How to Copy Adwords Ads to write better Titles and Description tags

How to Copy Adwords Ads to write better Titles and Description tags
Reading Time: 2 minutes

If you’ve completed the 10-Day SEO challenge you’ll know how powerful title tags are in the war for clicks in the natural search results.

I gave you lots of practical advice in the challenge but here’s one more tip: Check out the Adwords ads.

Remember these ads have been tested and split tested to get the most possible clicks. So if you’re seeing them, you can be fairly confident that they’re delivering some serious click action to the advertisers.

So why not use them to help you?


Watch the video




How it works


Just type the keyword phrases you’re hoping to rank for into Google search.

Say: ‘Kids lunch boxes’

Then check out the ads that appear, and look for phrases they use.


Seo tips


So in this example we can see phrases like:

  • Quality
  • Affordable
  • Healthy lunch
  • PVC Free
  • BPA Free

Of course you might end up with more phrases than you can squeeze into one title and meta, so save the extras for later.
Use your favourites to generate a Title tag and Meta description that work well together.



Kids’ lunch boxes: Quality, affordable and PVC free


Meta Description:

Check out <Brand name’s> top ten list of the best kids’ lunch boxes – a better way to pack a healthy lunch for your small humans.


TOON TIP: Always proof read your meta descriptions and title tags. Comment below if you can spot the typo in the meta description above.


Repeat this tactic for every page or post you create. Yes it takes some time, but remember your Title Tag and Meta are a super important part of your SEO journey!


TOON TIP: Using apostrophes doesn’t make a huge difference to your placement in the natural search results. I recommend you do use proper grammar.


And if you’d like me to answer one of your SEO questions, head to my I LOVE SEO Facebook Group and I could make you a little video like this.

Don’t forget to subscribe, and if you’d like to learn more sign up to my free 10-Day SEO Challenge. Or, if you want to get serious, sign up to my 8-week SEO eCourse, which will teach you everything you want to know about DIY SEO.


Over to you

Any issues with this video? Or do you have another SEO question to ask? Please share your thoughts below: