The product description is one of the most important parts of your online shop.
But good product copy can be hard to write.
Especially when you have oodles of products that are exactly the same
But writing an effective product description IS possible.
In this session, I’ll break down how to write effective product descriptions that please both humans and the Google gods.
We’ll ensure they’re:
- Easy to scan
- Lazer focused on customer needs
- Optimised for search engines
- Use powerful selling words
- Conversational and full of personality
- Use emotions and occasions to make the sell easier.
- Feed the need for affirmation and banish buyers regret.
The training includes
- One-hour live group session
- 45-minute training
- 15-minute Q&A discussion
- Presentation notes
Live session: Monday 7th October 1pm Sydney time.