Tim Capper answers our burning Local SEO questions
Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO?
In this week’s pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many night trying to conquer the beast that is Local SEO, this pod is for you.
Tune in to learn:
- Can I optimise for “near me” searches?
- How to compete with big city level searches
- Is putting more than one suburb in title tags and meta descriptions a good idea?
- How do I know if I’m ranking in the local pack?
- The best way to differentiate Google My Business clicks to other click throughs to the website in Google Analytics
- How to prepare for voice search queries
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And big thanks to Addison775 for her lovely review.
Tim Capper operates a bespoke Local SEO and Google Business consultancy in the UK, Online Ownership. As an experienced SEO consultant and Google My Business Top Contributor, Tim takes an honest, straightforward approach to helping your business stand out online.
Connect with Tim
Kate Toon: Here we go, local SEO and mysterious local pack, we all yearn to crawl our way in and mostly we fail. What is the secret to mastering local SEO? In this week’s podcast, we’re putting our burning local SEO questions to the master, we’ll run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many nights trying to conquer the beast that is local SEO, this is the pod for you.
Hello, my name’s Kate Toon, and I’m the head chef at the Recipe For SEO Success, an online learning hub for all things search engine optimization and I love SEO. Today, I’m talking with Tim Capper, hello Tim Capper.
Tim Capper: Hi Kate, how are you?
Kate Toon: Now you should feel very honoured. Do you know why you should feel honoured?
Tim Capper: No.
Kate Toon: Because you are the only guest to be on the podcast twice so far. So that means-
Kate Toon: … you’re special.
Tim Capper: Woohoo.
Kate Toon: Woohoo. Tim is very well known in SEO circles and especially for his local SEO skills, his mad skills. I’m just going to read out your little bio so everyone knows who you are. So Tim operates a bespoke local SEO and Google business consultancy in the UK called Online Ocean. As an experienced SEO consultant and Google My Business top contributor, Tim takes an honest, straightforward approach to helping your business stand out online. So Tim, thank you very much for coming back, you’re also very kind to come and speak to my SEO Masterchefs group about local SEO so we’ve talked about this to death but these questions keep coming up. We’ve actually already done an episode about Google My Business but the same questions come up again and again and a couple of new ones, because things are always changing, I think for local SEO.
Tim Capper: Yeah.
Kate Toon: As in voice search and the whole Near Me thing and the local pack now has ads in it and Google My Business is changing.
Tim Capper: Yeah moves very quickly. Yeah, really moves.
Kate Toon: It does doesn’t it? Why don’t they just leave it the hell alone. No, it’s good. Well look, I’m going to get stuck in with the first question and what we’re going to do on this episode if you’re listening, well you are listening clearly, is we’re going to kind of ping pong. So I’m going to take a question and answer it, then Tim’s going to take a question and answer it, so that it’s not just me nattering on for the whole episode.
Kate Toon: So the first question is from Crystal Wong and she says, “Is there a way to rank for Near Me searches?” With this one, we talked about this extensively, didn’t we? I think there’s a bit of a myth that you can create a page on your site and optimise it for the phrase Near Me, shoving keywords Near Me into every title, meta-description, image file name, yeah that’s not going to work people. Google understands [inaudible 00:02:57] exist from lots of different signals and it’s these signals that it uses to decide if you show up for Near Me searches. Most local searches, I think are done on mobile devices, so it literally knows the spot you are on.
Kate Toon: So the tips for ranking for Near Me searches are the same as ranking for other local searches. Having your consistent name, address and phone number, or NAP, on all your pages. Creating local landing pages on your site, with relevant and interesting information but Tim had a great tip that he shared with us around using statements like, “Building near to,” and, “Building opposite or … ” so talking about local landmarks. Do want to expand on that a little bit Tim?
Tim Capper: Yeah, like you said from your NAP, Google understands where your business is and then there’s something which you can’t dictate which is where the actual user is. Then Google marries the two together but the thing is, in your site, whether you have it on your, either our Contact Us page, or About page, or Find Us page, it’s always great to add directions.
