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USERS: If someone only types in part of my keyword phrase will I still rank?

So for example. if you’ve targeted your page for ‘red lid bin’ and someone types in ‘red bin’, yes, you still have a chance of ranking. Your chances are, however, reduced a little as your page hits the broad match tick box but not the exact match tick box. If there’s another site/page out there that’s targeting the same phrase (and has more authority), they’ll likely rank above you.