We get the inside track from Google themselves Google, it’s a mystery - right? What the hell to they want from us? What fiery hoops must we force our websites to jump through to meet their never-ending list of demands? And why do they keep changing things? But...
The Recipe For SEO Success Show
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Mobile First with John Mueller (NEWBIE)
Best practices and what it means for your business website On Monday, March 26, 2018 Google announced that after a year and a half of careful experimentation and testing they’re migrating sites that follow best practices for mobile first indexing. The much...
PR: Using the media to boost SEO with Mez Homayunfard (NEWBIE)
How to boost brand awareness and links with PR You might not realise it but PR and SEO go together like jam and scones. While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these...
Site migrations: How not to lose your rankings with Jason Mun (TECHIE)
Top tips on how to make your migration stress free Okay, so it’s time to make big changes to your website. Perhaps you want to move to a new platform. Or finally change from HTTP to HTTPS. Perhaps you’re changing your domain name. While this might be great for...
Domain Authority: is it a big fat lie? With Ross Tavendale (TECHIE)
What it is, why it’s helpful and if it’s even real. So if you’re been studying SEO for any period of time you’re likely to have come across the phrase Domain Authority. It’s a term coined by Moz, the SEO software company, and they use it as a metric of a site’s...
Social media: Does social media help SEO; the definitive answer with Craig Campbell (NEWBIE)
Does more likes equal higher rankings? Social media is so much fun, and such a giant time sucker. But does it really have any impact on your Search Engine Optimisation and ability to rank? Social signals and their importance in relation to rankings is something...
Forget AMP. Make fast sites! With Jon Henshaw (TECHIE)
Why you need a fast site, not an AMP site These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP. It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up. So, when I saw...
Knowledge Graph 101: What is it and how to make it work for your business with Bill Slawski (NEWBIE)
And how to enhance your business results The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected. The Knowledge Graph is used both behind-the-scenes to...
Landing pages: How to optimise your landing pages to drive more revenue with Arnout Hellemans (NEWBIE)
Hacks and tips on creating a super smooth funnel Psst: NEW - this podcast now has a transcript! We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and...
DIY SEO: Real small businesses celebrate their SEO Success (NEWBIE)
How to get to grips with Google when you're going it alone. When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible...