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How to do SEO without the fancy tools with Saijo George (NEWBIE)

How to do SEO without the fancy tools with Saijo George (NEWBIE)

Tool free SEO for the budget conscious

 

One of the hardest things about DIY SEO is affording all the tools.

We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands.

On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you’re a solo business person.

But what if there was a way to do DIY SEO without spending all that cash.

Today we’re talking about how to do your SEO without the fancy tools.

 

Tune in to learn:

We will look at how to use the browser and the built-in dev tools to get some SEO work done:

  • Do we need fancy tools
  • What are his top free tools
  • How do we test speed without a fancy tool
  • How do we test crawlability
  • How to we check ranking and keyword data
  • How do we check backlinks

 

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And big thanks to Lizzydavis from Australia for their lovely review.

 

About Saijo

 

Saijo George is a digital marketer from Melbourne. He runs the SEO division at Supple, a digital marketing newsletter: tl;dr Marketing and co-organizer the Melbourne SEO Meetup.

He loves to run his own side projects (folks in the healthcare profession might call it an obsession).

You can ask Google for his birthday and it will tell you how old he is. If it’s in a good mood. If not, try asking what he does.

 

 

Connect with Saijo George

 

Useful resources

 

Transcript

Kate Toon:

One of the hardest things about DIY SEO is affording all the tools.

We have the big three softwares like Moz, Ahrefs, and SEMRush and now oodles of up and coming brands. On top of that there are tools for keyword research, desktop tools like Screaming Frog, and so many more; And it all adds up, especially if you’re a solo business person.

Well, what if I told you there was a way to DIY your SEO without spending all that cash?

Today, we’re talking about how to do SEO without the fancy tools.

Kate Toon:

Hello, my name is Kate Toon and I’m the head chef here at the Recipe for SEO Success, an online teaching hub for all things related to search engine optimization and digital marketing. And today I’m talking to Saijo George, hello.

Saijo George:

Hey, how’s it going, Kate?

Kate Toon:

Very good, it’s lovely to have you here.

Kate Toon:

So, I’m going to awkwardly read out your bio now because that’s what I do.

Kate Toon:

So, Saijo George is a digital marketer from Melbourne.

He runs the SEO division of Supple, a digital marketing newsletter Too Long, Didn’t Read Marketing, and is co-organiser of the Melbourne SEO meetup where we met. He loves to run his own side projects, folks in the healthcare profession might call it an obsession.

You can ask Google for his birthday and it will tell you how old it is, if it’s in a good mood.

If not, try asking what he does.

Oh, I’ll have to go and do that afterwards.

So how old are you? I need to know now. You look about-

Saijo George:

It’s not a secret, so you could probably just Google it.

Kate Toon:

I will, I’ll Google…

 

We’re all going to be Googling it after this so thanks for coming on, so we met at the Melbourne SEO meetup.

Saijo George:

Yes.

Kate Toon:

About that, give it a bit of a plug, so how often does the Melbourne SEO meetup happen?

Saijo George:

So, it’s the first Tuesday of every month.

So, a couple of us who kind of puts it together and usually it’s on the first Tuesday of every month; and you can look it up on meetup.com, so just go meetup.com, look up SEO meetups and there should be one for Melbourne.

Kate Toon:

Yep.

Saijo George:

And that’s what it is.

Kate Toon:

It’s a great session, though. I know that Peter Mead and Chris Bourges-

Saijo George:

Chris Bourges, Nick, Harry [Sangers 00:02:09]… [crosstalk 00:02:09]

Kate Toon:

Peter… Yeah, you’ve- [crosstalk 00:02:11]

Saijo George:

Matthew… So, there’s a bunch of us, right? And Pam.

Kate Toon:

Yes, Pam. I love Pam.

Saijo George:

Yeah, so it was started off by David Ivanhoe and then now we’ve got multiple people doing it over time, then some people left, they went on to do different things and there is a bunch of us doing it now.

Kate Toon:

Yeah, it’s great, and you’ve had some amazing speakers and when the big names in SEO come to Australia, you’re always great. You always managed to nab them for your meetup, which is fab, and a nice friendly bunch as well.

