Mobile friendly content now is a ranking signal

Mobile friendly content now is a ranking signal

Key notes:

  • In November last year Google added a mobile friendly tag to indicated which websites returned in their search query were mobile friendly.
  • One of the factors that determined this was whether your website was using responsive design – which ensures sites look good on both desktop and mobile browsers.
  • But other factors such as page speed were also considered.
  • As of  21st April Google will be expanding the use of mobile friendliness as a signal.
  • They’ve said this will have a significant effect on the results and make it easier for users to find relevant content that works on their device.
  • They’ve created a useful tool in Google Webmasters to test if your site is mobile friendly.
  • And you can use the mobile usability tool to get a full list of issues.
  • You can also check out the page speed of your site using the page speed insights tool.
  • If your site is not responsive or mobile friendly, the easiest move is often to update your theme (if using WordPress).


Google mobile friendly tester

Google Page Speed

Google webmasters mobile usability tester

Google announcement

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