Why you need a fast site, not an AMP site These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP. It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up. So, when I saw...
The Recipe For SEO Success Show
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Knowledge Graph 101: What is it and how to make it work for your business with Bill Slawski (NEWBIE)
And how to enhance your business results The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected. The Knowledge Graph is used both behind-the-scenes to...
Landing pages: How to optimise your landing pages to drive more revenue with Arnout Hellemans (NEWBIE)
Hacks and tips on creating a super smooth funnel Psst: NEW - this podcast now has a transcript! We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and...
DIY SEO: Real small businesses celebrate their SEO Success (NEWBIE)
How to get to grips with Google when you're going it alone. When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible...
Wix versus WordPress: which is better? (NEWBIE)
I compare cost, designer, optimisation and more If there’s one thing I get asked by my SEO students at least once a week, it’s ‘Are Wix websites any good for SEO?’ And I get it. Wix is an easy to use platform that allows even the least technical beast to build...
Duplicate content: how to find it, fix it and does it really matter? (NEWBIE)
Let's bust the myths and focus on fixes The words “duplicate content penalty” strike fear in the hearts of business owners. And there are a lot of myths surrounding this topic so today we’re going to bust some. In this episode I’m going to take you through what...
Facebook optimisation: Understanding the Facebook news feed algorithm with Marie Page (NEWBIE)
AboutHow to get your content seen without paying for ads Facebook - it’s the social media platform we love to hate. Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the...
SPEED: How to speed up your sluggish website with Vahe Arabian (TECHIE)
Create faster site that Google can't help but love We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site? Well Google feels the same way, the school of...
Content Marketing: 10 easy tactics for beginners with James Norquay (NEWBIE)
How to boost awareness and sales without selling So today we’re talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment. it’s...
ASK GOOGLE: Q&A with John Mueller (NEWBIE)
What does Google have planned for 2017? We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human! So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes...