All you need to know about knowledge panels and carousels
Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I’m your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence.
Today we’re diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.
Joining us at the table is the insightful Jason Mun, who’s here to guide us newbies through this ever-evolving landscape.
So sharpen your SEO forks and knives because we’re about to serve up some seriously actionable advice that’ll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let’s get cooking.
Tune in to learn:
- What Google has recently changed in the SERPs that impacts ecommerce businesses
- How to be featured in Google’s SERP organic shopping carousel
- What impacts your ability to appear in the carousel
- How product reviews can help boost your visibility
- How labels can help you advertise your sales in Google Merchant Center
- How you can reduce your workload and optimise your products
- How Google’s brand knowledge panel works
- Jason’s advice for ecommerce stores trying to build up their brand entity
- How important category pages are, and why you should focus on them.
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Connect with Jason Mun
Useful Resources
- SEO-Friendly Product Description Template
- Google Merchant Center
- Ecommerce SEO in 2025 with Louis Smith (NEWBIE)
About Jason Mun
Jason is the Group Chief Search Officer of Overdose Digital, a digital commerce agency focusing on helping e-commerce businesses thrive. Jason has spent over 15 years helping businesses understand how to get the most from their SEO and online marketing. He thrives on the technical aspects of SEO and is a long-standing proponent of sustainable white hat optimization that integrates across a businesses whole marketing function.
Fun fact: Jason loves rollerblading and plays ice hockey.
Transcript
Kate Toon: Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I’m your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we’re diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.
Joining us at the table is the insightful Jason Mun, who’s here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we’re about to serve up some seriously actionable advice that’ll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let’s get cooking.
Hello, my name is Kate Toon and I’m the head chef for the Recipe for SEO Success and online teaching hub for all things related to search engine optimization. And today I’m talking to Jason Mun. Hello, Jason Mun.
Jason Mun: Hi Kate. How are you?
Kate Toon: I’m good. Jason’s in a cool little podcast studio. He is got, you know, like a dj, you know, like a cool DJ in Ibiza, is what I’m saying.
Jason Mun: I try my best.
Kate Toon: I’m gonna have to take a screenshot of him and put it in the show notes so you can see. He looks cool. Let me tell you who Jason is. Jason is the group Chief Search Officer for Overdose Digital. A digital commerce agency focused on helping e-commerce businesses thrive.
He spent over 15 years helping businesses understand how to get the most out of their SEO and online marketing. He thrives on the technical aspects of SEO and is a long standing proponent of sustainable white hat optimization that integrates across businesses, whole marketing function, and Jason and I met recently at the Newcastle SEO conference, which was dead good, wasn’t it?
I really enjoyed that. And, and, uh, running it again this year? I think so.
Jason Mun: Yeah. I think September, I think.
Kate Toon: Yeah. Yeah. Will you be, will you be going again?
Jason Mun: I will be, yeah, which is a privilege.
Kate Toon: Yeah. No, it’s very fun. Um, alright, so we’re gonna dive straight in ’cause obviously you’ve got a lot of know-how and I wanna squeeze as much juice out of you as possible.
So we had a chat with Louis Smith, uh, I dunno if you know him from LinkedIn. Great dude. Yeah.
Jason Mun: Very familiar with his work.
Kate Toon: Yeah. About the changes happening in SEO, but we’re gonna dig in a little bit deeper today. Um, and one thing that I think is quite overwhelming for e-commerce, uh, businesses. Are the search engine results pages and all the different features, and we’re not sure which ones are paid and which ones aren’t, and how we can get these different spots.
And we’ve got the knowledge graph panel, which we can’t get, but we can get a brand. So what Google SERP changes are you noticing that could impact e-commerce businesses?
Jason Mun: Yeah. So one of the privileges of my job at Overdose Digital is we work with a broad range of, um, brands and e-commerce businesses spanning different regions, right?
