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KEYWORDS: Can I rank for a term I don’t use on the page?

If you’d like to rank for a given term but don’t actually use them on a page it could be tricky.
Google may rank you for similar phrases and synonyms but it’s a long shot.
One of the easiest ways to find similar phrases is to Google the phrase you’ve used, and see what other pages rank.
Are they using the phrase, or are they using similar phrases?