Saijo George:

Yeah, it’s really informal and it’s always fun to kind of meet people in the industry, talk shop, that sort of thing.

Kate Toon:

Yeah.

Saijo George:

So you kind of learn a lot of things, make friends and connections, so yeah.

Kate Toon:

I know. And you know, we SEO people find it hard to make friends; so anything that we can do to… The only complaint I would like to make is when I went there, you only had beer, there was no wine, so you need to sort that out.

Saijo George:

Yes.

Kate Toon:

Yeah, we need to get that sorted.

Saijo George:

Something for next time.

Kate Toon:

Yes.

Saijo George:

So, next time when you decide to join us, we’ll make sure…

Kate Toon:

Yes, I want Champagne, I want doves, I want rose petals…. No, I’m joking.

Saijo George:

The whole lot.

Kate Toon:

I don’t need all that fancy stuff because I also am not a fan of fancy SEO tools. Did you see that segue? That was kind of beautiful.

Saijo George:

Oh yes.

Kate Toon:

Now, I teach a number of SEO courses and especially on the smaller ones, I try to teach without the requirement to go and buy a fancy tool. A lot of the big tools nowadays have a trial, I think AH has like a seven day trial for $7.

Saijo George:

Yep.

Kate Toon:

Moz has a trial, 30 days. SEMRush, you can get a good couple of weeks, but at some point you have to pay.

Saijo George:

Yep.

Kate Toon:

And they’re pretty expensive, and I think the school of thought with most SEOs is that you probably want to have a couple of tools that you can cross compare because the results wildly vary from one to the other, especially with keyword data.

Saijo George:

It’s never going to be 100% right.

Kate Toon:

No.

Saijo George:

Because you know, it’s all kind of relying on their own crawlers and kind of trying to pick up what they can. So, you’ll never get 100% or it’ll never be the same across tools as well.

Kate Toon:

No. So it’s good to have a couple to kind of get that cross view, but then you are talking a good couple of hundred dollars a month and especially if you want to have the ongoing tracking and… It’s just a lot of money for a small business owner. So, I was really excited when you came forward with this topic of how to do SEO without the fancy tools.

Saijo George:

Yes.

Kate Toon:

So you know… Let’s start with the absolute basics, do we need the fancy tools?

Saijo George:

Yes, we do. So… There are a lot of things that you can do without them. But again, there are bits and pieces where.. for example linked data, the only way to get that is to crawl the web and get that information and you need to have some tool that does that and puts it all together and presents it in a good way, I guess, to understand it. Otherwise you’ll need to create your own crawler, do all these things, which is never going to really happen.

Saijo George:

So yeah, there are certain aspects of SEO where you’ll need to use tools and there are some aspects, some bits of technical SEO that you can do just for the browser as well.

Kate Toon:

Yeah.

Saijo George:

And again, the idea behind all of these tools is to make life easier; and a lot of them do, but when you want to quickly check something or to make sure you’re looking at the right data, you can use the browser for example.

Kate Toon:

Yeah. So, we’re going to go through a few sort of free ideas.

 

But I guess a caveat, before we start is that, I find sometimes it’s not great cost efficiency. You know, that you have all these little tools that are often single task tools as well, like they do one thing, and the amount of time you spend fanning around going from tool to tool and putting the data together. The cost is probably more than if you just bought the tool. And the other thing, obviously, about picking a tool and sticking with it, is you do get that historical data and you can go back and… you know, one of the things I like about Ahrefs is the little report I get every week to tell me the links I’ve lost, and that kind of convenience. So you’re paying for convenience a lot of the time as well.

Saijo George:

Exactly. So, that’s the thing with the tools; like you said, you pick one and stick with it because ,you look at data for one month in one tool and you go look at data in the next tool another month, it’s never going to be the same.

Kate Toon:

Yeah.

Saijo George:

It’s kind of comparing apples and oranges, I guess. So whereas you stick to one, you kind of relatively looking at the same thing. So you kind of get an idea of how things work and that’s the whole point I guess.

