Description
Practical AI for Marketers: From Prompt to Presence Workshop with Kate Toon (2 hours)
No‑fluff prompts and AI SEO that help LLMs and AI Search pick you first time, every time.
Dates available:
- Replay watch any time after 4th February 2026
2-hour live workshop, hosted via Zoom. All attendees will receive a link to the recording.
You’ll learn a simple prompt formula, how to level it up from vague to high‑performing, and how to turn brand strategy into crisp USPs, proof‑backed values, and clear voice guardrails.
What we’ll cover
- Kate’s reusable prompt system: Role + Task + Audience + Constraints + Format + Tone + Variables + Iteration, plus an upgrade ladder and simple scoring rubrics.
- Clarity‑led positioning: Three USP angles (Benefits, Mechanism, Risk‑reversal) with proof, and a rubric to choose the winner.
- Voice guardrails that scale: Sliders, do/don’t lexicon, favoured/avoid sentence patterns, and sample lines to keep outputs on‑brand.
- Conversion micro copy, fast: Checklists and prompts for Instagram bios, link‑in‑bio lines, and subject/preheader pairs—each with benefit, proof, keyword, and CTA.
- E‑E‑A‑T website upgrades: A structured About page that LLMs and AI Search can confidently source. Theme‑grouped FAQs with snippet versions, a fact‑check pass, and schema prompts to boost trust and visibility.
- Authority and SEO blueprint: Brief → outline → draft → optimise blog workflow, plus podcast pitch kits and entity maps to secure citations, align profiles, and strengthen your digital footprint.
Why come?
– Save hours per week with precise, reusable prompts that generate better-first-draft content
– Bridge the gap between SEO strategy and content production—fast
– Improve rankings with stronger EEAT search-intent alignment
– Keep your brand voice consistent while leveraging AI at scale
– Walk away with ready-to-use templates and a clear workflow you can apply immediately
Who it’s for
– Copywriters, content marketers, SEO consultants, and business owners who want smarter, faster, on-brand content
– Suitable for all levels—no coding required
What do bring
– Bring your laptop and a brain willing to learn
Outcome
– A practical prompt toolkit, a scalable process, and the know‑how to turn AI into a reliable SEO accelerator.
Spend two hours in this small group workshop, implementing practical prompts that help you AI proof your business, and walk away with a solid brand document for future use.
Book your spot today and get ready to prompt like a pro – spaces are limited.
Please note – If you can’t attend live, don’t stress. All attendees will be sent a link to the recording afterwards.
All purchasers will be granted 1 years’ access to recordings.
It gave me the tools to use AI confidently without feeling overwhelmed. Combined with the AI SEO for beginners workshop, I’m now able to add schema to my website and use AI prompts to effectively use AI tools to write, brainstorm and help me work faster.”
Sandra Randall Copywriter
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