10-DAY SEO CHALLENGE

Get ready to boost your business on Google
The perfect mini DIY SEO course for small business, eCommerce stores, marketing humans, copywriters, designers and YOU!
LET’S GIVE YOUR GOOGLE RANKING A BIG KICK UP THE BUM!
I want you to love SEO as much as I do
That’s why I’ve created this 10-Day SEO Challenge to boost your confidence and help you take the first steps toward SEO Success.
Put simply, it’s 10 days to a more confident SEO you!
You’ll get:
- An email each day for 10 days with a simple, achievable SEO task
- Access to a Facebook group where you can get extra tips
- SEO explained in a non-jargony, easy-peasy way
- Clever expert tactics that can boost your confidence (and hopefully your ranking)
- Regular videos answering questions from the community
- Links to useful FREE SEO tools
- Lifetime access to all content and future updates
WHAT DOES THE CHALLENGE INCLUDE?
11
Videos
10
Lessons
40+
TOOLS AND
RESOURCES

Day 1:
Choosing the right
SEO tools

Day 2:
Making good keyword choices

Day 3:
basics

Day 4:
How to write
killer title tags

Day 5:
How to optimise
images for SEO

Day 6:
Google Search Console

Day 7:

Day 8:
duplicate content

Day 9:
blog posts

Day 10:
Repurposing old
content
BONUS TEMPLATES
Amazing, useful DIY expert templates to
help you on your SEO Journey.

SEO-Friendly Blog Template
Write SEO-friendly blogs that humans and Google will love.

The Ultimate SEO Checklist
A straightforward checklist to get you started.

Keyword Spreadsheet
Plan out, track and optimise keywords for every page of your site.

Keyword Rank Tracker Worksheet
See the hard truth of where you currently rank.

Image Optimisation Checklist
Learn how to give chubby images a makeover.
WHO IS THE COURSE FOR?

Small business owners

WordPress developers

Bloggers

eCommerce Store owners
CAN’T COMPLETE IN 10 DAYS? NO PROBLEM.
YOU GET LIFETIME ACCESS TO ALL CONTENT AND ALL UPDATES.
WORK AT YOUR OWN PACE
I know you’re probably thinking, “I’d love to do this course, but how will I find the time?”
Well, although the 10-Day SEO Challenge is guided over ten days, it doesn’t stop there.
You get ongoing access, which means if you fall behind, have a busy week or life gets in the way, don’t worry.
You can access the content anytime to review modules, re-watch videos, check the glossary and access links.


MEET KATE TOON
While other SEO trainers talk the talk, I’ve walked the walk.
I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.
I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).
And let me tell you, that ain’t easy!
I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.
I don’t talk about lofty principles or waffle on about strategy.
I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.
At last count 3482 students have taken this course
TRIED AND TESTED
Kate is an in-demand speaker around the world, speaking regularly at WordCamp events, as well as at Yoast Con (Holland), The Copywriter Conference (New York), The Copywriting Conference (Australia), Digital Marketing Australia, The Digital Marketing Conference, Creative North and a string of other high-profile conferences.
Her podcast The Recipe of SEO Success is recommended by Google, sponsored by premier SEO tool Ahrefs and garners more than 10k downloads a month. And she’s guested on over 60 podcasts talking all things SEO.
Kate’s is lucky enough to speak to some of the best minds in SEO and she gets to pass on their tips and tactics directly to you.