So everything that Google does when they roll things out, they always start with the American market. And we have several American brands and clients that we work with and probably about two and a half years ago, we’re noticing that the SERPs have been changing. Uh, Google have been introducing filters to allow you to slice and dice your product searches. Uh, they are introducing little peels to help you with quick filtering of as well when you are conducting e-com related, um, searches in on, on there. So we noticed that about two and a half years ago. I’m like, oh, what is Google trying to do here? Clearly Google is trying to be the category page or the comparison engine.
I think they’re trying to go head to head with Amazon. ’cause I think that was an interesting stat that, um, was reported, um, several years ago to say that 90% of. E-commerce related or transactional searches. When someone’s ready to purchase, something happens on Amazon and maybe Google saw that stat and go, Ooh, let’s try and take a slice of that.
So what we are noticing that service is changing now where it’s no longer the tam Blue links. In between those tam blue links, you’re gonna get a carousel of product recommendations, popular products. And if you are in deep in that purchase mode, they’re gonna serve you different features like products on deals or products that you can pick up at your local store that’s close by.
Uh, they offer click and collect. So there’s a lot of those kind of, um, information and er features that’s currently, um, popping up.
Kate Toon: Great. I might dig into a few of those. I think that’s a really interesting perspective that it’s trying to go head-to-head with Amazon. Um, and it’s, you know, this whole evolution of Google, it’s not, you know, we say now it’s not so much a search engine, it’s an answer engine.
Especially with started with the featured snippets and now we’ve got the AI overviews and you know, now it’s. Really giving us a lot of ability to hone our purchase decision in the certs before we even hit a site. So let’s talk about a few of those elements. You talk about the carousel, so that’s what appears at the top.
All the little images, people get very confused about whether that’s a paid element or a organic element. So can you talk us through that?
Jason Mun: So, uh, those SERP features I mentioned, uh, that get slipped in between the organic listings, those are organics. They’re free, they’re totally free. But in order to be featured in those features, you need to enable the free listing feature within your Google Merchant Center account.
So a lot of, uh, brands when they first start up, they’ll fire up their Google Merchant Center account, no problems. They’ll link up their store and their product feed into Google Merchant Center, but oftentimes they forget to tick that little box that says that, uh, I want to be, um, opted in to the free listing feature.
And, uh, that’s how you get into that, those, um, sub listings.
Kate Toon: And is, you know, I guess, does the, do the same optimization targets impact your ability to appear there? So you’ve got a product, you know, we’re gonna do all the standard optimization that we are, we’re gonna name it, well, we’re gonna have well named images, detailed information, yada, yada.
Does that impact your ability to appear? Because often in that, in that merchant carousel, you see multiple products from one site. And so like, what are they doing? How are they doing that, you know?
Jason Mun: Yeah. So everything starts with good product data. So me, Google Merchant Center is there to aggregate all the product data so that they can understand who has the best deals, uh, which product has the best reviews.
And at the end of the day, Google’s trying to serve up the most relevant product to that uses search query. I’m gonna use your little bookshop as an example, right? So you, if you intend to then sell online via your own website, what you want to do is make sure that all the books that you want to sell online, they all have the correct information.
So the ISBN number needs to be accurate. You can’t recreate a brand new ISBN number just because you want to. So you wanna make sure that your product data is right so that Google can curate all of that together in that massive, massive little database and go, okay, someone searches for this specific book, who has the best deal?
And so happened that Kate’s um, little bookshop there has the best deal. They have 25% off right now. Then they can go, alright, that’s the best deal. I’m gonna serve that out. The usual ranking signals are still the same, so you need to have good product reviews. You need to solicit that and make sure that, um, your products are getting good reviews, rave reviews from users. Your pricing, pricing comes into play as well. Google likes to show the cheapest products with the best deals, um, and also imagery. So if you have a single product image, that is going to be at a disadvantage. So Google wants to see, uh, more variety of images. So the more you have, the better.
So the name of the game here is that whatever you can feed to Google via product feed, you should fully utilize all the attributes that’s available to you. So getting your product data enriched from the get go is the most important thing. So you are, don’t go with the basic of product name, product description, product image, product price, and that’s it, you know?
