What shows up in the results, and why Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we’re going to take you through it. Step...
The Recipe For SEO Success Show
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Clubhouse: The Ultimate Guide (NEWBIE)
How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it’s...
Confessions of an SEO Agency founder with Alex Cleanthous (NEWBIE)
Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. “One-time application, the results will shock you!”...
Reality SEO: Gavin Hodgins: How I fiddled with my Digital Marketing rudder in 2020 (REALITY)
Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web...
BONUS EP: What happens if Google leaves Australia?
Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying...
Best Practice Google Analytics: How to boost your business with Ray Pastoors (TECHIE)
How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You’re not doing anything with the data. In this week’s episode,...
Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE)
Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It’s not happening here. And also the...
Grappling Google My Business with Daniel Lamb (NEWBIE)
Simple changes to deliver more customer engagement By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more....
Understanding Google’s Web Speed Report with Peter Macinkovic (TECHIE)
Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does...
Split-Testing for Visibility and Conversion Rates with Amanda King (NEWBIE)
Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue? Boots or joggers? Do I feel like strawberry ice-cream or chocolate? When you’re trying to pick between two different headlines for...