The product description is one of the most important parts of your online shop.
But good product copy can be hard to write.
Especially when you have oodles of products that are exactly the same
But writing an effective product description IS possible.
In this session, I’ll break down how to write effective product descriptions that please both humans and the Google gods.
We’ll ensure they’re:
- Easy to scan
- Lazer focused on customer needs
- Optimised for search engines
- Use powerful selling words
- Conversational and full of personality
- Use emotions and occasions to make the sell easier.
- Feed the need for affirmation and banish buyers regret.
- One-hour recording of live training
- 115-minute training
- 15-minute Q&A discussion
- Presentation notes
*due to the digital nature of the training, this product is non-refundable.