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Or, why SEO must be part of your marketing strategy In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include...
How a non-techie marketing manager transformed her business In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will...
My low down on what's coming our way this year Today I’ve dusted off my crystal ball and I’m sharing my predictions for how the digital will develop in 2020. What’s going to happen in the world of Google? What should you as business owners, bloggers,...
Let’s be honest, most of us are scared of SEO agencies. We’ve heard too many horror stories. Of people being bamboozled, misled, ripped off and left with sites riddled with dodgy back links, poor optimisation and woeful rankings. So what do we do? How can we learn to...
Preparing your website for Global SEO domination International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with getting...
Why you shouldn’t ignore this search engine Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort? In this podcast with Fabrice Canel from Bing, I discover some interesting...
Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial. We don’t want duplicate content and we don’t want oodles of pointless pages and archives being...
I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas. I...
How having a solid video strategy can turn your stories into sales Video has been around long enough now that people have cottoned on to it being a great tool for business. Every day, I see more and more people getting in front of the camera to share their...
How to find influencers and make them work for your business. You might have heard the term influencer marketing. You might think all it involves is hot girls in bikinis on Instagram clutching your product and charging you $1000 for one insta story. But it’s a...
