eCommerce SEO: 6 silly mistakes you should avoid

eCommerce SEO: 6 silly mistakes you should avoid

Tips and tactics to improve your online store SEO

On today’s podcast we’re talking about some of the mistakes the eCommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors.

Tune in to learn:

  • Exactly how long your product descriptions should be
  • Why you’re probably choosing the wrong keywords to target
  • Why product reviews are super important
  • How to deal with duplicate content issues
  • The one area of eCommerce websites that most people for get
  • How to intelligently name your product images.

About Aaron

Aaron Agius hails from Sydney and according to Forbes, is regarded as one of the world’s leading digital marketers, but as he says “I’m really a growth marketer, a fusion between: search, content, social and PR. All of these disciplines are now converging online opening up massive distribution opportunities”. Aaron is the CEO of Louder Online a leading digital agency with offices in USA, Australia and Asia. They work globally for Salesforce, IBM, LG, McAfee and scores of leading brands showing them how to produce and distribute content that drives Search & Social traffic and significant lead generation and ROI.  

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And big thanks to Jo from Compelling Copy for her lovely review.

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Useful resources

  • Hi Aaron and Kate. This was an extremely helpful podcast and has given me some things to think about. I’m interested to know your thoughts on 1) leaving brand names out of product descriptions if you are a re-seller and worried the business may go elsewhere 2) if you’ve already asked once for a review (with links to make it easy), and it hasn’t been done, can I do anything else? 3) how do I see if I have duplicate meta data? Many thanks again.

    • 1) I’d experiment, but yes will be hard to compete on the brand so resellers need to be inventive.
      2) Ask again, I always ask 3 time at intervals. But also potentially do some kind of incentive – a subtle one.
      3) You can use http://www.copyscape.com

  • Great podcast thanks, Kate and Aaron. Really good point about the category pages and how they’re likely to stay while products come and go. I am guilty of just having a list of products on mine!