USP: Where and how should my USP be used?

Your USP is really just for you, to give you clarity and a deeper understanding of what makes your business special. It can be incredibly challenging to sum up your awesomeness in just a few lines, but I think it is a hugely rewarding exercise. As the course continues you’ll find that we refer back to our USP a number of times; for title tags, home page copy, social media snippets, keyword research and more.