Kate Toon:

And I love that you’ve talked about the data because the truth is, as you said, it does vary and it really can just be a guide. I know a lot of people are looking for exact answers. You know, well, why is this one 10 different to this one. It’s like… Just use it as a guide, just use it as a guide.

Saijo George:

Exactly.

Kate Toon:

It’s never going to be precise.

Kate Toon:

But look, let’s get into the free tools. And what would you say are your top three free tools, what would be the ones you would go for?

Saijo George:

It depends on what you’re doing, right? So, a lot of the answers in this session might be: it depends. Which most SEOers will be used to.

Kate Toon:

Favourite line.

Saijo George:

Right, so it kind of depends. Again, that’s the real answer I guess. Because if you’re doing an audit, you might want to crawler site. So you would use something like Screaming Frog, or one of the SaaS crawlers out there like DeepCrawl or Botify, OnCrawl and all those things.

Kate Toon:

Mm-hmm (affirmative).

Saijo George:

And if you want to look at link data, you would go back to your Moz, Ahrefs, SEMRush and stuff like that, and if you checking performance of a site, you would go to your Lighthouse and that sort of thing. So it really depends on what you’re trying to do or which aspect of SEO you’re trying to focus on, I guess.

Saijo George:

But off the top of my head, my favourite tools, if you just asked me, it will be Search Console, Google Sheets, Screaming Frog… I guess.

Kate Toon:

Mm-hmm (affirmative).

Saijo George:

Yeah. So, top three will be that. And I’ve kind of put together a list of tools, this was about seven years ago. I used to have this in my browser as bookmarks and at that point I kind of put this together as a list and it’s been something that I’ve been adding to and removing from over a long period of time… And yeah, so I’ll-

Kate Toon:

I’ll share that-

Saijo George:

Send it to you, yeah.

Kate Toon:

Yeah, I’ll share that with the guys, with the listeners.

Kate Toon:

So yeah, I mean obviously Google search console is a great starting point.

Saijo George:

It’s a must have, I would say. Yeah.

Kate Toon:

Yeah, let’s talk about a few of the things that you can tick off with Google search console. So obviously, one of the things you can do is you can test your site map and your robots.txt, you can look at individual URLs, inspect them, see what’s wrong with them. You’ve also got the schema tester in there to look at your rich data, your snippets and you’ve also got ranking information so you can see what keywords that Google has has picked up for you and where you rank and your click through rates. You get quite a lot out of that, and also you can see the backlinks pointing to your site. So you get a fair old bit out of Google search console, don’t you?

Saijo George:

Yes.

 

So like I said, it covers a lot of things, like for keyword data, what are your ranking for, what sort of clicks you get, what sort of impressions you get, what sort of rich features are available on those and it kind of tells… It’s basically a health check from Google, right? So, it tells you what are the issues on the site. If there’s a manual penalty, it kind of tells you that and a lot of things like that. So, if you remotely are interested in SEO, go claim your site on search console and it start giving you this data, and I think it gives you the data for 16 months now.

Kate Toon:

Yes.

Saijo George:

If I’m not mistaken… Yeah.

Kate Toon:

Yeah, I think it’s gone up a bit longer.

 

So ,the great thing about Google Search Console, as you said, is it’s kind of an MOT or a health check for your own site. But obviously what it doesn’t allow you to do is do research into other people’s sites, so it’s kind of a closed thing.

Kate Toon:

Let’s talk about Google sheets, so what do you use Google sheets for? How do you use that in your SEO role?

Saijo George:

It’s a lot of things, right? It’s kind of pulling data from different places, putting it together and looking at things, I guess. So at times I use it for my newsletter for example, what I do with that is I scrape my newsletter, put the title and images and all into a list.

Kate Toon:

Mm-hmm .

Saijo George:

And I share that on LinkedIn, Twitter, et cetera. So, it is kind of pre-formatted, so I can just copy paste it and stuff like that.

Kate Toon:

Yep.

Saijo George:

So, it’s a very versatile tool and there are a lot of things that you can do with it. We use that to run our FIFA competition in the office. And yeah, the list keeps going, I guess.

