Finding the right keywords to rise above the competition
By now you’ve gobbled up a lot of SEO advice.
But is it really all doable?
In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
Today I’ll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri.
We’ll chat about how Estelle got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.
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And big thanks to NunzioMag from South Africa for their lovely review:
“A Lovely Listen
Thanks Kate, I’ve just started listening to the podcast and WOW! You’ve packed so much useful info into your shows! Really enjoyed the 7 predictions for 2022 – so much insight and really dig the way you give your honest feelings about what is happening in the world of SEO. Brilliant!”
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About Estelle Oliveri
Estelle has been involved in Digital Marketing since 2012.
From building mobile apps, to running Facebook and Instagram advertising accounts for eCommerce businesses across Australia, Estelle has developed extensive experience in conversion funnels, analytics and business ROI.
Prior to the digital world, Estelle worked as an architect. Her fine eye for design and detail, and knowledge of digital marketing has led her to her latest venture and homewares brand Victoria Orton – stylish waterproof blankets. Sold on Shopify and Amazon.
Connect with Estelle Oliveri
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Transcript
Kate Toon:
By now you’ve gobbled up a lot of SEO advice, but is any of it really doable? In my Reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
Kate Toon:
Today, I’ll be talking to former student of the Recipe for SEO Success and eCommerce extraordinary expert, Estelle Olivieri. We’ll chat about how Estelle got her start with SEO, the digital marketing highs and lows she’s gone through and the challenges she’s faced along the way.
Kate Toon:
Hello, my name is Kate Toon and I’m the head chef at the Recipe for SEO Success, an online teaching hub for all things related to search engine optimization. And before we start, I want you to remember to check out my SEO Nibbles course. It’s a free beginners course that you can find on the Recipe site. Great way to dip your toe into the SEO pond. But less ponds and more of Estelle Olivieri. Hello, Estelle. How are you?
Estelle Oliveri:
I’m well, Kate. How are you?
Kate Toon:
It’s good to see you. Obviously no one else can see you, but you’ve got a beautiful podcast voice. But let me explain who you are. So Estelle has been involved in digital marketing since 2012 from building mobile apps to running Facebook and Instagram advertising accounts for eCommerce businesses across Australia. Estelle has developed extensive experience in conversion funnels, analytics and business ROI.
Kate Toon:
Prior to the digital world, Estelle worked as an architect. Oh, I didn’t know that. Her fine eye for design and detail and knowledge of digital marketing has led her to her latest venture and homewares brand, the Victoria Orton. Stylish waterproof blankets sold on Shopify and Amazon. We were just talking before the podcast that you mainly marketed that in the USA, right? But you are expanding. Am I allowed to say that?
Estelle Oliveri:
Oh finally. Yes. Yes. So coming into Australia at last. Even though I am Australian, I tested the market first in the USA.
Kate Toon:
That seems so cray to me, to be honest. The logistics. I would find it hard enough to set up a shop in Australia and get all the things delivered and I understand the postal system here. But to do that overseas, what on Earth were you thinking, woman?
Estelle Oliveri:
To be fair, I tested it out on Amazon USA. So Amazon USA is much easier to set up a business in terms of the whole logistics that are running behind it. With all the shipping, Amazon completely takes care of that. So it was just easier for me at the time to start the business with a much larger market to know if my niche audience was there.
Kate Toon:
That’s so interesting. And miss funnel queen, that’s the funnel the wrong way around. I love that. I love that. Interesting. Well, I’m sure we’ll talk more about that, but obviously this podcast is primarily about SEO, SEO for eCommerce, all that kind of good stuff.
Kate Toon:
So take me back a few years, not to when you were an architect, because I’m sure SEO wasn’t important then, but when you first started your digital business and when you were helping other businesses, what was your understanding of SEO and why did you decide to kind of dig into SEO?
Estelle Oliveri:
Yeah, well, look, I didn’t really have much of an understanding of SEO. So even though I’ve been doing Facebook and Instagram advertising for a very long time now and I’ve been through a lot of the changes and highs and lows of Facebook and Instagram. God forbid, let’s not even talk about. But what I did learn in that process, the importance of keywords and what triggers someone to click on an ad. So I had an understanding of keywords from an advertising perspective, but not so much from an SEO perspective. I knew that keywords were important on websites, but how to execute? I had no idea and it just wasn’t my bag. I just spent all my energy, resources and time fulfilling the need through advertising and conversion funnels.