REAL TESTIMONIALS
“I just completed Kate’s 10 Day SEO Challenge. I can’t recommend it and Kate highly enough for anyone wanting to get a clear, but fun understanding of how SEO works. Her obvious knowledge of, and passion for, SEO made learning truly enjoyable, despite the technical nature of the subject.”
“I can vouch for Kate’s 10 Day SEO Challenge – I jumped from spot 9 to spot 3 on some of my keywords and Number 1 for others! As a result i am getting more website traffic and more work. If you are on the fence about taking the challenge, as Nike says: “Just do it”! You won’t regret it!”
“I recently completed Kate’s 10 day SEO challenge and loved it so much that I’ve signed up for her full 8-week eCourse. Before starting the challenge, I felt overwhelmed by SEO and didn’t know where to start. It just seemed too hard and scary, so I put it on my “think about that later” list. But through the challenge, Kate breaks down SEO into easy to understand – and more importantly, easy to implement – chunks. The 10 day challenge is an excellent intro for complete beginners and I’m looking forward to the 8-week course. SEO no longer scares me, and that is thanks to Kate!”
“I would just like to say a massive thank you for creating such an easy to follow and informative e-course. Our website was non existent before and I just did a random keyword check and a few of our pages have popped up on page 5 and page 2. So THANK YOU!”
“I knew that SEO would be THE thing to help my new site stand out in a crowded niche. But knowing where to start was overwhelming – I just wanted someone trustworthy to tell me what to do, and in what order.
As a total SEO newbie, I loved that Kate Toon’s 10-day SEO Challenge simplified complex SEO concepts without dumbing them down. Kate offered plenty of actionable advice to set my site up right from the beginning and avoid costly rookie mistakes.
At under $30 this is a course everyone can afford, even if you’re just starting out. It will save you hours of wasted time searching for free but possibly dubious advice from random internet sources. I feel like I “get” SEO now – I’m still learning but it’s not the scary beast I’d previously thought! “
“I recently completed Kate’s 10 day SEO Challenge. I’ve been blogging for nearly 5 years and thought I knew a fair bit about SEO but even in her free course, Kate was able to share information that I genuinely learned and benefited from. I would definitely recommend this challenge for bloggers and business owners overwhelmed by the very thought of SEO and will be looking to take on her full SEO course in 2016.”
“I’ve recently been on Kate’s “10 Day SEO Challenge” and couldn’t recommend her highly enough. There’s a saying often attributed to Einstein; “If you can’t explain it simply, you don’t understand it well enough” and it could not be more apt here. SEO might be regarded as something tremendously complicated, scary and even a dark art, but Kate Toon’s mastery of her craft is evident in the way she makes it all sound so straightforward that you forget what all that big scary fuss was about as you’re drawn in by her lighthearted lessons, delivered in congenial style and with minimal jargon. Look no further and get straight into making your website Bezzies with Google!”
“What Kate doesn’t know about SEO and copywriting isn’t worth knowing. She is generous and innovative. I just completed her 10 Day SEO course and I feel confident that my site will rise above Google’s 2nd page graveyard.”
“I cannot recommend this course enough! Kate explains everything you need to know in laymen’s terms. She gives lots of practical tips to improve your SEO, and also answers your questions in the private Facebook group.”
“Just a heartfelt thank you Kate Toon for providing such genuine advice in your 10 day SEO challenge. There are very few courses and people who deliver like you do.
“Hi Kate, thanks so much for the great course! I just completed your 10 Day SEO challenge. I learned A LOT! So much useful tips and awesome resources. Took me bit longer to finish it, because 2 kids, but I managed 🙂 So thanks again, for the epic challenge.”
YOUR QUESTIONS ANSWERED
Do I need to be technical to do the course?
Is the course just for WordPress websites?
No. The course is not focused on any particular platform, we’ve had previous students who have Squarespace, Big Commerce, Wix, Weebly, Shopify, Magento, Drupal and Joomla websites.
How is the course delivered?
You’ll log into your course membership email to enjoy the content and also be sent daily email prompts for the 10 days.
Do I need to have a website to do the course?
Nope, in fact, it’s a good idea to do the course before you build your website.
Does the course come with support?
No. This is a self-guided course. There are FAQs within it however and you can head to the I LOVE SEO group for extra support.
I’m afraid we cannot answer individual questions via email.
Can I do the course at my own pace?
$177 AUD
GST will be added for Australian Residents only