Kate Toon: Yeah, yeah.
Jason Mun: Happy day. So you’ve gotta go above and beyond that.
Kate Toon: Gotta go above and beyond. And some of those above and beyond features would be, as you said, multiple images and detail images, care instructions. I think it’s a good idea to have some FAQs. Turn on your reviews. A lot of e-commerce people are terrified about turning on reviews in case they get negative reviews, but you would advocate turning on reviews and it’s user generated content.
I often see that sites are ranking for terms in the review that they haven’t actually used in their core content. So are you a big advocate for product reviews?
Jason Mun: 100%.
Kate Toon: Yeah.
Jason Mun: So there’s, there’s no way of gaming organic Google shopping, you have to be a good business practitioner. You have to demonstrate that you have good operations in terms of your shipping timelines, your refund policies and everything like that.
’cause everything gets measured. So one of the core ranking factors to be eligible to be considered as part of those organic shopping carousels is uh, what we call top quality score badge. So within Google Merchant Center. When you first start up your new e-commerce store, you’re gonna get a really low rating.
So as you gather more reviews and people provide feedback to go, I trust this store. I got really good, uh, shipping, uh, thresholds, like I got my product really quickly. Google’s gonna curate all those reviews and they’re gonna go, all right, this guy. Is qualified for the top quality score badge. So it’s a little badge in Google Merchant Center.
If you go to store quality report, it will show you where you’re currently at and where you’re currently deficient. So it could be as simple as your page speed is too slow. Google has availed at that and users have complained that the site is loading really slowly through core vitals and all of that.
And then that gets marked down a little bit. So all your traditional, uh, SEO optimization techniques still is still at play here. With the addition of more scrutiny on your business operations in terms of your shipping times and refund policies and stuff like that?
Kate Toon: Yeah, I mean, we, with our little bookshop, we can’t compete.
We can’t offer the deals, we can’t offer the range. So we, the online store has been on a bit on the back burner, but as we were going through Google Merchant, one of the things that I do require is a really good returns and shipping policy. Which many sites don’t have. Um, and they don’t actually have it in their footer or it’s not linked to from the products.
So it really is getting the admin side of things sorted as well. You wouldn’t think that that would have impact, but it does cause it’s that customer trust, right?
Jason Mun: Absolutely. So that’s, that’s where I think Google’s trying to force people. Well, trying to eliminate all the shortcuts. You know, people say that, oh, you can just buy reviews or get people to, you know, pay people to, uh, uh, solicit some 5,000 reviews to your website, but it’s not gonna work anymore.
Google is now trying to connect all the pieces and trying to reward people who are doing, uh, good business rather than trying to gain the system. So.
Kate Toon: Yeah. Now this isn’t one of the questions we had in our, it’s just something that’s come up to me. You talked about deals.
Jason Mun: Mm-hmm.
Kate Toon: One of the things, it’s a bit confusing for product descriptions. You’ve got your product description, you’ve tried to make it unique and interesting, and add some emotion. You’ve got your reviews, your FAQs, your video, everything’s there, but now you wanna offer some kind of discount. Uh, should you be changing title tags and product descriptions on a whim like that?
Like, oh, it’s Christmas, we’re offering 25. Should you be going in and changing all your title tags and changing all that, or is that gonna mess things up?
Jason Mun: It is gonna mess things up. So the best practice here is to utilize what we call labels within Google Merchant Center. So if you’re running a Sitewide sale at the moment and you want to say 20% off sitewide, you can actually go into your Google Merchant Center feed and utilize that promotion label.
Um, you know, sometimes you see listings where they go, yep. That recommended visual prices. Then you see at the top right hand corner of your, uh, listing where it says minus 20% off. Uh, so that’s how you utilize the product feed. So the, the lines are gonna get [00:12:00] blurred. Uh, it’s already getting blurred. Where is that the.
Responsibility of the paid search or Google marketing team that does that? Or is that the SEO team, uh, going into Google Merchant Center to make those tweaks via their product feed? So whatever you do on your onsite SEO work on your PDP on your product page, it really doesn’t impact Google Merchant Center too much.