Kate Toon:
Yeah. Which is by no means of bad thing and I think a lot of people prefer paid advertising because in a way it’s much more black and white. You pay your money, you get your click. You may be paying a lot of money, but it’s easier to see all the statistics and the reach and SEO can be a bit more intangible. We’ll come onto that. But I also like the fact that you said that the intelligence that you got from ads and understanding which adds generated the clicks, but also which ads within the copy generated the click through and triggered people to purchase. All that data is important.
Kate Toon:
And I often recommend people to do Google Ads campaign, or some kind of ads campaign, before they do their SEO so they get the right keywords because often people are thinking, “Oh, everyone’s typing this into Google to find a business like mine.” And they’re absolutely not. Is that what you found? The gap between what you think people are typing in and what they’re actually typing in is kind of big.
Estelle Oliveri:
Absolutely. Absolutely. And definitely the longer tail keyword the better, as I’ve come to learn as well with SEO, so.
Kate Toon:
Yeah. And that’s a funnelly thing as well, isn’t it? Because people will think, “Oh, I want to rank for waterproof blanket.” And yes, of course you do. That sounds amazing, right? But someone typing in waterproof blanket, we have no idea what they want. Do they want to see one? Do they want to make one? Do they want to compare X with Y? But when someone types in, “Silky grey, waterproof blanket for a queens size bed Australia,” yes. Fewer searches but the chance of conversion is much higher. We’ll talk more about that.
Kate Toon:
But you took the Recipe course. It feels like a while ago. I was just saying I feel like I haven’t seen you for ages. But it’s not that long ago.
Estelle Oliveri:
I know. No.
Kate Toon:
What did you learn that surprised you about SEO, especially since you have such an understanding of ads? What surprised you about organic as such?
Estelle Oliveri:
Yeah. Yeah, I think that the biggest thing that I learned is about domain authority and not to be scared of domain authority for your competitors. So my greatest competitor within Google for any keyword for waterproof blankets is Amazon. Amazon is the competitor and with the domain authority for Amazon, who can compete with Amazon? But what I did learn from the process, what surprised me, is that if you follow the Recipe for SEO Success, what you can get onto page one and still rank considerably well, even though your competitors are sitting with such a high domain authority. And that’s what surprised me. I remember I sent you an email, Kate, not long after I got onto page one and I was in position three, I think it was for waterproof blanket for bed king size. I think it’s something like that.
Kate Toon:
It was. Yeah, yeah.
Estelle Oliveri:
Yeah. And position three, Amazon one and Amazon two for two different blankets in that they were optimised on before, but I got to position three.
Kate Toon:
Yeah.
Estelle Oliveri:
And I’ve stayed there.
Kate Toon:
Yeah.
Estelle Oliveri:
And you know how exciting it is to be there and I’m getting conversions on that keyword.
Kate Toon:
I love that. There’s a few things to pick out of there. I don’t know if you remember, but four or five years ago, no matter what you typed in, the first result was always eBay or Amazon. It was always eBay. I mean, eBay. But these days Google has changed the algorithm, even though they have huge domain authority, to shake it up a little. I don’t always get Amazon these days. There seems to be some kind of magic at work. I don’t know if Google loved Jeff Bezos. That means that Amazon isn’t necessarily always the first result. But I also think even if they are, even if the top spot is dominated by one of these huge brands and it transfers to service based businesses too. Everything marketing question ever, the first answer is always blimming HubSpot. It’s HubSpot. How can a small digital marketer in Australia compete against that? How can a store like yours compete against Amazon? The reason is because I don’t want to buy it from Amazon.
Estelle Oliveri:
Yeah.
Kate Toon:
And I don’t want to read any stuff from Amazon because I know that I’m going to get asked to sign up to their sales call and Amazon… I’d rather buy it from a local business. And I think that’s the truth as well that people will… We say that people don’t click to the second page, which I think is fair enough. That people will look at the second, the third, the fourth results. They will seek out businesses that they feel have values and that they can feel connected to. Or they will just type in longer keyword phrases until they get it more exact because often when you get to Amazon, you’re dumped into a category and there’s loads of crap and it can actually feel quite overwhelming to go onto Amazon.