Kate Toon:

It’s very important for FIFA.

Kate Toon:

And another… Obviously, a tool that we all have available to us is the Chrome browser itself and also all the browser toolbars that come with it. So, one of the ones that I like to use a lot just for doing very, very quick on page stuff is SEO META in 1 CLICK, which I’ll put a link to in the show notes. It will quickly tell you what your title tag is, and the lens, and the meta description, your H1s, your image file names, image ALT tags. It’s, a pretty basic tool, and for most SEOs, they should have all that sorted already.

 

But if you’re new to DIY SEO and you just want to get a quick look at your site that can just help you spot a few things.are there any other Chrome browser toolbars that you love that you use?

Saijo George:

So, there are quite a few. We have our own bookmarklets as well, so we kind of create short JavaScript code that runs and gets information from a page and shows it, like for titles there’s that… canonical links and all that.

Kate Toon:

Yep.

Saijo George:

So, I can share some of those with you; and I think we recently released a bookmarklet to highlight Nofollow links, UGC links, sponsored links on a page.

Kate Toon:

Yep.

Saijo George:

So, if you go to supple and look for… or just Google maybe… Nofollow highlight bookmarklet or something- [crosstalk 00:12:16].

Kate Toon:

Yeah, yeah. I’ve got that one.

Saijo George:

That should come up, I’ll send you the link as well.

Kate Toon:

Yeah, I’ve got that one. Another one I like is SEOquake, which is nice. It gives you some diagnostics around your Alexa rank, your Google index, it’s got a tonne of links, external links. You know, there are an awful lot of great little toolbars you can use to-

Saijo George:

Oh yeah, definitely.

Kate Toon:

To get started. But let’s go through, we mentioned earlier that obviously, the tool depends on the task. So let’s talk about some core tasks that everyone does with SEO and that they need to be testing. Let’s talk about one of the most important parts of SEO, which is site speed.

Saijo George:

Yep..

Kate Toon:

So which tools would you be using to test sites with? I know my favourite, I love Pingdom site speed test, and I love GTMetrix, both of which are free. But you were going to talk us about Lighthouse audits, so-

Saijo George:

Yes.

Kate Toon:

Tell us a little bit about that.

Saijo George:

So, it’s a tool that Google has provided and it’s kind of baked into Chrome itself. So, you can go to web.dev and run their web version of it so you can put your website in and get the data. Or if you’re using Chrome you can just right click, and I think if you go to inspect there will be a small thing called audit, so if you want to try it out, I don’t know if you share screens, but I could share a screenshot maybe.

Kate Toon:

Well, you know it’s an audio thing, but I’ll include a screenshot in the-

Saijo George:

Perfect.

Kate Toon:

Saijo George:

So, it’s basically like… When you’re on a webpage on Chrome, you can just try it out, just right click and there should be something called inspect.

Kate Toon:

Yeah.

Saijo George:

So, once you click on that, there should be a panel that kind of slides in and on the top you might see things like element console, et cetera.

Kate Toon:

Yeah.

Saijo George:

There might be a dropdown that you might have to click on, which kind of adds more things to it. And the last one should be audits.

Kate Toon:

Yeah.

Saijo George:

So, when you click on that it kind of shows you a panel where it gives you an option to generate a report. You can check for performance and things like that and you can run it as a mobile device or a desktop device.

Kate Toon:

It’s a great little tool. I’m just grabbing a screenshot of it while we’re talking. I should be concentrating, I’m sorry, I’m sorry. I’m just wanting to grab a screenshot but-

Saijo George:

That’s all good.

Kate Toon:

So yes! And you can look at best practises, accessibility, you can also change the throttling, which I think is really interesting.

Saijo George:

Yeah.

Kate Toon:

Sort of see how things are going to render on 3G, 4G, blah blah blah. So a super little tool and again, completely free and Google’s own tool, so it’s always good to use Google’s tools because then we’re seeing what Google sees and we’re getting more insight into what they want to get.