Tim Capper: People are still very, very visible creatures, we do everything with our eyes and people like to, before they drive off, yes they’ve had a quick look at the map, but nine times out of ten, they just want a visual representational just to read where you are, and basic directions to where you are. Also, at the same time, you’re reinforcing your locality. So you could be saying, “Parking for our coffee shop is behind the bank, opposite the florist,” things like that, but there’s ways you can really start using these different things and the example I used with Caitlin the last time was I was working with a taxi company and it was a question of, well how do we let people know where we are? Taxis are slightly different because they’re always driving around and they’re always in the area. This particular city has taxi ranks, and I suppose most cities have taxi ranks, and I was creating a whole resource guide to the taxi rank and using landmarks. So, opposite the cinema, near the shopping centre, and actually creating landmarks. So you reinforced your locality with NAP, but now you’re just providing that deeper understanding of the location you’re in and where you are and it really helps.
Kate Toon: Yeah, I think as well we should always be taking a human first, Google second approach. Those kind of instructions help just normal humans as well. Lots of people, you can give them, “Turn left, turn right, get onto this street,” and they just don’t get it but as soon as you say, “Oh it’s opposite the cinema, next to the florist,” They’re like, “Oh yeah, I know exactly where you mean.” So it’s helpful and also, I just think if you were to take the key word optimization thing, if you’re writing about the suburb of Newtown, there are certain landmarks and names of businesses in Newtown that Google’s going to associate with that word and go, “Oh well they really, really are in Newtown because they’re talking about the Palace Cinema and the this and the that.” So it’s helpful in more ways than one.
Kate Toon: Okay, question number one is done. Question number two, question from Claudia Boumer “How do you rank for multiple locations?” So this is the classic of, “I am here, I’m physically in London, but I would really love to get some clients in Edinburgh. Can I just create an Edinburgh landing page and get lots and lots of clients?” How do I do it Capper?
Tim Capper: Right, so yeah, it’s an age old question and what I would always say is before you run off and create multiple, multiple location pages, firstly from a business side, just be sure you can actually service those clients. Your reputation and your brand is going to be with you for a long time. Rather than having a slew of complaints online because they’ve found us … you’re supposed to be theoretically servicing some area and you weren’t. The second thing is when you start creating multiple sort of location pages, these in a competitive market, firstly can be seen as pretty thin. They can be seen as doorway pages because you’re literally creating something that isn’t actually doing anything for anyone.
Tim Capper: So if you are actually going to be servicing a particular area and you create a location page, great, but make that unique to that location. So describe … obviously your business is going to be the same, but has your services changed slightly for that particular location? Do you actually offer all that services on your site to that location? So change it up slightly. You probably have different technicians for example that would service those areas, so give a brief little bio. “This is Joe …” he’s probably local so you can say, “Joe attended X school, graduated and he’s now a professional locksmith and he services our area.” So make it personal in the sense that these are the guys that service that area, so you’re changing it up slightly and a bit more unique.
Tim Capper: If you can, try and create more relevant information to that area, so for example, let’s say you’re a builder. Do you use a particular builders merchants in a particular area? Where do you recommend or where do you get plumbing supplies from? Or is there a particular, I don’t know, a particular water pressure in a particular area that that’s the reason why, in this area, we highly recommend installing this kind of boiler in your house rather than this other one which we would recommend for other areas. Is the water harder? So in a particular area, let’s recommend we instal this particular water softener as opposed to this one which we recommend for this area.
Tim Capper: So what I’m saying is, you need to make this unique, you need to make it unique to the business, the location, in a competitive market, in order for Google to say, “Right, this is actually a page that makes sense to that area and to this business for that area.”
Kate Toon: Cool, so the truth is though, let’s be honest, I think what most people want to do in this situation is they don’t really have technicians in Edinburgh, they just want to rank that area. So again, think about someone who’s typing in a local search, someone who’s actually written, “Copywriter Melbourne,” rather than just, “Copywriter.” They probably want to meet you face to face, so as you said, if you physically can’t go and do that, you’re just going to disappoint them. They’re going to bounce out of your site, you’re not going to be seen as the right result for that keyword term and it’s ultimately not going to work out. Also, I think it can be hard to make these landing pages really be different and they’re not going compete with someone who literally is in that area. They’re going to be in the local pack, you’re going to be maybe if you’re lucky, position 10.
Kate Toon: One way that I have found that’s worked really well for clients of mine is to write case studies. So yes, you’re in this suburb, but you’d love to have clients in this suburb and this suburb and maybe you’ve had a few. Pick a client that you’ve had, write a case study about it, talk about what you did, challenges, whatever, it’s going to be really unique content, it’s going to be really relevant. Somebody hitting that page is going to get what they need to then maybe take the next step and get in touch with you. So there’s different ways in but it’s never going to compete with somebody who physically is with an address in that spot, so don’t set your expectations too high.
