Duplicate content: how to find it, fix it and does it really matter? (NEWBIE)

Duplicate content: how to find it, fix it and does it really matter? (NEWBIE)
Reading Time: 2 minutes

Let’s bust the myths and focus on fixes


The words “duplicate content penalty” strike fear in the hearts of business owners.

And there are a lot of myths surrounding this topic so today we’re going to bust some. In this episode I’m going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes.

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin…..”


Tune in to learn:

  • What is duplicate content?
  • Is there a duplicate content penalty?
  • How can duplicate content impact your website?
  • What are the different types of duplicate content?
  • Some useful duplicate content finding tools
  • How to fix duplicate content issues.


Example of Rel Canonical code

<link rel=”canonical” href=”https://pigletstore.com/jumpers/pigletwaistcoat/” />


Pagination duplicate content fix

In 2011 Google added a pair of tags rel=”prev” and rel=”next” to help indicate that content was paginated, not duplicated. Use rel=”prev” and rel=”next” tags to help Google understand that this is not a duplicate but a pagination. Tag rel=”prev” stands for the previous page, while rel=”next” for the next one. 


How does Google handle duplicate content?

I could listen to Matt say Stratford upon Avon all day.




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  1. IADMS Bangalore

    This is very useful information you have shared here. its so helpful. Thanks for sharing!

  2. Duke Vukadinovic

    Great point you’ve made there! I also think that duplicate content is not grounds for action unless its intent is to manipulate search results.

    • Kate Toon


  3. Daniel Williams

    We are a podcast host and intend on having a network that displays the podcasts hosted with us. Do you think us displaying their podcast description will count as duplicate content when we use their rss feed?

    • Kate Toon

      Hey, I don’t think it will no. I have a similar issue with my podcast. Worst case their RSS feed page might rank above yours. But either way, the user finds the podcast so the end result is the same.