Mobile friendly content now is a ranking signal

Mobile friendly content now is a ranking signal

Key notes:

  • In November last year Google added a mobile friendly tag to indicated which websites returned in their search query were mobile friendly.
  • One of the factors that determined this was whether your website was using responsive design – which ensures sites look good on both desktop and mobile browsers.
  • But other factors such as page speed were also considered.
  • As of  21st April Google will be expanding the use of mobile friendliness as a signal.
  • They’ve said this will have a significant effect on the results and make it easier for users to find relevant content that works on their device.
  • They’ve created a useful tool in Google Webmasters to test if your site is mobile friendly.
  • And you can use the mobile usability tool to get a full list of issues.
  • You can also check out the page speed of your site using the page speed insights tool.
  • If your site is not responsive or mobile friendly, the easiest move is often to update your theme (if using WordPress).

Links:

Google mobile friendly tester

Google Page Speed

Google webmasters mobile usability tester

Google announcement

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