Kate Toon: So the next question, I think is on a similar theme, but I’m going to phrase it slightly differently to the way that Mark, Mark Jones who asked the question, asked it. So say for example, I am a window cleaner in Sydney, I always use this as my example. Should I be shoving Sydney into every title tag on every single page, into every meta-description? Should I be using the word Sydney on every single page, or is it better to have one page, like your contact page or your local landing page, that’s focused on that keyword term? How would you approach that?
Tim Capper: So I wouldn’t be shoving it in everywhere, certainly not. It’s just going to read uncomfortably if somebody’s actually reading it. But typically, if you are a single location, a single location business, so you are a window cleaner, on your site, yeah certainly have that in your title, “We’re a window cleaner in Sydney.” You could certainly include, “Suburbs we work in,” because Sydney’s large, I don’t think you could cover all of Sydney, so be realistic to yourself and you’re actually going to fine-tune customers that are going to find you and make it easier in those search results. Secondly, I always recommend for a single location business to have their address in the footer, which then is site wide, and you can also mark up with local structured data, and that’s going to be site wide and Google is going to know where you are based upon your address and where you cover.
Tim Capper: But I would certainly, on your homepage, definitely have it in your title. I would probably recommend it either in the H2, obviously with some kind of catchy thing rather than just saying, “Window cleaner, Sydney.” Say-
Kate Toon: “Sydney’s favourite window cleaner.” This is the problem, that you don’t literally need to have the exact match phrase, “Window cleaner Sydney.” People often ask me, “SEO has told me to remove the preposition, rather than using ‘Window cleaner in Sydney,’ they don’t want me to use the ‘in’ because it’s going to ruin the SEO.” It’s like, what utter nonsense. You could have the word Sydney at the top of the page and window cleaner at the bottom of the page and Google may put them together and rank you for it. You can rank for phrases that you barely even use on your page, that are just synonyms, so you don’t need to be rigid and you can always tell those sites that have been written by old school SEO copywriters and it’s just, “Window cleaner Sydney and we clean windows in Sydney and we’re in Sydney.” They’re just unbearable and this is the thing, you may rank … the horrible thing is sometimes these really crappy tactics work and you do rank.
Kate Toon: You see these terrible websites ranking but it’s not just about ranking, it’s about converting and when a human hits that page, they’re trying to read the copy and they’re trying to understand what you do, it’s going to be a horrible experience, they’re not going to enjoy it and they’re going to bounce out of your site and go to someone else, so it’s not all about the ranking. I think it’s important to say that although we’re saying don’t just make a million landing pages for every suburb and only change the suburb name, try and make the content unique, try and make it relevant, include directions, include bios, include water pressure, I loved all of that. The truth is, we do see these crappy pages ranking in Google, why? Why Tim Capper? Shouldn’t you be out there deleting them? Isn’t that part of your job as a top Google contributor?
Tim Capper: Yeah, we spend ages trying to get rid of crap on the map.
Kate Toon: Crap on the map, I love that, that’s going to be my hashtag for the episode. Is it often just because there is no other better result? Or is it other signals, like they’ve got a lot of links pointing at them, or they’ve been an old site? Why do they still rank?
Tim Capper: Well typically now, you get those terrible things like Yell and Yelp and the Directories, I don’t know what they … you probably have some Australian versions out there also. In the UK, we’ve got things like Check My Trade which are just for trades and things like that. It’s the overall site’s authority, you’ve probably seen all of the hotels. You search for a hotel and you’ve got to go through 25 pages before you can find an actual hotel, rather than all the OTAs all over the place.
Kate Toon: Listing sites, yeah, yeah.
Tim Capper: It’s just that the site as itself, is very large but also in the sense that it’s what you’re searching for. So some people will actually say plumbers rather than plumber, and if you’re searching plumbers, Google’s going to go, “Right, this guy wants a choice, he wants a choice, he wants to see a lot. He wants to either possibly get quotes … ” So the logical thing is, “Right, I’m going to throw him a Yell, because he wants to go through 25-”
Kate Toon: He wants to compare, he wants to compare and contrast, yeah.
Tim Capper: Yeah, but if you search for plumber in a specific area, you tend to get the actual sites. They’re refining it and I’ve seen in the last update, which is quite good news, in the last update I’ve seen a lot of the Yell crap slowly disappearing down and interestingly, I’ve seen not just individual sites but even small, single page Google business sites attached to GMB pages actually appearing on page one now.
Kate Toon: That’s good.