So your title tag doesn’t have to match what you feed into Google Merchant.
Kate Toon: Ah.
Jason Mun: And within Google Merchant Center, you can’t put promotional, um, messaging in your product title, whereas on onsite you can.
Kate Toon: Right. Okay.
Jason Mun: Go on site if you want to I don’t know what’s the latest book that’s really hot, Onyx Storm.
If you go Onyx Storm, black Friday deal, no Problems. You can do that on your product page, but within Google Merchant Center you can’t actually do that. So a lot of people get confused. To think that the title tag that I have on my product page needs to match what we feed into Google Merchant Center is completely false.
You can do a lot more optimization via the Google product feed because it doesn’t have that, uh, 60 character limit that you know, all the. Tools are recommending, they actually want you to be a bit more specific for, for example, the little t-shirt that you’re wearing right now, if you would describe that T-shirt, it’ll be a fluff you yellow size M for women’s, right?
So you probably want to be as descriptive as that. So in your PDP, you might just say fluff you women’s T-shirt. That’s your product name, but then your merchant center, you can use those little attributes that you’ve already, uh, have within your product data. So you’ve got different sizes. You’ve got different styles maybe as well with the fluff you think, and you’ve got maybe for men’s and women’s.
So you can utilize those attributes to then build a more, uh, specific searched, um, product name or product title within Google Merchant Center. And you can build a new one to go yellow women’s fluff you t-shirt, size L for example.
Kate Toon: Yeah. Yeah.
Jason Mun: So you need to be very specific with that. And because the product data contains all the different sizes or different, um, color schemes as well, it allows you to just match and match that.
Kate Toon: It sounds like a lot of work. So not only have, we’ve gotta set up all our beautiful products on our site, we then have to go and do a mirror version of them, or similar version on Google Merchant said, or pull it through, or, you know, ’cause you are talking, you mentioned before, oh, would the SEO team do it?
Or the e-commerce? It is like, oh, most of us are. The people who follow this podcast is one person, one person, and they’re like, oh my God, I’ve just got my product descriptions up to date. I’ve done all my title tags, and now I have to go to Google Merchant Centre and kind of replicate this all again. Question on that.
I mean, that’s probably a misrepresentation, but with lots of e-commerce sites, when I worked with providers, they weren’t really focusing on every single product in their sites. They would pick, you know, best sellers, highest recurring value, you know, is there a way of reducing the workload to focus, to really hone in on core products or what do you think about that?
[00:15:03] Jason Mun: Yeah. So the 80 20 rule still applies, you know? Yeah. Uh, typical for any e-comm business where 20% of our products bring in 80% of revenue. So definitely focus on that way optimization doesn’t change. But I think there’s a lot of good quality product feed management tools out there right now that can help you facilitate the creation.
Enrichment of the product feed, um, very, very easily. But that all starts with good product data getting inputted into WooCommerce or Shopify. So all these third party feed management tools act as a bit of a middleware to help you enrich it. And within there, um, they, it’s just a drag and drop. So as large data is there, you can use and build, um, your, and enrich your product feed, uh, based on that.
Kate Toon: Hello, Kate Toon here interrupting my own podcast to remind you to go and grab your copy of Six Figures in School Hours, how to run a successful business and still be a good Parent. The book is available on Amazon, Booktopia, and at all good booksellers, as well as on my website, Six figures in school hours.com.
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Do you have any data about the percentage of clicks that go to that carousel, that shopping carousel versus the organic? Cause I would expect that a lot of clicks are going to those ’cause they’re so compelling. They’ve got the image, they’ve got the price. Do you have any data around that?
Jason Mun: I don’t have any updated data, but I can quote some of the clients that we work with.
Kate Toon: Yeah. Yeah.
Jason Mun: So usually if SEO is done right, organic search should account for about 50% of overall traffic of the website. Right. That’s, that’s the best per best practice.
Kate Toon: Yeah.