Kate Toon:
Whereas, it’s like going into a huge supermarket or going into a specialty store that only sells tea. All you want is tea, so do I need to go to the massive supermarket? Or should I just go to the little tea shop? I don’t know. It’s an interesting one, isn’t it?
Estelle Oliveri:
Yeah, yeah. Absolutely. And then you’ve got the people who, yeah, you said it, are not interested in shopping on Amazon. They want to support a smaller business or they possibly even feel more comfortable with purchasing from who would be considered the original, I guess, and not potentially a rip off maybe on a [inaudible 00:09:57].
Kate Toon:
Yeah, we’ve all been burned by things that look great. There’s a huge thing on the internet where people take images from sites such as yours, put them on their own site, but they’re really knock off… It’s not that. I’m a victim of those people. The number of daft outfits I’ve bought online and then they’ve arrived and clearly they just were knocked up somewhere.
Kate Toon:
So I do think there’s that. I think there’s purchase decision and also as well, you work hard on your branding so that people are actually looking for the name Victoria. So what’s in the name? Why did you choose that name? You obviously have a lovely name yourself. Why isn’t it your name?
Estelle Oliveri:
Oh, look, I didn’t want to call a brand after myself. I mean, my ultimate goal at some point is to sell the brand. One day, anyway.
Kate Toon:
You didn’t want to be Dick Smith or Harvey Norman, right?
Estelle Oliveri:
No, no. No, not for me.
Kate Toon:
So who is this mysterious Victoria Orton woman? Is she just the figure of your imagination?
Estelle Oliveri:
Yeah, she’s a figure of my imagination. You would notice that she’s got a very regal sound to her.
Kate Toon:
Right. Yes, she does.
Estelle Oliveri:
Victoria Orton. She sounds very regal and in terms of the brand and the direction that I wanted it to go, the products that we sell are premium. They are absolutely beautiful. They are tailored. There’s a lot of detail in the blankets and I feel that the name in this instance suits the direction of where we’re going overall.
Kate Toon:
I love that. I love that. Unapologetically luxurious, I think, is kind of how I feel about your brand. That’s the same thing as well. That’s the differentiator. People always think cheap is the differentiator. No, if I want a cheapie Kmart waterproof blanket, I’m one type of customer. But not everyone wants that.
Estelle Oliveri:
Yeah.
Kate Toon:
Some people want stuff that’s going to last the test of time and have a certain quality. So I love that you’ve thought that through. And when you registered that domain not being particularly SEO savvy, did you do the work? Is there some famous film star out there called Victoria Orton that you’re competing with? Are you all good?
Estelle Oliveri:
No. No, I’m all good. I only found out recently there is a woman called Victoria Orton and she lives in the UK. But no, there’s… Yeah, no direct-
Kate Toon:
You did your research, which is fantastic.
Estelle Oliveri:
Yeah.
Kate Toon:
People, make sure you check your domain name before you go entering it into all the domain name purchasing site. I love the tool Name Checkr. I’ll put a link to that in the show notes, because it will show you if it’s available in different extensions but also if it’s available on Instagram and Twitter and LinkedIn.
Estelle Oliveri:
Oh yeah, that’s great.
Kate Toon:
It’s really, really useful because I often find when you pop your domain name into one of the registration tools, you come back the next day and suddenly it’s twice as expensive because they know that someone’s interested.
Estelle Oliveri:
Yeah.
Kate Toon:
So you started with a good brand name, which is, I guess, 101. Picking a domain name that’s relevant, available and memorable. But then what other changes did you make to your site once you’d learned a bit more about SEO? Did you make any traffic changes?
Estelle Oliveri:
I mean, I just started with SEO from the beginning, in that when I took your course, I was in the process of building it. So it was a bit of a mumble jumbled mess in the beginning, but in a beautiful way, my ad, because I still know how to do to… I understand the conversion funnel. But it wasn’t right from an SEO perspective, so I would’ve built that site maybe a month before.
Kate Toon:
Yeah.
Estelle Oliveri:
Of course, it’s so early in its journey and so I was able to implement everything that we learnt along the way, pretty much from the get go, I would say.
