Clever Copywriting School products and membership
- 20% discount on all future Recipe courses, products and events
- Access to the member’s only Facebook Group page
WHO IS THE DIGITAL MASTERCHEFS FOR?
The Digital Masterchefs is great for you if…
- You’re a small business owner looking for support while you manage your own digital marketing
- You’re an ecommerce store owner looking to drive more sales.
- You’re a copywriter, designer, digital marketer or developer who wants to stay up to date on trends
- Your’e an SEO consultant looking for a bit of back up!
- You don’t want to pay an expensive digital consultant to manage your site
GET PERSONALISED REVIEWS AND SUPPORT
This is a hands on group, where Kate will take a personal interest in your site and help you work out how to master your ongoing SEO and digital success.
Her reviews include:
- Advice and tips on usability and information achiecture
- Solid copywriting and conversion optimisation advice
- Technical SEO appraisal and bug fixes
- Mobile optimisation guidelines
- Ecommerce store tips and trends.
AMAZING SUPPORT TEAM
I’ve gathered together some of Australia’s favourite digital marketing experts to help support you.
Kate Toon is our Head Chef, brimming with SEO know how from teaching over 4000 small businesses, bloggers and ecommerce store owners how to DIY their SEO.
Loren is a Social Media Strategist with a passion for helping businesses grow using the power of social media in conjunction with life cycle marketing automation.
Melinda Samson, co-owner of Click-Winning Content, is a Premier Google Partner and Google Ads & Analytics Consultant, Speaker and Trainer. She works with Australian businesses and organisations to increase their leads and sales, and is committed to never using an acronym without explaining it first.
Shannon is an authentic digital marketing specialist snack. Made up of a 1⁄4 serve of content writer, 1⁄2 cup web designer and 1 full dollop of social media guru‐ness. Comes with extra sassiness and humour.
With over 15 years’ experience, Leanne is an award-winning online business manager, a bookkeeper, an avid business networker, a systems junkie, a digital lover, and a mother of two sets of twins all under four who NEVER fails at spilling her coffee! She works with corporates and superstars who run hectic businesses or even multiple businesses, starting with your basic administration and working through to your bookkeeping.
Tony is an experienced WordPress specialist who creates smart, efficient, reliable business websites that integrate seamlessly with your existing processes and platforms.
He takes a professional, friendly, jargon-free approach to website creation, training and support. He also absolutely puts his client relationships first, and is there for the long term to ensure you win the competitive edge in the battle for business!
Paula Glynn is a co-founder of Pixelstorm. Paula helps businesses boost their bottom line with effective digital marketing campaigns and website strategies as well as working with companies to maximise website performance through effective CRO strategies to get the most out of their website traffic and lead generation.
Marco Gatta from Technique Interactive has been in the digital industry for over 20 years and has worked with some of the world’s largest agencies including Ogivly and Lowe Lintas and global brands such as Nestle, Glaxo Smith Kline (GSK), Nokia, Telstra, IBM and more.
Sharon is a writer, speaker, and award-winning business mindset coach, who works with women all over Australia. She is passionate about empowering women to feel confident and in control, and helping them to find the courage to step out from the shadows and be brave in both life and business.
As a Trade Marks Attorney, Lisa Win is passionate about helping business owners to protect their brand and understand intellectual property.
Lisa provides personalised advice on how to give your IP the legal protection it deserves.
Amy Wyhoon from Sugarpop Social specialises in helping her clients market their business using Facebook and Instagram. Amy assists her clients with digital marketing from social media strategy through to a website build.
Diana Todd is a registered tax agent and the founder of Balance Tax Accountants, an online accounting firm specializing in creative industries. Balance Tax Accountants takes the stress out of tax through systems and education, empowering small business owners to get control of their business finances.
MONTHLY EXPERT Q+As
Short learning sessions with expert SEO folk, digital markers and industry leaders, shared in the Facebook community and stored in the membership area. New sessions held at least once a month.
GOOGLE ADS Q&A with Melinda Samson
SOCIAL MEDIA 101 with Shannon Morrison
MOBILE Q&A with Tom Casano
PODCASTING AS PART OF YOUR MARKETING ECOSYSTEM with Lyndall Harris
GOOGLE OPTIMISE with Olga Summerhayes
COMMON ECOMMERCE SEO MISTAKES AND HOW TO AVOID THEM with Mez Homayunfard
VIDEO STRATEGY with Ben Amos
CRAWL EFFICIENCY with David Pagotto
WORDPRESS PLUGINS MASTERCLASS with Marco Gatta
ADVANCED KEYWORD RESEARCH with Dido Grigorov
PRICING with Kate Toon
SEMRUSH CONTENT MARKETING TOOLS DEMO with Mira Rubinshtein
HIRING THE RIGHT WEB DEVELOPER with Jasmine Andrews
BUILDING BACKLINKS WITHOUT BEING A DICK with Dan Ray
HOW TO EARN AN EXTRA $1000 with Kate Toon
CREATING CUSTOMER LOYALTY THROUGH BRAND BUILDING with Belinda Austin
PRACTICAL SCHEMA MARK UP Q&A with Nikola Minkov
OUTSOURCING MASTERCLASS with Leanne Woff
LOCAL SEO Q&A with Tim Capper
CREATING WEBSITE RETARGETING AUDIENCES (FB ADS) with Loren Bartley
PSYCHOLOGY-BASED COPYWRITING TIPS with Cath Fowler
FOUR INGREDIENTS TO MAKE VIDEO WORK FOR YOU BUSINESS with Jenny De Lacy
HEATMAPPING with Paula Glynn
My tried and tested SEO methodology delivers real results for small businesses and corporates. I could throw some stats at you, but instead let me give you a real example.
