ONPAGE: What is the Meta Keywords Tag and why shouldn’t I use it? I thought keywords were important?

The Meta Keywords Tag is part of the Meta Data that sits at the top of each page on your website – your Meta Data also includes things such as your page Title Tag and your Meta Description. The Meta Keywords tag was once used to declare the focus of your page, but it was widely misused by dodgy SEO types, so now it’s no longer part of Google’s algorithm (and hasn’t been for about ten years). You can use it, but it has zero benefit.