Kate Toon:
I mean, I remember your… So it’s a Shopify site and obviously Shopify’s come a long way in terms of its SEO capability and they’ve ticked off a lot of the big things like speed and callability that used to be issues, so that’s a big win. But I think one of the challenges we had with your site is back then, you really were almost a single product site. You were expanding, I think, then into different sizes, but there was a challenge of, “What the hell do I put on my homepage? And what do I put on my product page and how do I optimise them because it’s the same thing?” So, how did you overcome that challenge?
Estelle Oliveri:
Oh look, and that is a challenge I’m yet to overcome, Kate. I’m currently going through the expansion now, so the site still only shows the one product. It does have on there… What we did discuss through your course is putting in some coming soon products. So on our collections page, you’ll see that there is the one that is available for sale and then there is a series of other blankets that say coming soon. So we’ll be in a position very shortly to update the website and inject some more SEO goodness into it.
Kate Toon:
That’s exciting. That’s exciting because usually we follow a bit of a pyramid structure with keywords going quite broad on the homepage, the category in which you live, blankets or waterproof blankets. And then when you get into the products, well then you get into the categories, but you don’t have categories. You get into the products, then you can go a bit more long tail. But that was always a bit of a challenge, yeah.
Estelle Oliveri:
Yes. But what I did was in the course is I mapped that all out, so I actually know all of those keywords of what needs to be done for all of the new pages that need to be executed, exactly in that pyramid fashion, from the shorter right down to the longer tail from, yeah, the main page collections and then through to the products. So it’s there. It’s ready to go. So thank you very much.
Kate Toon:
Fill out the gaps. Yeah, no, that’s fantastic. And obviously, as we said, I’m sure that if you look in your Google Analytics, a lot of your search right at the moment is probably branded search because you have worked hard on your socials and other things to get the brand name out there, so that people aren’t searching for waterproof blankets, they’re searching for your waterproof blankets, which is always the goal really.
Estelle Oliveri:
Yeah.
Kate Toon:
To not be competing with everyone else fighting over the chip, like greedy seagulls. But for people to be going, “Nope, I want this brand, I want this brand. I like this brand. I trust this brand. And really, it doesn’t matter what the price is as well because I just want their product so much.” That’s where we want to get to.
Estelle Oliveri:
Yeah, absolutely. Absolutely. And what’s interesting with Amazon, you can actually see that as well within the engine there too, so all of those same keywords that people would be typing into Google, they’re also typing into the Amazon engine. So it’s really nice to see the correlation between the two to even find gaps of what people are searching in one as opposed to the other and where can I capitalise on that, if anything, and start working through how I can integrate keywords between the two?
Kate Toon:
Yeah. I mean, in the eCommerce module on the course, we have a dedicated little bit about Shopify. You need to go back by the way, we’ve just added a new module about Yoast for Shopify, which is rather exciting so go and take that up. But we actually use Amazon as an example because in itself, Amazon is a search engine in and of itself. And as you said, understanding the way people search within that platform, but also the way that Amazon categorises products, how they think about collections. It actually really helps if you understand that and then bring that through to your own site. So I love that you’re not seeing Amazon as competition, you’re seeing it as a way of learning, another revenue stream and it’s just bolstering your business rather than destroying it. I love that attitude.
Estelle Oliveri:
Yeah.
Kate Toon:
But I think obviously your business is evolving. You’re about to come into a new market. Has SEO changed the way you’ve run your business? As you said, you were right there at the start. Or has it sculpted the way you think about your market and your business?
Estelle Oliveri:
Yes.
Kate Toon:
I’m glad you said that. “No, it’s making a difference at all. I hate it.”
Estelle Oliveri:
No. It’s made a massive difference. But it is starting to make me think further now about what else can I do based on SEO keywords. How can I integrate this further, deeper into video content, into the way in which those particular keywords are being searched within TikTok, within Instagram, within Facebook? So there’s just so much more that SEO can give you than… Yeah, it just opens so many more doors to opportunity for where you can take it.
Kate Toon:
It opens up your mind, doesn’t it? Because you are creating your own product, would you ever be so influenced? I don’t know. I’m thinking that if I sold waterproof blankets and I could see that most people who search waterproof blankets also search for silk pillowcases, so therefore I might incorporate that into my business. Not that I’m going to start selling them, but maybe I’m going to create some kind of arrangement with a silk pillowcase company and resell. I don’t know. Do you know what I mean? That associated searches as well could influence your product line.