Jason Mun: We’ve been observing the last two months is that organic Google Shopping accounts for 25% of their 50%.
Kate Toon: Right. Okay. And then let’s talk about another SERP feature, which, you know, for the, for the newbies on the site, it’s the panel that appears on the side.
Sometimes it’s called a knowledge graph panel and for e-commerce stores, obviously there’s a bit of debate about, you know, whether you can have your Google My Business page. ’cause most e-commerce stores do not have a physical presence. So you can set a service area, you’re probably not gonna rank in local.
I mean, the point of that Google business section really is for local listings, but I’m noticing more and more e-commerce stores are getting a brand panel now. Are you noticing that like, uh, really different even in the last couple of weeks, it’s popping up so much more. What, what’s happening there?
Jason Mun: Absolutely. So that’s where our friend Jason Barnard does his work the best, right?
Kate Toon: Yeah.
Jason Mun: So, yeah. What Google’s trying to do is once you’ve built up your brand and Google synonymises you as an entity, that’s when your brand knowledge panel will start kicking in. And that’s all the good stuff that schema tags will do for you.
But more importantly is the rave reviews that you get of your brand and your store that Google is curating, uh, from other places, not just on your website, you know, people who shop, who probably leave you a review on Trustpilot or any of those aggregator websites. They all curate, Google curates all of that.
And then they go, all right, these guys are getting, making some waves here. So I think they are eligible for a brand panel now. And with your schema tag syncing everything up together to say, this property is also mine. People are saying good things about me on Instagram and Facebook and Twitter, or, sorry, X stuff.
They’ll curate all that and go, yep, this guy’s a nail.
Kate Toon: Yeah, I think there, so this is something that I think e-commerce people really need to wrap their head around. There’s this whole focus, you know, I work with a lot of smaller e-commerce brands of getting the inventory on the site and putting new products out and doing the wheels and doing TikTok’s, but I think, about individual products, but I think the real thing I’m noticing more and more this year is everyone is talking about the need to be a brand entity to build up that, you know, branded search. As you know, Jason Barnard has been on the podcast a few times talking about it, and personal branding is something that’s really important to me.
So for me, you are working with more larger brands. I’m working with smaller brands, and it’s, give me a reason not to buy it from Kmart. Give me a reason not to buy it from Amazon. Make me care about your brand and. When we’re looking at the search, the, the terms that are driving your traffic, it’s great if a large majority of them are branded searches that people are actually want you because they’re much more likely to convert, they’re much more further down the funnel.
What advice do you have for e-commerce stores who are trying to build up that brand entity?
Jason Mun: Yeah, it’s not just the responsibility of the, as your team to build a brand. It actually needs to be genuine just like you. You need to stand for something and, and illuminate the why we’re doing this out there into the market.
You know, we work with a client called Adore Beauty. You know, they’ve been a, a loyal client of ours, um, for a very, very long time, and I. They often don’t have the cheapest prices, but people still come back and buy from them. They’ve built that little loyalty, you know, and people look forward to receiving a package from them because it’s packaged really nicely and they throw a little Tim Tam on the side as well.
Kate Toon: Gotta have the Tim Tams.
Jason Mun: Gotta have a Tim Tam. So I think, I think it all boils back down to how you want to do business and how you want your end user to portray you as a business if you are just purely transactional and just go, yep, I’m gonna offer you cheaper prices like Kmart and Target and all those kind of places, then there’s no personalization there. But I don’t have a direct answer of how we can influence brand.
Kate Toon: Just gotta be fabulous and give Tim Tams out. Just lots of Tim Tams. I mean, I can see it from our perspective at the shop. It’s been such a good experience to have a physical shop because literally there is no reason to buy a book from us. Zero reason. We are twice as expensive as Kmart. Kmart can buy books cheaper than sell books cheaper than we can buy them. We can’t beat Amazon. We can’t offer free shipping. There’s just literally no reason, and yet people do because of the vibe that we built up, the trust, the values, their morals about wanting to support local businesses.