Try Googling ‘SEO Copywriter” – be sure you search in incognito mode. If you’re not in Sydney try Googling ‘SEO Copywriter Sydney’.
You’ll see that my copywriting website occupies the top local spot and the top two organics.
After that you’ll see:
- Local pack 2: Casey Elmer Copywriting – my SEO student.
- Position 3: Sarah Morton – my SEO student.
- Position 4: Casey Elmer Copywriting – my SEO student.
- Position 7: Melinda Leyshon – my SEO student.
- Position 8: Libby Hakim – my SEO student.
- Position 10: Rebecca Christensen – my SEO student.
So, out of 12 possible organic spots, me and my peeps got 9.
Proof my tactics work – even if I am building my students up to steal my top spot!
MY SEO SUCCESS STORY
When I happily found myself ‘with child’ more than eight years ago, I realised I could either stay in the agency world and never see my son, or give it all up.
As a contractor I suddenly found myself five months pregnant, out of a job, and with no maternity leave pay. Eeeep!
But then I had an idea.
Why not set myself up as a copywriter?
My husband had just set up his own business with my help, and so I thought, “Hey, why not me?”
I built myself a little WordPress website, and waited for the work to flood in. There was just one problem, or rather about 20,000 of them. When I typed ‘copywriter’ into Google, oodles and oodles of other copywriters appeared.
How could I:
- Make my website appear at the top of the rankings?
- Blast my competitors out of the Google ocean?
- Get willing customers to visit my site and buy my services?
The only way to boost my business was to get my head around the dark art of Search Engine Optimisation. So I did.
I’m in the top three for 114 terms, and recently ranked number one for the term ‘Copywriter’ on Google.com.au. (If you’re not impressed then you should be. It’s bloody hard to rank well for a single term.)
And I did it all:
- With little (or no) budget and no outside help
- While being the primary breadwinner in our family and having to spend most of my time earning money
- As a sleep-deprived mum with a toddler to care for, a dog to walk, a house to clean, meals to cook, and a husband to occasionally grunt at
(I even found a little ‘me’ time along the way to run a marathon and publish a book or two.)
And I realised that if I can do it, so can anyone else.
Since then I’ve helped big corporates and many small businesses win the SEO war. I’ve written SEO-friendly copy, created engaging content, technically audited a few hundred websites, and run heaps of training workshops. I’ve survived website hacks, damaging reviews from competitors, algorithm updates, writer’s block, negative SEO campaigns and more.
Which means I’m perfectly placed to tell you all my SEO secrets. So let’s get started.
Once again Kate delivers above expectations with the SEO masterchefs group. Being able to ask questions and bounce ideas around is great. Kate shares up to date information and encourages accountability on implementing learnings.
As with everything Kate does, the SEO Masterchefs group overdelivers on all fronts. Great community, loads of up-to-date information, and support and accountability to DO stuff on our quest to conquer google!
It’s been just a few short weeks since I joined SEO Masterchefs and I’m so glad I did. I’ve already learnt so many new SEO things and been able to quickly fix a problem that was bugging me on my site. The group is filled with lots of helpful SEO lovers, and as always, Kate gives her knowledge and advice generously.
Yet again Kate delivers the goods. The SEO Masterchefs group is an invaluable source when it comes to SEO. Tools, tips and support is delivered daily and I have already seen a return on investment since joining.
SEO is a foreign language to me. Being part of the Masterchefs’ group encourages me to keep learning and apply what I’ve learned. Knowing there are experts available to answer my questions makes learning SEO so much easier.
Joining the SEO Masterchefs group has been game changing for my business. Not only does it help me be more accountable for my site and help it realise its SEO potential, but it the lessons and information are delivered in an easy to understand way. This tech novice is actually managing to get results and it’s all thanks to being part of this fab SEO community!
I have experienced a ten position jump in rankings since I joined just weeks ago. As a copywriter, it’s easy to focus on clients first and neglect my own SEO. This group keeps me accountable and helps me make SEO a priority each week. I highly recommend this group to anyone wanting to improve their SEO knowledge and results. Onya Kate Toon!
This group materialized at exactly the right time for me. My company’s website just came live and I’m currently working on improving SEO. Only when I started to implement the learnings of the big course I realized I had a million questions to ask. I really don’t know where I would have found the answers to my very specific questions if it wasn’t for this group, Kate and the other experts. They are so helpful and prompt it almost feels like my personal SEO helpline! Highly recommended!
I’ve been really surprised at the amount of content and support provided in the SEO Masterchefs group from Kate and the other lovely members who are all helping each other out.
It’s given me the push to make positive SEO changes to my site and keep me accountable. I am really pleased to be part of this new community.
I am so glad that I have joined the Masterchefs group. It is such good value to have access to Kate and other SEO and digital experts to answer questions. I am truly loving being in this group.
Having completed all of Kate’s SEO courses and producing some wonderful results for my clients I didn’t want to miss out on a group that focused purely on SEO. I want to keep doing good work for my clients and joining the Masterchefs group was a no-brainer for me and my business.
Who is the membership open to?
Anyone. If you want to learn, we want to teach.
What times are the calls and what if I can’t access them?
Calls will run at various times, and you’ll receive plenty of warning. Replays of the calls will be added to the membership so you can rewatch them anytime.
When does the membership start and finish?
Your membership starts as soon as you sign up.
I hate Facebook can I still join?
The Digital Masterchefs is run in part using Facebook groups – so if you hate Facebook this isn’t for you.