Tim Capper: So I think it’s becoming more of a relevance thing, rather than just the large sites, “Here we go.”
Kate Toon: The big boys always winning.
Tim Capper: Yeah.
Kate Toon: Yeah totally. Okay, next question is about … say for example, and I’m sorry I always use these Australian examples, my UK and American and Canadian and wherever listeners, but say you would really love to rank the term, “Copywriter Sydney,” you can’t have it, it’s mine, but if you did, where do you start? Because you don’t have the authority, should you be going after big city-level searches or should you be concentrating on a small pond? My thought on this is that you should always be a big fish in small pond first. So I started out ranking in a suburb, “Copywriter Newtown,” and then it was in a region, and then over time I managed to get my ranking up for, “Copywriter Sydney.” Not because I’ve changed my optimization dramatically, or moved location, but just my authority built up over time and more traffic and more visitors.
Kate Toon: I think if you go out there trying to rank for, “Australian copywriter,” or something like that, you’re trying to cover the whole of Australia, you’re trying to compete with some very big people, so when you’re just starting out, I think it’s important to keep your search narrow. What do you think, Tim?
Tim Capper: Well, yeah, 100% because it makes logical sense if you think the way Google works. You’re in a location and that location is on your site and Google’s going to understand that and give you preference to that in local search results. So why not use that to your advantage because that is what Google wants to serve originally anyway. So you use that and as you’re building up your authority, you can expand it, whether that be a location page, or whether that be actual case studies, or articles about something that you’ve done in a particular area for a larger business or worked in a suburb or another suburb, and you start expanding your reach outwards as you start building your authority. But it makes sense, you’re in a location, use that location firstly, build your authority, and as you’re building, it increases naturally.
Kate Toon: And I think the thing is as well, especially if you’re a service based business, not a digital business, yes, location searches are powerful but a lot of people don’t use location keywords for things like … I’m using “copywriter” as an example again, or “designer” because they don’t really care if the person’s in their area. Maybe they’re going to come in via industry, so they want a financial services designer. Maybe they’re going to come in by the thing you’re producing, they want a website designer. Maybe they’re going to come in in more of the awareness stage where they’re like, “10 tips on how to design a something or other.” Or, “How to use Canva.” They want information, you build authority and trust, and you build … that’s how you get your clients.
Kate Toon: So I think people often come to me and say, “Well I’ve done my keyword research, and really there are no searches done per month for my location, it’s too small.” And it’s like, “Well then, that really isn’t something to go after just yet. Maybe focus on other keywords and other approaches and maybe local isn’t for you just now.” You know what I mean? Build up your authority and then you can compete on a wider stage later down the track.
Tim Capper: Yeah, there’s tonnes of things. Like you said, so right there’s 10 searches a month for a particular service, so maybe people aren’t actually searching for it, but I’m sure … and obviously if you’ve gone into that business, you realise that, right it is actually quite niche, and there is more people who need a copywriting service or a garage door painter, for example. Nobody really searches for it because they tend to use by word of mouth. So in this instance, you need to find your clients. Where are your clients? Are they talking on Facebook? Are they talking in some kind of trade forum?
Kate Toon: Forum, yeah exactly.
Tim Capper: To give you an example, I haven’t marketed myself essentially in 15 years, purely because I’m on forums 90% of the time trying to help businesses and 90% of my work comes from, “I saw you helped solve this problem, can you look at my problem?” The two work together, people sometimes tend to get too focused on their sites, you’re a business, market yourself.
Kate Toon: That’s it. We’re obviously talking about local search today and we’re talking about people who want to rank for local terms but that is so important. The other thing is building that brand awareness so that people aren’t searching for, “What you do, location.” They’re actually searching for, “Tim Capper.” They’re actually searching for your business name and then the location element becomes hooped. So it’s all about getting out there and getting in the frame.
Kate Toon: Okay, next question. “How do I know if I’m ranking in the local pack other than just incognito searching myself?” Now there are lots of tools, what are your favourite tools for finding out whether you’re in the local pack?
Tim Capper: Okay, so obviously I use, for tracking on a daily, weekly, monthly basis, my personal one is SEMrush, or people call it, “S-E-M rush,” but there’s a great little app that’s just actually popped out which does it really well because incognito still uses-
Kate Toon: So not incognito, yes.
Tim Capper: Incognito still actually uses your IP but there’s a great little one and the site’s Valentin, V-A-L-E-N-T-I-N.app and it’s brilliant. You can pop in your keyword, you can literally drill down to an area, a road, so you can literally see how it changes.