And it’s, I think it’s the values-based marketing, uh, which is a whole nother podcast, but I think it’s something that e-commerce people need to wrap your head around. I love what you said about you can’t just be transactional. You can’t just trade in lower and lower shipping prices and lower and lower discounts for first time customers.
It doesn’t wash in the long term. That’s, if people are there purely for price. They might not be loyal in the long term because they’re just gonna find the cheaper price. Right. And Google’s gonna serve them the cheaper price as well. So, yeah.
Jason Mun: So that’s why, you know, sometimes when you do searches or you work, um, optimizing it for a client’s website, you go like, oh, why is this website outranking my client for no bizarre reason?
And this. When you dig deeper into it, I’m like, oh, they’re super popular on Instagram, on TikTok or whatever. It’s like there’s no direct link.
Kate Toon: No.
Jason Mun: social media to SEO. There’s no like link juice flowing through to there. But because the brand recall is there.
Kate Toon: The brand recall is there.
Jason Mun: yeah, the brand recalls there.
That’s the thing that we can’t really measure as the brand recall. We can measure search volume and stuff like that, but that’s still, you know, a Google metric that they. Give to you whether it is right or wrong, um, we’re not sure, but I think yeah, measuring the brand recall somehow is going to be quite important moving forward.
Kate Toon: I mean, it’s a bit of a vibe thing, isn’t it? Let’s talk about measurement. So we talked about, you gave a great stat before, which I. A hundred percent agree with, which is that about 50% of your traffic is organic. And then you also mentioned that about 25% of that might be that carousel element. You know, when we’re looking at our site, it can be really easy to look at ranking, which is obviously uncontrollable to a degree.
We can try, but we can’t. Are you looking at engagement metrics as well? Like how long people are spending on individual products and how long, how many products people look at before they convert? What metrics do you look at for your clients? What do you report back to them?
Jason Mun: Yeah. So, as an agency we report on direct sessions to those PDPs.
Uh, previously it’s the way around, it’s the other way around. We measure, uh, direct sessions into a category page, but then Google is now blurring the lines in between those 10 blue listings. We get direct PDP carousels being injected in there. So we are starting to measure more of that and obviously the add to cart.
From the PDP, if there’s any friction, we’ll measure that as well, and that’s when we’ll start pulling in our CRO team to-
Kate Toon: Imagine having a CRO team. How cool.
Jason Mun: That’s where I think for from a SEO perspective and as, as an SEO team, we are responsible to driving qualified traffic. But if the traffic is getting stuck and not converting, then yeah, we, we have to understand the why.
And yeah, we definitely look at dwell time and why it’s someone not checking out after they’ve added it to cart. It could be because you did not offer PayPal or. You maybe, you know, you didn’t integrate any of the digital wallets that is best practice, you know, um, simple things like that.
Kate Toon: And shipping as well.
You know, the whole, the whole joke of like, it’s $300 with free shipping, or it’s $250 with $50 shipping.
Jason Mun: Yeah. It’s a number’s game.
Kate Toon: Yeah. It really, really is. So I like that, you know, and it’s a message that I say a lot, you know, that. SEO will get people, the right people to your door. Hopefully not just random people, but the CRO drags them through, makes them stay, makes them buy.
And again, you know, it is the pricing. It is the shipping, but often it’s the trust as well. Like people wanna feel good about the purchase they’re gonna make. Is there a review? Can I see a video of this thing? Is it really as big? We’ve all had the Temu experience of all buying the thing and then finding it’s that big.
So, you know, um, yeah. It’s, it’s all those trust factors a a as well. So you mentioned there, and this is my, sorry, I’ve got two crazy birds outside fighting, so I hope you can’t hear that. Black and white ones, magpies? Um, you mentioned category pages and you know, category pages. Sort of, we we’re a big push for a while that we must have good copy on our category pages that they were driving a lot of traffic.
But as you’ve said, Google’s to a degree circumventing a lot of category pages now and drilling straight down to the products. Do category pages still have value? Should we still be working hard on those?