Saijo George:

At least they’re telling us what they want us to see.

Kate Toon:

Yes. We have to believe them, we have to believe them. So, that’s a great little idea around site speed. So… Pingdom, we talked about Google and GTMetrix and the Lighthouse audit tool. Let’s talk about

Saijo George:

There are a couple more things that you can do, as well, if you know… the thing with Pingdom and GTMetrix and all that is it kind of gives you a waterfall model of how things are loading, and you can actually do that with Chrome as well. So, when you’re on a webpage, you just right click, again go to inspect and up the top you’ll see something called networks, right?

Kate Toon:

Saijo George:

You can click on that and just reload the page and it tells you how things are loading, it kind of gives you that waterfall model.

Kate Toon:

Yeah.

Saijo George:

So again, it kind of is an easy way to quickly check for things. And again, I’m not saying there’s no need for using GTMetrix or Pingdom and all that because in those tools you can pick a location and do tests like that. Whereas in Chrome you’re running this on your local machine.

Kate Toon:

Yeah. And I think sometimes it’s how the data’s displayed. I think Pingdom and GTMetrix do a nice job of-

Saijo George:

Exactly.

Kate Toon:

Relatively easy to understand, and there’s little elements that you can pop out to understand what each of the elements mean. If, you’re new to SEO, cause you know, sometimes something pops up and you’re like, okay, well I don’t even know what that means, that I don’t know how to fix it. So I liked that those tools have the little help as well.

Kate Toon:

Okay, we talked about speed. Let’s move on to crawlability, so for those who are new to SEO, crawlability, it’s the idea that… You know, how do the bots get through your site? Can they get to every page? Are there any dead ends or, or missing pages, what would you be using to test that? I think you’re- [crosstalk 00:16:36]

Saijo George:

Screaming Frog is my go to for this. It’s a very great piece of software and again, like you know, if you have a larger site or if you have the budget for enterprise tools; there are a lot of SaaS companies doing this as well, like OnCrawl, Botify, DeepCrawl… And the list kind of goes on, I guess. So, yeah, but for a simple audit Screaming Frog is still my go-to, [crosstalk 00:17:04] kind of does a good job and it kind of gives you a lot of options. So, yeah.

Kate Toon:

Yeah. And you get up to, I think 500 URLs crawled for free and then after that you have to pay, but it’s not a hugely offensive tool-

Saijo George:

Yeah, it’s like a very normal fee, like a yearly fee and it’s totally worth it.

Kate Toon:

Yeah, totally worth it. So, at least it’s not an ongoing monthly fee.

Kate Toon:

Okay. So we love a bit of Screaming Frog, great little tool you can download, sit it on your desktop. Now the next one that people always are interested in is getting a realistic picture of where they rank. So we don’t want to self-Google people, and even when you go incognito, you’re not really incognito. Google still knows everything about you, including what colour underwear you’re wearing. So how can we get an objective view on where our website is ranking for particular keywords?

Saijo George:

So, this is where, kind of… you will need to rely on these fancy tools, I guess. So, like search console is still my go to, I guess. To see like… For a particular site, what sort of keyword groups are ranking, and other than that it’s Ahrefs and SEMRush.

Kate Toon:

Saijo George:

Yeah, there is no way to get this data on this unless there is something that’s crawling the web, collecting this data and putting it all together.

Kate Toon:

That’s an unfortunate one. So yeah, in Google search console you can see what Google has kind of associated with you. One thing that really throws people a lot with those results is that it gives you this Boolean average, which people can’t quite wrap their head around cause you know, it’s very mathematical and they’ll be like, well, it says I’m ranking here, but when I Google myself I’m not. And you have to take again that it’s kind of an average over a certain time, whether the month has got an R in it or not, and it’s very confusing that they calculate it.

Saijo George:

Yeah. It’s a lot of things, it’s what position it ranks in, number of results from your website that’s ranking in that position, what URL it is, if there are like featured snippets or other rich data in there… So…

Kate Toon:

Yeah. I mean, it’s an important thing to sort of… something I say to my students all the time, like looking at that ranking, it’s like when you’re trying to lose weight. You don’t want to weigh yourself every day because you’re going to go up and down and up and down and no one knows why. You’ve got to look at it every once in a while and take it as a guide, you know. Massive movements? Oh, something to think about. Little incremental movements? That’s just the internet, get over it.