Estelle Oliveri:
Yeah, absolutely. Yeah, definitely. And that is the aim as well of the brand is to really start digging deeper into what people are searching. I mean, that’s how I started the brand in the first place as well. It is doing that deep dig into what people were actively searching for online. What were the keywords that people were searching for? I mean, that’s how Victoria Orton came about was fulfilling a niche market based on keywords that there was not a lot of product for, so yeah.
Kate Toon:
I love that approach. And I mean, I think that approach can apply to services because one of the things that I did as a business owner, it’s just a silly little thing and it’s something eCommerce store owners can do too, is you ask your customers, “What else would you like to see us selling? You love our blankets. It’s one of those things you’re not going to… Maybe you’ll buy one for a gift. It’s not something you’re going to repurchase every six months. So what else would you love us to offer?” That intelligence can be really valuable.
Kate Toon:
And then also on a service I used to have a field on my contact form that said, “What did you just type into Google to find me?” It made life a lot easier. I could go in Google Analytics and look, I could do my keyword research, but they literally just typed it in. I know they did because that’s how they got there. And often it would be random things. I remember I got loads of traffic from a copywriter for vets. Now there was nothing on my site about copyright. I had no service page, nothing. But I had a blog post where I talked about vets and I talked about copyrighting. It was an abstract thing. And so if I was still a copywriter, I would’ve created a service page, copywriter for vets. And I would’ve targeted that keyword that people are already typing in and that bizarrely Google was already ranking me for really well and I could have taken advantage of that.
Kate Toon:
So I love that you can use keywords to tailor your services, your products you’re offering. I think it’s so exciting.
Estelle Oliveri:
Yeah. It actually just remind me, I mean, just outside of keywords is one thing that… This is actually a hot little tip as well, just within the Amazon engine. Just going back to that for a moment. Is you can see if someone has looked at a product, you’ve typed in a keyword so you know that keyword, that phrase, and you go in and look at a product, you’re able to see what customers also purchase with that product. So you do find the complimentary products that work exceptionally well, so then it would be a matter of going in and honing in on what were all those keywords that got that person to that other product that they purchased with yours?
Kate Toon:
Yes, totally. And this is it, I think there’s so many commonalities with a luxury betting item. What else is luxury? What else is… I think it is very exciting, really. That’s one great tip for our listeners. Before we go to your final tip, I wanted to ask how much does seasonality make a difference with your keywords? I mean, I’m wondering if you look at Google Trends. Do people more look for waterproof blankets at different times of year? Or is it not really-
Estelle Oliveri:
Absolutely. It does make a difference. I’ve noticed, yeah, this time… As you know, I’m selling only in the US. It’s summer over there. I mean, this is a blanket. So in terms of what sales are in July, is very different to what sales are in January, December. I mean, admittedly, we do have our Christmas season where everyone wants to buy everything under the sun, but we do have that. I mean, it’s a blanket. I mean, no one wants to be under something hot.
Kate Toon:
Unless they’re super organised and planning ahead. But I think considering seasonality is really important, Google Trends is a great tool for that. Semrush will show you for every single keyword, a little up and down graph of how consistent the traffic is for that keyword. It’s not about trying to find keywords that are consistent all year round because that can be quite hard, but it’s about understanding that there are going to be peaks and troughs.
Estelle Oliveri:
Absolutely.
Kate Toon:
And that’s fine because I’m thinking like, “Oh my God, I’m getting no traffic.” And as you said, your site’s about soup and it’s the middle of summer. No one wants soup. There ain’t no amount of SEO optimization that’s going to make people want soup. I’m sorry.
Estelle Oliveri:
Yeah, and that’s where we’ve got to find cold soup or lightweight, waterproof blanket. Something that’s going to-
Kate Toon:
Cool blankets for summer. Yeah, exactly.
Estelle Oliveri:
Yeah.
Kate Toon:
Because I like it. I’m one of those people, I’ll just get a bit personal here, I love a weighted blanket. I love to feel squashed. That sounds a bit perverted, but there you go. But in the summer you can’t have that. You’ve got one leg out and you’ve got the fan on and the air conditioning, but you want to feel… It’s funny, isn’t it? You want to feel safe. The blanket makes you feel safe but you don’t want to be hot. So then it could be more sort of informational posts, rather than product keywords. Informational posts about how to stay cool but still have your blanket. You don’t have to give it up.
