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How to set up the right online campaign for your business Ads - they’re inescapable. I read once that the average person sees 5000 ads every single day. What started out on billboards and in newspapers has turned into social media posts and fifteen-second video...
Wheeling customers all the way to checkout Selling online is tough. With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store. But even if you do win the ranking game, and are getting traffic, how on earth do you get...
Staying relevant on the right platforms You gotta love YouTube The expansive pool of cat videos, How To recipes for muffins, music videos, and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients. Getting...
Lure the SEO beasts your way with freshly optimised juice Selling your products and services online can be tough. Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to...
Scrubbing up your Brand SERP to make a good impression In this tech-crazed day and age, we often Google first, and ask questions later. When we find a new business, product, or service, we want to know what the search engines, and the entire world, think of it....
Get your head in the game so you can maintain your brand integrity Personal branding is scary. You don’t want to step out from behind your brand. And if you do, you have questions. How much do you need to share? How personal is a personal brand? Do you need a...
Or how to market a podiatry business In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE...
Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights It’s that time again. SCHEMA TIME. Yes, we’re here for another soiree with Schema. You’re a little familiar with it at this point. You’ve eyed each-other across the...
Tool free SEO for the budget conscious When it comes to running your own business we have to wear so many different berets. We have to be accountants, project managers, salespeople, and digital marketers. And it’s a tough gig. So often I see small business...
Learning sparkly digital marketing skills In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and...