Jason Mun: 100%. So they’re, they’re still taking, uh, a lot of. Prominence in the Google search results and we can’t avoid it.
That’s, that’s, that’s top of the funnel traffic, uh, that we need to still continue to optimize. But now a lot of people, including ourselves, we’re shifting. So optimizing your category pages, table stakes, that’s s your 101. You have to do it. You have to do it. So our responsibility now is to divert our attention into optimizing at PDP page, uh, product page level now too, in addition to, uh, category pages.
[Kate Toon: Yeah.
Jason Mun: In a day, traditionally, we, we rarely touch, uh, product pages because. All the traffic is funnelled through category pages.
Kate Toon: But again, you know, for the size of stores that I’m working with, you know, maybe you’ve got, you know, 10 core categories and then five subcategories in each. Like that is an achievable thing to work through those over a period of two or three months, and then they’re done.
You know, they’re pretty much done. You don’t need to be retiming and fiddling with them again and again. And then you can hone in on your maybe your top 10 best sellers. Or your top 10 highest revenue or whatever it may be. And just learn how to optimize so that every new product you, you put up has all these elements that you’re talking about.
Um, from the get go. Jason, we’re wrapping up. If you, if I have a small e-commerce or listening today, and you can even with one tip, I think, I think I know what it might be, but what’s like one thing they could focus on tomorrow to, to see some kind of improvement?
Jason Mun: Definitely get your store’s Google Merchant Center set up.
That’s the number one thing. Whether you wanna run ads or not, it doesn’t matter. Get your product feeds into Google Merchant Center. So you start to inform Google that I’m selling a bunch of products. I have these products right here. Here’s how much they cost. Here’s our auto images, and they can start to include your website and your products into the mix.
That’s the most important thing, and always make sure that you ensure that the free list, tick is ticked.
Kate Toon: Box is ticked. Yes.
Jason Mun: The most important thing and spend time in enriching your product data so you know, if you are reselling other people’s products, find other ways to describe that product and utilize every single attribute that’s available to you via Google Merchant Center.
That’s, that’s my number one pro tip.
Kate Toon: I’m gonna leave this podcast and immediately go and check that I’ve ticked that for the bookshop because I don’t think I have. So thank you for that, Jason. Awesome. Well thank you so much for your time today. Where can we find out more about you?
Jason Mun: I’m fairly active on LinkedIn, just so Jason Mun, look me up.
I think there’s not many of me in in Australia, so that would probably the best place to hit me up on.
Kate Toon: Fantastic. We’ll include links to your website, your socials, and all of that. And if you’re coming along to the Newcastle SEO festival, you might see Jason there. Uh, thank you so much for coming on today, Jason.
Jason Mun: Thank you.
Kate Toon: What a smashing episode. What a smart man. I love that. Really articulate, and I felt like I learned a lot there as well. So look, that’s the end of this week show. If you have questions about e-commerce, SEO, Google Merchant Center, remember, you can always head to the I LOVE SEO group on Facebook.
Um, also I have an SEO friendly product description template in the i, uh, in the recipe for SEO Success Store. So if you’re not sure how to write these really strong product descriptions, that might be worse. A [purchase. It’s not very expensive. So we have a review today, and that is from uni onwn iskak from Australia, who says, great way to learn SEO. I love listening to Kate’s podcast over the past year, currently doing her big course, which is helping me concentrate more on managing my own SEO. Do yourself a favor, subscribe to this podcast. So if you’ve just come across this, add it to your list. And you’ll get updates every time we release a new episode.
We’re pretty much weekly at the moment, maybe fortnightly, and we vary between tips and interviews, so some short episodes and some slightly longer ones. So thank you for that lovely review and thanks to you for listening. If you have. Time right now to look at your app and leave us a little review. I would be so grateful.
You’ll help others find the show, and you’ll also learn more about, um, the wonderful world of SEO o we get shout out as well. So yes, head to the recipe for SEO success, uh, where you can learn more about e-commerce SEO, check out the useful links and leave a comment. So until next time, happy SEOing.