Estelle Oliveri:
Yes, yes.
Kate Toon:
Yeah. Fantastic. And so look, so many great tips in this and just so interesting to hear your approach. The upside down funnel, using the intelligence from Amazon, not seeing them as a competitor. I think that’s so exciting. What’s your final tip for our listeners today?
Estelle Oliveri:
I think if you do have your product on Amazon and you do not have a website to make the most of traffic coming from Google, you’re absolutely mad. Get a website up and running now. If you’re even listening to this and you are considering doing one or the other, know that a website is going to provide so much value to your brand because the amount of traffic that Google can send to your website, as well as your listing on Amazon, is incredible. So do not leave that on the table.
Kate Toon:
I think that’s so important to say. I mean, I’m not expecting you to divulge in case it’s… But I’m not sure how much of a cut Amazon takes and also any traffic you get to your own site is your customers, your sales, you’ve got them. Get them on your email list, you get them in your loyalty programme. And I think that the same applies for people who are on eBay and Etsy. The big part for me has got nothing to do with the sales or the traffic. It’s about trust. And if I can go to a website, even if I’m looking on Amazon, I’ll often click open and look at the website and go, “Does this look like a legitimate company? Who’s behind it? Where are they based? What other products do they…” Because there’s so many fly by nights on these sites, it’s very easy to set something up on Etsy or eBay or whatever and the website acts as a real a trust factor for me as well.
Estelle Oliveri:
Absolutely. Yeah. You’ve got to have it. It is the trust factor. Yeah.
Kate Toon:
Mm. And that’s the point where you can collect the data on people, you can remarket to them. We don’t want to be building our kingdom on someone else’s land. We may borrow that land while it’s useful to us, but ultimately we want to be building our own kingdom.
Estelle Oliveri:
Yeah.
Kate Toon:
But I love the fact that you don’t see Amazon as an enemy because I think a lot of people are terrified that Amazon are going to take over and I think they are obviously a huge factor, but I think there’s still a place for smaller businesses to make great money through eCommerce.
Estelle Oliveri:
Oh yeah. Yeah, absolutely.
Kate Toon:
Fantastic.
Estelle Oliveri:
Absolutely.
Kate Toon:
Well, Estelle, tell us about… Well we know your website address. It’s www, of course. Three w’s, Kate. Come on, get with it. Victoriaorton.com. You’re also on Instagram. I’ll include links to both of those in the show notes. Anything else you want to tell us before we go? No.
Estelle Oliveri:
Do the SEO course if you haven’t done it already. I mean, honestly it’s changed. I mean, and I’ve been involved in digital marketing in a very, very long time and so everything that Kate’s put together in her programme has just excelled my business so much. So I’d say thank you, Kate. I don’t think you realise how much you have had an impact in my business and my life. So thank you.
Kate Toon:
Oh, stop it. Well, you’ve made me go even redder than I already was. Thank you so much for coming on today. It’s always lovely to see you and best of luck with your Australian launch.
Estelle Oliveri:
Oh, thank you. Thank you so much, Kate.
Kate Toon:
So that’s the end of this week’s show. If you have questions about SEO, Amazon, digital marketing, head to my, I Love SEO group on Facebook and I’m sure I can help you. I like to end the show with a shout out to one of my lovely listeners and today it’s Nunsio Mag from South Africa. Oh, this is our second South African person. Very excited.
Kate Toon:
“A lovely listen. Thanks Kate, I just started listening to the podcast and wow, you’ve packed so much useful info into your shows. Really enjoyed the seven predictions for 2022. So much insights and really dig the way you give your honest feelings about what’s happening in the world of SEO. Brilliant.”
Kate Toon:
Gosh, it’s nearly time to do a predictions for 2023. Can’t believe it. We’re nearly at the end of the year. Anyway, thank you to Estelle Oliveri, thanks to you for listening. You know what to do. If you have time to leave a review, I’d be very, very grateful. You can head to the Recipe for SEO Success. To learn more about Estelle, check out her beautiful website. Find out about her launch coming to Australia soon, but until next time, happy SEOing
