Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. “One-time application, the results will shock you!”...
The Recipe For SEO Success Show
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Reality SEO: Gavin Hodgins: How I fiddled with my Digital Marketing rudder in 2020 (REALITY)
Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web...
BONUS EP: What happens if Google leaves Australia?
Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying...
Best Practice Google Analytics: How to boost your business with Ray Pastoors (TECHIE)
How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You’re not doing anything with the data. In this week’s episode,...
Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE)
Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It’s not happening here. And also the...
Grappling Google My Business with Daniel Lamb (NEWBIE)
Simple changes to deliver more customer engagement By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more....
Understanding Google’s Web Speed Report with Peter Macinkovic (TECHIE)
Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does...
Split-Testing for Visibility and Conversion Rates with Amanda King (NEWBIE)
Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue? Boots or joggers? Do I feel like strawberry ice-cream or chocolate? When you’re trying to pick between two different headlines for...
How To Create High-Converting Sales Funnels with Talia Wolf (NEWBIE)
Keeping Customers On The Line After You’ve Reeled Them In So there are an awful lot of us doing the do. Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way. But how do you keep...
How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE)
Making your content more accessible One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of...