Kate Toon: Fantastic.
Tim Capper: Really great.
Kate Toon: I will pop a link to that in the show notes and obviously, yes SEMrush obviously shows you local pack, number of times you’ve appeared, so you can use that as well.
Tim Capper: Yeah, but in local, some people will go, “Yeah, but I couldn’t find you.” And then you’re thinking, “But hang on a second.” And actually when you drill down to search level and you realise that someone’s searching for a copywriter again, but two streets down, or let’s say two blocks away, there’s actually another two copywriters and that’s why you weren’t appearing in the pack and you can literally sometimes diagnose different things.
Kate Toon: Yeah, fantastic. Well definitely look into that. Next question, we’ve got a couple more to go, we’re nearly there, is from [Caitlin Peake 00:24:17] and she asks, “What are the stats around who’s getting the clicks?” So local pack, top results in search, ads, these days on some location keywords you’ve got four ads, then you’ve got that weird little organic result above the local pack which looks like an ad, really frustrating for me because I am that result on so many pages, and I think people don’t see it. Thankfully, I’m also in the top of the local pack. Then you get the local pack, then you start getting the organic results. So who’s getting the clicks in that situation?
Tim Capper: It really does vary depending on the industry you’re in. So I’ll give you a couple of examples, dentists that I work with tend to be for the particular queries when they’re actually searching for opening hours, dentist, things like that, it always tends to be local pack 99% of the time. When they’re searching for a specific thing like implant, or crown, or filling, then they tend to be going to the organic to actually check out the site, see who they are before actually going … or using local pack. When it’s something instant, like emergency plumber, it’s local pack all day.
Kate Toon: Or ads, or ads as well, yeah.
Tim Capper: Or ads, yeah, yeah.
Kate Toon: I think it’s also about the investment. If you just want a quick result, it’s a $200 thing, you might just click on the first result you see, the local pack or the ads. If it’s a high value investment, or something more intimate or some kind of longer term thing, you’re going to go to the search because you kind of want to check out the site more, look at their credentials. So yeah, it’s all about that user intent, again the type of search but also the type of thing you sell, the type of service you offer. It’s interesting isn’t it?
Kate Toon: Next question. This is the one that we always ask, you’re going to love this one, you’re going to tell me what best practise is and I’m going to say, “Yeah.” “I have an online business and I do not have a real address. Can I still have a Google My Business page please?” You hate it, I ask you this one every time and you’re always like, “No.” And I’m like, “Yeah, do it anyway until you get found out.” What’s the official line?
Tim Capper: Okay, so the official line is, no [inaudible 00:26:41].
Kate Toon: No.
Tim Capper: That’s the official line and don’t tell me that you’ve done it because I just fight spam all day.
Kate Toon: “I fight spam all day.” He’s wearing a cape as he says it, he’s got a cape and put his fist in the air.”
Tim Capper: However, if you are going to do that, there are … How would I do this? Under Google My Business guidelines, a virtual office can be used if that is your only business premises. So you can’t have it registered at your home address as a service area business and then go and create a second office at a virtual office. Equally, a virtual office is not going to work for a window cleaner, because you’re a service area business, but why would you be registering an address as a virtual office? So that equally wouldn’t work.
Tim Capper: If for example, you’re a copywriter and you don’t want to be working from home, it would make sense that you use a virtual office because you would occasionally see clients who would come in and meet you and also you would obviously deal with them online. So in that sense, you could use a virtual office. So virtual offices can only be used if that is your actual main business premises.
Kate Toon: Yeah, that makes sense, but officially you’re not allowed to do it so we’re going to move swiftly on and no one’s ever going to tell Tim if they’ve done it, because he will find you, he will find you. Okay, what are the considerations if you have both local and online nationwide component to what you do? Say you’ve got a head office and then you’ve also got lots of little local offices, what kind of Google My Business set ups should you have? How would that all work?
Tim Capper: Right, okay so first thing I would be using is … a lot of these big ones, a large nationwide store … sometimes, it all depends on their marketing, but if you were going to have one for your main location, which is technically your head office because you don’t literally serve customers there as such, if you did want to create one as just a brand presence, people meeting things like that, that should be labelled as a corporate headquarters, as your category. Then as you start going down into your actual locations itself then obviously create them as per your landing page. So it would be business A in whatever location, that has their own landing page because it makes sense to use it where you are, what’s your local telephone number, what are your opening hours? Are they different to others? And connect your GMB page to that, or link it to that specific location.
Tim Capper: Too many places just link it to their homepage and ultimately when a customer actually comes through, then you’re trying to find the actual details that you want to find, it’s crazy. But yeah, brands sometimes … large companies don’t and things like that. Top tip, if you’ve got over 10 locations, register for a bulk account, much easier to manage and you can upload and the bulk account is over 10, so much easier to manage and upload and you could do it all via spreadsheet-
Kate Toon: Fantastic.
Tim Capper: … rather than actually physically doing it yourself.
Kate Toon: Super duper. Well look, the last question we have here is around voice search. So how is local search going to be impacted by voice search? If you haven’t listened to it already, check out the episode we did on voice search with Eric Enge, which was fantastic. From everything that I’ve read and the research that I’ve done and what I’ve seen from all my students so far, is that it seems to operate on very much the same structure. It’s a slightly different language, your query has to be super succinct, so you have to have questions and answers, but I don’t think there’s anything dramatically different you need to do for voice search, other than just really trying to talk in the language of humans, because that search connection is so much clearer. What are your thoughts on voice search and local SEO?
Tim Capper: For voice search and local, like you said, it has to be really succinct. You can’t have the question with a 2,000 word answer because it’s just going to ignore that one and go to the next one. So you need to have the question so, “Emergency plumber near me,” or, “Emergency plumber,” or, “Find me a plumber now.” Then actually a succinct answer. So, question and answer is probably your best way to deal with voice search for local, whether that be an FAQ page, or whether you have question and answers on your particular service page. So for boilers, installation, breakdown et cetera, have a small question and answer to them. You can always then link to a article that you’ve done-
Kate Toon: Or a landing page, or, yeah exactly.
Tim Capper: … yeah with the longer one, but just break it down. Just a really quick way to build up your question and answers is just create a spreadsheet and whenever somebody phones you, or a client or whatever, just … what was the question and what was the answer you provided?
Kate Toon: I think as well … obviously if you start pumping those questions into Google, they generate more questions, you can see the other questions that people have … so you can go down the rabbit hole with the questions, you can sometimes end up in some very strange places if you do that. But yes, you just watch the questions that Google spits back at you and keep going and keep going and you get oodles.
Kate Toon: Well look, that was fantastic Tim. I could have you back on the podcast every week, maybe I will, who knows? Thank you so much for sharing your local SEO knowledge. I will include links to all Tim’s various bits and bobs, but also, as on the previous episode, he provided lots of links to great resources, forums, places where you can actually go and get quite a lot of support with Google My Business.
Google is incontactable most of the time but when it comes to Google My Business, they’re pretty good I find, don’t you?
Tim Capper: Yeah, they’re really pushing it out. Their social’s great, both on Twitter and Facebook, obviously Google+ died a bit of a death. The forums, I will admit, we’re quite swamped, you might not get an answer straight away in the forums, so social. Actually, if you’re using the phone calls, request a callback-
Kate Toon: That’s amazing, so great.
Tim Capper: … yeah, they’re pretty good on that now.
Kate Toon: Yeah, they’re so great. A lot of the people in my group have had issues, maybe they’ve had two Google My Business pages, or they’ve messed up something and they get a call back straight away and it’s resolved really, really quickly but just be warned, if you’ve done anything naughty, by calling them up you’re basically saying, “Hey look at my page, I’m an online store, I don’t have an address.” So don’t call them if you want to be found out.
Kate Toon: Thank you so much Tim and thank you to you for listening. As you know, at the end of the show, I like to give a shout out to one of my lovely listeners, and this week I don’t know who the testimonials from because my wonderful VA has forgotten to put the person’s name in. So if this is you, thank you very much. “Kate continues to impress with her refreshing openness and invaluable SEO insights. This podcast is essential for anyone delving into the intricacies of SEO and wanting some practical tips on how to best boost your online rankings.” Thank you nameless person.
Kate Toon: Thanks to you for listening, if you like this show, don’t forget to leave a five star rating and review and subscribe. It will help others find the show and learn more about the lovely world of search engine optimization. Don’t forget to check out the show notes for the episode at www.therecipeforseosuccess.com where you can learn more about Tim, check out the useful links, and leave a comment about the show. Finally, don’t forget to tune in to my two other podcasts, the Hot Copy podcast, a podcast for copywriters all about copywriting, and the Confessions Of A Misfit Entrepreneur. You’ll find them where you found this podcast. Until next time, happy SEO.