Kate Toon:

So, keyword data, we probably need to look at the bigger tools, and also, I think the other reason for that is, keyword data and ranking data is interesting when you look at it over a period of time. You know, just taking a snapshot is not so useful; it’s looking at three months trends, six months trends. Obviously, we have Google trends for helping us take a look at just the popularity of keywords over time. So, that’s another free tool. What about backlinks? Are you going to tell us we need a fancy tool for this too.

Saijo George:

Unfortunately, I have to.

Saijo George:

So, I think where Chrome kind of has its strengths, other than doing like technical audits and stuff like that. But when you’re doing backlink analysis or keyword research, it’s again, you got to fall back on these tools. One, there are small things that you can do with Chrome, right? So for example, if you want to check for results from a specific location, for example, you could do that in Chrome. You could set a location and then it sends that data to the browser or to the server saying this particular visitor is from a specific location.

Kate Toon:

So what about checking backlinks? That really is one of the things that we do need one of the fancy tools for isn’t it?

Saijo George:

Unfortunately, it is. So, backlinks and keywords, it always come back to crawling the web, getting that data, putting it all together. So we have to rely on these tools to get that data.

Kate Toon:

Yeah, in Google analytics of course you can look at where your referral traffic is coming from. You can see, that you’ve gotten links from these particular referral sites. So, that’s one option; and you do get some link data in Google search console, a little bit of link data there.

Saijo George:

Yeah, it’s very minimal. I would say if you’re looking at links, you have to fall back to these tools; and search console, the link data that you get there is very minimal, doesn’t give you any way to kind of slice and dice that data and to understand anything from it.

Kate Toon:

Yeah.

Saijo George:

So, that’s where the tools are really powerful.

Kate Toon:

Yeah. Now, we’re talking here about some of the technical aspects of SEO, testing speed and quality. Obviously there are heaps of tools to help improve your content online. You know, we’ve got the free Grammarly toolbar, now that’s getting even better. It even tells you the emotion of your language, right for it.

Saijo George:

Yeah.

Kate Toon:

Great, another tool that I love is Hemingway app, which will help you with your readability score, trying to get that readability score right down so that if people even really stupid people can understand you… I’m sorry.

Kate Toon:

Are there any other content tools that you’re a big fan of?

Saijo George:

Ah, quite a few. So, again, it’s all there in my list, I’ve tried to kind of organise it into different sections like content, crawlers-

Kate Toon:

He’s really pushing this list, people, isn’t he?

Saijo George:

Yes!

Kate Toon:

But just give us a few examples, which ones-

Saijo George:

Yeah. So in terms of content… Surfer SEO is probably one. They have a great plug in for Chrome, when Keyword Everywhere stopped supporting that Chrome extension that used to tell you the keyword search volume and all that mental log. Surfer SEO has this extension now, which kind of does the same thing. So, that’s probably one that you want to check out; and in terms of content, the other one is… Top of my head, kind of hard to say. But yeah, there are quite a few in there,

Kate Toon:

Yeah, I like…. If you’re looking to try it-

Saijo George:

Text tools, I think is one.

Kate Toon:

Text tools. Okay. Well we’ll look at your lovely list and we’ll find some there. But another one I really like is AnswerThePublic-

Saijo George:

Oh, yeah.

Kate Toon:

Which is a great one for trying to get really concise questions. But also, especially for content, one of the best places to go is just the search results and start typing things in and look at what spawns featured snippets, what spawns answers, what the related search are, you know there’s lots of information you can get from just being on the interwebs, I guess, as well.

Saijo George:

Yeah.

Kate Toon:

You know? We shouldn’t-

Saijo George:

Yeah, so at the end of the day you’re trying to optimise for Google, right? So, you have to look at what comes up and that’s… Eventually, that’s what you’re aiming for, right?

Kate Toon:

Yeah.

Saijo George:

Yeah.

Kate Toon:

And I think as well, when it comes to the big tools, I do think it’s important to try each one of them out because sometimes it’s not just about the capability of the tool, but how you interact with the interface, usability. You know, some of the tools are a little overwhelming when you first hit them. And also be really clear, I think your points at the beginning of really understanding what you want to do. Because a lot of people will go and get a big tool like SEMRush and then they won’t even use a 10th of what it does, because it can do so much stuff. They’re not even using it. So again, you have to be aware of what you’re trying to achieve, as well.

Saijo George:

Yeah.

Saijo George:

So, in terms of tools, the advice that I can give is pick one, stick to it, understand how it works and keep on top of the new changes that it brings out as well, and you should be set, I guess. Because if you keep looking here and there, there are always going to be new things coming out and-

Kate Toon:

This is it, avoid those AppSumo deals where you kind of go, Oh this new software’s come out and it’s going to… These days as well, I mean I think you know, 10 years ago or so, some of them didn’t even exist but they all came from slightly different disciplines and they all did slightly different things. Ahrefs was much more link focused back in the day and SEMRush was much more about keywords but now they all want a much of a muchness… They all do similar things don’t they?

Saijo George:

Exactly. And there’s a demand for that in the market, right? So they have been kind of moving along with that, which is great to see. So, tools that kind of adapt and do those things, they tend to live on longer. Whereas there are other ones, like… I won’t name names, but that have kind of… lost its purpose, I guess.

Kate Toon:

Yeah, they lost their way. I think I know which one you mean.

Kate Toon:

And I think the thing is, as well, it’s a huge rabbit hole. You could spend hours watching the tutorials on these individual tools and it can feel a bit overwhelming and time consuming. So yes, there’s a lot there.

Kate Toon:

But Saijo, that was fantastic! We will check out your list and maybe copy a few of the tools that you are recommending into the show notes for this episode, I will also include links to all of Saijo’s other bits and bobs, so you can go and find him and follow him online. He’s on Twitter and LinkedIn and he’s got some side projects as well. So I’m going to check those out. Thank you so much for coming on the podcast.

Saijo George:

Thanks for having me, Kate. [crosstalk 00:28:02]

Kate Toon:

I believe this was your first podcast.

Saijo George:

Yes, it was. It’s amazing, I should do this more often, yeah?

Kate Toon:

Yeah! The first of many, I hope. Well maybe we’ll get you back to talk about something else soon, because you were great.

Kate Toon:

So, now I’m just going to do the outro, everybody. Those of you who listen regularly will know that I say the same thing every week. But bear with me, it’s worth waiting for.

Kate Toon:

S, at the end of the show, I like to give a shout out to one of our lovely listeners and today it’s from Lizzie Davis from Australia, she says-

Saijo George:

Hello Lizzie

Kate Toon:

Don’t! You’re not meant to interrupt at this stage-

Saijo George:

Oh, I’m sorry.

Kate Toon:

Kate, I’m learning so much and getting carried away by your enthusiasm. I’m slipping right down your funnel. Thank you.

Kate Toon:

That sounds utterly obscene, but I love it.

Kate Toon:

And as you know, I will upload all the details of this episode to www.therecipeforSEOsuccess, where you’ll find links to everything and you can ask a questions about the show. If you do like the show, please don’t forget to leave a five star rating and review.

Kate Toon:

Saijo’s going to do that right after the show. On iTunes, Stitcher, Spotify or wherever you heard the podcast. Your review will help others find the show and learn more about the lovely world of search engine optimization and digital marketing.

Kate Toon:

And finally, don’t forget to check out my other shows, The Hot Copy podcast, which is, surprisingly, all about copywriting, and the Kate Toon show, which is coming back soon. My personal podcast about living life as a misfit entrepreneur, tips and advice on how to be a happier, more successful business owner. So, that’s it for now. Thanks again, Saijo.

Saijo George:

Thank you for having me.

Kate Toon:

And until next time, happy SEOing.

 

 

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